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The CMO Council's latest best-practice video series continues the discussion around mobile engagement started by the CMO Council and SAS, when two white papers were released in late 2014 that reveal insights from leading marketers around mobile as a critical component in consumer engagement. Listen as leading brand marketers share the details around their mobile strategy development and integration, challenges they have faced, how they are using mobile to engage customers, and their outlook for the future of mobile as a critical marketing channel.
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