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|The CMO Council has been embraced as the only global marketing forum for senior marketing executives to share ideas with peers and tackle the difficult issues and challenges unique to the ever-changing European landscape. This peer-powered network is directed by a stellar Advisory Board that includes representatives from brands like Adobe, BBVA, Diageo, Enel, IBM, Microsoft, Motorola, Software AG and Strauss Group.|
BUSINESS TO BUSINESS
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VP Marketing EMEA
As Adobe's vice president of marketing for Europe, Middle East and Africa, Mark pursues an aggressive marketing strategy across the regions during a transformational time for the industry. As Adobe's traditional creative business shifts from perpetually licensed software to a Creative Cloud membership model, Adobe's Digital Marketing team is also strengthening it's focus on targeting the CMO and marketing professionals with Marketing Cloud solutions across social marketing, media optimization, digital analytics, testing and targeting, web experience and cross-channel campaign management. Mark has been with Adobe for nine years covering Asia Pacific before being promoted to run EMEA marketing in January 2013. Prior to Adobe, he held senior executive roles with both Microsoft and IBM. An Australian national, Mark holds a bachelor's degree in finance and marketing from the University of Technology, Sydney and has completed business management curriculum at Wharton's Kellogg School of Management and London Business School. He is based in the United Kingdom.
VP, Global Strategic Marketing - Advanced Visualisation Systems
Fredrik leads the global strategic marketing organisation for the Advanced Visualisation Systems division at Barco. In this role he is responsible for the product management, product marketing, industry marketing, strategic alliances and technical marketing functions – and ultimately drives the development of the go-to-market strategy for the division’s product and solutions portfolio. He has over 20 years of experience in the IT industry, gathered in both technical and marketing roles with hardware/software vendors including VMware, Symantec, Apple and 3Com. Fredrik studied systems analysis and mathematics at Lund University in Sweden and holds a Master of Business Administration from the Henley Business School at University of Reading in the UK.
Pat Geary is CMO of Blue Prism, the pioneers of Business Led Computing. Pat leads the global marketing function with responsibility for the companies go to market strategy, brand development, offerings development, marketing communications, IR, AR, PR and partner development strategy. With over 20 years of experience in senior sales and marketing roles, Pat has a prove track record of developing and taking to market new high value propositions on a global scale.. His career includes leadership positions at Digital Equipment Corporation (DEC), Sequent Computers, Searchspace, Skinkers and Livestation. After gaining a bachelors degree in Computing Science, Pat joined DEC as a graduate trainee in Software pre-sales, moving quickly into sales and then into marketing, running the UK Product Marketing and finally heading to Boston to head up the Corporate Marketing Group for Enterprise Systems. After nearly 10 years with DEC, Pat joined Sequent, responsible for worldwide marketing for the Enterprise migrations division. In 1998 he took the opportunity to join a 10 person, pre-IPO start up called Searchspace as CMO. Over 8 years the company grew to become an international success, creating and dominating a new market segment for Anti-Money Laundering Monitoring systems, concluding with a successful trade sale to Warburg Pincus. Pat joined Skinkers in May 2006 and in addition to developing the enterprise propostion Pat was instrumental in the launch of a new initiative for live TV streaming across the internet - Livestation. Recently Pat has taken on the role of CMO at Blue Prism, the pioneers of a new paradigm of business led computing, where the business user configures his own process automations and system integration with only light touch support from IT.
Country Head of Marketing UK
Simon Hall is the UK Country Head of Marketing for Dell, where he is responsible for driving marketing strategies, marketing programs, market communications and channel plans to reach consumers, small & medium businesses, public and large enterprises customers. Before becoming UK Country Head of Marketing for Dell, Simon served as Head of Marketing for UK & Ireland for Consumer, Small and Medium business, leading to success a team of highly skilled marketers. Simon joined Dell in 2010 from Microsoft, where he served as EMEA Retail Sales & Marketing Manager for the Entertainment & Devices division. He also spent 5 years in Italy with Acer as EMEA Business Unit Manager , where he built-up from grass roots, and lead to success the Communication & Devices division; prior to that he spent about 5 years in Germany with Toshiba Europe, where he served as EMEA Product Marketing & Planning Manager. Simon holds a dual degree in European business from the University of Sunderland in the UK, and a BA in International trade & Business from the University of Mannheim in Germany. Simon has a passion for all things nautical and is a keen squash player. He resides in Ascot, with his wife.
Head of Marketing
Dimension Data Europe
Rupert has almost 20 years B2B marketing experience with global Telecoms and IT Systems Integrators. He began his marketing career with Scitor which was to become Equant in 1995. During his time there he held various global Marketing roles including Marketing Communications Manager and Marketing Programmes Manager. He also held the position of Indirect Sales Marketing Manager which included Account Management of three of Equants’s Channel Partners. Following his time with Equant Rupert joined Global TeleSystems (GTS) as their European Marketing Communications Manager where he developed a single pan-European marketing communications strategy. Following GTS Rupert was employed by CMGI Europe, a US based Venture Capitalist, as the European Marketing Manager responsible for the Marketing of CMGI’s European internet start-up companies. Rupert then joined Orange Business Services initially as their Client Communications Manager and latterly as their Brand Marketing Manager before leaving to join Dimension Data in 2005 as their Head of Marketing for the UK. During his career Rupert has held marketing management positions at country, regional and global levels and has been responsible for establishing marketing strategies, plans and budgets and management of marketing teams across all geographies. His marketing experience ranges from start-up companies, through mid-market to global organisations.
Director of Marketing & Communications, EMEIA
Stephan Kuester is Director of Marketing and Communications at EY's Europe, Middle East, India and Africa practice where he develops go-to-market strategy and large, firmwide campaigns. His team is responsible for the design and deployment of integrated and multi-channel marketing campaigns across the EMEIA region, including the enablement of local practices to not only deploy but to adapt campaign content for local market response. The team includes a large marketing support group at EY's off-shoring center in India which serves 86 country marketing practices and delivers cost efficiency in marketing production.Â Previously to his EMEIA role, Stephan was the marketing leader for the Central European region, with responsibility for marketing teams in 22 countries. This followed five years of working with EY Global on the development of the firmâs key account portfolio, the global roll-out of an account management framework and the build of 14 Global Competence Centers of Industry Sector expertise. While based at the head office in London, Stephan spent significant periods of time in a variety of markets, including working in the US, key Asian Markets, India and Eastern Europe.Â Earlier roles included the leadership of marketing and business development functions at Arthur Andersen in Germany.Â Stephan started his professional career as a consultant at the marketing research company ACNielsen. Early on in his career he took responsibility for ACNielsenâs market entry into the life-sciences sector where he developed the market offering, a portfolio of international pharmaceutical clients and the team leadership for the new business unit.Â Stephan is a member of the Workshipful Company of Marketors and a Freeman of the City of London where he is engaged in promoting and developing the marketing profession.Â Stephan has an MSc in Economics and studied at the University of Bonn and the London School of Economics (LSE).
