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FACTS & STATS

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FACTS & STATS
  • Region Economic Statistics
    GDP at current prices (2008): $16.735 trillion
    GDP growth rate (2008) : 3.8%
    Exports (2008): US $6.65 trillion, Growth Rate: 4.5 %
    Imports (2008): US $6.072 trillion, Growth Rate : 5.14%

    More Facts

  • Population Statistics
    Asia has a total estimated population of around 4.117 billion people.
    There are a total of 44 countries in Asia.
    Total listed domestic companies in Asia (2008): 15,778
  • Trade and Commerce Statistics
    Asia exports declined by 5 percent in the fourth quarter of 2008
    Trade within Asia declined 9 percent in the fourth quarter of 2008
    In the first quarter of 2009, this decline increased to about 29 percent.

    More Facts

  • Key Government Business Resources for General Information
  • Top 10 in Asia
    Biggest Cities:
    1. Tokyo, Japan - 28,025,000
    2. Shanghai, China - 14,173,000
    3. Seóul, South Korea - 12,215,000
    4. Beijing, China - 12,033,000
    5. Manila, Philippines - 10,818,000
    6. Õsaka, Japan - 10,609,000…

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  • Mobile Facts in Asia
    There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
    The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.
    India surpassed half a billion connections during Q4 2009, adding 53.4 million net additions and closing the quarter on 525.2 million connections.

    More Facts

  • Internet in Asia
    Latest data show that there are 764,435,900 internet users in Asia, which represents 20.1% of Asia's population and represents 42.4% of internet users in the world.
    From 2000 – 2009, internet users has increased 568.8%.
Basic Economic Statistics:
  • GDP at current prices (2008): $16.735 trillion
  • GDP growth rate (2008) : 3.8%
  • Exports (2008): US $6.65 trillion, Growth Rate: 4.5 %
  • Imports (2008): US $6.072 trillion, Growth Rate : 5.14%
  • Foreign Direct Investment (FDI) (2008-2009): $ 344,630 billion
  • Asia Market Value of listed companies (2008-2009): $11.649 trillion
Population Statistics:
  • Africa has a total population of around 999 million people.
  • There are a total of 53 countries in Africa.
  • The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
  • More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
  • Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
  • South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
  • In 2008 there were a total of 1445 listed domestic companies in Africa.
Trade and Commerce Statistics:
  • Asia exports declined by 5 percent in the fourth quarter of 2008
  • Trade within Asia declined 9 percent in the fourth quarter of 2008
  • In the first quarter of 2009, this decline increased to about 29 percent.
  • Trade in automotive products was the sector most affected, declining by 48 percent during the first quarter of 2009, followed by iron and steel (37 per cent), office and telecom equipment (29 per cent) and integrated circuits (31 per cent).
  • China merchandise trade surplus narrowed in June from $13 billion to $8 billion.
Top 10 in Asia:
  • Biggest Cities:
  1. Tokyo, Japan - 28,025,000
  2. Shanghai, China - 14,173,000
  3. Seóul, South Korea - 12,215,000
  4. Beijing, China - 12,033,000
  5. Manila, Philippines - 10,818,000
  6. Õsaka, Japan - 10,609,000
  7. Tianjin, China - 10,239,000
  8. Jakarta, Indonesia - 9,815,000
  9. Moscow, Russian Fed. - 9,299,000
  10. Bangkok, Thailand - 7,221,000…
  • Biggest Companies (based on revenues):
  1. Sinopec, China - $207,814
  2. Toyota, Japan - $204,352
  3. Japan Post Holdings, Japan - $198,700
  4. China National Petroleum, China - $181,123
  5. State Grid, China - $164,136
  6. Gazplom, Russia - $141,455
  7. Sam Sung Electronics, South Korea - $110,350
  8. Nippoa Telegraph & Telephone, Japan - $103,684
  9. Honda Motor, Japan - $99,652
  10. LG, South Korea - $82,082
  • 10 Best Business Schools:
  1. China University of Hong Kong, Hong Kong
  2. Indian Institute of Management, Ahmedabad
  3. National University of Singapore Business School, Singapore
  4. Hong Kong University of Science & Technology, Hong Kong
  5. Asian Institute of Management, Philippines
  6. University of Hong Kong, Faculty of Business & Economics, Hong Kong
  7. Indian Institute of Management, Bangalore
  8. Nanyang Technological University, Singapore
  9. China Europe International Business School (CEIBS), China
  10. Chulalongkorn University, Sasin Graduate School of Management, Thailand
Mobile Facts in Asia:
  • There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
  • The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.
  • India surpassed half a billion connections during Q4 2009, adding 53.4 million net additions and closing the quarter on 525.2 million connections.
  • China added an average of 9 million net additions per month during 2009, ending the year with a total 726 million connections – 16% of the worldwide total.
  • Chinese 3G connections reached 10 million by year-end.
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • From 2000 – 2009, internet users has increased 1,809.8%.
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
  • Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
  • Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING
 MOBILE MARKETING
DIRECT MARKETING

Year-over-year search spend in Asia/Pacific came in at a staggering 45 percent, showing its emergence throughout the past year.

