Localize to Optimize Sales Channel Effectiveness Report
Despite the homogenization of markets, media channels, and brand experiences globally, localization of messages, images, creative executions, offers, deals, and interactions is still critical to marketing effectiveness and customer relationship building across many business categories. It is enabling marketers to truly localize and customize campaigns by community and to accommodate factors such as climate, geography, ethnic composition, demographics, shopper-graphics, psycho...
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