Chief Marketing Officer
GE Energy Germany
In his role as Marketing Executive for GE in Germany, Cavin is responsible for the Marketing Strategy as well as the Product Program and Sales Channel Partner Management for the Energy businesses in Germany. As an energy Market expert, he leads the development and communication of corporate statements regarding relevant energy topics for the utility sector. Cavin holds a degree in Business Administration/Marketing. He has gained over 15 years of experience in marketing and sales with a particular emphasis on the Energy business in his previous roles as Manager within several big German utility companies such as and RWE AG, SĂŒwag, enviaM. Cavin is also a certified systemic coach with focus on leadership, career and organizational development. In his spare time, he is a teacher in traditional Japanese martial arts and enjoys acting on stage and TV.
Client Director & Key Account Manager
René joined Greenwave Reality in September 2012. His main role is that of Client Director and Key Account Manager, ensuring customer satisfaction and growth. He has 15 years experience working in the areas of sales and marketing within the telecommunications industry, mainly in the vendor and the managed services industries. Furthermore, he has been involved in a number of startup activities within the telecommunications industry. Prior to his employment at Greenwave Reality he held Strategic Management positions in Nokia Siemens Networks focusing on enhancing the Customer Experience and Efficiency for telecommunication operators. René has given numerous keynotes and seminars evangelizing the two topics for CxO and management level at the largest operators in MEA. He has worked extensively with translating technical features and attributes of various telecommunication technologies into end-user benefits and revenue stream potential. With that insight he has secured efficient sales and marketing campaigns for various telecommunication operators. He held Sales Manager positions in Nokia Siemens Networks, Siemens, Swedia Networks and Eltel Networks. He holds a masters degree in Export Engineering from the Copenhagen College of Engineering and a Certificate of Business Administration from AVT People.
Chief Marketing Officer
Abhishek takes care of Global Marketing, Corporate Strategy & Strategic Partnerships & Alliances, for HEROtsc. He is a visionary business leader, with over 17 years of distinguished performance & experience in BPO, IT Services & BFSI industry with global majors such as Hewlett- Packard, HCL Technologies & Kotak Bank, across functions like Strategy, Marketing, and Operations & CRM. His experience spans across Europe, Americas and Asia / Pacific wherein he had launched and created large business operations for Global ITeS/IT majors. Abhishek is a Harvard Business School alumnus, with Advance Management qualification and a Silver Medalist MBA, in Marketing. He is also the winner of prestigious Jawaharlal Nehru Research Fellowship (Young Scientist Award-1993) and had worked at Bhabha Atomic Research Centre, (BARC) India - in the area of Superconductivity.
VP of Marketing, Communications & Citizenship
IBM UK & Ireland
Caroline Taylor is Vice President of Marketing, Communications & Citizenship for IBM UK & Ireland. Based in London, Caroline leads the teams responsible for go to market strategy, development of sales pipeline across IBM’s entire portfolio and the integration of brand to culture to build and enhance IBM’s reputation in the market place. Caroline also holds executive responsibility for Gender Diversity at IBM in the UK & Ireland. Previously at IBM, Caroline spent 2 years as VP of Marketing for IBM’s SMB organisation, 3 years as Director of Marketing for IBM’s consulting services division and 8 years as a senior marketing manager in IBM’s software and systems divisions. Caroline joined IBM in 1997, following 6 years in the independent software sector in sales and marketing roles. Prior to building her career in the technology sector, Caroline spent 8 years working in fine wine retail, including building and running her own mail-order wine business. With 28 years of professional marketing experience, Caroline is an Adjunct Professor at Imperial College Business School in London and is also the Business to Business Ambassador for the UK’s Marketing Society. Caroline has a personal and professional interest in sustainability issues, and sits on the Leadership Team of Start: HRH the Prince of Wales’ initiative which seeks to make sustainable living simple. She also chairs IBM’s UK Sustainability Board. Married, with 2 adult daughters, Caroline is a director and trustee of the Oasis Charitable Trust and chair of the board of trustees of Stop the Traffik (which coordinates a global coalition against the modern day slave trade). Caroline also sits on the board of Into Somerset, the inward investment body for the county of Somerset. She is active in social media, and can be contacted via LinkedIn, Facebook or Twitter (where she is @green_goddess).
Chief Marketing Officer
Jim Slusser has over twenty years' experience as both a business leader and a consultant working with senior executive teams in the Americas, Europe, and Asia. He has held senior leadership positions in a number of global marketing service, retail and publishing companies and has worked in a wide range of industries including telecommunications, retail, IT, financial services, automotive, agriculture, the performing arts, pharmaceuticals and consumer products. In his current role as CMO with ITpreneurs reporting to the President and CEO, he has responsibility for all marketing, advertising, e-commerce and brand management functions worldwide.
Marketing Vice President - EMEA
Massimo Sangiovanni is the EMEA Marketing Vice President at Motorola Solutions for the Network & Enterprise Business. Motorola is a leading company in the Telecommunication market, end to end from mobile devices to the infrastructure. Massimo's responsibility spans from Solution Marketing to Communication, external relations with press and analysts toward the Customer Marketing. Key elements of his organization are the Strategic Regional Marketing teams, distributed in the regional headquarter and working on the top accounts. Prior to joining Motorola in April 2005, Massimo was the Marketing Director Europe at Lucent Technologies, a vendor of communications networking hardware, software and services. His primary responsibilities were marketing plans, coordinated initiatives and management of resources across the European Region. In Lucent Technologies Italia, one of the core branches of Lucent, he also held the position of Technology and Marketing Director, driving technological strategy of the company and the business development. Massimo has a Master of Electronic Engineering degree and has also a strong technical background thanks to his experiences in Bell Labs (USA) and other research centers.
