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Dinner Dialogue: Gaining Traction Through Each Customer Interaction

Date: October 28, 2014
Location: Hong Kong

The Chief Marketing Officer (CMO) Council is continuing its conversation around best practices in customer engagement and experience management across the Asia-Pacific and Japan, and will be hosting a series of roundtable events across the region.

 

During these exclusive executive events, the CMO Council will delve into how marketing leaders across APJ are developing the people, processes and platforms that underpin customer engagement success, and will also share advance findings coming out of the study titled “Gaining Traction Gaining Traction Through Each Customer Interaction: Achieving Business Impact With Customer Engagement Optimization.”

 

If you would like to join us in Hong Kong on October 28 from 6:30 pm – 9:30pm, please let us know. This evening session will also include time for dinner and networking with peers. The meeting venue will be announced shortly.

 

To RSVP in advance, please respond to this email or contact Brittney Terry at bterry@cmocouncil.org or via phone at +1.408.677.5262.


Dinner Dialogue: Optimizing Customer Value Through Context

Date: October 28, 2014
Time: 6:30 pm
Location: Miami, FL

In today’s age of the customer, consistently delivering great customer experience is directly correlated to business success. Objectives like brand value and revenue growth are significantly impacted by the experience marketers are delivering to their customers.

 

Customers expect to be engaged through a relevant array of content, visuals and rich media across a multitude of touch points that excite, inform and emotionally connect in a matter in which the customer chooses. 

 

As a result, marketers need to shift their thinking to more of an Outside–In approach. Increasingly, marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices, in any language. Until today, this was easier said than done.

 

In this upcoming dinner series, we will focus on how marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices and in any language.

 

Discuss and learn:

 

  • Why orchestrating contextually relevant experiences across any channel, device or language has become critical to your strategy and execution
  • What you need to consider when optimizing digital experiences across all customer touches to maximize revenue, brand value and loyalty through.
  • How customer experiences and context will need to blend across your Web, Campaigns and eCommerce efforts

 

Be our guest Tuesday, October 28th, as the CMO Council hosts a true gathering of marketing peers, opinion and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: Getting In Sync With Mobile

Date: October 29, 2014
Time: 6:30 pm
Location: San Francisco, CA

During this roundtable dinner, we will be discussing how shifts in mobile behavior and customer demands are influencing marketers to create fully connected, personalized and relevant mobile experiences.  

 

We will also explore topics such as:

  • The definition of a mobile-first strategy and top business priorities for mobile
  • Leveraging mobile customer data without being intrusive
  • Measuring mobile success and best practices

 

Be our guest Wednesday, October 29, 2014, as the CMO Council hosts a true gathering of opinion and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org.


Dinner Dialogue: Gaining Traction Through Each Customer Interaction

Date: October 30, 2014
Location: Singapore

The Chief Marketing Officer (CMO) Council is continuing its conversation around best practices in customer engagement and experience management across the Asia-Pacific and Japan, and will be hosting a series of roundtable events across the region.

 

During these exclusive executive events, the CMO Council will delve into how marketing leaders across APJ are developing the people, processes and platforms that underpin customer engagement success, and will also share advance findings coming out of the study titled “Gaining Traction Gaining Traction Through Each Customer Interaction: Achieving Business Impact With Customer Engagement Optimization.”

 

If you would like to join us in Singapore on October 30 from 6:30 pm - 9:30 pm, please let us know. This evening session will also include time for dinner and networking with peers. The meeting venue will be announced shortly.

 

To RSVP in advance, please respond to this email or contact Brittney Terry at bterry@cmocouncil.org or via phone at +1.408.677.5262.


Dinner Dialogue: Gaining Traction Through Each Customer Interaction

Date: November 4, 2014
Location: Kuala Lumpur

The Chief Marketing Officer (CMO) Council is continuing its conversation around best practices in customer engagement and experience management across the Asia-Pacific and Japan, and will be hosting a series of roundtable events across the region.

