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Customer Attainment From Event Engagement

Aimed at benchmarking the business value of trade shows and events.

The CMO Council’s cooperative thought leadership campaign with the Exhibit and Event Marketing Association (E2MA) will be aimed at benchmarking the business value of trade shows and events, as well as identifying new tools, technologies and techniques for driving experiential marketing effectiveness. Its research and marketer interactions will also provide recommendations for new systems and approaches to certifying and verifying trade show attendance, harvesting and acting on lead flow, gathering market intelligence, and improving attendee engagement through content marketing, social media and mobile connectivity.



Exhibit & Event Marketers Association

The Exhibit & Event Marketers Association (E2MA) is the premier thought leader and content development organization for corporate marketers and their suppliers in the face-to-face marketing medium. Driven to benchmark and promote the business value of trade shows and events, the E2MA evaluates and identifies best practices, new tools, new technologies and new techniques that enable marketers to optimize their event marketing programs. The E2MA is the tradeshow industry's newest association formed by the combining of the Tradeshow Exhibitor's Association (TSEA) and the Exhibitor Appointed Contractors Association (EACA).

The new association is comprised of more than 500 member companies representing more than 17,500 full-time trade show professionals and more than 45,000 part-time trade show workers.

The association is headquartered in Bend, Oregon.

UPS Trade Show Services

UPS is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.
 
UPS Trade Show Services offers an experienced trade show logistics team delivering more than 100,000 exhibits annually. UPS’s on-site reps know the ins and outs of each trade show city and venue, helping with the largest deliveries or the smallest details. And they’re backed by a global leader in logistics offering a broad range of package and freight transportation. Choose from a full portfolio of day- and time-definite air and LTL freight service options to satisfy your exhibit needs. For more information or to request a quote, call 1-800-365-6990 or visit www.ups.com/tradeshow.

Nuvista

Nuvista provides audio-visual and labor (I&D) services to the trade show and event industries. Our philosophy reaches beyond exceptional service. We take a holistic approach to your program by offering complete management of all of your on-site vendors. Our leadership within the E2MA Advocacy Committee puts us in a unique position that has translated into significant savings for our clients.

ROI has always been difficult to measure at trade shows and events for numerous reasons. One of the main issues with measurement is the fact that you do not know what you will be spending prior to making the decision to participate. Unfortunately, the trade show and event industry developed a reputation for unpredictable and inflated pricing. Exhibitors deserve to know what they are going to spend prior to making a decision and, more importantly, they need to be charged fair market value. Learn more about how Nuvista can assist with your event at www.nuvistaonline.com.

Nth Degree

Nth Degree is a global event marketing and management company that helps clients design and execute successful trade show and event programs worldwide. The company offers labor, event, and trade show management and marketing services worldwide to more than 1,100 clients including 43 Fortune 100 companies. Nth Degree executes 7,500 projects each year and has 21 North American offices, as well as offices in England, Germany, and China. The company is known for its long-term relationships with 181 clients that have been loyal Nth Degree customers for more than 20 years and being a desirable employer, with more than 34 percent of employees having a tenure of 15 years or more. Additional information is available at www.nthdegree.com.

MC2

MC2 is in the face-to-face marketing business. We plan, design, build, and develop strategies for exhibits, events, and meetings, in addition to corporate environments and permanent installations for a wide variety of businesses. With our strategic experience and hands-on capabilities, we become an extension of your marketing department. We are a full-service company, so clients can use as many or as few of our services as needed. Our Ecoflex™ Exhibit Program offers end-to-end exhibit services for a fixed price and a green alternative to custom exhibit rentals. We have a network of 11 U.S. locations and alliances around the world, and MC2's list of clients represents some of the world's best brands. Learn more at www.mc-2.com.

Group Delphi

Group Delphi is a design and production company dedicated to helping you compete in today’s changing markets. When you choose Group Delphi to create experiences, environments, and digital content for your trade show, event, museum, or retail installation, you can expect insanely good service.

 

This commitment drives everything we do and is based on the principles of innovation, creativity, and passion.

- As innovators pursuing new ideas and technologies, we deliver solutions that you hadn’t imagined possible.