Chief Marketing & Strategy Officer
Susan Macke is Chief Marketing and Strategy Officer for Neopost, the European leader and number-two worldwide supplier of mailing solutions. France-based Neopost has a direct presence in 18 countries; its products and services are sold in more than 90 countries. Ms. Macke is responsible for researching the Neopost customer experience worldwide, assessing customer behaviors and formulating strategies, product portfolios and marketing communications which will translate customers’ needs and interests into revenue. Ms. Macke is an innovative and respected marketing executive with particular expertise in establishing direct relationships between brands and customers, creating marketing solutions based on those relationships and, ultimately, increasing brand awareness, market share and earnings. She began her career at IBM and Motorola defining and developing operating systems, embedded software and user-interface software. Ms. Macke entered the product marketing arena at Motorola because she needed to understand exactly what customers wanted and valued so she could develop the right software and the right customer experiences. She moved to Nokia Sales and Marketing EMEA and, eventually, to Nokia headquarters in Helsinki for a global view of its portfolio before moving to Hewlett Packard’s handheld devices business unit in California. Ms. Macke was also Chief Marketing Officer at International Game Technology in Las Vegas, the world's largest gaming machine manufacturer, before joining Neopost in 2011.
VP Marketing EMEA
David is the VP of EMEA Marketing & Business Developmentfor NetApp, based in Amsterdam. He is widely quoted in the media and is a regular speaker at industry conferences and seminars. David was formerly the Senior Director, Marketing EMEA for Adobe Systems and prior to that was VP for Marketing for EMC in Europe, Middle East and Africa. In this role, he was responsible for the key aspects of EMC's regional marketing efforts; including branding, demand creation, lead generation, internal communications, channel marketing, Web marketing and public relations. Between 2004 and 2006 David served as VP Marketing for EMC Software. Prior to the acquisition of Documentum by EMC in 2003, David served as marketing director and VP of Documentum EMEA, where he was responsible for marketing the Documentum product portfolio across the EMEA region; prior to that he directed global marketing for the financial services sector. He joined the company in 1995 and ran the partner channel across Europe where he was responsible for indirect sales channels including VARs, distributors and systems integrators. David's 25-year career in the technology industry spans roles at Oracle in marketing and sales positions; pre-sales management at Ingres, and pre-sales and technical roles at Unisys. David began his career at ICL as a graduate trainee. David holds an MBA from Henley Management College and a BSc from the University of Swansea, Wales.
Chief Marketing Officer
David Newberry is currently the Chief Marketing Officer atÂ OB10, the most trusted global e-Invoicing network (part of Tungsten Corporation). OB10Â works with Fortune 500 companies and the world's largest BPO providers to enable straight-through processing and early payment financing. DavidÂ was previously Chief Marketing Officer at Pitney Bowes Software and was responsible for the divisionâs global corporate marketing, product/solution marketing and field marketing activities. He led internal transformation initiatives as the division sought to become a leader in customer communications, both digital & physical, through the application of data management, predictive analytics and communication solutions. Prior to Pitney Bowes, David spent 20 years at British American Tobacco in a range of general manager and brand marketing positions. He also co-founded a west coast-based marketing technology cloud based Software Company in addition to time spent as a senior consultant in a leading marketing consultancy practice in London. David has worked and lived in 9 countries across 5 continents including US, UK, South Korea, South Africa and the Middle East and has experience combining fmcg brand marketing, marketing technology and B2B marketing disciplines.
Senior Director of Marketing EMEA
Andrew is the Senior Director of Marketing EMEA for Pegasystems, based in Reading with responsibility for execution, management and measurement of all marketing activities for all products in EMEA. This includes execution of all global and local marketing programs, with the responsibility to deliver qualified pipeline to the EMEA sales organisation. A career marketer with over 20 years’ experience in high tech B2B marketing, Andrew is a passionate believer in the benefits that strongly aligned sales and marketing teams can deliver and has led many breakthrough initiatives throughout his career that support this. Andrew was formerly the Director of Field Marketing for Progress Software and prior to that led the UK and Ireland Marketing function for IBM’s software business. His career also spans product and program management roles at Hewlett-Packard and Dell as well as an Account Director role at YesCentral a tech focused marketing agency. Andrew holds a BSc in Management and Administration from Aston University in Birmingham.
Sage Group PLC
Amanda Jobbins is a renowned CMO in the technology industry having worked in senior marketing leadership roles for major technology companies in both the USA and Europe, including Cisco, IBM, Cable and Wireless and McAfee. Amanda was appointed to the newly created position of Group CMO for UK-based Sage Group PLC in November 2012. She was previously Cisco's Vice President of Global Partner Marketing, based in the Silicon Valley. Before Cisco, Amanda was most recently the Vice President of enterprise and consumer marketing at Symantec EMEA - leading a team of 100 marketers across the Symantec portfolio, including online marketing, SMB and Enterprise teams. Amanda is an oft requested industry speaker on marketing and technology issues, as well as a keyote speaker on leadership at the London Business School and the Institute of Directors. Amanda is an advisory board member of the CMO Council and the CLOSE initiative focused on sales and marketing alignment, as well as a member of the Marketing Society, AMA and long time board member of the Princes Trust technology group.
Director, Marketing Strategy (EMEA)
Peter Dorrington is the Director of Marketing Strategy for the EMEA region at SAS Institute and has more than 25 years experience in IT and computing systems. His current role is focused on supporting SAS’ regional marketing operations in developing marketing strategies and programs aligned around the needs of SAS’ markets and customers. Dorrington has extensive experience in a range of applications of Business Analytics in both the public and commercial sectors and in such diverse areas as customer relationship management, performance management, and counter-fraud strategy & systems. Dorrington is also a seasoned senior marketer, with direct experience of implementing business transformation within marketing departments. Originally sponsored as a systems designer by the Science & Engineering Research Council, Dorrington spent a number of years working with advanced computational systems and software before entering the private sector with Vodafone. He gained experience in software design, sales, and management before becoming a Principal Consultant with an independent, European IT services consultancy and then joining SAS, where he has been employed for the last 9 years. Dorrington is a Fellow of the Institute of Sales & Marketing Management, a Member of the Chartered Institute of Marketing, a Member of the British Computer Society and a Chartered IT Professional.
