Ralf Strauss is the Head of CRM Marketing & CRM Global Product Management for SAP in Germany. Following his studies in Business Administration at Passau University (Germany), Ralf Strauss received his Ph.D. at Freiburg University (Germany). Before joining SAP in 2002 as head of Corporate Strategy for SAP Germany, Ralf worked in Management Consulting, majorly at Gemini Consulting. During his time in management consulting, he has worked in a whole variety of projects in Marketing and Sales, CRM, e-Business, organisational transformations and launch projects for new Telecommunication and Internet Service Providers. He is author of more than 60 publications on e-Business, CRM, organisational learning and IT-management. His publication "e-Reality - Strategies and Success Factors for e-Business Management" got broad acceptance in the German speaking countries during the grounding of the e-Business hype in 2001. His most recent publication "Marketing Planning with a Plan" was published in German and will be edited for an English version soon. During his time as university assistant and consultant, he was appointed to become a member of the "Multimedia-Enquete"-Commission as well as the "Innovation Forum Multimedia" of the regional parliament of Baden-Württemberg in Germany. During 2006-2007 he hold in parallel the role as the head of marketing for SAP in Central Europe.

About SAP
SAP is the world’s leading provider of business software. Today, more than 46,100 customers in more than 120 countries run SAP applications – from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver technology platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration, and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare, and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP."