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Name: 2010 CMO Summit
Location: New York, NY
Date: September 15 -16, 2010
SYNCRONIZING THE "C-SUITE"
Advancing Customer Experience, Marketing Effectiveness and Operational Efficiency
The 2010 CMO Summit will brings together CMO, CIO, CFO, CPO and CSO stakeholders to discuss best practices, share insights and challenge thinking around how alignment, integration and partnership can synchronize the C-Suite and creative competitive advantage through optimized customer experience, improved marketing effectiveness and measurable operational efficiencies. Attendees can expect CEO headliners who will outline their expectations of the CMO and marketing function; CMOs who have spearheaded transformation programs that have aligned, integrated and bound marketing to IT, Finance, Operations and beyond; and key leaders from the CIO, CPO, COO and CSO functions to share how partnership and collaboration can drive growth, enable effectiveness and more effectively manage operational requirements.
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Name: 2010 European Chief Marketing Officer Conference
Location: Zurich, Switzerland
Date: September 30, 2010
The European Chief Marketing Officer Conference (CMO) is Europe's leading event, often referred to as 'Davos for marketers', which brings the world's leading CMOs and marketing directors together in one place for a day of discussion and networking. Those who attend will hear the latest strategic thinking and insights in marketing, offering inspiration and vital information for their organisation's success in the future. The European CMO Conference will outline the fundamental changes in the marketplace and how CMOs can benefit from the new market dynamics. Now, more than ever, CMOs must anticipate emerging shifts in the industry and understand how those transformations will impact future business. Therefore, it is critical to combine foresight and relevant insights to shape winning strategies. Regardless, the best strategy will fail without flawless execution in the marketplace. Translating strategies into powerful plans endorsed and supported by all internal and external stakeholders is key to success. As such, CMO 2010 will also focus on the critical success factors for execution.
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cmo council europe
