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Pre-CMO Council Summit Webcasts - CMO Rising: Reshaping The Role

Date: December 1, 2015 - March 31, 2016
Location: To Register Please See Below

Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.


While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change. 


Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.


To kick off our global CMO Council CMO Summit 2015, we will be hosting three pre-summit webcasts that will explore these topics and provide further insights into what to expect and topics for discussion at each summit.



CMO Summit North America Pre-Summit Webcast - Tuesday, December 1, 2015, 10:00AM PT/1:00 ET


- To register, please click here:


CMO Summit EMEA Pre-Summit Webcast - February/March, 2016


Further Details To Be Announced


CMO Summit Asia-Pacific Pre-Summit Webcast - February/March, 2016


Further Details To Be Announced




Liz Miller, SVP Marketing - CMO Council


Further webcast details will be announced shortly.

CMO Summit 2015 - CMO Rising: Reshaping the Role

Date: December 7, 2015 - April 15, 2016
Location: Please See Below

Chief Marketing Officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation and new subdivisions in the C-Suite including new “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation.


With these critical issues facing senior marketing leaders, we are excited to bring back the CMO Council's CMO Summits!


At this year's global CMO Council CMO Summit 2015, we will explore the criticality of talent, technology and transformation in this age of the connected customer and the digital business. The event will feature a range of expert keynotes and interactive panels, along with a highly immersive working group session, where peers will debate and discuss core aspects of how the CMO role must evolve and transform.


Panels and keynote sessions at the event will include:


  • The CMO of 2020: Anticipating the Transformation of the Role
  • Define How the CMO Should Align + Combine in the C-Suite
  • The Path from CMO to CEO


Key discussion topics: customer engagement tactics, digital strategies, marketing technology investments, millennials as consumers and employees, revolutionary cult brands, and marketing’s role in establishing and fostering customer-centric cultures.


Now is the time for the role of the CMO to rise and be reshaped, redefined and recaptured so don’t miss this exclusive opportunity to delve deeper into your entire role as a senior marketing executive and advance your career!


CMO Summit 2015 will be held in:


  • Napa at Silverado Resort & Spa in Napa, California - December 7-8, 2015
  • London at Pennyhill Park Hotel in Surrey, UK - March 14-15, 2016
  • Singapore at Resorts World Sentosa - April 14-15, 2016

more information ยป

Beyond Digital to Experience: Big Trends Shaping the Experience of Tomorrow

Date: December 10, 2015
Time: 11:00 am PST/2:00 pm EST/6:00 pm GMT
Location: To Register Please See Below

According to a recent CMO Council study, the ability to achieve a truly personalized, enriched and highly relevant digital experience has been challenged by data availability and aggregation—and more specifically, getting to the right intelligence that can be learned from this wealth of data. “Brand Attraction From Enriched Interaction,” a report completed in partnership with IBM, reveals that only 21 percent of corporate marketers believe they are doing a very good job of captivating and engaging their audiences while only 19 percent feel they are doing a good job of creating campaigns that reach and resonate with their diverse and complex customer bases.


But just as customers keep evolving their own expectations for experience, service and engagement from the brands they choose to do business with, global trends and technology evolutions also threaten to drive the ability to exceed customer expectations further and further out of marketing’s reach. This digital disruption that is being powered by the customer requires each marketer to look forward to spot key trends that are on the horizon so that organizations can start laying a solid foundation to enable the rapid advancement of the digital agenda.


From the advancement of the digital enterprise to the rise of the new API economy that is already disrupting major industries to the rapid advancement of the Internet of things—soon to be the Internet of everything—digital experience is posed to transform. The real question will be whether our organizations are ready for this opportunity or if we be struggling to catch up. 


Join the CMO Council, in partnership with IBM Digital Experience, as we explore the opportunities, requirements, challenges and strategies needed to stay ahead of the curve and take optimal advantage of the key experience trends and transformations shaking up marketing in the coming year. Among the issues to be discussed in the interactive hour-long webcast:


  • Marketing’s reaction to how key tech trends will impact operations and business
  • Insights into where, how and why these technology trends will change how our customers choose to engage—and who customers will turn to for new experiences
  • Best practices in leveraging and integrating these technology trends, from APIs to capitalizing on the Internet of things
  • Examples and case studies of brands that have radically shifted customer expectations for experience thanks to these emerging trends
  • What’s next—from cognitive computing to enabling the customer-defined journey—and how do we prepare for what used to sound like science fiction?


For more information, contact Amy Friedhoff at


To register, please click here:

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333

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