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Download the Report : State of Marketing 2012
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REPORT

Advancing Customer Intelligence in APAC

This report explores how companies, specifically those with a presence in Asia-Pacific, can engage with customers in a more valuable way by being more adept at big data analytics. Not surprisingly, marketers report being overwhelmed by growing volumes of customer data and are still playing catch-up in the social media-driven, mobile device-dependent Asia- Pacific market. Download the full report to read exclusive interviews with marketing executives from GE Capital, ING Direct, PayPal, Telstra, Unilever and more.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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