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Personalization Priorities for 2016: A Roundtable Conversation About Data, Insights and Achieving Revenue Goals in the Year Ahead

Date: February 18, 2016
Time: 10:00 am PST/1:00 pm EST/5:00 pm GMT
Location: To Register Please See Below

According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value in 2016. In fact, according to the insights from more than 150 senior marketing decision makers, 58 percent will be adding more personalized experiences that are directly based on customer data. However, only 16 percent of marketers in the same study admitted they are delivering a customer-centric experience that fulfills brand promises and value at every step of the experience.

 

In fact:

  • 44 percent of marketers admit they do not have good visibility into customer lifetime value and retention rates
  • 36 percent feel that the current market environment is cluttered and confused, with a mass of online and offline communications adding to the noise and making it more challenging to engage with customers
  • 47 percent of marketers are collecting and analyzing data separately, creating an environment of disconnected channels and disconnected intelligence

 

So where will marketers need to invest, innovate and advance in order to reach their goal of delivering on the power of personalization? With an ever-growing list of marketing priorities, what personalization priorities exist? How do we ensure that the investments in talent and technology are moving the revenue needle? How do we finally put an end to “random acts of marketing” and, once and for all, create a connected, multi-channel experience that is in the context of the brand and the customer? What does the must-do punch list for prioritization look like for the entire customer-engaging organization?

 

Join the CMO Council as we gather a roundtable panel of guests to discuss the key marketing priorities that will make personalization a priority in the coming year. This will be an hour-long roundtable discussion of the needs, issues, challenges and big wins that marketers can achieve in the coming year. Joining the CMO Council on the panel will be experts from Pegasystems, who will be providing industry best practices and insights from leading brands. 

 

Speakers:

 

  • Liz Miller, SVP Marketing - CMO Council
  • Vince Jeffs, Director of Product Marketing - Pegasystems
  • John Ingersoll, VP of Marketing and Communications - CSAA Insurance
  • Amy Michaels, Head of Direct Acquisition Marketing, Consumer - T-Mobile

For more information, contact Amy Friedhoff at afriedhoff@cmocouncil.org

 

To register for the webcast, please click here: http://www.cmocouncil.org/webcast.php?id=80


Bridging the Gap Between Insights and Revenue: The New Rules for Smarter Marketing in the Age of Data

Date: February 25, 2016
Time: 10:00 am PST/1:00 pm EST/5:00 pm GMT
Location: To Register Please See Below

In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward. Core to this is how organizations are getting smarter about opportunities to more strategically target the prospects that are most likely to yield profit and success. Marketers have embraced their role as the orchestrators of the customer experience, but there is still a real need to remain in the driver’s seat in steering bottom-line growth and enabling sales engagements.

 

Join the CMO Council as we explore the new secret sauce of the smartest CMOs—predictive intelligence. With the right predictive tools, all of this insight can be derived from data already collected across the organization and can be supercharged with third-party intelligence to pinpoint and predict just where organizational resources can be deployed for maximum effect.

 

The CMO Council will be joined by experts from Radius, industry leaders in predictive marketing intelligence, along with brand leaders who will share their own best practices and case studies in transitioning their organization’s data into actionable results. Among the core questions to be debated and discussed in this one-hour interactive webcast:

 

  • How are leading brands uncovering real opportunities that will move the needle instead of guessing based on gut, history or hope?
  • How critical is speed in advancing the intelligent business? Can organizations afford to wait to gain hard-fought predictive insights?
  • Where and how are B2B marketers advancing predictive analytics, and how has this shifted over the past several years? What has been the most compelling business case for this new level of advanced analytics?
  • How have intelligent businesses made fresh decisions that are decisive, immediate and impactful? What key data resources are required, and how has the business responded to this newfound insight?
  • As we head into 2016, are there hot markets and opportunities that organizations can immediately access to hit the ground sprinting?

 

Speakers:

  • John Hurley, Director of Sales Enablement - Radius
  • Liz Miller, SVP of Marketing - CMO Council

 

For more information, contact Christine Chiang at cchiang@cmocouncil.org

 

To register for the webcast, please click here: http://www.cmocouncil.org/webcast.php?id=81

 


Putting Contextual in Context: Redefining Contextual Experiences in an Age of Transformation

Date: March 9, 2016
Time: 10:00 am PST/1:00 pm EST/5:00 pm GMT
Location: To Register Please See Below

Adding context to an experience used to mean knowing “something” about the time or place a customer is in…be it in the moment or in the next best point of interaction. In the evolution of customer experience, context has been a key gating point, signaling the difference between knowing your customer is facing a blizzard versus a heat wave. But as the customer becomes more saavy about what experiences “should” exist, molding their expectations even more acutely and raising expectations, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign.

 

What are the implications of failing to deliver contextual experiences to today’s connected customer? Have the complexities of the enterprise, including our own strategies, solutions and systems, made the delivery of highly relevant, contextual experiences feel impossible? How are today’s business leaders redefining contextual in order to actually put the customer experience in context of the customer and the business?

 

Join the CMO Council, in partnership with SAP, as we kick off a discussion into the advancement of the contextual customer experience.  Beyond campaigns and beyond CRM, this discussion will focus on the new meaning of context, in total context of the customer and the business. Adding their insights to this one-hour interactive webcast will be brand marketers working to advance their personalization and experience strategies along with experts in context, experience and looking far beyond CRM.

 

Speakers:

 

  • Liz Miller, SVP Marketing - CMO Council
  • Bernard Chung, Senior Director of Solution Marketing - SAP

For more information, contact Amy Friedhoff at afriedhoff@cmocouncil.org

 

To register for the webcast, please click here: http://www.cmocouncil.org/webcast.php?id=82

 

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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