CMO COUNCIL™ ASIA PACIFIC

NEWS

31 May 2010
The long road to recognition for Asia brands
Asia’s economy is firing on all cylinders as it emerges from the financial crisis. But when it comes to creating brands, the region has barely begun to make its mark.

1 April 2009
Chinese Turn to Social Media
Of China's 243 million broadband consumers in China, 92% (224 million) age 13 and above contribute to social media, compared to 105 million Americans, or 76% of that country's broadband population, according to Netpop. Forty-three percent of Chinese broadband users (105 million people) communicate via forums/discussion boards, and 41 million Chinese are "heavy" social media contributors, meaning they participate in six or more activities and connect with at least 84 people on a "one to many" basis in a typical week.

28 October 2008
Online TV on the rise in China
Online TV and video will be the fastest-growing broadcast medium in China in the next three years, said participants and guests polled Tuesday at the annual Cable & Satellite Broadcasting Association of Asia convention. Fueling the online TV growth is a relaxation among historically strict Chinese media regulators after the broad and rapid online response to the deadly earthquake in Sichuan in May and the Beijing Olympics in August.

9 September 2008
The Korea Times: Korea Lacks Consistent Image Plan
Donovan Neale-May, Executive Director of the Chief Marketing Officer Council (CMO Council) visited Korea to speak at Seoul National University (SNU) on nation branding, an event jointly hosted by the Ministry of Knowledge Economy and SNU last week.

PRESS RELEASES

October 30, 2006

The CMO (Chief Marketing Officer) Council, a global network of senior marketing executives, hosted its inaugural Asia-Pacific CMO gathering, The CMO Council Asia Pacific Virtual Tokyo Symposium, at the Tokyo America Club, on October 24, 2006. The event, themed “ East Meets West; Connecting Across Cultures, drew marketers from across the Asia Pacific region, including Tokyo, Singapore, Shanghai, Taiwan, Seoul, and Hong Kong, and was also simulcast live on the Web.