VP Sales Enablement & Customer Marketing
Jochen C. Wolter is VP Sales Enablement and Customer Marketing at Software AG, based in Germany. Jochen is a seasoned Marketing leader with 20 years of experience in the IT/Telecoms industry, primarily in the B2B-business and in international roles with european or global responsibility. Previously he was Head of Global Business Management, Pricing and Competitive Intelligence for Sony Ericsson / Sony Mobile. Before joining Sony Ericsson, Jochen was a Marketing Director for Nortel in Europe and a Senior Manager in Deloitte's IT, Telecommunications and Media practice delivering management consulting to several leaders in the industry like Siemens, British Telecom and Vodafone. Prior to this, Jochen held several senior positions in Sales, Marketing and IT at Siemens. He has a degree in economy and information systems and as a member of the Siemens Advanced Management Program, he received additional executive education from the Fuqua School of Business at Duke University.
Senior Vice President, Marketing
Benoit Joly, as Senior VP Marketing for Technicolor Group, is building on over 15 years of experience in various marketing and business roles across the Telecom and Media industry. He began his career at MCI WorldCom, where he was responsible for the European marketing of network solutions that enabled telecom operators to enhance their internet access, applications and service portfolios. Joining Technicolor in 2002, he helped create the company’s VoIP devices strategy, before becoming involved with Video-over-IP products and systems in 2004 where he lead the marketing and pre-sales efforts for what then became one of the world’s leading IPTV and Mobile TV solutions. Benoit was next appointed VP Digital Home Solutions, responsible for developing and selling a comprehensive range of home network applications and technologies for broadband, cable and telecom operators. Now Senior Vice President of Operational Marketing for the company, he oversees the groups’ marketing plans, developing Technicolor’s global portfolio of marketing activities and go-to-market strategies. Benoit has a Master's Degree in Network and IT Engineering from E.S.I.E.E and an MBA from E.S.S.E.C, majored in Strategy and Marketing.
Head of Digital & Technology Marketing
As Head of Digital and Technology Marketing, Chris is charged with leading the transformation of Towers Watson’s global marketing function into the digital age. For a global professional services firm consulting in HR and risk solutions, this presents some cultural, as well as technological and process, challenges. Chris joined Towers Watson through the acquisition of EMB consulting in 2011. She has held a wide variety of jobs in sales and marketing throughout her career, starting with Mercedes-Benz and developing through senior international roles with IBM and Shell. She describes herself as a change agent, adept at getting to grips with new industries, technologies and market sectors, and specialising in strategy development and implementation. She is based in the UK, and holds a BA degree from Southampton University and a MBA from Henley Management School. One of her recent personal achievements has been to qualify as a yacht skipper.
Chief Marketing Officer
Lesley became the Chief Marketing Officer at Williams Lea, a leading global BPO organisation specializing in corporate information solutions, in May 2012. In this role, she will review and support the further development of the group vision, mission and strategy that will deliver growth. Her responsibilities include defining and embedding marketing and brand strategies across various business lines and geographies, leading proposition development, leading the development of go to market strategies that deliver growth objectives, and developing a best in class marketing function to optimize return on investment. Previously, Lesley was the Chief Marketing Officer for PaperlinX, responsible for global marketing strategy and the management of its brands, innovation, sustainability and e-commerce. Lesley has 20 years of sales and marketing experience and has held senior roles in brand management, loyalty and innovation as well as managing strategic and operational marketing on a regional and global level for service driven brands including KLM Royal Dutch Airlines and Hertz.
Head of Marketing
As Head of Marketing at WIRSOL, Tobias is responsible for the global marketing, CI and brand strategies of the company and its subsidiaries. His work involves setting up and tailoring global marketing services and brand standards for various target and customer groups from diverse cultural backgrounds. He is also responsible for the expansion of online marketing and for the corporate call center. WIRSOL is a global developer of solar and wind energy projects. Offering services that include the planning, construction and financing of renewable energy systems, WIRSOL is helping its customers to gain control over increasing energy costs. Globally, WIRSOL counts more than 7000 businesses, government entities, utility companies and homeowners among its valued customers. At present, the company is focusing on six business lines in more than 11 countries worldwide. Tobias holds a Masters Degree in Political Science and Linguistics from the University of Mannheim, Germany. Before his career at WIRSOL, he successfully managed his own Advertising Company. He worked on different accounts for start-up and corporate companies, in which he implemented B2B and B2C Marketing and Sales Strategies, as well as online campaigns for international brands like T-Mobile and BMW.
CMO - Consumer Lines
AIG Property & Casualty
Hallie Harenski is the Chief Marketing Officer for Consumer Lines in theUK for AIG. Hallie is also the General Manager of UNAT Direct Insurance Management Ltd until it is integrated into Chartis Europe Limited. Hallie is currently responsible for driving the Affinity and Broad Market Direct Distribution strategy that includes products distributed directly to consumers or via sponsor & partners with a strong focus on profitable growth. She will manage AIG's multichannel approach in the market that includes Direct Mail, Tele-marketing, Television, Digital and Over-the-Counter. She will focus on strategies to improve retention, lead the development of the multi product and multi channel broad market strategy and develop and execute a plan to acquire sponsors in the market for both DM & Loyalty programs across consumer lines, as well as implementing branding strategies. Previously at AIG, Hallie was Regional Direct Marketing Manager for Latin America, General Manager for AIGME Italy, Direct Marketing Manager in South Korea, AHA and started her career as a Management Associate inNew York. She has most recently worked at MetLife where she headed up international direct marketing, followed byZurich where she was responsible for microinsurance and emerging consumers. Hallie is a Marketing & Distribution executive with extensive cross-cultural experience in various distribution channels including direct marketing (mail, telemarketing, DRTV & DR print), bancassurance, point of sale/retail, internet, mobile, and face-to-face at various customer segment levels. She has successfully managed aggressive growth at the country and regional levels, top and bottom line, is a passionate and innovative team leader, public speaker and adept negotiator. She has a proven ability to define and implement strategic initiatives, build brand equity and customer needs-based sales programs that expand existing businesses and open new markets, improving performance and profitability.
