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Chart 1: How would you characterize your current market environment today?

Chart 2: What is the outlook for your business/industry this year and next?

Chart 3: Are you realizing the full revenue potenti al of your current customers?

Chart 4: Do you have good insights into the retenti on rates, profi tability and lifeti me value of your customers?

Chart 5: If not, why is this the case?

Chart 6: What strategies are you using to realize greater revenue and profi tability from
your existi ng customers?

Chart 7: What strategies are you employing to acquire new business?

Chart 8: What is your company doing to improve top-line and bott om line performance?

Chart 9: How are you increasing marketing efficiencies and effectiveness?

Chart 10: What are you doing to bett er target and engage your core audiences?

Chart 11: What effect have these programs had on customer engagements?

Chart 12: Have you heard of the term “transpromo” (transactional printing combined with
promotional marketing)?

Chart 13: Is your company leveraging customer insight and print technology to deliver
individualized marketi ng messages to customers on transacti onal documents, such
as monthly statements, bills or invoices?

Chart 14: If so, how eff ecti ve has this been?

Chart 15: If you are using this type of precision promoti on strategy, have you monetized
these off erings to your internal consti tuents or partners who would like deeper
engagements with your customers?

Chart 16: Who are your key internal partners in relati on to successful execution of
transpromo programs?

Chart 17: If you are not using this type of precision promotion strategy, what are some of the possible obstacles or issues you would face?

Chart 18: What do you see as the primary benefits of precision promotion programs, where transactional documents are used as merchandising tools?

Demographics

Chart 19: Title

Chart 20: Regions of Operations

Chart 21: Industry