- Creativity is so much more than design. It infuses everything we do. It drives value. It is the way we think and approach every project at every level of our company.

- We are passionate about the quality of work we deliver, and we invite you to share our enthusiasm.

 

With offices in San Francisco, California, Ft. Wayne, Indiana, and Paris, France, and with more than 60 years of experience, we are committed to our clients and to the industry. 

Classic Exhibits

Classic Exhibits Inc. designs portable, modular, and custom-hybrid exhibit solutions. Our solutions are represented by more than 200 independent distributors who share our vision of shared knowledge, shared success, and shared responsibility. Since 1993, Classic Exhibits has focused on exhibit, event, and retail design through its four divisions/partners. Exhibits Northwest, with offices in Portland, Oregon, and Seattle, Washington, offers consultative services for trade show exhibitors. Eco-Systems Sustainable Exhibits supplies eco-friendly displays, Classic Rentals manages a comprehensive rental program for distributors, and ClassicMODUL Aluminum Extrusions sells wholesale engineered aluminum extrusions to the exhibit and retail trade. For more information, visit www.classicexhibits.com, www.ecosystemsdisplays.com, and www.classicmodul.com.

Czarnowski

At Czarnowski, we love what we do. Since 1947, companies of all sizes and industries have counted on us to be their trusted exhibit marketing partner. Through a network of U.S.-based and international offices, we provide program management, creative, and execution services. We strive to continually improve our processes and increase the sustainability of our products and operations. We never forget that our success is a result of putting our customers first and delivering exceptional results on the trade show floor and beyond—every day. Learn more at www.czarnowski.com.

 

Access

Access TCA helps clients capitalize on the immense opportunity of event marketing through global program management, exhibit and event production, meetings and event management, creative and technical production, and a proprietary return-on-investment model called Outcome Communications. Learn more at www.accesstca.com.

Exhibit Surveys

Exhibit Surveys, Inc., pioneered the field of exhibition and event research more than 45 years ago. Since 1963, Exhibit Surveys has established metrics that have become industry standards and developed unique diagnostic tools to provide guidance and sound recommendations to exhibitors, corporate event producers, associations and for-profit trade show organizers, CVBs and convention facilities and suppliers to the events marketing industry. Our research staff, located in Red Bank, New Jersey, has conducted primary research for more than 5,000 exhibitions and events, and in excess of 10,000 exhibits. Our clients include many Fortune 500 companies. Additionally, we have conducted research and measurement globally on six continents.

Exhibit Surveys continues to be the leader and innovator in the field, with a complete range of measurement and research services to fit the evolving needs clients of all sizes over a broad spectrum of industries. We also maintain the most comprehensive database of audience profile and exhibit performance statistics. Learn more at http://www.exhibitsurveys.com.

Health Convention & Exhibitors Association

The Healthcare Convention & Exhibitors Association (HCEA) is the only organization solely dedicated to improving the effectiveness and quality of all healthcare conventions and congresses, medical meetings and healthcare exhibit marketing throughout the industry. Learn more at http://www.hcea.org/default.asp.

Derse

Measureable results are easy to promise, but much harder to deliver. At Derse, we prove it. We’re a complete face-to-face experiential marketing, design and fabrication company focused on delivering meaningful results for our clients' program investments. Driven by accountability, we help you:

• Develop smarter face-to-face marketing strategies that align with your business goals

• Immerse your audience with experiential engagements

• Measure and document the value of your face-to-face investment, drawing out critical insights and actionable recommendations

Derse is currently ranked fourthin the nation in event marketing by Advertising Age magazine and was the first in its industry to receive Silver-level LEED certification for its national headquarters. For more information, visit www.derse.com or follow us on Twitter (@DerseSocial).

George P. Johnson

GPJ is a global experience marketing agency creating great ideas and bringing them to life through integrated experiential programs that leverage online, mobile and physical experiences. Our clients rely on us to compete globally by creating and accelerating relationships with their customers, employees, partners, media and other influencers. 

