Advancing and Amplifying Retention with Customer-Centric Connections

Featured speaker: Ryan Frankel, Marketing Director, Bell Canada
In this webinar our featured speakers, Dr. Patrick Surry at Pitney Bowes Software and Ryan Frankel, Retention Marketing expert and former Marketing Director at Bell Canada, offered our audience some incredible insights on how and where organizations are advancing and differentiating their brand by transforming sophisticated customer data into actionable and accessible retention marketing strategies.
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ADVANCING AND AMPLIFYING RETENTION MARKETING THROUGH ANALYTICS AND INSIGHTS

Featured speaker: Phil Bellaria, Comcast, VP, Customer Retention & Loyalty Marketing
This webinar discusses the use of uplift segmentation, the increased sophistication of retention modeling, and developing more targeted and effective retention marketing strategies to improve and enhance the customer experience in various vertical industries.
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RETHINKING CENTRICITY: MOVING PAST PRODUCTS AND FOCUSING ON ENGAGEMENT

Featured speaker: Shaun Randall, Rogers Communications, Director, Customer Lifecycle
This webinar discusses how turning efforts from campaign management in a product-centric marketing model to a customer-centric engagement and dialog focused approach can improve retention and win over customers - even from the competition.
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THE EVOLUTION OF THE CUSTOMER-DRIVEN OFFER

Featured speaker: Bob Fant, MetroPCS, Staff VP, Advertising & Brand Development
Marketing departments have been pressed to acquire new subscribers while retaining current ones, all while adapting their existing pricing structures to a new and complex web of product offerings and data packages. This webinar discusses the world of promotional offers, activation fees, overage charges and overall pricing strategies.
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OPTIMIZING VALUE AND IDENTIFYING YOUR MOST VALUABLE CUSTOMER

Featured speaker: Alicia Dietsch, AT&T, VP Marketing Business & Home Solutions
This webinar features an in-depth look at the shifting requirements of developing more targeted and relevant retention marketing strategies while advancing the customer experience.
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