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FACTS & STATS

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FACTS & STATS
  • Region Economic Statistics
    GDP at current prices (2008): $16.735 trillion
    GDP growth rate (2008) : 3.8%
    Exports (2008): US $6.65 trillion, Growth Rate: 4.5 %
    Imports (2008): US $6.072 trillion, Growth Rate : 5.14%

    More Facts

  • Population Statistics
    Asia has a total estimated population of around 4.117 billion people.
    There are a total of 44 countries in Asia.
    Total listed domestic companies in Asia (2008): 15,778
  • Trade and Commerce Statistics
    Asia exports declined by 5 percent in the fourth quarter of 2008
    Trade within Asia declined 9 percent in the fourth quarter of 2008
    In the first quarter of 2009, this decline increased to about 29 percent.

    More Facts

  • Key Government Business Resources for General Information
  • Top 10 in Asia
    Biggest Cities:
    1. Tokyo, Japan - 28,025,000
    2. Shanghai, China - 14,173,000
    3. Seóul, South Korea - 12,215,000
    4. Beijing, China - 12,033,000
    5. Manila, Philippines - 10,818,000
    6. Õsaka, Japan - 10,609,000…

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  • Mobile Facts in Asia
    There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
    The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.
    India surpassed half a billion connections during Q4 2009, adding 53.4 million net additions and closing the quarter on 525.2 million connections.

    More Facts

  • Internet in Asia
    Latest data show that there are 764,435,900 internet users in Asia, which represents 20.1% of Asia's population and represents 42.4% of internet users in the world.
    From 2000 – 2009, internet users has increased 568.8%.
Basic Economic Statistics:
  • GDP at current prices (2008): $16.735 trillion
  • GDP growth rate (2008) : 3.8%
  • Exports (2008): US $6.65 trillion, Growth Rate: 4.5 %
  • Imports (2008): US $6.072 trillion, Growth Rate : 5.14%
  • Foreign Direct Investment (FDI) (2008-2009): $ 344,630 billion
  • Asia Market Value of listed companies (2008-2009): $11.649 trillion
Population Statistics:
  • Africa has a total population of around 999 million people.
  • There are a total of 53 countries in Africa.
  • The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
  • More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
  • Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
  • South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
  • In 2008 there were a total of 1445 listed domestic companies in Africa.
Trade and Commerce Statistics:
  • Asia exports declined by 5 percent in the fourth quarter of 2008
  • Trade within Asia declined 9 percent in the fourth quarter of 2008
  • In the first quarter of 2009, this decline increased to about 29 percent.
  • Trade in automotive products was the sector most affected, declining by 48 percent during the first quarter of 2009, followed by iron and steel (37 per cent), office and telecom equipment (29 per cent) and integrated circuits (31 per cent).
  • China merchandise trade surplus narrowed in June from $13 billion to $8 billion.
Top 10 in Asia:
  • Biggest Cities:
  1. Tokyo, Japan - 28,025,000
  2. Shanghai, China - 14,173,000
  3. Seóul, South Korea - 12,215,000
  4. Beijing, China - 12,033,000
  5. Manila, Philippines - 10,818,000
  6. Õsaka, Japan - 10,609,000
  7. Tianjin, China - 10,239,000
  8. Jakarta, Indonesia - 9,815,000
  9. Moscow, Russian Fed. - 9,299,000
  10. Bangkok, Thailand - 7,221,000…
  • Biggest Companies (based on revenues):
  1. Sinopec, China - $207,814
  2. Toyota, Japan - $204,352
  3. Japan Post Holdings, Japan - $198,700
  4. China National Petroleum, China - $181,123
  5. State Grid, China - $164,136
  6. Gazplom, Russia - $141,455
  7. Sam Sung Electronics, South Korea - $110,350
  8. Nippoa Telegraph & Telephone, Japan - $103,684
  9. Honda Motor, Japan - $99,652
  10. LG, South Korea - $82,082
  • 10 Best Business Schools:
  1. China University of Hong Kong, Hong Kong
  2. Indian Institute of Management, Ahmedabad
  3. National University of Singapore Business School, Singapore
  4. Hong Kong University of Science & Technology, Hong Kong
  5. Asian Institute of Management, Philippines
  6. University of Hong Kong, Faculty of Business & Economics, Hong Kong
  7. Indian Institute of Management, Bangalore
  8. Nanyang Technological University, Singapore
  9. China Europe International Business School (CEIBS), China
  10. Chulalongkorn University, Sasin Graduate School of Management, Thailand
Mobile Facts in Asia:
  • There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
  • The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.
  • India surpassed half a billion connections during Q4 2009, adding 53.4 million net additions and closing the quarter on 525.2 million connections.
  • China added an average of 9 million net additions per month during 2009, ending the year with a total 726 million connections – 16% of the worldwide total.
  • Chinese 3G connections reached 10 million by year-end.
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • From 2000 – 2009, internet users has increased 1,809.8%.
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
  • Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
  • Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING
 MOBILE MARKETING
DIRECT MARKETING

