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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Introducing “return on relationship” with your most valued customers:The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for… Purchase from Amazon »
Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
A fascinating peek inside the three most important companies of the 21st century. (Barry Collins PC Pro ) Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time. (Aleks Krotoski )… Purchase from Amazon »
The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.
The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional… Purchase from Amazon »
Branded Beauty: How Marketing Changed the Way We Look
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the… Purchase from Amazon »
Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's… Purchase from Amazon »
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients and customers - in the process of co-creation and innovation to enable the brand to succeed in the new world of… Purchase from Amazon »
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to… Purchase from Amazon »
Precision Marketing: Maximizing Revenue Through Relevance
As business marketers, the pressure to engage and retain valuable customers in a challenging economy while communication channels are exploding presents a daunting dilemma. The cacophony of marketing messages has risen to a deafening level with the advent of a multitude of new online marketing channels -- social media, mobile, email, blogs - adding to the… Purchase from Amazon »
The Consumer Mind: Brand Perception and the Implication for Marketers
The Consumer Mind explores consumer behavior and the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach… Purchase from Amazon »
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments… Purchase from Amazon »
Step Up Now: 21 Powerful Principles for People Who Influence Others
Leadership Breakdowns Aren’t Always about the Actions You Take Leaders at every level of business today face incredible stressors: pressure to increase profitability, the demands of a 24/7 competitive global marketplace, sophisticated new technologies to master, and employee burnout...
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Social Media Marketing Strategies for Bottom Line Impact
The book provides practical guidance on developing a customized, best-practice social media marketing strategy that will drive sales within your business. Leading international marketing and media consultant Alex Marks reveals the successful tools, concepts and strategies available that will enable you to...
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Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
What's stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility.
These simple… Purchase from Amazon »
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by Steven Haines (McGraw-Hill) is, by far, the most important resource ever created for executives, leaders, and managers on the topic of Product Management because it surfaces three key points: 1) It sets the foundation for Product Management to endure as an… Purchase from Amazon »
If you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers—and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online… Purchase from Amazon »
Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, or undergraduate degrees specialising in this area. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book. While… Purchase from Amazon »
Bank 2.0: How Customer Behaviour and Technology Will Change the Future of Financial Services
Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as ‘alternative channels’ and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0,… Purchase from Amazon »
A Practical Guide to Social Media in Financial Services
A Practical Guide to Social Media in Financial Services offers a pragmatic approach to social media in our heavily regulated financial services industry. Its compelling theme is how to create an ever greater customer experience through engaging with them and rewarding them for their support.
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Social Banks and the Future of Sustainable Finance
Social Banks and the Future of Sustainable Finance is the first book to deliver a comprehensive and detailed overview about the past, present and possible future of Social and Sustainable Banking for researchers, students and a professional audience. The authors are experts from research and practice and have bee involved in Social Banking for many years. Thus… Purchase from Amazon »
Lessons from the Financial Crisis: Causes, Consequences, and Our Economic Future
Lessons from the Financial Crisis brings together the leading minds in the worlds of finance and academia to dissect the crisis. Divided into three comprehensive sections-The Subprime Crisis; The Global Financial Crisis; and Law, Regulation, the Financial Crisis, and The Future-this book puts the events that have transpired in perspective, and offers valuable… Purchase from Amazon »
The Best Digital Marketing Campaigns in the World
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today’s media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business… Purchase from Amazon »
Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change
Social Innovation, Inc. declares a new era, one in which companies profit from driving social change. Leading corporations like GE, Wellpoint, Travelers, and Walmart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. To seize these burgeoning opportunities, Jason Saul,… Purchase from Amazon »
Off the Hook Marketing: How to Make Social Media Sell for You
Let's face it, knowing how to update your Facebook page, write an engaging blog or create a viral YouTube video is worthless without knowing how to make them produce sales. The problem for most businesses is they're suffering from social media tip of the week syndrome instead of implementing a systematic approach to making social media sell. In Off the Hook… Purchase from Amazon »
Defy Gravity: Propel Your Business to High-Velocity Growth (Business Strategy)
Brown, a management consultant, presents a smart and readable guide for executives seeking to improve the effectiveness of their corporate strategies. Even though one-third of all business strategies fail, executives tend to stick with the plan, maintaining that a bad plan is safer than no plan at all. Brown shows how to break free from this mentality and makes… Purchase from Amazon »
Marketing to the New Majority: Strategies for a Diverse World
Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the “general market” as a separate audience from ethnic consumers,… Purchase from Amazon »
Good Strategy Bad Strategy: The Difference and Why It Matters
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and… Purchase from Amazon »
Brand Resilience: Managing Risk and Recovery in a High-Speed World
Brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash — by disgruntled customers, competitors, even employees. In Brand Resilience, veteran marketing executive Jonathan Copulsky shows companies… Purchase from Amazon »
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Times
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside… Purchase from Amazon »
Brand Success: How the World's Top 100 Brands Thrive and Survive
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and… Purchase from Amazon »
From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to do one thing: converge their impressive technology initiatives with their business strategies. With countless opportunities lost and billions wasted, these examples provide a much needed wake up call that it is… Purchase from Amazon »
The Business of Influence: Reframing Marketing and PR for the Digital Age
The Business of Influence provides answers to the pressing questions facing everyone in business in this digital age:
1. Following the rise and rise of social media, how can we make sense of the noise in our marketplace to help us achieve our objectives and beat our competitors?
