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Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations

Date: July 21, 2016 - August 17, 2016
Time: 6:30pm local time
Location: Chicago, Sao Paulo, Dallas, LA

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys. Over dinner, the CMO Council will gather a group of senior marketing executives to discuss issues ranging from the technology frustrations marketers are managing to the new data, intelligence and engagement strategies marketers and commerce executives must master in order to truly tap into the power of contextual experiences. We will also discuss best practices and strategies to deliver customer engagements and experiences that are intentionally developed, deployed, measured, monitored and fully monetized to encourage commerce and connection.

 

Chicago, IL- July 21, 2016

Sao Paulo, Brazil- July 28, 2016

Dallas, TX- August 10, 2016

Los Angeles, CA- August 17, 2016

If you have questions or to request an invitation, please contact Anibha Chopra (408.677.5264 or achopra@cmocouncil.org).


Dinner Dialogue: Measurement and the Agile Marketing Machine

Date: August 24, 2016
Location: Atlanta, GA

Marketing, as a function and practice, has become more agile. Content creation is becoming more agile. Customer communications are becoming more agile. Marketing execution is becoming more agile. Yet according to a recent CMO Council study, marketers are struggling to tie marketing activities to business impact as some 30 percent of senior marketers admit that they are struggling or failing to effectively measure customer experience and marketing performance across the multitude of silos and platforms currently in use.

 

It’s time for marketing measurement to catch up to the agile marketing engine. Measurement methodologies must keep pace with the modern, data-driven, real-time marketing organization. Join the CMO Council for an exclusive executive roundtable focused on tackling marketing measurement challenges as a whole, but also how agile marketing measurement fuels the agile marketing engine. Jennifer Zeszut, CEO and CMO of Beckon, will share her expert perspective, best practices and real success stories from brands who have increased their return on marketing spend by speeding up the measurement cycle.

 

Some key discussions around the table will include:

  • The real-world limitations that marketing teams face as they start to speed up
  • How data access and analysis methodologies need to change in a world of more rapid decision-making.
  • How the role of the centralized marketing analytics function needs to change to support decision-making in a more distributed way

 

How to model out the ROI of agility at your organization and get buy-in across the organization

If you have questions or to request an invitation, please contact Ashley Haight (408.677.5336 or ahaight@cmocouncil.org).


Dinner Dialogue: Advancing the Alignment

Date: September 13, 2016
Time: 6:30pm EST
Location: Boston, MA

Join the CMO Council, in partnership with Verizon, as we spark a dialogue around content, performance and the new conversations around delivery that must happen between marketing and IT. Among the issues to be discussed:

 

  • What are the new forces and factors of content delivery that most directly impact (and possibly threaten) today's connected customer experience?
  • How are leading brand marketing and IT partners optimizing performance without blowing budgets?
  • Are we just getting faster, or are we getting faster returns on our content investments?
  • What are the emerging trends that will require new content delivery performance strategies?

If you have questions or to request an invitation, please contact Christine Chiang (408.677.5335 or cchiang@cmocouncil.org).

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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