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Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
How much money do chief marketing executives make? Are CMOs located in Asia compensated more than those in Europe or North America?
With many CMOs believing they are underpaid, CMO Council highlights key insights on top earning chief marketers in their eight annual “State of Marketing” report
The CMO Council released its "CMO Compensation Report," based on a "State of Marketing" survey of 345 senior marketing executives.
Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.
A global study has revealed the key factors that influence CMO salaries, finding that CEO reports and C-level relationships matter the most, while digital marketing skills add value. And less than
More than half of CMOs feel they deserve more money for the work they are doing and nearly a third of the CMOs in the top income bracket feel under-respected among their c-suite peers.
The highest paid CMOs are the ones that can demonstrate they have transformed their brand’s digital marketing performance and have strategic alliances with other c-suite executives, according to a new survey.
Around the world, marketing leaders in companies with strong digital marketing outcomes earn more than their peers, as do those who report directly to their CEOs according to new global research by the CMO Council in their upcoming compensation report.
Wondering why marketing chiefs at companies burn out so quickly? Maybe its the pay.
Nearly Half of Chief Marketers Say They Are Not Being Fairly Compensated
Only 48 percent of CMOs believe they are fairly compensated, according to a new study by the CMO Council in partnership with Kimberly A. Whitler, Ph.D., Darden School of Business at the University of Virginia.
Only 48% of chief marketing officers feel fairly compensated, according to the CMO Council's first comprehensive compensation report.
First CMO Council benchmarketing report on chief marketing officer compensation finds digital marketing skills are a key ingredient in securing better salaries
Nielsen Neuro president reveals how the application of neurscience to marketing can enable more in-depth views of customers and more targeted marketing
Collaboration. Alignment. Synergy. Call it what you want, but creating and selling a brand story in the digital age has raised the relationship bar between marketing and sales departments. Embracing that new level of teamwork, particularly among B2B organizations, is a work in progress.
According to the experts, the amount per day spent on digital, social and mobile channels by consumers is driving the need for marketers to leverage technologies in new ways. In fact, companies like Sales Force, for example, are already ahead of this trend. They are able to sell directly to marketers and, in some instances, circumvent IT.
Toyota tries to boost its positioning as an innovative brand with a Vine campaign that showcases the artwork of children from around the globe addressing the topic of futuristic transportation.
How Apple's changing IT and marketing dynamic is a reflection of the evolving partnership between CMO and CIO
There is a contradiction at the heart of automotive marketing. As strange as it may seem, in an industry as embracing of technology as the car industry, many now accept that car makers have on the whole failed to adapt to the new social media environment as adeptly as other industries. Compared to other sectors the car industry is still miles behind when it comes to integrating sales processes into social media marketing strategies.