Ad Age ranked #1 Experience Marketing Agency
Promo 100 ranked #1 Experience Marketing Agency

GPJ is part of Project: WorldWide, the leading global independent engagement marketing solutions network. Learn more at www.gpj.com.

 

FutureShow

FutureShow is a simpler way to create trade shows and conferences. It includes everything you need, from signage and sponsor spaces to staging, registration tables and walls for hotel and conference venues—all in one simple package and for one simple price. Forget what you know about expensive conferences and tradeshow hardware and graphics. Set up a free Revenue Roadmap consultation today. Learn more at http://futureshow.net/index.html.

 


Ian Talmage - SVP of Global Marketing, General Medicine - Bayer Healthcare

Rob Pace - VP of Events - HP

Kurt Frenier - Senior Director of Marketing - PepsiCo

Eric Andrews - VP of Marketing - Juniper Networks

Brian Burch - VP of SMB Marketing - Symantec

Gavin Cowley - Director of Marketing - adidas

Haitham Mattar - Regional VP of Sales & Marketing - Hilton Worldwide

Steve Sommers - VP of Global Brand Marketing - Under Armour

Neil Calvesbert - VP of Marketing - Monster Energy

David Scribner - CMO - Virgin Mobile

Brad Painter - VP of Marketing - Volvo

Simon Fletcher - Manager of Customer Engagement - Southwest Airlines

Don Cosenza - Senior Director of Channel Marketing - United Healthcare

Becky Wood - Chief Marketing Council - Comprehensive Prosthetics & Orthotics USA

James Boye-Doe - Director of Marketing - Covidien

James Dress - Chief Marketing Officer - Phibo Dental Solutions

Patty Stull - Chief Marketing Officer - Shady Grove Fertility

Trajan Bayly - Chief Marketing Officer - GE Corporate

Fadi Ghosn - Chief Marketing Officer, Middle East - General Motors

Josue Hinojosa - Marketing Director - Cisco Mexico

Robert Nelson - Global Strategy, Leadership & Performance Transformation - Product Management/Development - GE Healthcare

Peter DeBenedictis - Marketing Director - GE Healthcare

Paulo Kalapis - Marketing Director, Mexica & Central America - SAP

Melanie Marcus - VP of Strategic Marketing - McKesson

Christine Scarlett - AVP of Marketing Communications - McKesson

 



Topic areas to be explored through qualitative and quantitative research will include:

  • Strategic view of role, value and return of trade show and event marketing
  • Process and criteria for evaluating and selecting trade show venues/locations
  • Key stakeholders involved in trade show selection, participation and measurement
  • Level of resources committed to hosting and staging customer events
  • Metrics, measures and systems in place to track and evaluate trade show performance
  • Best practice approaches to integrating and leveraging trade show/event programs within a holistic, multi-channel marketing and demand generation campaign
  • Role of trade shows and events in content marketing, competitive intelligence gathering, product introductions, thought leadership and customer relationship development
  • Platforms and technologies employed or being considered to optimize customer and prospect engagement around trade shows and events
  • CMO views and opinions of trade show producers, contractors and event managers – areas of concern, friction and challenge
  • Level of satisfaction with visibility, transparency and control of event management, budgets and operations
  • Outlook and intentions around future trade show and event investments; potential shifts of marketing dollars to virtual and experiential online programs


10% of the overall corporate budget is dedicated to marketing with 25% of the average marketing budget spent on event marketing. MPI

81% of attendees at a recent show agreed that trade shows help attendees become aware of new products and services. GraphiColor Exhibits

CEIR had conducted a study on the trends in trade show marketing and determined that the medium spend on a trade show event was about $17k in 2011. The Tradeshow Network Marketing Group

79 percent said that a key obstacle of experientia marketing was "measuring/demonstrating experiential marketing ROI". Destination CRM

The EventTrack 2012 study found that in a slowly rebounding economy, brands are expecting their event and experiential marketing budgets to grow by nearly eight percent (7.8%) in 2012, more than double last year’s rate of (3.6%). Event Marketing Institute

According to the report, 99 percent of exhibitors find unique value delivered by business-to-business exhibitions, which other marketing channels cannot provide. Expo Web

