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The transactional data finds financial services emails have email open rates of more than 30%, highest among the verticals studied. Retail (apparel) emails have open rates averaging 14.7%, slightly less than for publishing and media (14.9%). Publishing and media leads with the highest action rates per impression (0.13%). (June 2012) 1CPG boasted the highest email click to open rate (46.5%). (June 2012) 2For letter-sized mailings, B2C outperformed B2B in response rates, 4.01% to 3.12%. (June 2012) 3In general, for 2012, an investment of $1 in direct marketing ad expenditures is predicted to return, on average, $12.18 in incremental revenue across all industries. (June 2012) 436% of responding U.S. consumers in a recent marketing study said they prefer receiving financial information in their traditional mail box. (May 2012) 5In the business to business market, 79% of professionals consider direct mail to be “effective” or “very effective”. (May 2012) 657% of the respondents in HubSpot's State of Inbound Marketing study reported that they have acquired a customer through their company blog, 62% through LinkedIn, 53% through Facebook, and 44% through Twitter. (May 2012) 789% of marketers are maintaining or increasing their inbound marketing budgets. (May 2012) 8In general, for 2012, an investment of $1 in direct marketing ad expenditures is up -- it is predicted to return, on average, $12.18 in incremental revenue across all industries. In comparison, non-DM ROI is expected to be $5.26 in 2012. (May 2012) 9According to research from GfK MRI Starch, 61% of U.S. magazine readers took action, or planned to take action, based on specific advertising seen in magazines. (April 2012) 10 |
The effect of this near-constant switching is that digital natives are less likely to experience wide ranges of emotional responses. In fact, they were also more likely to than digital immigrants to be easily bored (47% vs. 36%), easily distracted (43% vs. 34%), and get nervous easily (47% vs. 33%). (April 2012) 11The cost per lead in outbound marketing is 62% more than for inbound marketing. (March 2012) 1257% of marketing and advertising executives in organizations with revenues of $10 million or more said that most of their spending in 2011 went to traditional efforts. (March 2012) 13SourceLink’s latest “Client Marketing and Transactional Document Survey” revealed, over 88 percent of respondents declared direct marketing to be the engine of choice in reaching their marketing objectives (March 2012) 14Direct mail has the highest rate of success in new customer acquisition at 34% compared with other marketing channels. (February 2012) 15According to a September 2011 online survey by the Canadian Council of Public Relations Firms (CCPRF), internet users in Canada preferred product information from traditional media like newspapers (86%), TV (83%) and radio (78%) over digital media sources like blogs (29%), Facebook (21%) and Twitter (15%). (February 2012) 16A study cited in the Ballantine white paper uncovered promising trends in consumer behavior for direct mailers: 85% of consumers sort through and read selected mailpieces each day, 75% of consumers are examining mail more closely, 40% have tried a new business after receiving direct mail (January 2012) 17In 2011, outdoor spending slowed during the third quarter, but still registered gains of 3.2% for Q3 and 8.6% for the first 9 months. (January 2012) 18Magazine media spending declined 1.2% for Q3, but rose 1.5% for the year-to-date. The top 10 magazine advertisers invested $2.7 billion in the medium for the year-to-date, a decrease of 2.8%. As a proportion of total magazine ad spending by all advertisers, the top 10 accounted for 17.1%. (January 2012) 19The newspaper sector posted the worst figures of all media, experiencing a 3.7% decline in spending in Q3 2011 compared to Q3 2010, and 3.8% decrease for the year-to-date. Local newspapers, despite robust budgets from local auto dealers and an uptick in financial advertising, saw a 4.4% spending decline in Q3, and were down 3.9% year-to-date. (January 2012) 20 |
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