Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

FACTS & STATS

home / facts & stats
  • Region Economic Statistics
    GDP at current prices: $16.735 trillion
    GDP growth rate : 3.8%
    Exports: US $6.65 trillion, Growth Rate: 4.5 %
    Imports: US $6.072 trillion, Growth Rate : 5.14%

    More Facts

  • Population Statistics
    Asia has a total estimated population of around 4.117 billion people.
    There are a total of 44 countries in Asia.
    Total listed domestic companies in Asia: 15,778
  • Key Government Business Resources for General Information
  • Top 10 in Asia
    Biggest Cities:
    1. Tokyo, Japan - 28,025,000
    2. Shanghai, China - 14,173,000
    3. Seóul, South Korea - 12,215,000
    4. Beijing, China - 12,033,000
    5. Manila, Philippines - 10,818,000
    6. Õsaka, Japan - 10,609,000…

    More Facts

  • Mobile Facts in Asia
    There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
    The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.

    More Facts

  • Internet in Asia
    Latest data show that there are 764,435,900 internet users in Asia, which represents 20.1% of Asia's population and represents 42.4% of internet users in the world.
Basic Economic Statistics:
  • GDP at current prices: $16.735 trillion
  • GDP growth rate : 3.8%
  • Exports: US $6.65 trillion, Growth Rate: 4.5 %
  • Imports: US $6.072 trillion, Growth Rate : 5.14%
  • Foreign Direct Investment (FDI): $ 344,630 billion
  • Asia Market Value of listed companies: $11.649 trillion
Population Statistics:
  • Africa has a total population of around 999 million people.
  • There are a total of 53 countries in Africa.
  • The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
  • More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
  • Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
  • South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
  • In 2008 there were a total of 1445 listed domestic companies in Africa.
Trade and Commerce Statistics:
  • Asia exports declined by 5 percent in the fourth quarter of 2008
  • Trade within Asia declined 9 percent in the fourth quarter of 2008
  • China merchandise trade surplus narrowed in June from $13 billion to $8 billion.
Top 10 in Asia:
  • Biggest Cities:
  1. Tokyo, Japan - 28,025,000
  2. Shanghai, China - 14,173,000
  3. Seóul, South Korea - 12,215,000
  4. Beijing, China - 12,033,000
  5. Manila, Philippines - 10,818,000
  6. Õsaka, Japan - 10,609,000
  7. Tianjin, China - 10,239,000
  8. Jakarta, Indonesia - 9,815,000
  9. Moscow, Russian Fed. - 9,299,000
  10. Bangkok, Thailand - 7,221,000…
  • Biggest Companies (based on revenues):
  1. Sinopec, China - $207,814
  2. Toyota, Japan - $204,352
  3. Japan Post Holdings, Japan - $198,700
  4. China National Petroleum, China - $181,123
  5. State Grid, China - $164,136
  6. Gazplom, Russia - $141,455
  7. Sam Sung Electronics, South Korea - $110,350
  8. Nippoa Telegraph & Telephone, Japan - $103,684
  9. Honda Motor, Japan - $99,652
  10. LG, South Korea - $82,082
  • 10 Best Business Schools:
  1. China University of Hong Kong, Hong Kong
  2. Indian Institute of Management, Ahmedabad
  3. National University of Singapore Business School, Singapore
  4. Hong Kong University of Science & Technology, Hong Kong
  5. Asian Institute of Management, Philippines
  6. University of Hong Kong, Faculty of Business & Economics, Hong Kong
  7. Indian Institute of Management, Bangalore
  8. Nanyang Technological University, Singapore
  9. China Europe International Business School (CEIBS), China
  10. Chulalongkorn University, Sasin Graduate School of Management, Thailand
Mobile Facts in Asia:
  • There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
  • The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.
  • Chinese 3G connections reached 10 million by year-end.
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING
MOBILE MARKETING
DIRECT MARKETING

Overall, there are 943.3 million active social media users in APAC accessing their social networks via mobile devices.

(February 2014) 1

Mobile web users in New Zealand, Australia and Japan are above the global average in their multi-screen activity.

(May 2013) 2

Email volume overall increased 5% in the fourth quarter of last year compared with the year-earlier period, according to the Experian Marketing Services 2012 Q4 email benchmark report.

(March 2013) 3

55% of marketers from around the world plan to increase their digital marketing budgets this year, according to results from a Society of Digital Agencies (SoDA) survey conducted by Econsultancy.

(March 2013) 4

Data from Nielsen shows that smartphone penetration varies drastically across different countries in APAC, from 87% in Hong Kong and Singapore down to 15% in the Philippines.

(February 2014) 5

In Southeast Asia alone, smartphone owners spent an average of more than three hours per day on their smartphones in June 2013.

(February 2014) 6

Eighty percent of respondents in APAC used their mobile to pay their utility or telecoms bill, compared to the global average of just 50%, while 63% had used their phone to make a bank transfer compared to 52% globally.

(February 2014) 7

In China mobile internet penetration is at 43%, with the average time spent online per day at 1hr 55 minutes. More than two-thirds (69%) of smartphone users in China have made a purchase using their device.

(February 2014) 8

Spending on direct marketing, which uses consumer data lists, continues to grow at a healthy 5 percent clip, accounting for more than $163 billion last year, or half of the total advertising spending in the U.S. Digital channels are a big part of that growth, making up nearly 20 percent of the total.

(October 2012) 9

The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.

(October 2012) 10

Indeed, according to Forrester Research, by 2012, B2B spending on search, web advertising, email and mobile is expected to reach $5.7 billion.

(October 2012) 11

Based on the Direct Mail Statistics 2012 infographic, it has been seen that 21.9 million UK adults have taken action after receiving a direct mail in the year 2011.

(October 2012) 12

MARKETING OPERATIONS
MARKETING SPEND
GLOBAL MARKET RESOURCES

Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient.

(September 2012) 13

Of companies using marketing automation and ROI metrics, 69 percent reported an increase in total marketing revenue contribution.

(September 2012) 14

China advertisers now spend about 15% of total marketing budgets on digital media but less than 1.5% of total ad spending ends up in mobile.

(June 2012) 15

eMarketer estimates mobile ad spending in China will rise 60% this year after more than doubling in 2010 and 2011 from a tiny base.

(June 2012) 16

U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc.U.S. marketers spend an average of 2.5% of their total company revenue on digital marketing activities, according to a new report by Gartner Inc.

(March 2013) 17

According to Duke University's, The CMO Survey, digital marketing spending is forecast to grow by 10.2%, a slower rate than the 11.5% increase forecast in August 2012, but a healthy rate nonetheless.

(February 2013) 18

CMOs are projecting increased budgets across a number of other areas. They’re expecting to spend more on new product (8%, down from 9.4% in August 2012) and service (5.8%, down from 6.5%) introductions, while also forecasting an 8.1% increase in budgets devoted to customer relationship management (down from 9%), and 6.8% more spending on brand building (down from 7.5%).

(February 2013) 19

Overall marketing spending is expected to grow by 6.1% over the next 12 months, slightly slower than the 6.4% growth forecast from August 2012. Currently, marketing budgets are reported to account for an average of 10.6% of firm budgets, down from 11.4% in August 2012.

(February 2013) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2014 CMO Council. 1494 Hamilton Ave. San Jose, CA 95125