Global Director, Customer Management
David Villaseca is Global Director, Customer Management at BBVA Group. His team is responsible for building financial and non-financial solutions under a strong global brand experience, based on a deep understanding of customer’s needs and leveraging the latest technologies. Previously, he led marketing operations in Spain and Portugal for Coca-Cola Company, Fanta and other Carbonated Soft Drink brands. Prior to Coca-Cola, David has worked for LVMH Group, PSA Peugeot Citroën, Cortefiel and Santander Group. Bachelor in Business Administration and Bachelor of Laws, Master in Marketing Management, and Stanford Executive Program in Innovation, David is a speaker on Marketing for different organisations and Business Schools. BBVA is a global Group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 15th largest U.S. commercial banks and one of the few large international groups operating in China. BBVA employs 112,000 people in over 30 countries around the world, has more than 47 million customers and 890,000 shareholders.
VP Marketing, EMEA
Kelly was appointed Vice President of Marketing for Beam’s European, Middle East and Africa (EMEA) region in October 2011 and reports directly to the EMEA President Albert Baladi. In this role, Kelly is responsible for providing leadership, strategic direction and execution support to direct the Marketing teams and lead the innovation agenda for the EMEA region. Kelly is a proven brand builder and challenger marketer spanning nearly 20 years of marketing and commercial experience, nine years of which have been at Beam. Since joining the company in 2002 she has held a number of marketing positions with increasing responsibility. She has served as Senior Director U.S. Bourbon and Whiskeys and has helped return Jim Beam to growth, while leading her team in developing some of the most innovative marketing in the Brand’s history. She also was instrumental in spearheading the market launch of Red Stag, which has become one of the fastest growing spirits launches of all time. Most recently, Kelly served as VP, Global Marketing for Maker’s Mark, where she helped launch the brand’s first-ever television marketing campaign, successfully introduced its first-ever innovation – Maker’s 46 – into market, and continued to stay true to its heritage of hand craftsmanship. Kelly briefly left Beam for a year in 2006 to serve as a Global Marketing Director at Wm Wrigley Jr. Co., and prior to Beam, worked for Alberto Culver Corporation from 2000 – 2003 as Brand Manager on leading hair and skin care lines TREsemme and St. Ives. Before that, she worked on Artistry Skin Care at Amway Corporation serving in marketing roles of increasing responsibility from 1993 – 2000. Kelly holds a Bachelor’s degree in German and International Relations from the University of Michigan and a Master’s degree in International Management from Thunderbird School of Global Management in Arizona. She resides in Madrid Spain.
General Manager - Poultry
Bird's Eye Iglo Limited
Anna Valle has worked on some of the UK & World’s most famous brands in her 18 years in Marketing. Anna was first appointed Global Brand Director in 2008 at Royal Numico, and since then she has been building Global brands like Cow&Gate, Durex and Birdseye. Before that Anna has worked on several local and regional marketing positions within Nestle, Diageo and Reckitt Benckiser. Anna has a truly international and diverse marketing career having worked in 5 countries and 2 continents in emerging and developed markets.
Marketing & Strategy Director
Saj has over 20 years of global commercial marketing experience with senior roles in mobile, consumer & financial services. He is currently Marketing & Strategy Director at Bupa where he is responsible for marketing strategy and execution. Bupa is a leading international healthcare group currently serving 13 million customers in more than 190 countries. He was previously Group Marketing Director at Vodafone. Prior to joining Vodafone he was Sales & Marketing Director at RAC leading a major turnaround of the brand and the business. Prior to this he spent 10 years at American Express in 3 major global marketing roles include leading enterprise product development, setting up the digital channel globally & establishing a global CRM programme. This was preceded by a 7 year stint at Visa Europe in a variety of product management, product development and marketing roles. Saj is married with 2 young children and lives in London.
Vice President, International Premium Brands
Global Marketing Director
Christine Truillet has close to 20 years of experience in consumer goods marketing and is now Global Marketing Director at Coats, leading the Marketing for their consumer goods Craft division. Christine holds a Master of Business Administration from Aston University (UK) and a Master’s degree from the Institut Commercial de Nancy (France) business school. Over the course of her career, Christine has gained broad international expertise in leading profitable growth strategies, building high value global brands and developing holistic marketing plans. She started her career with The Gillette Company in France, where she held a variety of local marketing roles, up to becoming the Business Unit Director for the Gillette brand in France. She then moved to Braun GmbH in Germany, where she held global responsibility for the marketing of Braun Hair Care and later Braun Female Hair Removal business. Following the acquisition of The Gillette Company by Procter & Gamble, Christine took over the role of Associate Marketing Director for Braun Beauty – Western Europe, leading the marketing and commercial initiatives for Braun Beauty Care business (Male Grooming, Female Hair Removal, Hair Care) across Western Europe, and helping to drive the integration of Braun business into Procter & Gamble. She then moved to Procter & Gamble Prestige Products division in Switzerland (Fine Fragrances), where she was in charge of providing commercial leadership for global initiative master planning and functional leadership for P&G Prestige Marketing community, before joining Coats in 2011. She has a multi-cultural profile: French and German nationalities. She has lived and worked in Algeria, Tunisia, France, United Kingdom, Germany and Switzerland.
Michele Meoni is the Chief Operating Officer of Continental Hotels, the number one Romanian hotel group per number of rooms under direct management. He holds an EMBA from CASS (City University Business School), DMS in Management Sciences from Westminster University, and completed his technical skill development at Forte Hotels Plc with a 2 years Hotel Management Training placement in Grosvenor House Hotel, one of the 18 hotels forming the former Exclusive Hotels brand. He has 25 years of experience in hospitality operational management which includes 10 years in Tour operator and Travel Agency and Coach Management and the last years all in the hotels industry. He has being involved in development plans, pre-opening, opening and operating hotels and restaurants: Le Vendome restaurant in London where he was involved as Restaurant Manager in the opening and management of a new Baroque concept of restaurant Grosvenor House Hotel (later the Le Meridien Grosvenor House) while employed as Food & Beverage Manager where he was involved in the planning of the refurbishment program with a total CAPEX of GBP 30ml Capital Casinos, while employed as Multi site Hospitality and F&B Manager, where he has developed the business to the highest standard in London with the awards won by Crockfords Club Domina Coral Bay Resort and Casino, while Resort Dir of Operations, where he was the project manager of the expansion plan from 1400 to 2100 rooms, from 100 to 180 ha of land and the development of a Film production park. And now in Continental Hotels, employed as COO, where he is involved in the management of all units (9 hotels between 3 and 4 stars). He also managed the pro-opening and opening of Continental Forum in Sibiu. He is involved in the planning of the expansion program of the Continental Hotel Group, which includes 9 Greenfield projects and 3 refurbishment underway.
