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MARKETING PERFORMANCE MEASUREMENT (MPM) 
Since 2003, the CMO Council has been the global leader in developing proprietary Marketing Performance Measurement (MPM) intellectual capital based on proprietary quantitative research and insights from CMOC members and other industry leaders.
In 2005 the CMO Council led the way again by bringing MPM knowledge to its members through eight regional half-day conferences in the U.S. and major European cities. The CMOC also established the MPM Forum as the leading source of MPM knowledge. Several hundred MPM experts and practitioners contribute regularly to the extensive MPM Forum library. more »
In 2006, the CMO Council introduced the first-ever Mastering MPM Certificate Program. Expanded in 2007, this online program assesses and certifies the MPM competencies of marketing practitioners from a wide range of industries. View MPM Forum Academic Director Bob Nelson’s detailed overview of the Mastering MPM Certificate Program » |
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