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MARKETING NEWS FLASH |

FACTS & STATS

home / facts & stats
  • Region Economic Statistics
    GDP at current prices: $16.735 trillion
    GDP growth rate : 3.8%
    Exports: US $6.65 trillion, Growth Rate: 4.5 %
    Imports: US $6.072 trillion, Growth Rate : 5.14%

    More Facts

  • Population Statistics
    Asia has a total estimated population of around 4.117 billion people.
    There are a total of 44 countries in Asia.
    Total listed domestic companies in Asia: 15,778
  • Key Government Business Resources for General Information
  • Top 10 in Asia
    Biggest Cities:
    1. Tokyo, Japan - 28,025,000
    2. Shanghai, China - 14,173,000
    3. Seóul, South Korea - 12,215,000
    4. Beijing, China - 12,033,000
    5. Manila, Philippines - 10,818,000
    6. Õsaka, Japan - 10,609,000…

    More Facts

  • Mobile Facts in Asia
    There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
    The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.

    More Facts

  • Internet in Asia
    Latest data show that there are 764,435,900 internet users in Asia, which represents 20.1% of Asia's population and represents 42.4% of internet users in the world.
Basic Economic Statistics:
  • GDP at current prices: $16.735 trillion
  • GDP growth rate : 3.8%
  • Exports: US $6.65 trillion, Growth Rate: 4.5 %
  • Imports: US $6.072 trillion, Growth Rate : 5.14%
  • Foreign Direct Investment (FDI): $ 344,630 billion
  • Asia Market Value of listed companies: $11.649 trillion
Population Statistics:
  • Africa has a total population of around 999 million people.
  • There are a total of 53 countries in Africa.
  • The largest population in SSA is 131.5 million (Nigeria); the smallest is Seychelles (0.1 million).
  • More than 35% of Africans live in sustained-growth economies that have grown at more than 4% a year for ten years.
  • Thirty three percent of children who start first grade reaches grade five in Chad; in Mauritius 97% reach fifth grade. (MDG 2).
  • South Africa has the most advanced economy on the African continent. Since1994, particularly, the country's economy has grown rapidly. Its geographical position provides an ideal gateway to Sub-Saharan Africa.
  • In 2008 there were a total of 1445 listed domestic companies in Africa.
Trade and Commerce Statistics:
  • Asia exports declined by 5 percent in the fourth quarter of 2008
  • Trade within Asia declined 9 percent in the fourth quarter of 2008
  • China merchandise trade surplus narrowed in June from $13 billion to $8 billion.
Top 10 in Asia:
  • Biggest Cities:
  1. Tokyo, Japan - 28,025,000
  2. Shanghai, China - 14,173,000
  3. Seóul, South Korea - 12,215,000
  4. Beijing, China - 12,033,000
  5. Manila, Philippines - 10,818,000
  6. Õsaka, Japan - 10,609,000
  7. Tianjin, China - 10,239,000
  8. Jakarta, Indonesia - 9,815,000
  9. Moscow, Russian Fed. - 9,299,000
  10. Bangkok, Thailand - 7,221,000…
  • Biggest Companies (based on revenues):
  1. Sinopec, China - $207,814
  2. Toyota, Japan - $204,352
  3. Japan Post Holdings, Japan - $198,700
  4. China National Petroleum, China - $181,123
  5. State Grid, China - $164,136
  6. Gazplom, Russia - $141,455
  7. Sam Sung Electronics, South Korea - $110,350
  8. Nippoa Telegraph & Telephone, Japan - $103,684
  9. Honda Motor, Japan - $99,652
  10. LG, South Korea - $82,082
  • 10 Best Business Schools:
  1. China University of Hong Kong, Hong Kong
  2. Indian Institute of Management, Ahmedabad
  3. National University of Singapore Business School, Singapore
  4. Hong Kong University of Science & Technology, Hong Kong
  5. Asian Institute of Management, Philippines
  6. University of Hong Kong, Faculty of Business & Economics, Hong Kong
  7. Indian Institute of Management, Bangalore
  8. Nanyang Technological University, Singapore
  9. China Europe International Business School (CEIBS), China
  10. Chulalongkorn University, Sasin Graduate School of Management, Thailand
Mobile Facts in Asia:
  • There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.
  • The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.
  • Chinese 3G connections reached 10 million by year-end.
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

While 36 percent of marketers say that the market has become more cluttered and confusing over the last five years—both online and offline—31 percent say that they are able to provide better customer experiences due to the accessibility of customer intelligence that enables them to become more relevant to customers.

(January 2016) 1

Social media is the channel most used on average across Asia to share content (63%).

(November 2015) 2

In leading markets like Australia, only 14 percent say digital is a campaign-based strategy compared to China, where 44 percent admit there is no digital strategy.

(May 2015) 3

50% of senior corporate marketers feel stifled by budget limitations when executing digital campaigns. 47% report that limited digital agency capability, knowledge or experience was an issue. 

(May 2015) 4

70% of marketers in APAC see display as an important mobile channel, this is set to decline dramatically by 2020.

(November 2015) 1

According to eMarketer, 63 million people in Indonesia will access Facebook through their mobile devices at least once per month in 2015, giving Indonesia the highest rate of mobile Facebook usage in the world.

(May 2015) 2

561 million active mobile social accounts are located in East Asia.

(April 2015) 3

Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 according to Statista. 

(February 2015) 4

Promotional content in email is most likely to correlate with purchasing habits, with64% of Asian respondents having purchased something after receiving promotional content by email.

(November 2015) 1

Australia has an estimated email marketing open rate of 22.5%, with a click through rate of 4%

(January 2015) 2

Filipinos are most apt to connect with brands on a social media site (65%).

(January 2015) 3

PwC predicts that China will become the second largest TV market in 2016. Including all TV revenues, China will surpass the UK in 2014 and Germany in 2016. 

(December 2014) 4

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

Only 16 percent of marketers feel that their organizations are delivering customer experiences that truly fulfill their brand promises, while two-thirds (66 percent) say their efforts in this area are hit or miss, and 14 percent say they are completely missing the mark.

(January 2016) 1

Leadership behaviors and skills drive over 57% of CMO’s career success and over 77% of their market success.

(December 2015) 2

93% of Asia Pacific marketing companies believe digital marketing drives competitive advantage.

(August 2015) 3

61% of senior marketers report that they lacked the right talent, skills and expertise among team members while building in-house and virtual digital marketing teams. 

(May 2015) 4

Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014.

(December 2015) 1

Digital advertising was the fastest-growing category in 2014, with a 16.1 percent increase in spending, followed by video games at 14.3 percent and broadband at 9.2 percent. 

(December 2015) 2

Digital advertising, video games, and broadband will continue to be the fastest-growing segments over the next five years, with projected compound annual increases of 12.7 percent, 8.1 percent, and 7.8 percent, respectively, to 2019. 

(December 2015) 3

Brands can achieve significant improvements in campaign performance if they’re willing to allocate between 8% and 15% of their budgets to mobile.

 

(November 2015) 4

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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