Crabtree & Evelyn
Ruth is currently Global Chief Marketing Officer at Crabtree & Evelyn and has recently overseen a comprehensive global brand repositioning exercise, transitioning the brand to be a significant player within the beauty industry. In her current role Ruth oversees all brand multi channel communications and touch points, including product development, enhancing the consumer experience, environment design on and off line, harmonising digital execution and leveraging effective social media programmes, as well as developing strategic CRM practices across all international markets. Prior to this Ruth has held significant positions in the UK, Europe, MENA territories, most notably at Estee Lauder Companies, leading the brand development of Jo Malone London from a small UK based brand to a globally recognised luxury company, recognised as one of the fastest growing beauty brands of the last decade. Ruth holds an MBA from Stirling University UK and has worked extensively across the beauty sector in senior marketing and commercial roles. In 2009 Ruth was recognised for her achievements within the beauty industry with an achievers nomination by CEW (Cosmetic Executive Women UK) voted for by the 1500 CEW members in the UK.
Chief Digital Marketing Officer
D.E Master Blenders 1753
Corinne leads D.E Master Blenders 1753's digital organization around the globe. As Chief Digital Marketing Officer, Corinne is responsible for developing DEMB's overall digital strategy, marketing, social media and consumer engagement activities. Corinne was previously Vice President Global eCommerce & Digital Marketing for TomTom across all business units and geographies, after a first assignment as VP for Services Marketing, leading content and services strategy for the consumer market. Under Corinne's flagship service, a central and global digital team was established, overachieving ecommerce targets in a declining market and launching a global consumer engagement program. TomTom HD Traffic was brought to more than 15 new markets, and she established TomTom's traffic information service as a strategic asset for the future. Corinne previously led a key business unit for the leading ecommerce website in France, voyages-sncf.com (subsidiary of SNCF, French railway) and its European partners, mainly Eurostar.com, Thalys.com and tgv-europe.com (2006 - 2008). Before that, Corinne created and managed several business ventures for two major European IT consulting companies, Steria (1996 - 2001) and Devoteam (2001 - 2006). Corinne earned an M.Sc. in telecommunications from ENSTB (France) and more recently an MBA from IMD (Switzerland) in 2009.
General Manager Germany Austria
He has more than 10 years of experience in Marketing. He holds a degree in Political Science at Libera Universita' Internazionale degli Studi Sociali in Rome and a master's degree in Marketing. He started his career at Procter & Gamble, working on global brands such as Pampers and Always. Antonio moved then to Sara Lee Group in 1997, covering different marketing roles up to the position of European Marketing Director for the intimate apparel brands Playtex and the iconic brand Wonderbra. Since 2006, Antonio moved to Paris as Global Marketing Director for the French feminine and masculine apparel brand DIM, leader in France in the categories: hosiery, men underwear and intimate with primary market positions in Spain, Portugal, Belgium, Russia and Middle east. Since 2010, Antonio has held brand management responsibility for iconic Spanish men's underwear brand Abanderado. Antonio has ample experience in product development, communication, marketing intelligence, market research, consumer insight and innovation. Antonio is familiar with diverse trade international environment from supermarkets to own stores in all European countries including Eastern Europe and Russia. Antonio speaks English, French, Italian and Spanish.
Malt Whisky Global Brand Director
Nik Keane is Diageo's Global Brand Director for its line of whisky products.
Marketing Vice President
A mechanical Engineer with a secondary school background focused on humanities, Luca started working in the electricity utilities sector in 1996 and still works in this sector today. Despite this, he has had many different experiences: fuel supply and logistics (1 year), power plant maintenance management (4 years), power production energy management (3 years), pricing Director (6 years), and now Marketing VP. As of today he is in charge of the Marketing department of Enel Energia, the Italian retail branch of Enel Group with more than 7,5 million customers. His main responsibilities are: strategic marketing, product development, loyalty program, communication and innovation marketing.
Global Head of Marketing Strategy
Suresh is the Global Head of Marketing Strategy at HSBC Group. He leads long term strategy for the Global Marketing Function and is part of HSBC's Advertising and Marketing Communications Centre of Excellence. He manages HSBC’s global media investment across various business lines. He is also responsible for HSBC’s digital marketing, new media strategy and marketing innovation. He has been with HSBC for the last 8 years in various senior positions in Marketing Communications, Product Development, Innovation and Retail across Asia and Middle East. His previous role was Head of Marketing for HSBC in the UAE, based in Dubai. Prior to joining HSBC, he worked at United Breweries India on lifestyle brands like Kingfisher. He has also worked for WPP Group as an Account Planner on brands from Colgate Palmolive, Cadbury Schwepps and Pfizer. He started his career in sales at SmithKline Beecham in 1997. Suresh loves history of brands, multi-channel communication and all things advertising. He is a firm believer of ROI based marketing and is a self-proclaimed World’s No.1 Superman fan.
Director International Marketing
Laureate International Universities
Anja Deelen is the Director of International Marketing for Laureate International Universities, whichÂ operates the largest private worldwide network of degree-granting post-secondary institutions, composed of more than 75 campus-based & online post-secondary universities, serving students in over 30 countries. Prior to this role, she servedÂ as Head of Marketing since 2008 for Atradius, a global leader in credit insurance and debt collections. At Atradius, Anja was responsible for developing and leading the worldwide marketing and communications strategy including online marketing, marketing communications, market intelligence, database marketing, general marketing, lead generation, and prospect management for the Collections business unit. She was in charge of building and developing the marketing team and aligning marketing and communications with the commercial organization. During her time she doubled traffic to the company website and transformed it into the principal lead generating tool. Prior to Atradius, Anja held senior marketing positions at Rabobankand Western Union. She is fluent in five languages and enjoys mentoring MBA students, traveling and spending time with family and friends.
