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Dinner Dialogue: Create a Frictionless Customer Experience

Date: September 14, 2015
Time: 5:00 pm
Location: Johannesburg, South Africa

In a soon-to-be-released report from the Chief Marketing Officer (CMO) Council, conducted in partnership with IBM Digital Experience, only 19 percent said they are extremely good or very good at creating multi-channel, digital marketing campaigns that reach and resonate with diverse, micro-audiences worldwide.  To explore how marketers are evolving customer engagement strategies in the age of digital experience, the CMO Council, in partnership with IBM, will host an executive leadership roundtable that will ask marketing leaders and industry experts to share their insights into the best practices for realizing the maximum value from each customer interaction.

 

Some of the topics that will be debated include:

 

• How to create more rewarding and personal customer experiences

• Where and how digital experiences are shaping and influencing the attraction, acquisition, conversion, monetization and retention of customers

• Understanding data in time to gain a competitive edge

• Achieving business impact with more enriched, personalized content and digital interaction

 

Be our guest on Monday, September 14, as the CMO Council hosts a gathering of true marketing peers and thought leaders. To reserve your seat at this executive roundtable, please contact Amandine Aubin at aaubin@cmocouncil.org or 408.677.5264.

 


Pre-CMO Council Summit Webcasts - CMO Rising: Reshaping The Role

Date: September 22, 2015 - November 4, 2015
Location: To Register Please See Below

Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

 

While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change. 

 

Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

 

To kick off our global CMO Council CMO Summit 2015, we will be hosting three pre-summit webcasts that will explore these topics and provide further insights into what to expect and topics for discussion at each summit.

 

CMO Summit Asia-Pacific Pre-Summit Webcast - Tuesday, September 22, 2015, 9:00AM SGT

 

To register, please click here: http://cmosummit.org/singapore/pre-summit-events

 

CMO Summit EMEA Pre-Summit Webcast - Wednesday, October 14, 2015, 1:00PM GMT

 

To register, please click here: http://cmosummit.org/london/pre-summit-events

 

CMO Summit North America Pre-Summit Webcast - Wednesday, November 4, 2015, 10:00AM PT/1:00 ET

 

To register, please click here: http://cmosummit.org/napa/pre-summit-events

 

SPEAKERS:

 

Liz Miller, SVP Marketing - CMO Council

 

Further webcast details will be announced shortly.


Webcast: Achieving a Single View of Engagement: On the Path to Understand Who, Can You Also See What?

Date: September 24, 2015
Time: 10:00AM PT/1:00PM ET/5:00PM GMT
Location: To Register Please See Below

As digital engagements continue to evolve and customers advance their own paths through their customer journey, knowing and understanding behaviors, actions and real-time engagements have never been more critical. From anonymous visits to mobile searches, customers have more ways to connect, making the web of engagement more complex and much harder to track. But just as marketers have aggregated tools and technologies to amass a clear, singular view of the customer, have we also lost sight of what those customers are actually doing, risking our understanding of context as customers engage with content?

 

A single view of engagement enables marketers to increase agility across personalization, customer experience development and the delivery of truly customer-centric journeys across digital channels. The CMO Council, in partnership with Ensighten, will delve into the best practices of leading marketing experts and executive peers who have taken bold steps toward enhancing the single view of the customer with this critical view of engagement—connecting customers, content and context into a more robust view.

 

This one-hour interactive webcast will share new questions that marketers must ask of their tracking infrastructures to transition toward omni-channel analytics and identify how those insights reveal new truths about the customers we seek to embrace.

 

  • Liz Miller, SVP Marketing - CMO Council
  • Karen Wood, Director of Product Marketing - Ensighten
  • Leslie Doty, CMO - Reader's Digest Association
  • Maigari Jinkiri, President - Stratigent

For more information, contact Virginia Tran at vtran@cmocouncil.org.

 

To register, please click here: http://www.cmocouncil.org/webcast.php?id=70.


CMO Summit 2015 - CMO Rising: Reshaping the Role

Date: October 5, 2015 - December 8, 2015
Location: Please See Below

Chief Marketing Officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation and new subdivisions in the C-Suite including new “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation.

  

With these critical issues facing senior marketing leaders, we are excited to bring back the CMO Council's CMO Summits!

 

At this year's global CMO Council CMO Summit 2015, we will explore the criticality of talent, technology and transformation in this age of the connected customer and the digital business. The event will feature a range of expert keynotes and interactive panels, along with a highly immersive working group session, where peers will debate and discuss core aspects of how the CMO role must evolve and transform.

