Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
CMO Council Mobile App
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

EVENTS

X
Please Sign In here:
home / events / cmo council events

Dinner Dialogue: Brand Attraction From Enriched Interaction

Date: June 1, 2015
Time: 6:30 PM
Location: Atlanta, GA

Digital content: marketer's best friend or worst enemy? With more and more digital content being published, syndicated, and distributed across numerous channels, content has to be configured and produced in multiple formats and delivery modes to attract the right attention, entice engagement, and acquire and grow relationships to encourage purchase and further word-of-mouth.  

The CMO Council will conduct an executive leadership roundtable that will ask marketing leaders and industry experts to share their insights into the best practices on different digital media strategies and content management technologies that will help you and your brand realize the full value of rich media engagement, crowdsourced content, and mass-customized commerce through higher levels of personalization and tailored interaction.

 

Some of the topics that will be discussed and debated include:

 

  • How brands can rate their ability to captivate and engage through evolving social channels of interaction and digital experience
  • How effectively brands create, execute, and tailor new multi-channel, digital marketing campaigns to better reach and resonate with diverse audiences worldwide
  • The mobile apps, analytics, tools, and other platforms to embrace or consider to create richer, more meaningful interaction with key stakeholders
  • How companies achieve competitive advantage and business impact with more enriched, personalized content and digital interaction
  • Where and how digital experiences shape and influence the attraction, acquisition, and retention of customers
  • How brands can become proficient at integrating content and commerce to increase the value of customer touch points, experiences, and relationships

Be our guest on Monday, June 1st as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: Data Shift and Business Lift

Date: June 2, 2015
Time: 6:30 pm
Location: New York City, NY

Big data, automation and many other of today’s most buzzed about marketing concepts have led to solutions that are more hype than helpful. This disappointment not only reinforces the defensive mindset that many marketing execs feel, but also demonstrates the need for new, forward-moving strategies that track to real action and revenue— not just to simple potential for return.

 

Please join the CMO Council's executive roundtable where the focus of our conversation will be around shifting the data mindset from asking “why” to knowing “how” to help senior leaders accelerate marketing performance with action and accountability.

 

During dinner, we will explore such questions as:

 

  • How can an organization shift the data mindset away from a single-vector approach and instead tether data to drive revenue?
  • In an age of big data overload, marketers need to cut through the noise and clutter to quickly connect marketing action with revenue. So how does marketing deliver insights that matter to the business?
  • What are the actionable channels of insight that can elevate brand strategy and enable marketers to understand what actually drives customers to purchase?
  • In a sea of massive data sets and countless big data promises, what is really missing, and what will move the needle?

 

Be our guest on Tuesday, June 2nd as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Amandine Aubin at aaubin@cmocouncil.org or 408.677.5264


Data Shift and Business Lift: Accelerating Performance With Action and Accountability

Date: June 10, 2015
Time: 10:00AM PT/1:00 ET
Location: Webcast (Click 'more information' to Register)

It is easy for marketing executives to feel we have been pushed into a defensive position, being asked (nay, mandated) to prove return on every marketing dollar spent. Yet in today’s age of big data, automation, social and digital, the potential we see in new strategies and tools is often laced with more hype than reality. This letdown has only heightened this defensive posture and led to the need for new forward-moving strategies that track to real action and revenue, not just the potential for return.

 

According to a CMO Council study titled “Mastering Adaptive Customer Engagements,” only 10 percent of senior marketing leaders are highly confident in their ability to leverage data to create exceptional experiences for their customers. A lack of data is also not to blame for this skepticism, according to 48 percent of respondents. So what is slowing our performance and ability to truly advance the organization and boost revenue? What could marketing achieve if less time was spent justifying past performance and more time was spent achieving growth and driving revenue?

 

It is time for a shift from a defensive posture to one that is decidedly proactive, targeted and intelligence- and offense-driven. It is time for a shift in how marketing thinks about data and how we leverage data for customer revenue optimization. Leading CMOs are moving far beyond the single-view metrics of campaign performance as justification of marketing ROI, turning away from “rearview mirror” metrics and instead looking for those actionable data insights that directly impact the business. This shift in thinking has been intentional and directed to aligning data and intelligence strategies with business performance goals and real revenue accountability to the organization.

 

This conversation is, at its core, about shifting the data mindset from asking “why” into a process of tapping into relevant streams of intelligence to start asking “how,” with the express purpose of accelerating revenue growth. To help make this shift, the CMO Council is hosting a series of engagements in partnership with Quantifind—both live and virtual—to start this dialogue.

 

Key topics to be addressed in the CMO Council’s webinar include:

 

  • How can an organization shift the data mindset away from a single-vector approach and instead tether data to drive revenue?
  • In an age of big data overload, marketers need to cut through the noise and clutter to quickly connect marketing action with revenue. So how does marketing deliver insights that matter to the business?
  • What are the actionable channels of insight that can elevate brand strategy and enable marketers to understand what actually drives customers to purchase?
  • In a sea of massive data sets and countless big data promises, what is really missing, and what will move the needle?

 

Speakers:

 

Liz Miller, SVP Marketing- CMO Council

Thom Kozik, VP of Loyalty- Marriott

Rob Roy, GVP of eCommerce & Interactive Marketing- Time Warner Cable

 

For more information, contact Amandine Aubin at aaubin@cmocouncil.org

Page 1

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2015 CMO Council. San Jose, CA 95125