Chief Marketing Officer
Council World Wide
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Social media spending will see a 34% CAGR growth from $700 millinoto over $3 billion – the highest of any channel over the next 5 years (December 2009) 1Search marketing (58% of total interactive spend) and display advertising (31% of total) still represent the lion’s share of total spend of $55 billion in 2014 (December 2009) 2Advertisers continue to favor per-per-click (PPC) over impression-based ads – and 58% of display budgets are going to performance-based media mostly because of the easy measurement and immediacy (December 2009) 3 Email continues to grow at the expense of direct mail (the green marketing alternative) and as it becomes more inexpensive and smarter (December 2009) 4More than 40% of respondents say that marketing is become a strategic leader in their organization (December 2009) 575% of respondents will increase budget for interactive by shifting money away from traditional marketing (60%) or by keeping traditional marketing budgets flat (15%) (December 2009) 6The big decreases in traditional marketing budgets will come from direct mail (40%), newspapers (35%) and magazines (28%) (December 2009) 7 (December 2009) 8Advertising budgets will decline in the next 5 years, but marketing investments will not (December 2009) 9In a recent poll carried out by Marketing Week, 56 per cent of marketers said their employers are still open to the idea of direct mail. (November 2009) 10
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According to Printweek.com, ExactTarget's 2009 Channel Preference Study revealed that 76% of consumers in the US have purchased a product or service after receiving a leaflet through the post. (November 2009) 11The latest Direct Marketing Association (DMA) National Client Email Survey revealed that 70 per cent of marketers are preparing to up their spend on email marketing in 2010. (November 2009) 12The DMA report also found that less than half of marketers have a strategy concerning maximum email contact frequency. (November 2009) 13Respondents have predicted that a 7.6 per cent year-on-year rise in online advertising expenditure during 2010. (November 2009) 14Recent figures published by Campaigner found that 82 per cent of small businesses that use, or intend to use, email marketing expect to enjoy revenue growth over the coming months. (November 2009) 15The US study by BtoB Magazine, which could reflect trends in the UK, found that 73.4 per cent of marketers plans up their investment in online channels such as email, while 38 per cent want to increase their direct mail budgets. (November 2009) 16Of those who intend to increase their spending, 11 per cent plan to up their expenditure by over 30 per cent. (November 2009) 17In addition it also revealed that 61 per cent of respondents believe customer acquisition is the key marketing goal for them over the coming 12 months, which may interest those looking to purchase business data lists featuring details on additional decision makers. (November 2009) 18Just over 15 per cent intend to focus on customer retention during 2010. (November 2009) 19Direct mail has been found to be the most influential channel on purchasing decisions, according to a recent study. (November 2009) 20 | |||
