Mobile relationship marketing (MRM) requires marketers to look beyond a single mobile channel or campaign and instead learn to map consumer patterns to determine where and how they want to engage. According to a recent CMO Council study entitled “Engage at Every Stage,” the majority of marketers are just beginning to explore how mobile relationships with customers will be developed and executed. However, only 14 percent of global marketers are satisfied with the progress they are making in accessing and leveraging the mobile channel.

To continue the dialogue and provide new insights into trends around mobile, the CMO Council will be hosting a complimentary one-hour webcast. During this time, the CMO Council will share its own journey of developing and mapping a mobile relationship with its 6,500-plus global members. Join the CMO Council’s Vice President of Marketing Programs, Liz Miller, and CEO of FunMobility, Adam Levine, as they discuss the future of the mobile relationship.

Key discussion topics will include:

• Trends in customer loyalty around the mobile channel
• The shift from web-centric experiences to mobile experiences
• What every brand advertiser should know about standards and guidelines around mobile web advertising

** REGISTER HERE ***

For more information or questions, please contact Brianna Hansen (bhansen@cmocouncil.org)

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

To request an invitation, please contact Brianna Hansen at bhansen@cmocouncil.org or 650.433.4146.

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

Please be our guest on Thursday, June 6th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

To request an invitation, please contact Lauren Giangregorio at lgiangregorio@cmocouncil.org or 650.433.4164.

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

Please be our guest on Tuesday, June 11th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

Marketers are struggling to maintain a consistent brand image across complex networks and roll out global campaigns across multi-national or multilingual localized markets. Furthermore, they are at a loss for how to measure the impact and effectiveness of these campaigns. How can marketers more effectively activate local customers to engage with local stores, vendors, partners or individual agents? What are the required channels, measures and resources that can be combined to create a comprehensive strategy to optimize customer activation?

Please be our guest on Thursday, June 13, at a complimentary dinner, where we will discuss the key findings from our "Brand Automation for Local Activation" report. Topics of discussion will include current trends in local customer engagement and the tools and technologies that are reshaping the local marketing landscape, as well as best practices on driving channel and field sales effectiveness and expanding social, mobile and local marketing.

For inquiries, please contact Lauren Giangregorio at lgiangregorio@cmocouncil.org or 650.433.4164.

The CMO Council's leadership committee in North America will convene in New York City on Thursday afternoon, June 13th to discuss top-of-mind issues and share best practices with their peers. More details soon to come.

For more information on the CMO Council Advisory Board and upcoming events, please contact Matt Martini at +1 650-433-4145 or MMartini@cmocouncil.org.

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

To request an invitation, please contact Lauren Giangregorio at lgiangregorio@cmocouncil.org or 650.433.4164.

Telecommunications companies have vast amounts of customer and network data spanning across the enterprise. In order to achieve favorable campaign results, marketers need to make it as clean, complete and accurate as possible. This is especially true when engaging customers with highly-targeted offers across multiple channels and devices.

In our upcoming webcast entitled “Quality In, Quality Out: Data Preparation for Campaign Success ”, we will discuss why data aggregation and cleansing is especially important for Telco and the latest trends for getting the "quality in, quality out" you need to fuel more effective modeling and analysis. Accurate customer insight can drive relevant and highly-targeted offers that customers will act on, reduce customer churn and increase customer loyalty.

 ** REGISTER HERE! **

For more information or questions, please contact Brianna Hansen (bhansen@cmocouncil.org)

Today’s CMO is challenged with how to intersect technology with marketing to predict customer behavior, segment at the individual level, create advocacy at scale, intercept demand with automated triggers, create a consistent experience across multiple channels, harness the power of emerging technologies, and elevate the CMO role to have a total business leadership scope. 

This invitation-only dinner is co-hosted by IBM and the CMO Council and will feature thought leadership on how to intersect technology and marketing to drive smarter marketing decisions. Additionally, the roundtable will offer the opportunity for networking with other marketing leaders in your industry.

 To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

In our latest thought leadership initiative, titled “Powering Routes to Revenue,” the CMO Council looks to explore where and how today’s content marketers can identify new ways to create, distribute, monitor, measure and monetize innovative products. During dinner, we will share with you insights such as:

• Where content-rich organizations must look to meet today’s consumer expectations
• What marketing can leverage from IT to increase digital customer engagement
• How strategic partnerships can be a key tool in delivering new revenue products

Please be our guest on Tuesday, June 25, 2013, as the CMO Council hosts an interactive roundtable dinner to discuss and debate how media and publishing marketers can better build innovative digital products that promote the brand and generate leads.

To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

In September, the CMO Council will be holding an Ethical Brand Caucus with leading marketers, academics, media representatives and CSR experts at The Meydan Hotel in Dubai. In addition to the caucus, the afternoon and evening program will include a reception, panel discussion and IMAX film screening of The Naked Brand (www.thenakedbrand.com), a documentary on the future of advertising produced and directed by ad industry “change agent” Jeff Rosenblum. 

Participants will explore the growing imperative to develop and maintain ethical brands in an age of consumer-driven transparency, accountability and responsibility.

Panelists: 

Nima Abu-Wardeh (moderator) -- Presenter of Middle East Business Report (MEBR), BBC World's weekly business and finance programme

Dina Sherif -- Founding Partner, Ahead of the Curve (www.ahead-ofthecurve.com)

Craig Lee -- Head of Customer Experience & CRM, Emirates Group

Ovais Naqvi -- Managing Director, The Abraaj Group

This will be the kick-off event for a new CMO Council authority leadership campaign called Make a Stand as an Ethical Brand – an initiative we plan to first undertake in the MENA region and then roll out to the rest of the world.

Campaign Details (PDF)

For more information on this program and to find out how you and your team can participate, please contact Matt Martini at MMartini@cmocouncil.org or +1 650 433 4145.