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China advertisers now spend about 15% of total marketing budgets on digital media but less than 1.5% of total ad spending ends up in mobile. (June 2012)eMarketer estimates mobile ad spending in China will rise 60% this year after more than doubling in 2010 and 2011 from a tiny base. (June 2012)In the 2012 Marketing Trends Report for Singapore, Boardroom concluded the average growth of marketing budget increase in Singapore stood at a mere 6%, down from the 13% increase in 2010-2011. (May 2012)China will become the third-largest ad market behind the U.S. and Japan in 2012, displacing Germany. (December 2010) 4Social networking and blogs were more popular in the U.S. with 21.3% participating, followed by Japan at 17.0% and Europe at 14.7%. (October 2010) 5The South African Tourism Department is bullish that by 2012, the number of tourists from India will double to 100,000. (March 2010) 6They also added that on an average, a tourist from India spends around Rs 80,000 for spending 7-10 days in South Africa. (March 2010) 7As part of its promotional activities, the department is planning to intensify its marketing spend in India. (March 2010) 8This segment rose 50 per cent year-on-year and more corporates are now looking at South Africa as an incentive package for their performers including employees and dealers. (March 2010) 9The country had entered five years earlier and the tourist arrivals of 52,637 till October 2009 compared to 44,578 in October 2008, an increase of 18.1 per cent. By 2012 the number of tourist from India will cross 100,000. (March 2010) 10 |
Well, it turns out that 76% Indians would recommend a brand that supports a good cause. A study conducted by goodcause Consumer study has interesting data points to help you define your marketing plan: (November 2009) 1159% would help a brand promote its products if there was a good cause behind it – up from 53% last year; 75% India vs 65% last year (November 2009) 1271% think brands and companies spend too much on advertising and marketing and should put more into good causes – up almost ten percentage points; 74% India vs 60% in 2008 (November 2009) 1344% are aware of brands that actively support good causes through their products and services – up from 33%; in India this is a whopping 77%, up from 24% in 2008 (November 2009) 1467 percent say they would switch brands if another brand of similar quality supported a good cause. (November 2009) 1574 percent of Indian consumers interviewed think brands and companies should spend less on advertising and marketing and more on good causes (up 14 percentage points from 2008 (November 2009) 16 The consumption patterns in China have changed significantly as living standards have risen. Chinese consumers are becoming more discerning with higher quality, better nutrition, as well as confidence in food safety and ingredients integrity. (November -0001) 17The Chinese economy is expected to grow robustly with annual real GDP growth rate forecast at 10.5% in 2010. (November -0001) 18Just 11% of B2B lead generation marketers describe their marketing as highly effective and efficient. (September 2012) 19Of companies using marketing automation and ROI metrics, 69 percent reported an increase in total marketing revenue contribution. (September 2012) 20 |
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