Commissioned by the CAANZ Marcomms Leadership Group (MLG) and the Marketing Association, the Buzz Channel survey asked respondents how they planned to split their marketing budget in 2011 (29 percent of respondents had a marketing budget of $100,001-$500,000, and 44 percent had a marketing budget of over $500,000). Experiential Marketing Association of New Zealand

A recent study considered the marketing strategies of about 1,000 executives of marketing departments at leading companies in several sectors. The findings indicate that among marketing executives about 30% plan to transition to experience marketing. About 28% have already done so. SBWire

84 percent of brand-side survey respondents say that events and experiential marketing are considered “very important/critical” or “important” by their organizations. PR Web

One of the study’s main findings is that the average event marketing campaign relies on almost 6 other channels to optimize results. Of these, email ranks #1 with a 76% adoption rate among event marketers who also rely on word-of-mouth, website, social media, direct mail, telemarketing, and ad placements. Business 2 Community

For the past 10 years, an average of 81%-83% of visitors have some kind of buying power. Skyline Trade Show Tips

According to the survey, 42 percent of marketers plan to decrease spending on physical conferences and tradeshows over the next year. InterCall

“The new Insights on Trends in Marketing Spend on Business-to-Business Exhibitions report published by the Center for Exhibition Research reveals that B2B enterprises spent 39.2% of their marketing budgets on trade shows. This percentage is down slightly from the previous year but up markedly since the start of the recession. Optimize My Brand

While 47 percent of exhibitors say the Great Recession has prompted decreases in exhibiting budgets, 40 percent have reduced the number of exhibitions and 44 percent note the number or budget for private travel has decreased, according to the “Use and Value” report. Expo Web

When asked to list the top three marketing elements for accelerating and deepening relationships, event marketing led at 64 percent, followed by social marketing at 55 percent and Web marketing at 54 percent. PR Log

Companies usually spend less than 20% of their budget on event marketing. HubSpot

Event marketing (32%) and Web marketing (32%) and are the first marketing channels to benefit from an increase in the overall marketing budget. MPI

85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof. GraphiColor Exhibits

Marketers say they spend most trade show money on booth space and set up and furnishings. About 6% of the budget goes to on-site promotional materials and another 5% for on-site sponsorship, according to new Insights on Trends in Marketing Spend on Business-to-Business Exhibitions report published by the Center for Exhibition Research. Optimize My Brand

44% of respondents indicate that event marketing is taken under consideration along with other mediums and 32% characterize events as a vital component of the marketing plan; 11% say events are a lead tactic. MPI

Based on responses from more than 500 marketers nationwide, the second annual Unisfair survey reveals 60 percent of respondents plan to increase spending of virtual events and environments this year and that if budgets were not an issue, 67 percent would host 10 or more virtual events in the next 12 months. InterCall

Among the brand executives surveyed, 60 percent have event budgets of between $50 million and $100 million. Expo Web

The meetings industry contributes $263B in direct spending to the U.S. economy.Convention Industry Council

The meetings industry’s direct contributions to GDP are $106B. Convention Industry Council

205M attendees participate in the nation’s 1.8M conventions, conferences, congresses, trade shows and exhibitions, incentive events and corporate/business meetings. Convention Industry Council

Yet event success can be elusive, as 60% of respondents reported low-to-middling satisfaction in tying the considerable costs of exhibiting to actual revenue to provide an ROI assessment. BtoB Online

Respondents are increasingly turning to virtual events, with 40 percent indicating the primary benefit of holding a virtual event is the ability to reach a much larger audience for less money. InterCall

Email is the most widely used event promotional channel.HubSpot

According to new findings from EventView 2009: North America, companies that have a process for post-event measurement are twice as likely to receive increases in their marketing budgets than those that do not. MeetingsNet

93 percent of respondents agreed that experiential marketing generates advocacy and word-of-mouth recommendations. Destination CRM

79% of the attendees say that attending shows helps them decide on what products to buy. GraphiColor Exhibits

87 percent said they were interested in learning about "measuring engagement." Destination CRM