Chief Marketing Officer
Philippa has worked in the internet industry for over 20 years and is a qualified web developer and MBA Graduate. She began at Scoot, building a dotcom business in the Classified Ads area before being offered a role at Yell as Business Development focusing on distribution with multi-national and global partners. In 2000, Philippa joined Microsoft in MSN and grew online Services by 300% in advertising revenue; she has subsequently managed PR, Marketing and Strategic initiatives for Microsoft in the UK and continues to demonstrate thought leadership and driving positive change. In her spare time, Philippa is passionate about technology, horse riding, and travelling, she currently plays Polo for Ascot Park UK.
CMO & Deputy Vice-Chancellor
Katie’s private sector experience covers over 20 years of marketing management and leadership posts within major blue chip consumer goods companies. After graduating with an economics degree from the LSE, she held various brand management posts of increasing levels of seniority within Nestle across the UK. Katie then moved to Europe where, after an 18 month period in Portugal as Marketing Director for a port wine company, she was appointed Dean of the European University Business School in Barcelona. She returned to the UK two years later to take up a senior marketing role at GlaxoSmithKline in their consumer brands division. Shortly thereafter she was promoted through a series of innovation/ideation director roles to a Board level strategic planning director position. Her ultimate post held at GSK was that of Vice-President Global Digital Marketing. This was a newly created position to deliver new ways of using digital marketing communications to drive brand awareness across the global consumer brands. Katie’s current position is Deputy Vice-Chancellor, Chief Marketing Officer, Middlesex University. The delivery of world class marketing and communications to prospective students and key stakeholders around the world is central to success, along with ensuring global recruitment targets are achieved. Use of digital marketing and communications tools and building networks of advocates and ambassadors remain the key focus on a global scale. She says “Unlimited opportunities, limited resources and the increasing weight of international competition remain the major challenges in this recently re-energised Higher Education sector.”
Worldwide Director - Natuzzi Italia Brand
Stefano Paul Zanenga is Worldwide Director - Natuzzi Italia Brand at the Natuzzi Group, a global leader in the furniture sector. He manages the Corporate Market Intelligence, Product Development, Merchandising, Marcomms, Media & Digital Marketing and Retail teams and is responsible for the development and deployment of the Natuzzi Italia Brand strategy and marketing mix in the 650+ stores and galleries around the world. Prior to his current role, Stefano served as Natuzzi's Global Marketing & Communications Director - Corporate, in charge of the Brand Plan development for the Group Brands Portfolio and defining the Marcomms mix and strategy on a global level. Before Natuzzi, Stefano held senior marketing positions at Mantero and Benetton, where he led the marketing teams and developed and implemented the brand strategy. An avid outdoorsman, he enjoys running, trekking, snowboarding, skiing and cycling in his spare time.
VP International Marketing
Seema Kotecha is the Vice President of International Marketing at NBC Universal, based in London. She was previously the Head of Marketing, BBC Journalism, where she provided dedicated marketing leadership across the BBC’s international news services. Seema oversaw all global B2B and B2C marketing for BBC World News television, BBC.com/news and the BBC World Service’s 28 language services (including BBC and BBC Persian television). Prior to this role, Seema was Head of Business Marketing, Communications & Audiences for BBC Global News where she was responsible for strategic marketing support for all business-facing teams (including BBC World News Ad Sales and Distribution and BBC World Service Business Development). Seema was also previously Head of Marketing for BBC World News, where she spearheaded some of the most powerful brand work in the channel's history as well as managing an international marketing team. In addition to her roles at the BBC, Seema has worked for Microsoft, where she was hired to oversee the launch of Microsoft TV; as Marketing Controller at BSkyB, where she was responsible for developing and implementing the annual marketing plan to increase subscribers in the business market; as Marketing Communications Manager for Virgin Atlantic Airways Ltd., where she managed the team responsible for several award-winning campaigns; and as European Marketing Manager at Debonair Airways Ltd where she managed the European team implementing a multiple market campaigns. A fluent French, Spanish and Gujerati speaker, Seema has a degree in European Studies and Languages from the University of Manchester, part of which involved spending a year at the University of Granada in Spain. She has also worked as an intern in the European Commission in Brussels.
Stefan Konopatzki is CMO for Stilago, a Slovakian based international fashion retailer. Stefan is also Managing Director of Stilagoâs Slovenian subsidiary. Covering 14 Central and Eastern European countries, Stefan implements new direct marketing mechanisms across the region in order to push lead generation and develop customers to become brand evangelists. With a strong focus on details, Stefan has strategically designed and operationally implemented a granular eCRM customer communication program which covers traditional channels as well as social media. Based on customer requests, live online tests and market best practices, the eCRM strategy has become a significant driver for the company's ongoing growth. This truly multi-channel approach merges marketing and customer service activities into one holistic approach to the customer. Previously, Stefan was the group CMO at a global coupon network and co-founded Alienware Europe, Dellâs high-performance computer branch.
Chief Marketing & Innovation Officer
Gennady was born in Moscow. After serving in the Soviet Army and graduating from Moscow State University with a major in physics, Gennady worked for a Strategy Consulting firm where he helped a major multinational enter the Russian market. In 1994 he was accepted as one of the first Russian students to the INSEAD MBA program and received a scholarship from the European Union. After INSEAD Gennady went to Geneva and joined the Procter & Gamble Marketing branch. He worked in P&G for more than 15 years in various marketing and commercial positions, on Global, CEEMEA (Central & Eastern Europe, Middle East and Africa) and Western European businesses living in Geneva, Beirut and Moscow. Currently Gennady is Chief Marketing & Innovation Officer at Strauss Coffee (one of the top 5 coffee producers in the world with 1+BLN in sales and roughly 6,000 employees). He is also responsible for the away-from-home business and serving on the board of directors of Tres Coracoes – Strauss Coffee joint-venture in Brazil (leading coffee company in Brazil). On the weekends Gennady lives with his wife and 2 children in Switzerland. The rest of the time he’s traveling to where the business and consumers are.
