As Chief Marketing Officer, Bill is responsible for the global marketing, communications and member services strategies and activities for the Association. Bill also takes a leading role in collaborating with operators and vendors within the wireless industry.

Bill’s first career was in the Canadian public service where he directed the communications on constitutional and international trade issues. Before coming to the GSMA, Bill was the Global Director, Brand and Marketing Communications for Ericsson in Stockholm. Bill has held other executive positions elsewhere in the telecom sector, including Vice President, Corporate and Marketing Communications for TELUS Corporation, Canada’s second largest telecom operator, and Vice President, Communications for Bell Canada International, an international wireless investor and operator. Bill obtained a Bachelor of Arts degree from the University of Alberta, and an MBA from the University of Chicago.

About GSMA
The GSM Association (GSMA) is the global trade association that exists to promote, protect and enhance the interests of GSM mobile operators throughout the world. At the end of August 2004, it consisted of 660 second and third generation mobile operators and more than 140 manufacturers and suppliers. The Association’s members provide mobile services to approaching 1.1 billion customers across more than 200 countries and territories around the world. The GSMA aims to accelerate the implementation of collectively identified, commercially prioritised operator requirements and to take leadership in representing the global GSM mobile operator community with one voice on a wide variety of issues nationally, regionally and globally