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MARKETING NEWS FLASH |

FACTS & STATS

home / facts & stats
  • Region Economic Statistics
    GDP at current prices: $16.735 trillion
    GDP growth rate : 3.8%
    Exports: US $6.65 trillion, Growth Rate: 4.5 %
    Imports: US $6.072 trillion, Growth Rate : 5.14%

    More Facts

  • Population Statistics
    Asia has a total estimated population of around 4.117 billion people.
    There are a total of 44 countries in Asia.
    Total listed domestic companies in Asia: 15,778
  • Key Government Business Resources for General Information
  • Top 10 in Asia
    Biggest Cities:
    1. Tokyo, Japan - 28,025,000
    2. Shanghai, China - 14,173,000
    3. Seóul, South Korea - 12,215,000
    4. Beijing, China - 12,033,000
    5. Manila, Philippines - 10,818,000
    6. Õsaka, Japan - 10,609,000…

    More Facts

  • Mobile Facts in Asia
    There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
    The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.

    More Facts

  • Internet in Asia
    Latest data show that there are 764,435,900 internet users in Asia, which represents 20.1% of Asia's population and represents 42.4% of internet users in the world.
Basic Economic Statistics:
  • GDP at current prices: $16.735 trillion
  • GDP growth rate : 3.8%
  • Exports: US $6.65 trillion, Growth Rate: 4.5 %
  • Imports: US $6.072 trillion, Growth Rate : 5.14%
  • Foreign Direct Investment (FDI): $ 344,630 billion
  • Asia Market Value of listed companies: $11.649 trillion
Population Statistics:
  • Africa has a total population of around 999 million people.
  • There are a total of 53 countries in Africa.
  • The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
  • More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
  • Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
  • South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
  • In 2008 there were a total of 1445 listed domestic companies in Africa.
Trade and Commerce Statistics:
  • Asia exports declined by 5 percent in the fourth quarter of 2008
  • Trade within Asia declined 9 percent in the fourth quarter of 2008
  • China merchandise trade surplus narrowed in June from $13 billion to $8 billion.
Top 10 in Asia:
  • Biggest Cities:
  1. Tokyo, Japan - 28,025,000
  2. Shanghai, China - 14,173,000
  3. Seóul, South Korea - 12,215,000
  4. Beijing, China - 12,033,000
  5. Manila, Philippines - 10,818,000
  6. Õsaka, Japan - 10,609,000
  7. Tianjin, China - 10,239,000
  8. Jakarta, Indonesia - 9,815,000
  9. Moscow, Russian Fed. - 9,299,000
  10. Bangkok, Thailand - 7,221,000…
  • Biggest Companies (based on revenues):
  1. Sinopec, China - $207,814
  2. Toyota, Japan - $204,352
  3. Japan Post Holdings, Japan - $198,700
  4. China National Petroleum, China - $181,123
  5. State Grid, China - $164,136
  6. Gazplom, Russia - $141,455
  7. Sam Sung Electronics, South Korea - $110,350
  8. Nippoa Telegraph & Telephone, Japan - $103,684
  9. Honda Motor, Japan - $99,652
  10. LG, South Korea - $82,082
  • 10 Best Business Schools:
  1. China University of Hong Kong, Hong Kong
  2. Indian Institute of Management, Ahmedabad
  3. National University of Singapore Business School, Singapore
  4. Hong Kong University of Science & Technology, Hong Kong
  5. Asian Institute of Management, Philippines
  6. University of Hong Kong, Faculty of Business & Economics, Hong Kong
  7. Indian Institute of Management, Bangalore
  8. Nanyang Technological University, Singapore
  9. China Europe International Business School (CEIBS), China
  10. Chulalongkorn University, Sasin Graduate School of Management, Thailand
Mobile Facts in Asia:
  • There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
  • The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.
  • Chinese 3G connections reached 10 million by year-end.
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

In leading markets like Australia, only 14 percent say digital is a campaign-based strategy compared to China, where 44 percent admit there is no digital strategy.

(May 2015) 1

50% of senior corporate marketers feel stifled by budget limitations when executing digital campaigns. 47% report that limited digital agency capability, knowledge or experience was an issue. 

(May 2015) 2

62% of senior marketers believe that social media is a fast, inexpensive way to deliver messages directly to their customers. 35% report that social media serves as a listening tool to better understand customer interests and needs. 35% feel that they do not leverage social media in an effective manner. 

(May 2015) 3

There are over 1.39 billion monthly active Facebook users worldwide. 890 million users log on daily. 

(February 2015) 4

According to eMarketer, 63 million people in Indonesia will access Facebook through their mobile devices at least once per month in 2015, giving Indonesia the highest rate of mobile Facebook usage in the world.

(May 2015) 5

561 million active mobile social accounts are located in East Asia.

(April 2015) 6

Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 according to Statista. 

(February 2015) 7

Mobile app usage soared in 2014. Mobile apps generated the most revenue in Japan, South Korea and the US.

(February 2015) 8

Australia has an estimated email marketing open rate of 22.5%, with a click through rate of 4%

(January 2015) 9

Filipinos are most apt to connect with brands on a social media site (65%).

(January 2015) 10

PwC predicts that China will become the second largest TV market in 2016. Including all TV revenues, China will surpass the UK in 2014 and Germany in 2016. 

(December 2014) 11

83% of people in China say they click on advertisements/banners/pop-ups at least sometimes with online

(November 2014) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

61% of senior marketers report that they lacked the right talent, skills and expertise among team members while building in-house and virtual digital marketing teams. 

(May 2015) 13

67% of APAC organisations note that mobile will become a major part of their marketing and commerce strategy during 2015. This is slightly higher in China, at 72%.

(January 2015) 14

Data is integrated throughout the marketing lifecycle in 7 % of Asia Pacific organisations.

(January 2015) 15

12% of organisations in the Asia Pacific region report they are extremely effective across their strategy, execution and measurement of digital marketing.

(January 2015) 16

79% of senior corporate marketers will increase digital budgets and 37% will spend 10-24% of their total budget on digital. 13% plan to spend more than half of their budget on digital and only 2% will decrease their budgets. 

(May 2015) 17

Marketers are expected to spend 540 billion dollars globally on advertising this year. 

(March 2015) 18

63% of Asia Pacific companies are planning to increase investment in content marketing, and 62% in mobile marketing.

(January 2015) 19

Asia Pacific owns 23.7% of the world's social network ad spenditure - second highest behind North America at 48.9%

(January 2015) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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