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meet a cmo council apac advisory board member

Karen Winton
Chief Marketing Officer
Invest Hong Kong

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Customer Attainment From Event Engagement

The CMO Council’s cooperative thought leadership report with the Exhibit and Event Marketing Association (E2MA) is aimed at benchmarking the business value of trade shows and events, as well as identifying new tools, technologies and techniques for driving experiential marketing… Report Details

2013 Online Advertising Performance Outlook

According to the McKinsey Quarterly, “the rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it. This problem has made it difficult for marketers to fully exploit the… Report Details

FACTS AND STATS

Region Economic Statistics

GDP at current prices (2008): $16.735 trillion

GDP growth rate (2008) : 3.8%

Exports (2008): US $6.65 trillion, Growth Rate: 4.5 %

Imports (2008): US $6.072 trillion, Growth Rate : 5.14%

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Population Statistics

Asia has a total estimated population of around 4.117 billion people.

There are a total of 44 countries in Asia.

Total listed domestic companies in Asia (2008): 15,778
Trade and Commerce Statistics

Asia exports declined by 5 percent in the fourth quarter of 2008

Trade within Asia declined 9 percent in the fourth quarter of 2008

In the first quarter of 2009, this decline increased to about 29 percent.

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Key Government Business Resources for General Information

Asia Society

Ferghana

National Bureau of Asian Research

Pan Asian e-commerce Alliance

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Top 10 in Asia

Biggest Cities:
1. Tokyo, Japan - 28,025,000
2. Shanghai, China - 14,173,000
3. Seóul, South Korea - 12,215,000
4. Beijing, China - 12,033,000
5. Manila, Philippines - 10,818,000
6. Õsaka, Japan - 10,609,000…

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Mobile Facts in Asia

There are a total of 2.1 billion mobile subscribers in Asia which accounts for 45% of the global total.

The world's two largest mobile markets – China and India – were responsible for the majority of growth in the Asia-Pacific region.

India surpassed half a billion connections during Q4 2009, adding 53.4 million net additions and closing the quarter on 525.2 million connections.

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Internet in Asia

Latest data show that there are 764,435,900 internet users in Asia, which represents 20.1% of Asia's population and represents 42.4% of internet users in the world.

From 2000 – 2009, internet users has increased 568.8%.