 

During these exclusive executive events, the CMO Council will delve into how marketing leaders across APJ are developing the people, processes and platforms that underpin customer engagement success, and will also share advance findings coming out of the study titled “Gaining Traction Gaining Traction Through Each Customer Interaction: Achieving Business Impact With Customer Engagement Optimization.”

 

If you would like to join us in Kuala Lumpur on November 4 from 6:30 pm - 9:30 pm, please let us know. This evening session will also include time for dinner and networking with peers. The meeting venue will be announced shortly.

 

To RSVP in advance, please respond to this email or contact Brittney Terry at bterry@cmocouncil.org or via phone at +1.408.677.5262.


Africa Advisory Board Meeting

Date: November 4, 2014
Time: 3:00pm - 6:00pm SAST (reception to follow)
Location: Johannesburg, South Africa
Venue: Accenture - 19 Harrowdene Office Park, Woodmead

The CMO Council's esteemed Africa Advisory Board will reconvene at the Accenture offices on Tuesday afternoon, 4 November for a strategic discussion around key challenges, best practices, and new technologies. Conversation topics at this executive roundtable will include:

 

More CMO Syncro with the CIO

While CMOs and CIOs are viewed as endangered species by some consultants, they should be joined at the hip to map strategies that make technology pivotal to customer insight, experience and interaction, thus improving results, revenue and retention. Some smart CMOs, of course, are recruiting from their IT departments to staff up web, social, mobile, application management and data analytics functions. But the real priority should be a tighter CMO-CIO partnership to address data sprawl and bring more commitment and rigor to customer-centric practices across the enterprise. The two chiefs have an urgent need to collaborate as their fiefdoms are being somewhat eroded by new C-level executive appointments with a mandate to drive revenue, digital, innovation, customer experience, insight and relationships. These new "chiefs" are poaching territory that should be owned by both CMOs and CIOs. This session will discuss the urgency for greater CMO-CIO alignment, critical areas for strategic engagement, and best practices for the integration of marketing and IT teams.

 

Business Value Creation from Marketing Technology Integration

Chief marketers are challenged to improve the economics and value of random and disparate marketing cloud investments across multiple platforms and solution areas. Proliferating marketing technology applications, digital engagement channels and customer-driven interfaces are spawning vast volumes of data and insight, which need to be integrated and unified across diverse silos and ever-growing digital data stacks, without investing heavily in back-office data warehousing projects. Marketing groups are in need of consultation, guidance, and direction when it comes to helping them specify, implement, and adopt digital marketing technologies, strategies, practices, and solutions. They have to staff and resource digital marketing programs, integrate offline and online campaigns, as well as unify disparate marketing functions, data sources, and go-to-market processes. More importantly, they must be effective at making a business case to management on how digital marketing technology investment and migration will drive business performance, increase customer lifetime value and retention, and create more adept and adaptive organizations. How unified are your marketing technologies? Expect a robust discussion on this topic.

For more information or to request an invitation to this executive gathering, please contact Matt Martini at MMartini@cmocouncil.org or +1 408 677 5331.


Dinner Dialogue: Optimizing Customer Value Through Context

Date: November 4, 2014
Time: 6:30 pm
Location: Denver, CO

In today’s age of the customer, consistently delivering great customer experience is directly correlated to business success. Objectives like brand value and revenue growth are significantly impacted by the experience marketers are delivering to their customers.

 

Customers expect to be engaged through a relevant array of content, visuals and rich media across a multitude of touch points that excite, inform and emotionally connect in a matter in which the customer chooses. 

 

As a result, marketers need to shift their thinking to more of an Outside–In approach. Increasingly, marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices, in any language. Until today, this was easier said than done.

 

In this upcoming dinner series, we will focus on how marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices and in any language.

