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CMO COUNCIL™ ASIA PACIFIC

FACTS AND STATISTICS

The South African Tourism Department is bullish that by 2012, the number of tourists from India will double to 100,000.
They also added that on an average, a tourist from India spends around Rs 80,000 for spending 7-10 days in South Africa.
As part of its promotional activities, the department is planning to intensify its marketing spend in India.
This segment rose 50 per cent year-on-year and more corporates are now looking at South Africa as an incentive package for their performers including employees and dealers.
The country had entered five years earlier and the tourist arrivals of 52,637 till October 2009 compared to 44,578 in October 2008, an increase of 18.1 per cent. By 2012 the number of tourist from India will cross 100,000.
The next billion users of mobile devices and services will likely come from Asia, a region that continues to lead the pace of the global mobile growth, the Mobile Marketing Association (MMA), predicted. 17
Industry group MMA, which recently released its top mobile industry predictions, said with roughly one-third of the over 4 billion mobile subscribers in the world already coming from Asia, mobile telecommunications is definitely an area that has come of age. 17
Mobile use will also increase with the ongoing proliferation of high data consumption services that include video or peer-to-peer applications, the MMA said. 17
Mobile healthcare is another fast growing segment in Asia Pacific. A recent study estimated that the Asian mobile healthcare business is currently growing at 80% year on year. 17
In 2010, this business is estimated to be worth just under US 1billion with 70% of users in more advanced economies. 17

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CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com
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