Adobe has released its second annual APAC Digital Marketing Performance Dashboard Report in partnership with the CMO Council. It is based on a six-month in-field program comprising quantitative and qualitative surveys (registration required for download).
Everyone talks about measurement, but the true state of the art in many organisations may disturb you. Digital measurement is quite a popular conversation topic in management circles and industry conferences. But how much of the urgency purported at networking events really transforms into concerted and sincere effort toward meaningful and simple measurement ecosystems within today's enterprises?Â
Adobe November 28 released the second annual Adobe APAC Digital Marketing Performance Dashboard, a study done by the CMO Council in partnership with Adobe.Â According to a release, a six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing in Australia, Singapore, Korea, China, Hong Kong and India. 276 senior marketers from a range of industries took part in the study including 43 respondents from India.
Big data could help generate an extra $250 billion in revenues in the Asia Pacific region, however implementations are hampered by a lack of available skills and poor internal communications.Â That's the key finding of new research commissioned by Hitachi Data Systems (HDS) and conducted by The Economist's Economic Intelligence Unit.
SIGNIFICANT differences are starting to appear between Asia Pacific countries according to the results of the second annual Adobe APAC Digital Marketing Performance Dashboard conducted by the CMO Council in partnership with Adobe.Â
Australian marketers are still focusing their digital marketing efforts primarily on driving traffic to their web sites while higher customer satisfaction (and its corollary engagement) languish as a priority.
Itâ€™s no secret that digital is the future and Asia is where the action is. The advancement of digital marketing transformation across Asia is the basis of findings of a new study from the Chief Marketing Officer (CMO) Council. Initially reported byÂ IDR,Â â€œAPAC Digital Marketing Performance Dashboardâ€™ is a study by theÂ CMO CouncilÂ in partnership withÂ Adobe.
AS attention shifts from traditional media to online channels, the marketing budget should also shift accordingly. But while their western counterparts are doing it, the Chief Marketing Officer (CMO) Council says that Asian companies are not keeping up with the move.
Significant differences are starting to appear between Asia Pacific countries. A two-stroke regional approach is emerging in digital marketing, where some countries are advancing with increased focus on analytics and competitive advantage leveraging big data, and others are struggling with limited budget and lack of skillset to implement analytics and reporting technology that will enable them to build a case for return on investment.
Australia is on track to become a hub of digital marketing expertise for the Asia Pacific region, but a confidence crisis could kill the opportunity.
Liz Miller, chief marketing officer of the CMO Council, told B&T Australia is one of the most advanced countries in the region when it comes to digital marketing, with the skills and experiences necessary to become a regional centre of learning.
Australia is leading the region when it comes to embracing and utilising digital marketing, but more needs to be done to build multi-channel customer engagement excellence and skill sets across the industry.
These are the overarching findings of the second annual APAC Digital Marketing Performance Dashboard Report, conducted by the CMO Council in partnership with Adobe. The research involved a six-month in-field program to benchmark levels of adoption, traction and success of digital marketing across Australia, China, Korea, Singapore, Hong Kong and India and was based on responses from 276 senior marketers.
Australia leads the Asia Pacific region in the adoption of digital marketing. With further investment and skills development, Australia could become a regional centre of expertise for digital marketing in the region, says a new report.
Tokyo-Manulife Life Insurance Company ("Manulife Japan"; President & CEO:Gavin Robinson)announced the appointment of Sumiko Asai as Vice President, Corporate Officer and Chief Marketing Officer ("CMO") effective November 11, 2013.
Marketers across multiple industry segments discuss how their brands have overcome obstacles and achieved multi-geographical success in the latest issue of PeerSphere.
Bank of Ceylon was awarded Asia’s Best Brand award 2013 by the Chief Marketing Officer’s Council (CMO Council) based in Mumbai, India.
The CMO Council produced a study, “Better Lead Yield in the Content Marketing Field” from an online survey of 400 B2B buyers. 87% of them admitted that online content has either a major or moderate impact on vendor preference and selection.
According to the CMO Council’s new Brand Automation for Local Activation study, 59 per cent of respondents believe local marketing is essential to growth and profitability, yet struggle to develop strategies and measure its effectiveness. Just seven per cent claimed to have highly evolved campaigns and measurements in place to active local customers.
We know that consumers prefer mobile experiences, but if you’re a marketer, there’s a good chance you’ve noticed a campaign on your phone or tablet that has not been designed for mobile. It seems many marketers are still considering mobile as an afterthought, despite the opportunities it presents, and will continue to present as mobile penetration explodes.
A study by the CMO Council, together with the Exhibit and Event Marketers Association (E2MA), has found that senior marketers still need to find effective methods to measure and prove ROI around events and trade shows.
Apparently CMOs and CIOs aren’t really getting along, according a report from the CMO Council. The tension is building as investment in technology increases and the question of who will control both platform and budget remains unanswered.
The Chief Marketing Officer (CMO) Council, the leading global community for strategic marketing decision makers, today announced an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.