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Catherine LewiBodycare Marketing and Category Director Sara Lee Household and Bodycare France Catherine is in charge of Marketing and Category Management for main Sara Lee brands of personal care products in France as Sanex or Monsavon. She is also in charge of the European coreline coordination for Mens’ care products. Her responsibilities cover all different facets of the marketing mix with strong emphasis on NPDs development and 360 communication. She started in 1987 with Procter & Gamble France, right after having graduated from H.E.C. MBA. After having successfully introduced the brand of catamenials Always in France, she left P&G in 1992 to join the Boston Consulting Group. Following this experience in consulting and some time also spent teaching marketing, Catherine went back to fast moving consumer goods marketing at Nestlé, where she has been in charge of chilled dairy products for France and then for Europe. She joined Sara Lee France in 2004. |
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