David is the VP for Marketing for EMC in Europe, Middle East and Africa. In this role, he is responsible for the key aspects of EMC's regional marketing efforts; including branding, demand creation, lead generation, internal communications, channel marketing, Web marketing and public relations.. He is widely quoted in the media and is a regular speaker at industry conferences and seminars.

Between 2004 and 2006 David served as VP Marketing for EMC Software. Prior to the acquisition of Documentum by EMC in 2003, David served as marketing director and VP of Documentum EMEA, where he was responsible for marketing the Documentum product portfolio across the EMEA region; prior to that he directed global marketing for the financial services sector.

He joined the company in 1995 and ran the partner channel across Europe where he was responsible for indirect sales channels including VARs, distributors and systems integrators. David's 25-year career in the technology industry spans roles at Oracle in marketing and sales positions; pre-sales management at Ingres, and pre-sales and technical roles at Unisys.

David began his career at ICL as a graduate trainee. David holds an MBA from Henley Management College and a BSc from the University of Swansea, Wales.