Chart 1: What were your top accomplishments in 2009?
Chart 2: What were your top accomplishments in 2009?
Chart 3: What business factors or market forces are infl uencing how you
determine and allocate marketing dollars?
Chart 4: What senior management mandates does marketing have for
2010?
Chart 5: Do you believe this is realistic and attainable?
Chart 6: What organizational and operational changes do you expect to
undertake in 2010?
Chart 7: What is your current span of authority?
Chart 8: What was your total spend on external marketing programs
in 2010?
Chart 9: What is your marketing budget as a percentage of revenue?
Chart 10: What percentage change in your budget do you anticipate
in 2010 over 2009?
Chart 11: How do you expect to allocate your marketing budget across
operational and functional areas in the coming year?
Chart 12: How do you expect to allocate program (demand generation
and advertising) spend across the following mix elements in the
coming year?
Chart 13: Using your company's 2009 media spend (non-headcount) as a
baseline, how much would you expect the amount allocated to
the following marketing mix elements to change in 2010?
Chart 14: What do you see as some of the emerging issues or challenges
marketers have to address in your industry going into 2010?
Chart 15: Which areas of business need or opportunity will receive the
most resources and funds in 2010?
Chart 16: What are you doing to improve marketing operational effi ciency
in 2010?
Chart 17: What steps are you taking to maximize the impact and value of
marketing in 2010?
Chart 18: Are you initiating or undertaking any transformational projects in
2010 to advance go-to-market effectiveness?
Chart 19: If so, what type of projects are you undertaking?
Chart 20: What headcount reductions do you anticipate>
Chart 21: What are you doing to acquire or grow interactive digital
marketing competencies?
Chart 22: How do you rate your online marketing performance capability?
Chart 23: What measures and metrics do you use to track the effectiveness
of online marketing or advertising campaigns?
Chart 24: What new marketing automation solutions do you intend to
deploy in 2010?
Chart 25: How much have you budgeted for this project or process?
Chart 26: What benefi ts do you expect to gain from marketing
automation investments?
Chart 27: What new or alternative marketing or media channels are
you evaluating?
Chart 28: What agency changes do you plan to make in 2010?
Chart 29: How much do you expect to spend on new digital media or
online marketing programs in 2010?
Chart 30: How much is this as a percentage of your overall
marketing budget?
Chart 31: What information sources do you expect to rely on for market
intelligence or competitive tracking in 2010?
Chart 32: How do you rate the value and contributions of your agency
partners?
Chart 33: Are you satisfi ed with the level of integration and alignment
of these resources?
Chart 34: Do you feel your job is at risk or on the line in the
coming year?
Chart 35: On a personal, what are you professional objectives in 2010?
Chart 36: What are your biggest sources of frustration or aggravation?
Chart 37: What professional staff do you expect to develop or recruit in
2010?
Demographics
Chart 38: What is your title?
Chart 39: To whom do you report?
Chart 40: Where are you based?
Chart 41: How large is your company?
Chart 42: What best describes your company's industry sector?
Chart 43: In which region is your company headquartered?
Chart 44: In which regions of the world does your company operate?
QUALITATIVE INTERVIEWS