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On Message: Precision Communication for the Digital Age
Social media has changed the landscape of communication, and many consumers are facing an information overload. In the digital world, less really is more. On Message is a valuable take on communications in business to help marketers and small business owners gain and sustain new customers. It bridges the gap between the… Purchase from Amazon »
The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots
Stephanie Diamond's The Visual Marketing Revolution is the only up-to-the-minute, step-by-step handbook for online marketers who want to take full advantage of today's newest visual tools. Diamond reveals how to develop winning social marketing strategies using visual maps and templates… bring the power of visuals to every… Purchase from Amazon »
Marketing Database Analytics: Transforming Data for Competitive Advantage
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed… Purchase from Amazon »
How Cool Brands Stay Hot: Branding to Generation Y
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what… Purchase from Amazon »
How to Sell to Retail: The Secrets of Getting Your Product to Market
It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a unique, proven,… Purchase from Amazon »
The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI
Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing-until now-is a strategic look at how lead-generation tactics can work together to… Purchase from Amazon »
Violent mutiny was common in seafaring enterprises during the Age of Discovery—so common, in fact, that dealing with mutineers was an essential skill for captains and other leaders of the time. Mutinies in today’s organizations are much quieter, more social and intellectual, and far less violent, yet the coordinated defiance of authority springs… Purchase from Amazon »
Inspired People Produce Results
The world of business is faster paced than it has ever been. Budgets are being slashed, competition is fierce, and the finance people are scrutinizing profitability and pointing fingers like never before. Pressure for results has never been greater. What is the key to leadership in this high-stakes game? In a word, INSPIRATION. Your employees are your… Purchase from Amazon »
Finally, a book that obliterates the myths of what really works in marketing, sales, and advertising. And its NOT what you think it is... This is the information ad agencies, online marketing “gurus”, SEO consultants, social media “experts” don’t want you to see... Why? Because when you learn what it really takes to easily create… Purchase from Amazon »
Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising,… Purchase from Amazon »
Going Local: A Marketing How-To Guide for National Brands
This comprehensive eBook is available to marketers who want to take their national brand to the next level–the local level. Download from Balihoo website »
The Org: The Underlying Logic of the Office
In THE ORG, Ray Fisman and Tim Sullivan explain the tradeoffs that every organization faces, arguing that this everyday dysfunction is actually inherent to the very nature of orgs. THE ORG diagnoses the root causes of that malfunction, beginning with the economic logic of why organizations exist in the first place, then working its way up through the org's… Purchase from Amazon »
Guerrilla Facebook Marketing: 25 Target Specific Weapons To Boost Your Social Media Marketing
Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles… Purchase from Amazon »
The Better Mousetrap: Brand Invention in a Media Democracy
Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies. Pont points out that the brand game is taking ever-new and remarkable turns in its pursuit of the smart and savvy consumer. He provides… Purchase from Amazon »
You are probably interested in this book because you are a creative entrepreneur and want advice on how to market yourself, your business and your product or service. If so, you are in the right place! The book has two goals: The first is to give business owners an overview of their digital marketing possibilities. We will help you decide where you can best… Purchase from Amazon »
Fashion Brands: Branding Style from Armani to Zara
Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right. This third edition of the international best… Purchase from Amazon »
Principled Selling: How to Win More Business Without Selling Your Soul
The world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople need to adapt to the new business environment. Principled Selling discusses the new skills and behaviors needed to win customers, build relationships and retain… Purchase from Amazon »
Marketing in a World of Digital Sharing: Are you drowning in social media noise and chaos?