A total of 84 percent of the event marketing executives surveyed believe events and experiential marketing are either “very important/critical” or “important” to their organizations—and driving this perception are sales and revenue. Expo Web

One third of the respondents said they were increasing spend on PR, experiential and events (marcomms activities) at the expense of paid advertising. Experiential Marketing Association of New Zealand

Respondents report that of all marketing elements, they see the greatest ROI from Web marketing (40%), with event marketing coming in second at 22 percent. PR Log

92 percent agreed that experiential marketing builds brand awareness and brand relationships. Destination CRM

Converting a trade shows lead to a sale costs 38% less than sales calls alone. GraphiColor Exhibits

Experiential marketing shows the biggest signs of growth, with almost half saying they will use experiential marketing in their next financial year, a 42 percent increase on the previous year. Experiential Marketing Association of New Zealand

A recent Duke University’s Fuqua School of Business and American Marketing Association (AMA) study suggested that social media spending will be nearly 20 percent of marketing budgets by 2015. It is likely that money is being taken from trade show budgets as well as other forms of outbound marketing and being moved to online marketing efforts. HubSpot

The average visitor spends 9.2 hours at a 2-3 day trade show. Skyline Trade Show Tips

53% choose event marketing as the discipline that best accelerates and deepens relationships followed by public relations 19%. MPI

The percentage of marketers that rank the future importance of events as increasing went up this year, from 29 percent to 36 percent. PR Log

Proving that virtual engagement is here to stay, 46 percent of those polled predict more than 50 percent of corporate events will be hybrid within two years, with another 41 percent predicting that shift will take place within five years. InterCall

91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time. GraphiColor Exhibits

Marketers say they spend most trade show money on booth space and set up and furnishings. About 6% of the budget goes to on-site promotional materials and another 5% for on-site sponsorship, according to new Insights on Trends in Marketing Spend on Business-to-Business Exhibitions report published by the Center for Exhibition Research. Optimize My Brand

58% of consumers said they purchased the product after the event and 86% said they became a regular customer Event Marketing Institute

As event marketing naysayers continue raising this channel’s disadvantages, more than 4 out of every 10 B2B marketers are tapping into the opportunities from event-based prospecting. Business 2 Community

Trade show visitors will tell 6+ people about their experience. GraphiColor Exhibits



March 2013 - Why experiential marketing matters for retail - Current

March 2013 - Experiential budgets: when will we see common sense prevail? - Marketing Week

March 2013 - Marrying Experiential Marketing with Social Media - Business 2 Community

March 2013 - “Experiential marketing works best when it’s personalised” - Pitch On net

March 2013 - The Future of Exhibitions Will Be Data-Driven - ClickZ

March 2013 - Experiential marketing is here to stay - Marketing Week

March 2013 - 10 Tips for Better Event Marketing - Business 2 Community

March 2013 - Successful Events Are About More Than Flawless Execution - TSNN

March 2013 - Experiential marketing: shaping the future face of retail - Marketing Week

March 2013 - Event Marketing For Lead Generation - Business 2 Community

February 2013 -The Ultimate Social Media Event Marketing Checklist - Business 2 Community

February 2013 - Why 2013 is by no means the year of ‘non-events’ - UTalkMarketing

February 2013 - Live Events Are Re-Writing The Book On Viral Marketing - Fast Company

February 2013 - Bring Your Marketing to Life - Business 2 Community

January 2013 - What Marketers Can Learn From CES - Business 2 Community

January 2013 - The year ahead for experiential marketing - BizCommunity

January 2013 - ENTREPRENEUR: Trade shows: Make a big impression - Cincinnati.com

January 2013 - Local businesses offered trade show tips - Timmins Press

January 2013 - The ROI of Events: What You Should be Measuring - Business 2 Community

January 2013 - Event marketing budgets fell 4% in Q4 - Event Magazine UK

January 2013 - Poll: Feds expect to attend fewer events this year - Government Executive

January 2013 - Trade Shows - From One-Time Events To Year-Round Engagement - Forbes

January 2013 - CES 2013 Kicks Off, But Is Giant Trade Show Losing Steam? - ABC News

