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MRM Year In Review: Mobile Advertising Bright Spots in 2012
All signs are pointing to mobile as the preferred channel of choice for engaging device-dependent customers. As marketers look to understand, test, leverage, exploit and measure mobile advertising, there is also a call for best practices in how this integrates with both online and offline customer acquisition and relationship-building initiatives. To answer this call, the CMO Council has identified a collection of brand leaders in its latest whitepaper, entitled “MRM Year in Review: Mobile Advertising Bright Spots in 2012.” The paper also includes media consumption insights gathered by InMobi, On Device Research and Decision Fuel. Some of the issues addressed in this white paper include: Consumer reactions and sentiments to mobile advertising Preferences and expectations of mobile experiences Leading brands connecting web to mobile engagements Adoption of rich media as a key mobile engagement strategy To continue the conversation and stay up to date on the CMO Council’s push into mobile,be sure to bookmark our website dedicated to mobile relationship marketing (www.mrmstrategies.org).