2. How should the influence processes permeate the organization more… Purchase from Amazon »
Bold: How to Be Brave in Business and Win
In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a like-minded community, deliver unique and remarkable customer experiences, and are able to create an almost… Purchase from Amazon »
A Guide to Open Innovation and Crowd Sourcing: Advice from leading experts
Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the… Purchase from Amazon »
How Cool Brands Stay Hot: Branding to Generation Y
Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this… Purchase from Amazon »
We First: How brands & consumers use social media to build a better world
A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious… Purchase from Amazon »
The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his… Purchase from Amazon »
Sticky Marketing: Why everything in marketing has changed and what to do about it
Sticky Marketing provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing can do for you, but what your marketing can do for your customer." Companies have to move away from the old marketing system of shouting messages at people to… Purchase from Amazon »
Neuromarketing: Exploring the Brain of the Consumer [Hardcover]
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in… Purchase from Amazon »
Financial Management for Business: Cracking the Hidden Code [Hardcover]
Financial Management for Business: Cracking the Hidden Code represents a breakthrough approach to business education. Set against the gripping story of Luca Pacioli's discovery of the "Hidden Code" of bookkeeping that transformed medieval business and remains at the heart of every modern enterprise, the book presents an innovative step-by-step model that will… Purchase from Amazon »
Customer Experience: Future Trends and Insights [Hardcover]
The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that progressive businesses need to understand to give themselves a competitive advantage. Purchase from Amazon »
Find out how the fate of your B2B Company rests in the hands of relatively few people, and what you need to do about it. The world for executives in Business to Business (B2B) companies is critically different from the world of their Business to Consumer (B2C) counterparts. All too often B2C strategies and tactics are applied to B2B companies, which leads to… Purchase from Amazon »
Emerging Business Online: Global Markets and the Power of B2B Internet Marketing
This book introduces ebocube ("Emerging Business Online"), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, focus on better opportunities, and create significant new value in today’s fastest-growing markets. Purchase from Amazon »
About Face: The Secrets of Emotionally Effective Advertising
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost. Using data from… Purchase from Amazon »
"The title of this book might be a mouthful, but there's certainly lots to chew on for any CMO and staff. In today's hyper-sensitive, viral and virtual markets, annual planning is a pointless exercise. Take Monique's advice, embrace a marketing on-demand model that enables rapid response to ever-changing customer, competitor and business conditions." Donovan… Purchase from Amazon »
Winning with Customers: A Playbook for B2B
Often times, after professionals learn about Winning With Customers, the most common interests are: How do you do this? How do you get started? What do you do? There is really no way to answer these questions during a brief conversation. The goal with this book is to give every business professional who is interested in using more outside-in customer knowledge in… Purchase from Amazon »
The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
Remember the old adage "time is money"? It's outdated, argues Ott, a consultancy firm CEO; time is now much more important than money to consumers. It is also a consistently overlooked and misunderstood factor driving buying decisions, and companies that build their products or services around the customer's willingness to invest precious time and attention are… Purchase from Amazon »
The Buying Brain: Secrets for Selling to the Subconscious Mind
The Buying Brain is an absolute must-read for any marketer wanting to succeed in today's globally-competitive marketplace. The world's smartest marketers are already using neuromarketing to create the most effective brands, products, package designs, in-store marketing, and advertising. Now, with the detailed knowledge and hands-on Frameworks packed into every… Purchase from Amazon »
Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World
In his new book, Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World (Jossey-Bass, April 2010, 978-0470-33966-4, $27.95), Dan Steinbock, research director of international business for the India, China, and America (ICA) Institute, outlines the secrets of Nokia's global strategy and its success in the large emerging… Purchase from Amazon »
Right this minute, more than 1.5 million people are on Facebook. They're interacting with friends--and talking about your brands. They're learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you're closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers… Purchase from Amazon »
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners… Purchase from Amazon »
