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Dinner Dialogue: The Customer Success Barometer

Date: April 28, 2015
Time: 6:30 pm
Location: Austin, TX

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Tuesday, April 28 as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Brittany Coleman at bcoleman@cmocouncil.org.


Dinner Dialogue: The Customer Success Barometer

Date: April 30, 2015
Time: 6:30 pm
Location: Las Vegas, NV

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Thursday, April 30 as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: The Customer Success Barometer

Date: May 5, 2015
Time: 6:30 pm
Location: St. Louis, MO

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience

Be our guest on Tuesday, May 5th as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Is the CMO Also the Chief Silo Buster? What Marketing Really Needs to Accelerate Opportunities Through Data

Date: May 5, 2015
Time: 10:00AM PT/1:00 ET
Location: Webcast (Click 'more information' to Register)

The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand and know more about what makes a customer buy. In a recent CMO Council study titled “Mastering Adaptive Customer Engagements,” only 20 percent of marketers said they had a comprehensive view of customer touchpoints and engagements, and only 7 percent felt they had a single version of customer truth.

 

So why is it—when marketing admits that the ability to deliver data-led, personalized, customer-centric experiences across channels, in-real-time and at scale is critical to their business—that we are still struggling to obtain this 360-degree view of our customers? Why is a flawed view somehow an acceptable replacement for an accurate and complete understanding of our customer? According to 30 percent of marketers, it is because the data that could create this unified view is trapped in silos across the organization.

 

Data is also at the core of the challenges marketers are facing specific to streamlining and optimizing marketing technology strategies. When senior marketers were asked what challenges most stymied the adoption of new technologies, 54 percent pointed to issues with integrating increasingly fragmented and complex customer data sources.

 

While the industry talks about CMOs needing to transform into everything from customer officers and marketing technology officers to revenue officers and beyond, one functional requirement stands at the center of marketing’s ability to truly accelerate in this customer-focused, digital age: silo busting. As the chief silo buster, marketing leadership finds itself needing to work with cross-functional teams, in partnership with IT, to aggregate and manage customer data to create a single vision of the customer that can not only integrate from across the organization, but also be shared with all parts of the company.

 

This raises a whole new series of requirements and complexities. With a growing marketing technology stack and an increasingly complex data repository, how can marketers start from where they are today? How can data actually accelerate growth, revenue and opportunity? How can marketers actually work to optimize performance by ensuring that complex customer data from new, third-party sources is validated when it enters the organization?

 

The CMO Council, in partnership with Trillium, will host an interactive, one-hour webcast to discuss the key challenges and concerns marketers are facing when it comes to silo busting. Through conversations with brand experts, we will explore how marketing can accelerate their strategies through more effective and efficient engagements, campaigns and operations while also learning more about their customers and building customer loyalty.

 

Speakers:

 

- Liz Miller, SVP Marketing, CMO Council

 

- Scott McAllister, SVP of Consumer Digital Marketing + Revenue, Time Inc.

 

- Denise LaForgia, Product Marketing Manager, Trillium

 

 

 

For more information, contact Amandine Aubin at aaubin@cmocouncil.org


Dinner Dialogue: The Customer Success Barometer

Date: May 7, 2015
Time: 6:30 pm
Location: Miami, FL

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Thursday, May 7th as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


CMO Council Strategic Innovation Luncheon May 2015

Date: May 13, 2015
Time: 12:30 - 2:30 pm
Location: San Francisco, CA

As we plan for today, we often think about what will impact the customer journey tomorrow and how CMOs must strategize for future innovation in customer experience. How do we plan active strategies to bring both content and context to customers? For those growing through mergers and acquisitions, what are the best actions to elevate the customer experience while aligning cultures, processes and brands? What are the winning operational structures and strategies that enable innovation?

 

The CMO Council’s Strategic Innovation Luncheon will tackle these issues and ask senior brand executives to share their insights and discuss the new complexities, mandates and challenges marketers will face as the expectations of customers around the world converge across the digital landscape.

To request an invitation to this VIP roundtable session—which will be held in conjunction with the SDL Innovate 2015 conference—please respond to this email or contact Virginia Tran, Marketing Program Manager, at vtran@cmocouncil.org or +1 408.677.5332.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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