Featuring 19 research charts
Chart 1: What are the top three accomplishments your marketing organization has
achieved this year?
Chart 2: What are the top three issues or challenges facing your marketing
organization in 2007?
Chart 3: What organizational realignments and restructuring do you plan in your
marketing organization next year?
Chart 4: What do you consider to be your marketing operational priorities for 2007?
Chart 5: What marketing automation solutions or demand-generation services
or measurement systems do you plan to add or deploy in 2007?
Chart 5a: Companies with more than $500 million in revenues
Chart 5b: Companies with $500 million or less in revenues
Chart 6: What progress has your organization made this year in improving the
perception and value of marketing within your company?
Chart 7: If you have made significant progress this year in improving the perception
and value of marketing within your company, to what do you attribute
Chart 8: What is your current span of authority?
Chart 9: What percentage budget change do you anticipate in 2007 over 2006?
Chart 10: Which agency relationships did you change this year?
Chart 11: If you made agency changes in 2006, please indicate the key reason for change.
Chart 12: What agency changes do you plan to make in 2007?
Chart 13: What channels or resources do you consider to be the most trusted
and authoritative providers of marketing insight business information or