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In 2012 the average response rate for direct mail was 4.4 percent for both business to business and business to consumer mailings, considerably higher than industry expectations. Envelope-sized direct mail letters achieve a 3.4 percent response rate when mailed to a house list, and a 1.28 percent response rate when mailed to a prospect list. (April 2013) 1A recent Direct Mail Information Service report highlights that over three quarters of direct mail is opened by the recipients whilst 63% read the contents. (April 2013) 245% of marketers cite email as the channel they use most to connect with brands they trust, and 49% of non-smartphone consumers and 36% of smartphone consumers say the same. [However], marketers are much more likely to make a purchase after receiving an email (93%) than consumers (49%). (February 2013) 3Forty-seven percent of digital and direct agencies and marketing companies plan to add staff in the first quarter. (January 2013) 4Traditional marketing tactics are not dead. 74% of B2B marketers rate direct mail as very effective, while 72% say the same about live events and 71% call email marketing critical. (January 2013) 5Average cost per acquisition using direct mail is $51.40. (December 2012) 6In a USPS poll, 64% of customers said they valued the mail they received, only 36% of business owners believed customers valued their mailings. (November 2012) 7Targeted directed mail boasts a 4.4% response rate, compared to email’s rate of 0.12% (November 2012) 854% of mailed postcards are read by recipients. (November 2012) 9In a study performed by Epsilon, 60% prefer direct mail over e-mail or other mailing methods in 14 different categories relating to information in many areas. (November 2012) 10 |
Emails containing special offers, discounts or vouchers still remain the most popular type of email, with money-off emails taking the top spot with 55%, followed by free delivery at 13% and loyalty coupons at 12%. (October 2012) 11The volume of emails being sent is also increasing with the number of people receiving 20 or more emails a week from brands jumping form 50% in 2011 to 55% in 2012. (October 2012) 12Research also showed that 91% of consumers still access emails primarily through their desktop computer despite the boom in the mobile web. (October 2012) 13Over the past decade, the percentage reading a print newspaper has fallen by 18 points (from 41% to 23%). (October 2012) 14Spending on direct marketing, which uses consumer data lists, continues to grow at a healthy 5 percent clip, accounting for more than $163 billion last year, or half of the total advertising spending in the U.S. Digital channels are a big part of that growth, making up nearly 20 percent of the total. (October 2012) 15The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017. (October 2012) 16Indeed, according to Forrester Research, by 2012, B2B spending on search, web advertising, email and mobile is expected to reach $5.7 billion. (October 2012) 17Based on the Direct Mail Statistics 2012 infographic, it has been seen that 21.9 million UK adults have taken action after receiving a direct mail in the year 2011. (October 2012) 18According to Print Media Centr’s data, the print industry is made up of $640 Billion with a projected increase of 50% on orders online by 2017. (October 2012) 19Over 2,200 mobile action codes, such as QR Codes, image recognition and digital watermarks, were used in the U.S.'s top print magazines in the second quarter of 2012, up 61% on the previous quarter. (October 2012) 20 |
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