Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
CMO Council Mobile App
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

REPORTS & RESOURCES

X
Please Sign In here:
Download the Report : State of Marketing 2012
home / reports & resources / report details
REPORT

Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance

Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selling cycles. This article from a leading practitioner of content marketing demonstrates how B2B leaders like Symantec, Oracle, Cognos, SGI, and others are using peer-powered, insight-driven content campaigns to engage target audiences around highly relevant topics and conversations that drive measurable brand and business results. This is the first in a series of original articles and reports from leaders in the field of content marketing brought to you by the CMO Council’s Content ROI Center.

Download Full Report (PDF) (0 USD)
RELEVANT CONTENT

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2014 CMO Council. 1494 Hamilton Ave. San Jose, CA 95125