 

Discuss and learn:

 

  • Why orchestrating contextually relevant experiences across any channel, device or language has become critical to your strategy and execution
  • What you need to consider when optimizing digital experiences across all customer touches to maximize revenue, brand value and loyalty through.
  • How customer experiences and context will need to blend across your Web, Campaigns and eCommerce efforts

 

Be our guest Tuesday, November 4th, as the CMO Council hosts a true gathering of marketing peers, opinion and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: Optimizing Customer Value Through Context

Date: November 6, 2014
Time: 6:30 pm
Location: Palo Alto, CA

In today’s age of the customer, consistently delivering great customer experience is directly correlated to business success. Objectives like brand value and revenue growth are significantly impacted by the experience marketers are delivering to their customers.

 

Customers expect to be engaged through a relevant array of content, visuals and rich media across a multitude of touch points that excite, inform and emotionally connect in a matter in which the customer chooses. 

 

As a result, marketers need to shift their thinking to more of an Outside–In approach. Increasingly, marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices, in any language. Until today, this was easier said than done.

 

In this upcoming dinner series, we will focus on how marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices and in any language.

 

Discuss and learn:

 

  • Why orchestrating contextually relevant experiences across any channel, device or language has become critical to your strategy and execution
  • What you need to consider when optimizing digital experiences across all customer touches to maximize revenue, brand value and loyalty through.
  • How customer experiences and context will need to blend across your Web, Campaigns and eCommerce efforts

 

Be our guest Thursday, November 6th, as the CMO Council hosts a true gathering of marketing peers, opinion and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: Gaining Traction Through Each Customer Interaction

Date: November 11, 2014
Location: Sydney, Australia

The Chief Marketing Officer (CMO) Council is continuing its conversation around best practices in customer engagement and experience management across the Asia-Pacific and Japan, and will be hosting a series of roundtable events across the region.

 

During these exclusive executive events, the CMO Council will delve into how marketing leaders across APJ are developing the people, processes and platforms that underpin customer engagement success, and will also share advance findings coming out of the study titled “Gaining Traction Gaining Traction Through Each Customer Interaction: Achieving Business Impact With Customer Engagement Optimization.”

 

If you would like to join us in Sydney on November 11 from 6:30 pm - 9:30 pm, please let us know. This evening session will also include time for dinner and networking with peers. The meeting venue will be announced shortly.

 

To RSVP in advance, please respond to this email or contact Brittney Terry at bterry@cmocouncil.org or via phone at +1.408.677.5262.


Dinner Dialogue: Optimizing Customer Value Through Context

Date: November 11, 2014
Time: 6:30 pm
Location: Chicago, IL

In today’s age of the customer, consistently delivering great customer experience is directly correlated to business success. Objectives like brand value and revenue growth are significantly impacted by the experience marketers are delivering to their customers.

 

Customers expect to be engaged through a relevant array of content, visuals and rich media across a multitude of touch points that excite, inform and emotionally connect in a matter in which the customer chooses. 

 

As a result, marketers need to shift their thinking to more of an Outside–In approach. Increasingly, marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices, in any language. Until today, this was easier said than done.

 

In this upcoming dinner series, we will focus on how marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices and in any language.

 

Discuss and learn:

 

  • Why orchestrating contextually relevant experiences across any channel, device or language has become critical to your strategy and execution
  • What you need to consider when optimizing digital experiences across all customer touches to maximize revenue, brand value and loyalty through.
  • How customer experiences and context will need to blend across your Web, Campaigns and eCommerce efforts

 

Be our guest Tuesday, November 11th, as the CMO Council hosts a true gathering of marketing peers, opinion and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Executive Roundtable: Activating the New American Mainstream

Date: November 12, 2014
Time: 3:00pm - 6:00pm EST (reception and dinner to follow)
Location: New York, NY
Venue: Goldman Sachs - 200 West Street

Once considered a specialty segment or niche market, the multicultural consumer has really become the “new American mainstream,” complete with buying and influence power. And now, brands are feeling the pressure to make multicultural marketing a priority. But with this new reality comes the need to better understand just who this new mainstream consumer really is.

