Business Traction From Smarter SMB Interaction: Advancing Enterprise Excellence in SMB Marketing Report
Small to medium-sized businesses (those under 500 employees) account for about $5 trillion in U.S. GDP, as much as the big corporate market. Enterprise marketers invest billions in trying to reach, engage, serve and support the SMB customer. Too often, these brands are frustrated with the outcomes and struggle to segment, target, understand and resonate with SMB decision-making audiences. The "Business Traction from Smarter SMB Interaction" study by the CMO Council identifies and chronicles best practices in SMB marketing, partnering and co-innovation.