(October 2012)

According to a new report from ComScore, an American Market research Company, Chinese netizens watched 29.75 billion internet videos in August , exceeding 4.1 billion hours in total.

(October 2012)

However, the amount of website traffic driven by search was higher from both tablets (31%) and smartphones (28%) than it was from PCs (25%). That trend was most prominent in Australia and New Zealand, where 40% of search-driven visits were performed via tablet and 38% from a smartphone.

(August 2012) 3

Interestingly, China had the lowest amount of search-driven traffic from smartphones at just 6%. That was likely due to strict controls imposed by the Chinese government on internet users, which often censor search results.

(August 2012) 4

Asia-Pacific is currently the global leader in mobile advertising, with projected mobile ad spending of $2.56 billion this year.

(October 2012) 1

51% of marketers say they do not have a strategy for integrating mobile in the marketing mix.

(September 2012) 2

80$ of marketers say that they target mobile advertising display based on location.

(September 2012) 3

As in other emerging markets, internet users in the Asia-Pacific region are leapfrogging PCs and going straight to smartphones to gain access to the web. According to eMarketer estimates, there will be 794.4 million mobile internet users in the region by the end of 2012, with that number jumping to 1.29 billion by 2016.

(August 2012) 4

The study of Australian marketing attitudes by Experian CheetahMail, which may reflect trends in the UK, found that 60 per cent of companies regard segmentation and targeting as having a high impact on the success of an email marketing campaign, Mumbrella.com reported.

(January 2010) 1
About 60 percent of Internet users in the Asia Pacific region have made purchases based on e-mail advertisements, compared with less than half in North America and just over 40 percent in Europe, Epislon has found. (November 2009) 2

Spending on direct marketing, which uses consumer data lists, continues to grow at a healthy 5 percent clip, accounting for more than $163 billion last year, or half of the total advertising spending in the U.S. Digital channels are a big part of that growth, making up nearly 20 percent of the total.

(October 2012) 3

The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.

(October 2012) 4

MARKETING OPERATIONS
 MARKETING SPEND
GLOBAL MARKET RESOURCES

China advertisers now spend about 15% of total marketing budgets on digital media but less than 1.5% of total ad spending ends up in mobile.

(June 2012) 1

eMarketer estimates mobile ad spending in China will rise 60% this year after more than doubling in 2010 and 2011 from a tiny base.

(June 2012) 2

In the 2012 Marketing Trends Report for Singapore, Boardroom concluded the average growth of marketing budget increase in Singapore stood at a mere 6%, down from the 13% increase in 2010-2011.

(May 2012) 3

China will become the third-largest ad market behind the U.S. and Japan in 2012, displacing Germany.

(December 2010) 4

Respondents from both the Americas (53.8) and Asia-Pacific (53.4) recorded improvements, but both were down, from 56.2 and 57.1, respectively.

(June 2012) 1

Respondents from the Asia-Pacific (47.3) region also limited spend, perhaps in response to concerns over a slowdown in China.

(June 2012) 2

eMarketer expects online ad spending in China to reach $7.4 billion in 2012, an increase of 39% over 2011. Online video, which is starting from a smaller base, will grow faster, but it will still be dwarfed by search and display ad spending in the country.

(June 2012) 3

In May 2012, eMarketer reported on an R3 and Admaster Digital Consulting survey that found that 82% of marketers in China increased their digital marketing budgets in 2011, and another 81% expected to increase digital ad spending in 2012. Further, 23% of marketers surveyed expected digital video to take the largest share of increased spending in 2012. Now, findings show that the marketers surveyed weren’t all talk.

(June 2012) 4
BBC Country Profiles
Economist Country Briefings
Euromonitor World and Country Factfiles
Country Profiles from World Trade Press
Stratfor Geopolitical Intelligence
CIA World Factbook
Voyage Country profiles
Library of Congress Country Profiles
CountryReports.org
Kwintessential Country Profiles
Infoplease Country Profiles
Geohive Global Statistics
NationMaster.com

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donovan@cmocouncil.org

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