 

The CMO Council, in partnership with Geoscape, will delve into the complexities of the new American mainstream consumer to highlight where and how organizations can maximize strategies and right-size allocations in America’s culturally diverse business environment. CMO Council members and other leading brand marketers are cordially invited to join the strategic conversation as we discuss and debate the key issues and challenges facing marketers as they engage across an increasingly diverse consumer population.

 

Key areas of discussion will include:

 

  • Pairing big data analytics with on-the-ground knowledge to identify cultural markets with great potential and develop culturally relevant creative
  • Examining the benefits and pitfalls of implementing a total market strategy that moves multicultural marketing beyond silos to a more holistic, integrated, strategic imperative adopted by the entire organization
  • Defining the key differences between multicultural and multilingual strategies, as well as identifying how savvy leaders are incorporating culture-sensitive localization—not just simple translation—into their marketing strategies

 

In addition, the CMO Council will be conducting a focused audit of marketers to better understand the opportunity, issues, challenges and outlook around multicultural marketing. Please provide your responses to this brief questionnaire, which will take no longer than 5–10 minutes to complete. You’ll receive a complimentary copy of the whitepaper as a thank you for your input. Take the survey >>

 

For more information or to RSVP for the November executive roundtable event in NYC, please contact Matt Martini at MMartini@cmocouncil.org or 408.677.5331.


Dinner Dialogue: Gaining Traction Through Each Customer Interaction

Date: November 13, 2014
Location: Melbourne, Australia

The Chief Marketing Officer (CMO) Council is continuing its conversation around best practices in customer engagement and experience management across the Asia-Pacific and Japan, and will be hosting a series of roundtable events across the region.

 

During these exclusive executive events, the CMO Council will delve into how marketing leaders across APJ are developing the people, processes and platforms that underpin customer engagement success, and will also share advance findings coming out of the study titled “Gaining Traction Gaining Traction Through Each Customer Interaction: Achieving Business Impact With Customer Engagement Optimization.”

 

If you would like to join us in Melbourne on November 13 from 6:30 pm - 9:30 pm, please let us know. This evening session will also include time for dinner and networking with peers. The meeting venue will be announced shortly.

 

To RSVP in advance, please respond to this email or contact Brittney Terry at bterry@cmocouncil.org or via phone at +1.408.677.5262.


Dinner Dialogue: Optimizing Customer Value Through Context

Date: November 13, 2014
Time: 6:30 pm
Location: Dallas, TX

In today’s age of the customer, consistently delivering great customer experience is directly correlated to business success. Objectives like brand value and revenue growth are significantly impacted by the experience marketers are delivering to their customers.

 

Customers expect to be engaged through a relevant array of content, visuals and rich media across a multitude of touch points that excite, inform and emotionally connect in a matter in which the customer chooses. 

 

As a result, marketers need to shift their thinking to more of an Outside–In approach. Increasingly, marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices, in any language. Until today, this was easier said than done.

 

In this upcoming dinner series, we will focus on how marketers need to deliver contextually relevant experiences all the time, everywhere, across all devices and in any language.

 

Discuss and learn:

 

  • Why orchestrating contextually relevant experiences across any channel, device or language has become critical to your strategy and execution
  • What you need to consider when optimizing digital experiences across all customer touches to maximize revenue, brand value and loyalty through.
  • How customer experiences and context will need to blend across your Web, Campaigns and eCommerce efforts

 

Be our guest Thursday, November 13th, as the CMO Council hosts a true gathering of marketing peers, opinion and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


India Advisory Board Meeting

Date: November 14, 2014
Location: Mumbai, India
Venue: Taj Lands End

The CMO Council's India Advisory Board will reconvene at the the Taj Lands End Hotel on Friday afternoon, 14 November for a strategic discussion around key challenges, best practices and new technologies. Being held in conjunction with the annual World Marketing Congress in Mumbai, conversation topics at this executive roundtable will include:

 

