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MARKETING NEWS FLASH |

FACTS & STATS

home / facts & stats
  • Region Economic Statistics
    GDP at current prices: $16.735 trillion
    GDP growth rate : 3.8%
    Exports: US $6.65 trillion, Growth Rate: 4.5 %
    Imports: US $6.072 trillion, Growth Rate : 5.14%

    More Facts

  • Population Statistics
    Asia has a total estimated population of around 4.117 billion people.
    There are a total of 44 countries in Asia.
    Total listed domestic companies in Asia: 15,778
  • Key Government Business Resources for General Information
  • Top 10 in Asia
    Biggest Cities:
    1. Tokyo, Japan - 28,025,000
    2. Shanghai, China - 14,173,000
    3. Seóul, South Korea - 12,215,000
    4. Beijing, China - 12,033,000
    5. Manila, Philippines - 10,818,000
    6. Õsaka, Japan - 10,609,000…

    More Facts

  • Mobile Facts in Asia
    There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
    The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.

    More Facts

  • Internet in Asia
    Latest data show that there are 764,435,900 internet users in Asia, which represents 20.1% of Asia's population and represents 42.4% of internet users in the world.
Basic Economic Statistics:
  • GDP at current prices: $16.735 trillion
  • GDP growth rate : 3.8%
  • Exports: US $6.65 trillion, Growth Rate: 4.5 %
  • Imports: US $6.072 trillion, Growth Rate : 5.14%
  • Foreign Direct Investment (FDI): $ 344,630 billion
  • Asia Market Value of listed companies: $11.649 trillion
Population Statistics:
  • Africa has a total population of around 999 million people.
  • There are a total of 53 countries in Africa.
  • The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
  • More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
  • Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
  • South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
  • In 2008 there were a total of 1445 listed domestic companies in Africa.
Trade and Commerce Statistics:
  • Asia exports declined by 5 percent in the fourth quarter of 2008
  • Trade within Asia declined 9 percent in the fourth quarter of 2008
  • China merchandise trade surplus narrowed in June from $13 billion to $8 billion.
Top 10 in Asia:
  • Biggest Cities:
  1. Tokyo, Japan - 28,025,000
  2. Shanghai, China - 14,173,000
  3. Seóul, South Korea - 12,215,000
  4. Beijing, China - 12,033,000
  5. Manila, Philippines - 10,818,000
  6. Õsaka, Japan - 10,609,000
  7. Tianjin, China - 10,239,000
  8. Jakarta, Indonesia - 9,815,000
  9. Moscow, Russian Fed. - 9,299,000
  10. Bangkok, Thailand - 7,221,000…
  • Biggest Companies (based on revenues):
  1. Sinopec, China - $207,814
  2. Toyota, Japan - $204,352
  3. Japan Post Holdings, Japan - $198,700
  4. China National Petroleum, China - $181,123
  5. State Grid, China - $164,136
  6. Gazplom, Russia - $141,455
  7. Sam Sung Electronics, South Korea - $110,350
  8. Nippoa Telegraph & Telephone, Japan - $103,684
  9. Honda Motor, Japan - $99,652
  10. LG, South Korea - $82,082
  • 10 Best Business Schools:
  1. China University of Hong Kong, Hong Kong
  2. Indian Institute of Management, Ahmedabad
  3. National University of Singapore Business School, Singapore
  4. Hong Kong University of Science & Technology, Hong Kong
  5. Asian Institute of Management, Philippines
  6. University of Hong Kong, Faculty of Business & Economics, Hong Kong
  7. Indian Institute of Management, Bangalore
  8. Nanyang Technological University, Singapore
  9. China Europe International Business School (CEIBS), China
  10. Chulalongkorn University, Sasin Graduate School of Management, Thailand
Mobile Facts in Asia:
  • There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
  • The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.
  • Chinese 3G connections reached 10 million by year-end.
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

Business-to-consumer e-commerce in Southeast Asia will increase at least five-fold by 2020, and could reach as much as $35 billion a year

(December 2014) 1

Easier access to the Internet via smartphones and the region's growing middle class are combining to send the online shopping market through the roof, with estimates that the sector could have hit between US$2 billion and US$3 billion by the end of 2014

(December 2014) 2

E-commerce currently accounts for just 0.2% of retail sales in Southeast Asia, compared with 8% in China and 8.7% in the United States

(December 2014) 3

95% of Asia's metropolitan regions use social media

(November 2014) 4

67% of companies in Asia say mobile will become a fundamental part of their marketing and commerce strategy

(December 2014) 5

44% of organisations based in Asia Pacific have a budget specifically for mobile experimentation

(December 2014) 6

When it comes to marketing strategy, 18% of Asia-Pacifc countries have adopted a 'mobile first' mindset

(December 2014) 7

Mobile advertising made up 15.3% of total Australian online advertising spend in the first quarter of 2014

(September 2014) 8

83% of people in China say they click on advertisements/banners/pop-ups at least sometimes with online

(November 2014) 9

In the 26 - 35 age group within China, consumers frequently base their buying decisions based on what's happening in their social network

(November 2014) 10

Today's consumers no longer care about where they are or what device they are using when interacting with a brand, as 58 percent of Millennials expect to engage with a company whenever they choose and via whichever channel they want.

(July 2014) 11

Millennials touch their smartphones 43 times per day, and 30 percent admit they touch more than four devices over the course of 24 hours.

(July 2014) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

According to The Digital Marketing Insights Report 2014², commissioned by Teradata and Celebrus Technologies, organizations are struggling with data: data storage (36 percent), data quality (23 percent), and making the data actionable (15 percent) are the biggest challenges facing the marketing team.

(July 2014) 13

Personalisation in all its forms certainly dominates marketing strategy, with  research revealing that while only 21 percent of organizations have a single customer view today, a massive 57 percent expect to achieve this goal within two years.

(July 2014) 14

Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient.

(September 2012) 15

Of companies using marketing automation and ROI metrics, 69 percent reported an increase in total marketing revenue contribution.

(September 2012) 16

Three in five companies in Asia are planning on increasing their spend on mobile marketing by an average of 20% in 2015

(December 2014) 17

3% of companies in Asia will be decreasing their allocated spend in mobile marketing in 2015

(December 2014) 18

Mobile-powered customer experiences will drive digital transformation across the region in 2015, which will drive technology spend by 4.9 percent

(November 2014) 19

In Australia, mobile took up 21.5% of digital display revenue and 17.1% of search revenues in the first quarter of 2014

(September 2014) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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