Search, which 16% of consumers ranked as “very relevant,” plays an important role in multichannel marketing as it both directs users to official channels and provides third-party information.

(April 2012) 1

Brand marketers in Australia are betting on search for their 2012 campaigns. According to the Experian report, 47% of marketers surveyed intended to increase their online advertising budgets, while 38% and 26% planned to increase sponsored search and SEO spending, respectively.

(April 2012) 2

According to November 2011 data from Experian Marketing Services, 85% of consumers in Australia thought that a brand or company website was at least a somewhat relevant source of information, followed by print media (70%), direct mail (60%), email newsletters (58%) and sponsored search engine results (55%).

(April 2012) 3

To put this number in context, eMarketer estimated online buyers in the US at 143.4 million in 2011. Multiplied by PwC’s findings of 5.2 purchases per buyer per month, that would put the US at 745.7 million purchases every month, less than half the number of ecommerce purchases the data indicates occur in China.

(April 2012) 4

eMarketer estimates that Japan will have 105.9 million mobile phone users in 2012, compared to 242.6 million in the US.

(March 2012) 1

According to a January 2012 report from Google, smartphone ownership in Japan rose from 6% of the population in February 2011 to 17% in October 2011.

(March 2012) 2

Despite the surge, smartphone ownership in Japan was still roughly half that of the US, where 38% of the population owned smartphones in October 2011.

(March 2012) 3

However, smartphone owners in Japan used the devices to go online more frequently; nine in 10 owners in Japan logged on to the internet via their smartphone daily, compared to seven in 10 in the US.

(March 2012) 4
On paper, the past 12 months, while turbulent, were not as bad as many expected. According to Media’s marketers’ poll, now in its eighth year, 91 per cent of businesses were able to maintain their minimum required level of performance, while 43 per cent posted stronger results than expected for the year. (April 2010) 1
Yet while almost a quarter plan to decrease marketing spend, over 42 per cent indicate they will increase their overall budget. (April 2010) 2
In terms of media spend and brand investment, a respective 40 and 47 per cent plan to increase investment. (April 2010) 3
And in the wake of recent serial pitching, a smaller percentage of marketers plan to conduct reviews in 2010 - 45 per cent as opposed to last year’s 52 per cent. Of those, most (67 per cent) plan to review their creative agencies, while media agencies rank much lower at 45 per cent. (April 2010) 4

MARKETING OPERATIONS
 MARKETING SPEND
GLOBAL MARKET RESOURCES

China will become the third-largest ad market behind the U.S. and Japan next year, displacing Germany.

(December 2010) 1

Social networking and blogs were more popular in the U.S. with 21.3% participating, followed by Japan at 17.0% and Europe at 14.7%.

(October 2010) 2
The South African Tourism Department is bullish that by 2012, the number of tourists from India will double to 100,000. (March 2010) 3
They also added that on an average, a tourist from India spends around Rs 80,000 for spending 7-10 days in South Africa. (March 2010) 4

Currently, less than 10 percent of Singapore's total advertising spend is used for online marketing.

(March 2012) 1

Advertising experts say only about 10 to 15 per cent of advertising and marketing expenditures are spent on digital channels such as Facebook and Google in Asia.

(March 2012) 2

Recent data from iResearch suggests online video market size will grow from 6.27 billion yuan in 2011 to as much as 22.5 billion yuan by 2014 – this same figure increased by nearly 100% YOY from 2010 to 2011.

(February 2012) 3

Two thirds of companies planning to spend more on digital marketing will increase this budget by more than 10%.

(January 2012) 4
BBC Country Profiles
Economist Country Briefings
Euromonitor World and Country Factfiles
Country Profiles from World Trade Press
Stratfor Geopolitical Intelligence
CIA World Factbook
Voyage Country profiles
Library of Congress Country Profiles
CountryReports.org
Kwintessential Country Profiles
Infoplease Country Profiles
Geohive Global Statistics
NationMaster.com

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org

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