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EVENTS

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PARTNER EVENTS
INDUSTRY EVENTS
April
2014 Edison Awards
Date: April 29, 2014 - April 30, 2014
Location: San Francisco, CA

The CMO Council is pleased to partner with the Edison Awards™ to help identify game-changing products, services and leadership in innovation across a wide variety of industries and disciplines. As leaders in your profession, CMO Council members are invited to join the ranks of Edison Awards Judges and vote on world class nominations you believe represent the best and most innovative products and services launched in 2013!

 

Nominees will be judged in four key areas: concept, value, delivery and impact. Entries represent 14 different award categories ranging from consumer packaged goods to energy and sustainability. Judges don't have to vote on the entire ballot, but we encourage you to vote in the categories you're considered an expert or have great interest. An electronic ballot is available NOW! Participants may spend as much or as little time as they like, and may pause and continue as often as necessary. ALL CMO Council members who are interested and want to give back to the next generation of innovators can click here to view instructions and start the judging process.

 

An independent organization since 2008, the non-profit Edison Awards were originally established in 1987 by the American Marketing Association. The Edison Awards are among the most prestigious accolades honoring excellence in new product and service development, marketing, human-centered design and innovation. Unique to the world of award programs, the Edison Awards are focused on the innovators as much as the innovations. An Edison Award represents significant value to the award winner and to the cause of innovation. For more information on the awards program, visit www.edisonawards.com.


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May
MMA Forum Singapore 2014
Date: May 22, 2014
Location: Singapore

The MMA's 2014 Singapore Forum is being developed to inspire and educate brand marketers by showcasing the innovative work and industry leading initiatives that MMA members are driving.

 

Nothing brings you closer to the consumer than mobile. And nothing brings you closer to understanding how to influence mobile moments like the MMA’s Singapore Forum. By breaking this conversation down to mobile’s role within the path to purchase, this year’s Singapore Forum offers attendees learning, insight and inspiration to do more in mobile.

 

Mobile provides pure synchronicity by engaging consumers at every step of the path to purchase. MMA initiatives and committee members are focused on bringing this enlightenment to the brands and helping CMO’s become the chief drivers of innovation within their companies.

 

Over the course of the day the 2014 Forum sessions will address:

 

Awareness: mobile advertising, mobile as a response mechanism, search, SoLoMo, big data targeting and measuring conversion

Consideration: promotion, engagement through apps or mobile web sites, coupons and incentives, permission based mobile marketing

Purchase & re-purchase: payments, wallets, cross sell and upsell

Service: mobile used to facilitate customer service post purchase

Loyalty: mobile in loyalty and CRM programmes


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June
8byEight: Peer-to-Peer Discussions on Digital Marketing
Date: June 10, 2014
Location: Singapore

Digital Marketing generally ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. To celebrate its 10th Year Anniversary, MediaBUZZ is launching a new series of complimentary and by invitation only events – called 8byEight – inviting 64 CMOs and digital marketing leaders to engage with peers and discuss the latest trends and best practices in social, mobile, behavioral and location-based marketing.

 

Today’s marketers have access to more marketing channels than ever, making it increasingly difficult to find the perfect, unified marketing strategy. This event is therefore tailored to meet the needs of senior client-side marketers and the challenges they have to master in their daily business, by providing an extraordinary opportunity to discuss solutions with their peers. Since they rely more and more on both the art and science of marketing to succeed in this increasingly consumer-driven environment, the event aims to shed light on the impact of the “digital” phenomena.

 

The Art of Marketing helps to coordinate marketing channels and design the appropriate messages for each of those channels.

 

The Science of Marketing taps into the rich data associated with all of these channels, so that you can make informed investment decisions based on desired business outcomes rather than past investment levels and rule of thumb.

 

Topic-oriented roundtable discussions, moderated by renowned experts in a comfortable atmosphere, will provide strategic insights, future trends and support in finding the best solutions for your current projects. Key topics include:

 

1. Omni-channel Retailing: How to facilitate a seamless approach to consumer experience and manage a new breed of shoppers.

2. Explicit & Implicit Permission Marketing: Email and Search Engine Marketing to meet consumer demands for real choice and no disruption.

3. Social Media Marketing: How to manage, measure and monetize in the unstructured and unregulated cyberspace.

4. Data Analytics: Exploiting “Big Data” for optimal marketing performance to gain the business competitive edge.

5. Customer Strategy & Experience Management: Increasing customer satisfaction and loyalty.

6. Mobile Marketing: Enabling the best of class “on-the-go” m-Commerce, m-Payment and m-Apps.

7. Security: Risks, Threats, Vulnerabilities & IP Protection.

8. Integrated Marketing: Driving towards more holistic communication in marketing and leveraging on each’s intrinsic strength.

For more information and to register, click here >>


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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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