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Dinner Dialogue: Connected Interactions That Power Brand Attraction: Building Relationships in the Age of Experience

Date: July 14, 2016
Time: 6:30 PM EST
Location: New York City

When the CMO Council recently asked over 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrations were selective at best. Yet it is that consistency, alignment and connection that drives the foundational relationship between brand and buyer. These disconnected interactions is likely driving the lukewarm response when these same brand leaders were asked if customer experience strategies were reaching intended goals – only six percent have reached a point where strategies are exceeding expectations.

 

To keep the conversation going, the CMO Council will be hosting an executive roundtable Dinner Dialogue on Thursday, July 14 to gather marketing leaders together to share best practices and gain valuable insights into the next waves of innovative strategy that must power our customer experiences. The CMO Council, in partnership with IBM, will share findings from our latest report, revealing marketer’s insights into how they are accelerating engagement innovation in a complex connected landscape, connecting everything from customer to commerce. From looking at new advances in data and analytics to the fundamental shift in connecting experiences regardless of channel, this dinner event will explore new issues and developments directly impacting our ability to deliver on our brand promises and exceed both business and customer expectation.

 

 

To register and RSVP for the dinner dialogue, please email or call Anibha Chopra at 408-677-5264 or achopra@cmocouncil.org.


Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations

Date: July 21, 2016
Time: 6:30pm CST
Location: Chicago, IL

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys. Over dinner, the CMO Council will gather a group of senior marketing executives to discuss issues ranging from the technology frustrations marketers are managing to the new data, intelligence and engagement strategies marketers and commerce executives must master in order to truly tap into the power of contextual experiences. We will also discuss best practices and strategies to deliver customer engagements and experiences that are intentionally developed, deployed, measured, monitored and fully monetized to encourage commerce and connection.

If you have questions or to request an invitation, please contact Anibha Chopra (408.677.5264 or achopra@cmocouncil.org).


Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations

Date: August 10, 2016
Time: 6:30pm CST
Location: Dallas, TX

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys. Over dinner, the CMO Council will gather a group of senior marketing executives to discuss issues ranging from the technology frustrations marketers are managing to the new data, intelligence and engagement strategies marketers and commerce executives must master in order to truly tap into the power of contextual experiences. We will also discuss best practices and strategies to deliver customer engagements and experiences that are intentionally developed, deployed, measured, monitored and fully monetized to encourage commerce and connection.

If you have questions or to request an invitation, please contact Anibha Chopra (408.677.5264 or achopra@cmocouncil.org).


Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations

Date: August 17, 2016
Time: 6:30pm PST
Location: Los Angeles, CA

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys. Over dinner, the CMO Council will gather a group of senior marketing executives to discuss issues ranging from the technology frustrations marketers are managing to the new data, intelligence and engagement strategies marketers and commerce executives must master in order to truly tap into the power of contextual experiences. We will also discuss best practices and strategies to deliver customer engagements and experiences that are intentionally developed, deployed, measured, monitored and fully monetized to encourage commerce and connection.

If you have questions or to request an invitation, please contact Anibha Chopra (408.677.5264 or achopra@cmocouncil.org).


Dinner Dialogue: Measurement and the Agile Marketing Machine

Date: August 24, 2016
Time: 6:30pm EST
Location: Atlanta, GA

Marketing, as a function and practice, has become more agile. Content creation is becoming more agile. Customer communications are becoming more agile. Marketing execution is becoming more agile. Yet according to a recent CMO Council study, marketers are struggling to tie marketing activities to business impact as some 30 percent of senior marketers admit that they are struggling or failing to effectively measure customer experience and marketing performance across the multitude of silos and platforms currently in use.

 

It’s time for marketing measurement to catch up to the agile marketing engine. Measurement methodologies must keep pace with the modern, data-driven, real-time marketing organization. Join the CMO Council for an exclusive executive roundtable focused on tackling marketing measurement challenges as a whole, but also how agile marketing measurement fuels the agile marketing engine. Jennifer Zeszut, CEO and CMO of Beckon, will share her expert perspective, best practices and real success stories from brands who have increased their return on marketing spend by speeding up the measurement cycle.

 

Some key discussions around the table will include:

  • The real-world limitations that marketing teams face as they start to speed up
  • How data access and analysis methodologies need to change in a world of more rapid decision-making.
  • How the role of the centralized marketing analytics function needs to change to support decision-making in a more distributed way

 

How to model out the ROI of agility at your organization and get buy-in across the organization

If you have questions or to request an invitation, please contact Ashley Haight (408.677.5336 or ahaight@cmocouncil.org).

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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