 

Panels and keynote sessions at the event will include:

 

  • The CMO of 2020: Anticipating the Transformation of the Role
  • Define How the CMO Should Align + Combine in the C-Suite
  • The Path from CMO to CEO

 

Key discussion topics: customer engagement tactics, digital strategies, marketing technology investments, millennials as consumers and employees, revolutionary cult brands, and marketing’s role in establishing and fostering customer-centric cultures.

 

Now is the time for the role of the CMO to rise and be reshaped, redefined and recaptured so don’t miss this exclusive opportunity to delve deeper into your entire role as a senior marketing executive and advance your career!

 

CMO Summit 2015 will be held in:

 

  • Singapore at Resorts World Sentosa - October 5-6, 2015
  • London at Pennyhill Park Hotel in Surrey, UK - November 9-10, 2015
  • Napa at Silverado Resort & Spa in Napa, California - December 7-8, 2015

more information ยป

Dinner Dialogue: Brand Attraction From Enriched Interaction

Date: October 12, 2015
Time: 6:30 PM
Location: Dublin, Ireland

Digital content: marketer's best friend or worst enemy? With more and more digital content being published, syndicated, and distributed across numerous channels, content has to be configured and produced in multiple formats and delivery modes to attract the right attention, entice engagement, and acquire and grow relationships to encourage purchase and further word-of-mouth.  

The CMO Council will conduct an executive leadership roundtable that will ask marketing leaders and industry experts to share their insights into the best practices on different digital media strategies and content management technologies that will help you and your brand realize the full value of rich media engagement, crowdsourced content, and mass-customized commerce through higher levels of personalization and tailored interaction.

 

Some of the topics that will be discussed and debated include:

 

  • How brands can rate their ability to captivate and engage through evolving social channels of interaction and digital experience
  • How effectively brands create, execute, and tailor new multi-channel, digital marketing campaigns to better reach and resonate with diverse audiences worldwide
  • The mobile apps, analytics, tools, and other platforms to embrace or consider to create richer, more meaningful interaction with key stakeholders
  • How companies achieve competitive advantage and business impact with more enriched, personalized content and digital interaction
  • Where and how digital experiences shape and influence the attraction, acquisition, and retention of customers
  • How brands can become proficient at integrating content and commerce to increase the value of customer touch points, experiences, and relationships

Be our guest on Monday, October 12th as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Amy Friedhoff at afriedhoff@cmocouncil.org or 408.677.5336.


Dinner Dialogue: Replacing Assumption With Actionable Prediction: Avoiding the Pitfalls When Reaching and Engaging the SMB Market

Date: October 13, 2015 - November 19, 2015
Time: 6:30 PM
Location: Please see below

Since the small and medium-size business (SMB) market is awash with opportunity, it is undeniable that making the case for creating a segmentation strategy to specifically address the small business owner is almost intoxicating. When the CMO Council asked what marketers felt their greatest challenge would be specific to addressing the SMB space, 35 percent pointed to verifying the lead and contact data of a quickly shifting SMB contact list while 30 percent felt their biggest challenge was gaining visibility into the buying and decision cycle of the SMB buyer. So the real question isn’t if the SMB market is rife with opportunity—it is how we can effectively reach and activate the market.

 

Please join the CMO Council’s executive roundtable, where the focus of our conversation will be around discussing the challenges that marketers are facing in reaching and effectively activating the SMB business marketplace.

 

During dinner, we will explore such questions as:

 

  • Where and how is the combination of data and software data being most effectively leveraged for a sustainable customer acquisition strategy when reaching and engaging with the SMB market, and is this working at scale?
  • What assumptions are being made about the behaviors, outlook and intentions of the ideal SMB buyer/specifier?
  • What data sources and actionable points of insight are critical to creating a unique SMB customer journey?
  • Can the SMB market be engaged with internal data alone?
  • What has emerged as the most significant roadblock to achieving true, predictive, intelligence-driven roadmaps to SMB engagement?

 

This series of dinners will be held at the following dates and locations:

 

October 13 – San Francisco

October 15 – Seattle

October 20 – New York City 

October 22 – Atlanta

November 17 – Chicago

November 19 – Dallas

To request an invitation:

 

- For San Francisco: please contact Amy Friedhoff at afriedhoff@cmocouncil.org or 408.677.5336

 

- For Seattle & Chicago: please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332

 

- For Dallas, New York & Atlanta: please contact Amandine Aubin at aaubin@cmocouncil.org or 408.677.5264

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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