Janary 2013 - What you need to know about trade shows - Smart Business Network

December 2012 - E2MA: Trade Show Organizers Must Negotiate Lower Costs for Exhibitors - Successful Meetings

December 2012 - A New Era For Experiential Marketing - CMO.com

December 2012 - Embrace the alternative - Marketing Week UK

December 2012 - Building customer loyalty: Online retailers like Groupon, Zivame & Goibibo directly interacting with consumers - The Economic Times

December 2012 - Getting the most from trade shows - ITBusiness

November 2012 - Harnessing the unique benefits of b2b trade shows - BtoB Online

November 2012 - Experiential marketing - why it works - BizCommunity

November 2012 - “Engagement” Marketing Is Broken (& How to Rethink It) - BostInno

November 2012 - The experiential explosion - B&T Magazine

November 2012 - The Engagement Marketing Disconnect Between Consumers And Brands Rages On - Forbes

November 2012 - Experiential marketing for B2B customers - Financial Chronicle

November 2012 - Social Media Takes Your Marketing Event to the Next Level - Business 2 Community

November 2012 - More Ways to Keep Attendees Engaged at Trade Shows - Meetings and Conventions

November 2012 - How B2B Companies Can Know If Their Trade Show Marketing Works - Business 2 Community

November 2012 - Tweeting from Events: Tips, Tricks and Netiquette from #SESCHI - Search Engine Watch

November 2012 - Face Time research shows enduring value of face-to-face marketing - Event Magazine

November 2012 - How to Sustain Interest Once Your Event Is Over - Forbes

October 2012 - Get Ready for Engagement Marketing to Replace Meeting Planning - MeetingsNet

October 2012 - 24 Tips to Increase Conference and Event ROI by Integrating Social Media - Business 2 Community

October 2012 - How to Grow Your Business with Event Marketing - NBC Chicago

October 2012 - Event Marketing: Putting Your Product on Center Stage - Business 2 Community

October 2012 - “Strategy & creativity will drive experiential marketing” - Exchange4Media

October 2012 - Experiential marketing and social media integration . . . a no-brainer - iMedia Connection

October 2012 - How technology is creating a better experience for everyone - UTalkMarketing

October 2012 - 5 Planning Factors for Tradeshows RIO Success - Business 2 Community

October 2012 - Reinvent Your Event Marketing For Higher ROI - SlideShare/HubSpot

October 2012 - How To Avoid The Lull After Your Online Event - Business 2 Community

September 2012 - Proof Event Marketing Isn’t Going Anywhere - Eloqua

September 2012 - Experiential Marketing: Harnessing the Power of Emotion in Your Employer Brand - HRExaminer

September 2012 - If Content is King, then Trade Shows and Conferences Are His Realm - Business 2 Community

September 2012 - Experiential Marketing: Personalized Customer Experience Yields Instant Branding and Increased ROI - Internet Marketing Ways

September 2012 - New International Survey Predicts Experiential Marketing 'Set to Become Major Growth Area in Next Five Years' - PR Newswire

September 2012 - CEIR Study Finds Little Change in Exhibitor Spending - BtoB Online

September 2012 - 5 Ways to Triple Your Event ROI through Your Contact Database - Business 2 Community

September 2012 - Product Events Drive Marketing Profits - SBWire

September 2012 - Nigeria: 'Insecurity Affects Growth of Experiential Marketing in Nigeria' - All Africa

July 2012 - Event marketers vexed by measurement, sales - BtoB Online

July 2012 - Experiential Marketing: How to ""Wow" Customers and Set A New Standard Business - YFS Magazine

June 2012 - You Just Have to Be There: Trends in Event Marketing - eCommerce Times

June 2012 - Why is Experiential Marketing Successful - Motivated Models

June 2012 - Make Live Events Part of Your Marketing - Entrepreneur

May 2012 - Face Slams: Event Marketing Takes Off - Forbes

May 2012 - UNDER THE RADAR Reports Brand Managers Agree ‘Experiential Marketing’ Creates True Emotional Connections - eReleases

