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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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Context, Commerce + Customer: Best Practices to Exceed Expectations

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.

According to new research from… Report Details

Gaining Traction Through Each Customer Interaction

Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. In fact, in a recent study, the Chief Marketing… Report Details

Ruth Harrison
Director of Retail Strategy - Europe
ThoughtWorks

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  • Region Economic Statistics
    GDP (purchasing power parity): $14.51 trillion
    GDP (official exchange rate): $16.18 trillion
    GDP growth rate: -4 %
    GDP per capita: $32,600

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  • Population Statistics
    There are a total of 47 countries in Europe
    Europe has a total estimated population of about 830.4 million, which constitutes for about 11% of the world population
    Total Listed domestic companies in Europe : 13247

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  • Trade and Commerce Statistics
    EU is one of the most outward-oriented economies in the world.
    European trade in goods and services accounts for 15% of EU GDP.
    The EU is the first exporter of goods and services and the first investor abroad.

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  • Top 10 in Europe
    Biggest Cities:
    1. Moscow, Russia - 10,468,743
    2. London, United Kingdom 7,619,014
    3. Saint Petersburg, Russia - 5,285,799
    4. Rhein-Main, Germany - 3,712,066
    5. Berlin, Germany - 3,327,070
    6. Madrid, Spain - 5,103,072…

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  • Mobile Facts in Europe
    Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    Contribution to public funding amounting to approx. €130 billion of which 44 billion from mobile operators directly;
    Direct employment of 610,000 Europeans and induced employment of 2.9 million more.

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donovan@cmocouncil.org

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