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CURRENT PROGRAM

Get Exact in How You Contact

This program aims to bring the telecom marketing community together to discuss enhancing the customer experience by analyzing past customer behavior.

The CMO Council, along with Pitney Bowes, hosted a series of webinars to bring the telecom marketing community together to discuss enhancing the customer experience by analyzing past customer behavior. The series is now available on-demand.

	Advancing and Amplifying Retention with Customer-Centric Connections Featured speaker: Ryan Frankel, Marketing Director, Bell Canada In this webinar our featured speakers, Dr. Patrick Surry at Pitney Bowes Software and Ryan Frankel, Retention Marketing expert and former Marketing Director at Bell Canada, offered our audience some incredible insights on how and where organizations are advancing and differentiating their brand by transforming sophisticated customer data into actionable and accessible retention marketing strategies. Watch the webinar here »
	ADVANCING AND AMPLIFYING RETENTION MARKETING THROUGH ANALYTICS AND INSIGHTS Featured speaker: Phil Bellaria, Comcast, VP, Customer Retention & Loyalty Marketing This webinar discusses the use of uplift segmentation, the increased sophistication of retention modeling, and developing more targeted and effective retention marketing strategies to improve and enhance the customer experience in various vertical industries. Watch the webinar here »
	RETHINKING CENTRICITY: MOVING PAST PRODUCTS AND FOCUSING ON ENGAGEMENT Featured speaker: Shaun Randall, Rogers Communications, Director, Customer Lifecycle This webinar discusses how turning efforts from campaign management in a product-centric marketing model to a customer-centric engagement and dialog focused approach can improve retention and win over customers - even from the competition. Watch the webinar here »
	THE EVOLUTION OF THE CUSTOMER-DRIVEN OFFER Featured speaker: Bob Fant, MetroPCS, Staff VP, Advertising & Brand Development Marketing departments have been pressed to acquire new subscribers while retaining current ones, all while adapting their existing pricing structures to a new and complex web of product offerings and data packages. This webinar discusses the world of promotional offers, activation fees, overage charges and overall pricing strategies. Watch the webinar here »
	OPTIMIZING VALUE AND IDENTIFYING YOUR MOST VALUABLE CUSTOMER Featured speaker: Alicia Dietsch, AT&T, VP Marketing Business & Home Solutions This webinar features an in-depth look at the shifting requirements of developing more targeted and relevant retention marketing strategies while advancing the customer experience. Watch the webinar here »

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org