April 2012 - Events Budgets to Grow 7.8% in 2012: EMI - Expo Web

March 2012 - Exhibition Industry Rebounds Strongly in 2011 - Marketing Charts

March 2012 - Tips for Getting More Out of B-2-B Trade Show Attendance - Variable Data Printing

March 2012 - Invitation-Driven Engagement Could Lower Ad Spend - Media Post

March 2012 - The 4 Most Important Metrics for Measuring Your Trade Show Marketing ROI - Search Engine People

February 2012 - Trade Shows cited as Top Marketing Cost for B2B - Optimize My Brand

February 2012 - Study Shows Consumers Value Brand Experiences - Pro Motion's Experiential Marketing Blog

February 2012 - B2B Dollars Are Being Shifted Into Operations - Tell All Marketing

January 2012 - Event Marketing Takes a Hit - AdAge

January 2012 - Experiential Marketing in 2012: Trends, Tech and Trailblazers - Synergy Sponsorship

January 2012 - Event Marketing Investments to Outpace Economic Growth in 2012; New Survey Unveiled - PR Web

January 2012 - New Study - Event Marketing Drives Consumer Purchase Decisions - Pro Motion's Experiential Marketing Blog

October 2011 - Master Class: What experiential marketing areas are crucial to build brands of the future? - PRNewsweek

October 2011 - Key trends in Experiential Marketing that affects consumer behaviour - Buzz Blog

September 2011 - An Attendee’s Trade Show Technology Wish List - TSNN

September 2011 - New Best Practices In Event Marketing - MPI

August 2011 - Teasing the Most Out of Trade Shows - Inside Edge

May 2011 - Annual Unisfair Survey Shows Virtual and Hybrid Events are the New Normal in Marketing, Training and Collaboration - InterCall

April 2011 - When It Pays to Spend on Trade Shows - Bloomberg Businessweek

February 2011 - The New Rules of Event Marketing - Inc.

February 2011 - Marketers Say PR and Experiental Spend On The Rise - Experiential Marketing Association of New Zealand

March 2010 - Are Marketing Dollars Shifting? Exhibit Industry Down 12.5% - HubSpot

February 2010 - How experiential marketing is creating a sea-change in the world of branding - Dot Kite

January 2010 - Companies turn to virtual trade shows to save money - USA Today

February 2009 - EventView 2009: Event Marketing Survey Finds Measurement Critical - MeetingsNet

January 2008 - Experience the Benefits of Experiential Marketing - Destination CRM

January 2008 - Experience the Benefits of Experiential Marketing - Destination CRM

 


It's about (quality) time: Experiential marketing ROI - Jack Morton Worldwide

Creating a Quality Brand Experience Through Event Marketing - Stinson Brand Innovation, Inc. 

Event Marketing: Measuring an experience? - ESCP Europe

Using "Touring Experiences"for Better Engagements and Sales Generation - Event Marketer

Is Face-to-Face Marketing Old School? - MC2 Communications

Getting the Most From Your Marketing Events: The ROI of In-Person Seminors, Trade Shows and Webinars - GoToMeeting Corporate

How experiential marketing can be used to build brands – a case study of two specialty stores - Business Perspectives

Experiential Marketing: A Master of Engagement - Gallup & Robinson

Experiential Marketing Reigns - Kaon

Multiplying Brand Experiences - Event Marketer

Experiential Marketing - Little & King

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate - AMA

How to Create a Memorable Brand Experience - Stinson Brand Innovation, Inc.



Experience the Message: How Experiential Marketing Is Changing the Brand World

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Engagement Marketing: How Small Business Wins in a Socially Connected World

UnMarketing: Stop Marketing. Start Engaging.

Experiential Marketing: A Practical Guide to Interactive Brand Experiences

The Event Marketing Handbook: Beyond Logistics & Planning

Trade Show & Event Marketing: Plan, Promote & Profit 

Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows



The Event Marketing Insider

Panacea3 Insights

Experiential Marketing 2.0

The Tradeshow Network Marketing Group

Tradeshow News Network

Constellation Communication Corporation

PortMA - Experiential Marketing Analytics

AmbientExperiential

Eventige

ICEEM Blog



CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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