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Dinner Dialogue: The Customer Success Barometer

Date: April 2, 2015
Time: 6:30 pm
Location: New Jersey

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Thursday, April 2nd as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Brittney Terry at bterry@cmocouncil.org or 408.677.5262.


DInner Dialogue: The Customer Success Barometer

Date: April 9, 2015
Time: 6:30 pm
Location: Raleigh, NC

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Thursday, April 9th as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Amandine Aubin at aaubin@cmocouncil.org or 408.677.5264.


Dinner Dialogue: The Customer Success Barometer

Date: April 16, 2015
Time: 6:30 pm
Location: San Francisco, CA

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Thursday, April 16th as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Brittany Coleman at bcoleman@cmocouncil.org.


Crossing the Creepy Line: Has Marketing Gone Too Far?

Date: April 16, 2015
Time: 10:00AM PT/1:00 ET
Location: Webcast (Click 'more information' to Register)

Someone is following you…watching your every move…waiting for you to make the slightest indication that you might notice them, love them or even be devoted to them. Perhaps they see something there; perhaps they are just imagining it. They are hoping there is an emotion there when no such sentiment exists. But they act anyway. They send you a signal that they are there. They make it known…they want you to want them.

 

This sounds like the latest episode of a crime drama, doesn’t it? Sadly, it also sounds like a strategy conversation about how to use data to better find, follow and predict customer behavior in order to personalize and re-target in today’s digital world.

 

The lure of data-led tactics for web re-targeting and advanced customer experience applications is intoxicating for marketers, particularly when customers demand relevance and reward personalization with increased frequency and volume of purchase. But while this age of data-led marketing has opened up a world of possibility for engagement, personalization and real-time, one-to-one experiences, it has also prompted customers to grab indelible paint to draw the “creepy line”—that point at which knowing the customer turns from creating a relevant experience to exhibiting stalker-like behavior. The magic for marketers is not just understanding their customers, but understanding where that line in experience has been drawn…and knowing that while there are universal truths to engagement, the repercussions of crossing the creepy line can be detrimental to a customer’s desire to engage with a brand.

 

To address where and how marketers must engage and interact in a customer-defined scope of individualization and personalization, the CMO Council, in partnership with Teradata, will host a one-hour webcast to kick off the discussion around just how close we can and should get to the creepy line. Joining the conversation will be brand leaders who have made strides in driving relevant experiences that add value to the customer’s journey, in addition to customer intelligence experts to share key trends, mandates and best practices in moving beyond mass personalization to achieve true individualization.

 

Speakers:

 

Adam Contos, Senior Vice President of Marketing, RE/MAX

 

Liz Miller, Senior Vice President of Marketing, CMO Council

For more information, contact Amandine Aubin at aaubin@cmocouncil.org or 408.677.5264.


Dinner Dialogue: The Customer Success Barometer

Date: April 21, 2015
Time: 6:30 pm
Location: Jacksonville, FL

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Tuesday, April 21st as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.


Dinner Dialogue: The Customer Success Barometer

Date: April 23, 2015
Time: 6:30 pm
Location: NYC

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Thursday, April 23 as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Brittany Coleman at bcoleman@cmocouncil.org.


Dinner Dialogue: The Customer Success Barometer

Date: April 28, 2015
Time: 6:30 pm
Location: Austin, TX

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Tuesday, April 28 as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Brittany Coleman at bcoleman@cmocouncil.org.


Dinner Dialogue: The Customer Success Barometer

Date: April 30, 2015
Time: 6:30 pm
Location: Las Vegas, NV

Now that 2015 has kicked off, the engagement, revenue and business strategies that marketers have put into place are ramping up and advancing. But are they advancing in the most profitable and effective ways? One of the greatest challenges we face as senior marketing leaders is the ability to identify, optimize and adjust strategies in today’s lightning-fast, digitally powered ecosystem.

 

The CMO Council will conduct a series of executive leadership roundtables that will ask marketing leaders and industry experts to share their insights into the key challenges being faced and the opportunities that have been exploited by testing the resolve of marketing and engagement strategies.

 

Some of the topics that will be discussed and debated include:

 

  • Elements of the customer data strategy that transform the buying journey
  • Measures and metrics that translate into a successful customer experience strategy
  • Delivering the right investments in content marketing strategies to make better, faster and more profitable buying decisions for customers
  • Where and how the customer revenue strategy and the customers journey intersect and merge
  • The impact of the convergence of B2B and B2C on customer experience expectations
  • Cross-functional partners' and teams' responses to enhancing the customer experience strategy

Be our guest on Thursday, April 30 as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Brittney Terry at bterry@cmocouncil.org or 408.677.5262.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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