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Download the Report : State of Marketing 2012
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REPORT

Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer

An initiative to explore where and how Mobile Relationship Marketing (MRM) is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. Detailed in the full report are best practices of early winners in mobile and executive perspectives from Anheuser-Busch InBev, Beam Global, Caesars Entertainment, Coca-Cola Company, Earthbound Farm, Eastman Kodak, Four Seasons Hotels & Resorts, JP Morgan Chase, Nascar, Royal Caribbean Cruises, Sony Entertainment Television, Turner Entertainment Networks Asia, Unilever, Virgin America, and Wyndham Hotel Group.

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RELEVANT CONTENT
TABLE OF CONTENTS
QUALITATIVE INTERVIEWS

-Introduction

-Summary of Key Findings

-Detailed Findings

-Best Practices of Successful Mobile Relationship Marketing Strategies

-Expert Perscpectives

-Leadership Committee

-Executive & Academic Insights

-About the CMO Council

-About Our Partners


CHARTS

Featuring 28 research charts
 

Lucas Herscovici, Global Director Strategic Innovation & Marketing, Anheuser Bush

Kelly Doss, Global VP of Marketing, Beam Global

Lou Imbriano, Professor of Sports Marketing, Boston Collge

Jeffrey Boorjian, VP of Marketing, Caesars Entertainment

Brad Taylor, VP Customer Marketing, Coca-Cola Company

Michael Mayfield, Global Director of Business Services, eastman Kodak

Vince Ferraro, VP Consumer Marketing, Eastman Kodak

Judy Chen, Chief Marketing Officer, Earthbound Farms

Susan Helstab, Executive Vice President, Four Seasons Hotels and Resorts

Llyod O'Connor, Client Access Executive, JP Morgan Chase

Jennifer George, Marketing Manager, NASCAR

Matthew Clark, VP of Marketing & Business Development, PC Mall

Adam Lavine, President & CEO, FunMobility

Tom Collinger, Associate Dean, Northwestern University

Jeffrey DeKorte, VP of Digital Marketing, Royal Caribbean Cruise Lines

Danish Khan, SVP & Head of Marketing, Sony Entertainment Television

Benjamin Grubbs, Regional Director Interactive Media, Turner Entertainment Networks Asia

Jay Altschuler, Global Communications Planning Director, Unilever

Lisa Baro, Director of Digital Marketing, Virgin America

Josh Elishber, Professor of marketing and Professor of Operations and Information Management, The Wharton School

Heith Swiderski, Director, Mobile and Emerging Channels Strategy and Development, Wyndham Hotel Group

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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