The campaign will focus on showcasing best practice operations and enabling technologies for global digital campaign operations. We will explore the issues, implications and imperatives in multi-local marketing and how this can impact the following critical business performance areas on an international, cross-border level: 

• Local/regional marketing team adoption and satisfaction 
• Campaign cycle times 
• Error rates in campaign productions
• Impact of In-country engagements 
• Brand appeal, relevance and affinity 
• User or customer experience 
• Customer support and service demands 
• Business risk and liability 
• Brand perception and reputation 
• Corporate stature and influence 
• Search engine rankings relative to competitio

DoubleClick.net: One of the most common promotional techniques in Western Europe is email marketing, which is used by 31 percent of marketers. UK businesses use email marketing the most at 58 percent.

IDC: According to International Data Corporation (IDC), the U.S. accounts for approximately 40 percent of all money spent online, but that percentage is expected to decrease as Western Europe and Asia increase their online spending.

eMarketer.com: By 2012, nearly 50 percent of the world’s internet population will live in the Asia Pacific region.

CRMindustry.com: CMOs rank customer acquisition as the No. 1 digital marketing benefit.

CRMindustry.com: 62% of CMOs say their most significant digital challenge is measuring how online marketing programs impact the offline behavior of their customers. Nearly 50% stated that staying abreast of the rapid changes in digital media and digital tools also presented a major challenge.

Blogs.forrester.com: By 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 26% of all advertising spend within the next five years.