Katharyn White brings nearly 20 years of international sales and marketing experience to her current mission as vice president, marketing, IBM Northeast Europe. This region includes North, Nordic and Central Regions, as well as Eastern Europe, Russia, the Middle East and South Africa. White leads IBM marketing and strategy for hardware, software and services portfolios. White also leads the integration and transition of IBM’s innovative partnership with Lenovo, which acquired IBM’s Personal Computing business.

White was previously vice president for IBM Market Intelligence, Industry and Solutions Marketing, and prior to that, she led Distribution Channels Marketing for IBM EMEA. White’s first assignment in Europe was vice president, marketing for IBM’s PC Division. Before that she was vice president of worldwide sales, focusing on delivering PC solutions across the IBM portfolio, and sales director working on global accounts.

Prior to joining IBM in 1996, White held positions in product management, marketing and manufacturing for DuPont. She began her career in sales and marketing positions at Hewlett Packard.White is a Phi Beta Kappa graduate of Duke University (mechanical engineering and material science) and holds a master’s in management from the Georgia Institute of Technology.

About IBM
IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and key IBM Business Partners, IBM offers a wide range of services, solutions and technologies that help enable customers, large and small, to take full advantage of the new era of e-business on demand.