Like most marketers, you are drowning in social media noise and chaos. Businesses have simply jumped in without tying social media outcomes to any business objectives. The purpose of this book is to help you: - See how social media fits into your overall marketing strategy - Understand how best to develop social media with allocation among different tools -… Purchase from Amazon »
One of the key success factors for any organization is effective strategic change to ensure adaptability and increase productivity. Despite their importance, most change management projects fail – Samson and Bevington's research points to an average process failure level of at least 30% – and the problem… Purchase from Amazon »
The CMO Manifesto: A 100-Day Action Plan For Marketing Change Agents
The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor &… Purchase from Amazon »
Walmart: Key Insights and Practical Lessons From the World's Largest Retailer
2012 marks Walmart's 50th year anniversary. This book highlights how Walmart came to be a global retailing phenomenon and investigates what it got right, what it got wrong and whether or not it can reconfigure to stay ahead. Purchase from Amazon »
About Face: The Secrets of Emotionally Effective Advertising
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost. Using data from… Purchase from Amazon »
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments… Purchase from Amazon »
Precision Marketing: Maximizing Revenue Through Relevance
As business marketers, the pressure to engage and retain valuable customers in a challenging economy while communication channels are exploding presents a daunting dilemma. The cacophony of marketing messages has risen to a deafening level with the advent of a multitude of new online marketing channels -- social media, mobile, email, blogs - adding to the… Purchase from Amazon »
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where… Purchase from Amazon »
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients and customers - in the process of co-creation and innovation to enable the brand to succeed in the new world of… Purchase from Amazon »
Branded Beauty: How Marketing Changed the Way We Look
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the… Purchase from Amazon »
Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena… Purchase from Amazon »
The Consumer Mind: Brand Perception and the Implication for Marketers
The Consumer Mind explores consumer behavior and the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach… Purchase from Amazon »
Creating the Strategy: Winning and Keeping Customers in B2B Markets
A practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management, Creating the Strategy is aimed at managers and leaders wanting to structure their organizations around the acquiring and retaining of customers in B2B markets. Rennie Gould introduces a… Purchase from Amazon »
A Guide to Open Innovation and Crowd Sourcing: Advice from leading experts
Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the… Purchase from Amazon »
The Strategic Planning Workbook
This book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans. Exercises, data gathering, analysis, two workshops and an implementation plan are all provided to create a map to the best future possible. Purchase from Amazon »
Demystifying Strategy: How to Become a Strategic Thinker
Strategy consultant Tony Grundy provides senior leaders and top managers with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises, Demystifying Strategy helps readers assess their own strategic… Purchase from Amazon »
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. Luxury experts Jean-Noel Kapferer and Vincent… Purchase from Amazon »
7 Figure Marketing Blueprint - Module 3: Local vs National vs Enterprise
In Module 3: Local vs National vs Enterprise, we give you all of the information you need to make a determination about which market your business must target, and others that might be lucrative that you may want to target in the future. Purchase from Amazon »
The CRM Field Guide is an essential guide to Microsoft Dynamics CRM that everyone should have on their bookshelf. This book offers you details not only on CRM fundamentals and extensibility points but also the tried and true best practices and strategies of the combined experience of some of the most recognizable global experts in the CRM industry. The field… Purchase from Amazon »
The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Introducing “return on relationship” with your most valued customers:The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for… Purchase from Amazon »
Idea Stormers: How to Lead and Inspire Creative Breakthroughs
Every organization needs a steady supply of fresh, relevant ideas, but managers can't just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options not to mention… Purchase from Amazon »
Digital Marketing Madness: Social Media Marketing Strategy at Super Low Cost
"The BIGGEST MISTAKE you can do is upload your advertisements on Facebook or Youtube and then just 'hope and pray' that other people share it." A very easy guide to social media marketing. Includes simple but potent details on marketing with Facebook, YouTube, Twitter, Instagram, Pinterest, and blogs. Also covered is a special section on the author's 16 secrets… Purchase from Amazon »
IMPATIENT OPTIMIST: Bill Gates in His Own Words
Bill Gates, the founder and former CEO of Microsoft, has been a revered, and occasionally controversial, worldwide business icon for more than three decades.Recognized by most as an ingenious visionary, and painted by some as a tyrannical, less-than-scrupulous empire builder, Gates has had an unignorable impact on the growth of digital technology in… Purchase from Amazon »
The Best Digital Marketing Campaigns in the World
The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and… Purchase from Amazon »
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. Purchase from Amazon »
In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and lessen their prospects of expansion. Purchase from Amazon »
The Mobile Wave: How Mobile Intelligence Will Change Everything
In the tradition of international bestsellers, Future Shock and Megatrends, Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave, a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology. The Mobile Wave argues that the changes brought by mobile… Purchase from Amazon »
The Retail Champion: 10 Steps to Retail Success
With both small and large retailers collapsing, consumer confidence is at an all time low. The Retail Champion provides a practical ten step method showing independent retailers how to map out a unique plan so that they can thrive, even in uncertain times. Clare Rayner, known as The Retail Champion,… Purchase from Amazon »
All Marketing Is Local: A Common Sense Approach To Marketing Your Business
A common sense approach to marketing your business. All Marketing Is Local is a common sense approach to marketing your business. Discussions around Mass Media, Print advertising, Direct mail, trade shows, website, digital and online media, search engine optimization, email marketing, social media, and word of mouth. Purchase from Amazon »
The guide to creating engaging web content and building a loyal following, revised and updated. Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your… Purchase from Amazon »
Build better workflows. Build better dialogs. -Use all the actions for Workflows and Dialogs -Use dynamic values on the fly with Workflows and Dialogs -Decide when to use a Workflow and when to use a Dialog -Create automatic and on-demand processes -Get the most from the Workflow designer -Query CRM data from your Dialogs, then modify that data -Navigate CRM… Purchase from Amazon »
Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
A fascinating peek inside the three most important companies of the 21st century. (Barry Collins PC Pro ) Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time. (Aleks Krotoski )… Purchase from Amazon »
