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Dinner Dialogue: The Customer Success Barometer

Date: March 3, 2015
Time: 6:30 pm
Location: Houston, TX

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customer journey intersect and merge
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

 

Be our guest on Tuesday, March 3rd as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: The Customer Success Barometer

Date: March 5, 2015
Time: 6:30 pm
Location: Seattle, WA

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customer journey intersect and merge
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

 

Be our guest on Thursday, March 5th as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: The Customer Success Barometer

Date: March 10, 2015
Time: 6:30 pm
Location: Boston, MA

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customer journey intersect and merge
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

 

Be our guest on Tuesday, March 10th as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: The Customer Success Barometer

Date: March 12, 2015
Time: 6:30 pm
Location: Nashville, TN

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customer journey intersect and merge
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

 

Be our guest on Thursday, March 12th as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Building a High-Performance Marketing Engine: Boosting the Operational Efficiencies and Effectiveness of the Modern Marketing Organization

Date: March 12, 2015
Time: 10:00 AM PT/ 1:00 PM ET
Location: Webcast (Click 'more information' to Register)

It is undeniable that the customer experience is a complex and ever shifting landscape, defined and initiated by the customer and spread across an online and offline landscape that is growing with every decision and journey. But how has this complexity impacted marketing’s operations? How are leading organizations managing everything from budgets, strategies and assets to core resources, tracking strategies, activities and outcomes in this ever expanding and increasingly complex business landscape?

As marketing continues to focus on delivering exceptional customer experiences that are highly rewarding to the customer—and increasingly profitable for the business— savvy CMOs are looking to improve operational efficiencies to create truly agile and effective business engines. According to the CMO Council’s “State of Marketing” study, some 45 percent of senior marketing leaders are looking to increase operational visibility, controls and accountability in order to improve marketing effectiveness. When asked what transformational projects they intend to take on across 2014 and into 2015, 46 percent indicated that they would be implementing new forms of marketing performance measurement tools and platforms, with 69 percent of the audience saying that the reason for this transformation was to improve campaign and marketing efficiency.

Join the CMO Council as we examine this quest for marketing effectiveness and impact, and see what brands and leading experts believe will take us to this next stage of truly effective marketing performance. How are successful teams reshaping how resources and relationships are being managed?  How do highly effective organizations align their talent and technology to deliver high-impact customer experiences? How are resources, assets and strategies being tracked, monitored and measured in order to reach key business goals faster? How are highly effective marketing teams thinking about budgeting, planning, asset management and campaign management to meet the needs of the business and advance at the speed of the customer?

Joining the dialogue will be Jennifer Noonan, Director of Business Consulting for Infor, Arpita Sangha, VP of Global Media and Digital Marketing for HP, and Liz Miller SVP of Marketing for the CMO Council.

If you have any questions, please contact Brittney Terry: bterry@cmocouncil.org


more information »

Going Global - The New Reality of Globalization in a Digital Age

Date: March 18, 2015
Time: 10:00AM PT/1:00 ET
Location: Webcast (Click 'more information' to Register)

With the economy emerging from recession and businesses looking for new opportunities to reach, engage and attract new and profitable audiences, it is no wonder that talk of “going global” is spreading. According to the CMO Council’s own “State of Marketing” study, 86 percent of senior marketing leaders are looking at global markets thanks to new market sizes and opportunities. And the majority (48 percent) also believe that presenting a strong story via optimized digital channels is the best path to success.

 

Despite the opportunities that new global markets present, there are also significant challenges and pitfalls that marketers must avoid to ensure that a relevant, contextual and robust customer experience is actually being delivered in a way these new global audiences understand and value. This is not just a conversation about how to translate a website. In fact, this is often where so many globalization strategies fail. This is a call to turn great digital experiences into globally relevant engagements, regardless of where customers live or what language they speak.

Join the CMO Council for an in-depth discussion into the new mandates to reach and engage the digital global customer. Experts from Lionbridge, Esri and ISITE will share their perspectives on where and how new strategies must be outlined to address the complexities of staging globally relevant conversations in the new digital world, regardless of whether this new customer is across the ocean or just across the street. Some key issues to be discussed in this interactive webcast will include:

The new expectations of the global customer—and a call for relevance across all channelsThe complexities of language, content and engagementThe impact of globalization on the bottom line: Are real-time experiences making real advancements in profitability and loyalty?

 

Speakers :

Robinson Kelly, Vice President of Sales Tech Services, LionbridgeJosh Northcott, Manager of the Web Operations and Development, EsriBrian Payne, Vice President of Technology, ISITELiz Miller, Senior Vice President of Marketing, CMO Council


more information »
 
LGBT Week NYC

Date: April 20, 2015 - April 24, 2015
Location: New York, NY

LGBT Week is all about connections. How can you identify the best markets within LGBT to maximize ROI? Which mix of elements should be in your plans: Print ads? Websites? Search? PR? Mobile? Social? Sponsorships? How will you measure success? Who can you partner with to amplify your initiatives? We cover it all and much more with intriguing expert presentations and real-life case studies. 
 
Whether you are new to the LGBT market, or a long-time veteran, you can't afford to miss this comprehensive educational and networking program.
 
More info at www.LGBTWeek.com
 
CMO Council members receive a 20% discount on daily, or full-access weekly pass. 

more information »
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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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