More CMO Syncro with the CIO

While CMOs and CIOs are viewed as endangered species by some consultants, they should be joined at the hip to map strategies that make technology pivotal to customer insight, experience and interaction, thus improving results, revenue and retention. Some smart CMOs, of course, are recruiting from their IT departments to staff up web, social, mobile, application management and data analytics functions. But the real priority should be a tighter CMO-CIO partnership to address data sprawl and bring more commitment and rigor to customer-centric practices across the enterprise. The two chiefs have an urgent need to collaborate as their fiefdoms are being somewhat eroded by new C-level executive appointments with a mandate to drive revenue, digital, innovation, customer experience, insight and relationships. These new "chiefs" are poaching territory that should be owned by both CMOs and CIOs. This session will discuss the urgency for greater CMO-CIO alignment, critical areas for strategic engagement, and best practices for the integration of marketing and IT teams.

 

Business Value Creation from Marketing Technology Integration

Chief marketers are challenged to improve the economics and value of random and disparate marketing cloud investments across multiple platforms and solution areas. Proliferating marketing technology applications, digital engagement channels and customer-driven interfaces are spawning vast volumes of data and insight, which need to be integrated and unified across diverse silos and ever-growing digital data stacks, without investing heavily in back-office data warehousing projects. Marketing groups are in need of consultation, guidance, and direction when it comes to helping them specify, implement, and adopt digital marketing technologies, strategies, practices, and solutions. They have to staff and resource digital marketing programs, integrate offline and online campaigns, as well as unify disparate marketing functions, data sources, and go-to-market processes. More importantly, they must be effective at making a business case to management on how digital marketing technology investment and migration will drive business performance, increase customer lifetime value and retention, and create more adept and adaptive organizations. How unified are your marketing technologies? Expect a robust discussion on this topic.

For more information or to request an invitation to this executive gathering, please contact Matt Martini at MMartini@cmocouncil.org or +1 408 677 5331.


MENA Advisory Board Meeting

Date: November 17, 2014
Location: Dubai, UAE
Venue: TBD

The CMO Council's esteemed MENA Advisory Board will reconvene in Dubai on Monday afternoon, 17 November for a strategic discussion around key challenges, best practices, and new technologies. Conversation topics at this executive roundtable will include:

 

More CMO Syncro with the CIO

While CMOs and CIOs are viewed as endangered species by some consultants, they should be joined at the hip to map strategies that make technology pivotal to customer insight, experience and interaction, thus improving results, revenue and retention. Some smart CMOs, of course, are recruiting from their IT departments to staff up web, social, mobile, application management and data analytics functions. But the real priority should be a tighter CMO-CIO partnership to address data sprawl and bring more commitment and rigor to customer-centric practices across the enterprise. The two chiefs have an urgent need to collaborate as their fiefdoms are being somewhat eroded by new C-level executive appointments with a mandate to drive revenue, digital, innovation, customer experience, insight and relationships. These new "chiefs" are poaching territory that should be owned by both CMOs and CIOs. This session will discuss the urgency for greater CMO-CIO alignment, critical areas for strategic engagement, and best practices for the integration of marketing and IT teams.

 

Business Value Creation from Marketing Technology Integration

Chief marketers are challenged to improve the economics and value of random and disparate marketing cloud investments across multiple platforms and solution areas. Proliferating marketing technology applications, digital engagement channels and customer-driven interfaces are spawning vast volumes of data and insight, which need to be integrated and unified across diverse silos and ever-growing digital data stacks, without investing heavily in back-office data warehousing projects. Marketing groups are in need of consultation, guidance, and direction when it comes to helping them specify, implement, and adopt digital marketing technologies, strategies, practices, and solutions. They have to staff and resource digital marketing programs, integrate offline and online campaigns, as well as unify disparate marketing functions, data sources, and go-to-market processes. More importantly, they must be effective at making a business case to management on how digital marketing technology investment and migration will drive business performance, increase customer lifetime value and retention, and create more adept and adaptive organizations. How unified are your marketing technologies? Expect a robust discussion on this topic.

If you are interested in hosting and sponsoring this executive gathering to engage with leading CMOs in the region, please contact Matt Martini at MMartini@cmocouncil.org or +1 408 677 5331.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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