VP Marketing - Europe, Russia & CIS
Umesh Maini is a strategic marketing professional with significant and progressive international experience (Global, Middle East and India) within the fields of telecommunication, electronic payment and consumer goods. He has demonstrated a proven ability in bringing firm consumer understanding, delivering strategic business development initiatives, brand development and marketing management experience. He joined Western Union in February 2012 as VP Marketing, leading the bank's marketing efforts across Europe, Russia and CIS. Previously, Umesh was Head of Global Brand & Marketing for Nokia's Mobile Financial Services, Umesh was responsible for creating and leading Go To Marketing activities on a global basis. Aside from marketing mix this included channel roll-out, retail and sales deployment, CRM and product development. In this role he created the Nokia Money sub-brand - specifically brand positioning, character, architecture, and relationship to the Nokia Brand. He established brand expectations by setting an explicit direction for the brand and translating prioritized opportunities. Prior to this role, Umesh held senior management positions within Nokia including Head of Global Consumer Insights and Category Marketing Head MEA.
Peter Corfield is Chief Marketing Officer of Zurich's Europe General Insurance (EGI) Direct business division. He leads the marketing for all Zurich's personal and small commercial direct insurance operations in Europe. In 2007 Corfield joined Zurich Financial Services from RBS Insurance, where he was Director of Brand and Proposition. He worked across the Direct Line and Privilege insurance brands. He was Marketing Director for the Churchill Insurance brand from 2004 – 2006.
|CONSULTING BOARD MEMBERS|
Formerly Deputy Group CEO
British Computer Society
Ian joined BCS from Uffindellwest, a medium-sized brand consulting company specializing in strategy, communications and design, where he was Chief Executive. Formerly a senior corporate Vice-President for Unisys Corporation and Director, Global Brand Management for Hewlett-Packard Company in Palo Alto, USA, Ian is a visiting Professor for the Thunderbird Business School in the USA, a guest lecturer at CranïŹeld, Manchester and Reading Business Schools, and the Management Institute de Paris, France and sits on the Advisory Board for CranïŹeldâs M.Sc. Marketing Programme. A graduate of IMD in Lausanne, he has held senior marketing roles in several major technology companies and has provided independent strategy advice to many other companies inside and outside the technology industry. An international speaker across four continents, chairman, author and lecturer on the subjects of brand strategy, reputation and customer management, and a Fellow of the Chartered Institute of Marketing, Ian has pioneered some breakthrough thinking in marketing and the role of such âbuzzâ topics as CRM, CSR and Knowledge Management.
Formerly Director Group Marketing
Nicole Brasz was previously the global head of marketing for the Randstad Group, a global leader in HR solutions (A$25 billion annual turnover, 40+ countries, 29,000 employees, 320+ marketeers, B2B and B2C). In this role she was responsible for defining the company's global marketing vision and strategy and ensuring its efficient and effective implementation to both business and consumer audiences in 40+ markets. Prior to Randstad, Nicole accumulatedÂ 18 years international marketing and business development experience in her homeland Australia, the USA, Latin America and Europe. Previous employers include both profit (BP, American Express, Robeco) and non-profit organizations. Nicole currently resides in Amsterdam, The Netherlands, with her Dutch husband and young twins.
Teleroute, Wolters Kluwer Transport Services
In his role as CMO of Teleroute, Filip led the pan-European Marketing, PR/Communications and Product Management teams, based at Telerouteâs head office in Brussels, Belgium. Teleroute, part of Wolters Kluwer Transport Services (WKTS) division, is the leading freight and vehicle exchange service in Europe, active in 27 European countries, and serving over 70,000 customers with more than 300,000 transactions on a daily basis. Filip also oversaw the global marketing and communications strategy for the WKTS group.Â Filip began his career by starting one of Belgiumâs first dedicated digital media agencies upon his graduation (Economics and Computer Science) in 1996. He sold his share of the company in 2002, having led the way to a client portfolio that included exclusive e-commerce and digital media activities for consumer brands like Sony PlayStation and Virgin Express in the Benelux, and for a strong portfolio of b2b clients in Europe.Â Wanting to take his digital marketing experience âclient sideâ in a completely new environment, Filip moved to the pharmaceutical industry for almost 10 years in different digital/technology capacities: E-business Manager, then Director Integrated Business Technologies at Wyeth Pharmaceuticals (now Pfizer) in Belgium, and from 2009 to 2011 as the Head of Global Digital Customer Engagement for GlaxoSmithKlineâs vaccines division.
Formerly Chief Marketing Officer
Women's Tennis Association
Andrew Walker was most recently the CMO for the Womenâs Tennis Association and since joining the organization in April 2003, played a leading role in communications, marketing, sponsorship sales and activation, sales and strategic projects in helping drive the growth of womenâs professional tennis.Â Walkerâs ability to generate business results has contributed significantly to the unprecedented worldwide expansion of the sport and his marketing-communications acumen has been instrumental in many of the critical successes and the overall turnaround of the WTA.Â Walker began his career at the WTA in the role of the Special Assistant to the CEO. In 2004, Walker was promoted to Vice President of Business Affairs and shortly after assumed responsibility for the WTAâs Communications and Public Relations as the Vice President of Communications. In January 2009, Walker added Marketing to his growing list of responsibilities as Vice President of Global Marketing and Communications, and subsequently in June 2009 was again promoted to Senior Vice President of Global Marketing and Communications. He assumed the role of the WTAâs CMO in 2011, adding Sales and Sponsorship to his responsibilities. During his ten-year WTA career, Walker has played a key role in some of the biggest accomplishments in womenâs tennis, including being a key member of the revenue generating team that consummated WTAâs sponsorship deals and subsequent renewals with Sony Ericsson, Whirlpool, Dubai Duty Free, Oriflame, Jetstar, BNP Paribas, Rolex, USANA and others. Walker was also a member of the original team that developed the âRoadmapâ, the most sweeping reform of the WTAâs circuit structure, designed to create a more fan-friendly and healthier calendar in order to consistently deliver stars to top events and reduce player withdrawals. Responsible for the public relations strategy that led to the historic achievement of equal prize money for women tennis players at Wimbledon and Roland Garros, Walker also initiated and consummated the tourâs historic social cause partnership with UNESCO to advance gender equality and create leadership opportunities for women all over the world. A 1993 Stanford University graduate, Walker began his career as a corporate lawyer at White & Case in New York, shortly after graduating from New York University Law School in 1997.Â In 2000, Walker moved to Paris to work at the global PR firm Burson-Marsteller and in 2002, Larry Scott, then President of the ATP, appointed Walker as a Communications Consultant for menâs tennis. In 2011, Walker was named to the prestigious Sports Business Journal's "Forty Under 40" list.