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EVENTS

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Ethical Brand Caucus - Dubai
Date: September 24, 2013
Location: Dubai, UAE

In September, the CMO Council will be holding an Ethical Brand Caucus with leading marketers, academics, media representatives and CSR experts at The Meydan Hotel in Dubai. In addition to the caucus, the afternoon and evening program will include a reception, panel discussion and IMAX film screening of The Naked Brand (www.thenakedbrand.com), a documentary on the future of advertising produced and directed by ad industry “change agent” Jeff Rosenblum. 

 

Participants will explore the growing imperative to develop and maintain ethical brands in an age of consumer-driven transparency, accountability and responsibility.

 

Panelists: 

 

Nima Abu-Wardeh (moderator) -- Presenter of Middle East Business Report (MEBR), BBC World's weekly business and finance programme

Dina Sherif -- Founding Partner, Ahead of the Curve (www.ahead-ofthecurve.com)

Craig Lee -- Head of Customer Experience & CRM, Emirates Group

Ovais Naqvi -- Managing Director, The Abraaj Group

 

This will be the kick-off event for a new CMO Council authority leadership campaign called Make a Stand as an Ethical Brand – an initiative we plan to first undertake in the MENA region and then roll out to the rest of the world.

 

Campaign Details (PDF)

For more information on this program and to find out how you and your team can participate, please contact Matt Martini at MMartini@cmocouncil.org or +1 650 433 4145.


PARTNER EVENTS
INDUSTRY EVENTS
June
AR Summit
Date: June 20, 2013
Location: London, UK

Now in its 3rd year, the AR Summit, a one day conference & expo is set to return in 2013, providing a unique insight into the capabilities, innovations, successes and future direction of AR. This platform is designed to bring together the industry advocates, leading technology providers and innovative companies/brands looking to discover, explore and embrace the concepts AR brings.

 

Book your place today using discount code ARFRIEND to receive a 15% discount.  Early bird applies until 30th April! 


event website
October
Mobile Marketing and Advertising at Apps World
Date: October 22, 2013 - October 23, 2013
Location: London, UK

Mobile apps have become a fundamental utility in many consumers’ lives. They play a vital role in mobile marketing, and are expected to grow throughout 2013.

 

The Mobile Marketing and Advertising sessions at Apps World will offer practical advice and information on marketing within applications, offering understanding of the metrics behind creating a successful campaign. Sessions will discuss how to create a positive user experience for users and advertisers through functional apps, looking at innovative industries like publishing, travel, and retail. For more information on the available speaking opportunities within this track, please contact rachel@sixdegs.com.

 

Apps World has grown to be one of the leading global multi-platform events in the mobile industry, and this year’s Earls Court 2 event is set to be the biggest yet.

Save 20% using the discount code CMO20 when registering here: http://www.apps-world.net/europe/


event website
November
Webit Congress 2013
Date: November 6, 2013 - November 7, 2013
Location: Istanbul, Turkey

Webit Congress is the leading event for the digital, technology & telco markets in Europe, Middle East, Africa and Asia, which last year gathered over 6200 delegates from 72 countries. With 187 top world class speakers, creating a congress agenda of over 105 hours, the Congress was the biggest educational forum on all things digital in EMEA.

 

The Digital Marketing and Innovation track is a 2-day conference which is the heart of Webit Congress. This stage is the place where inspirational keynotes and challenging panel discussions for the future trends of the digital industry are held. Among the keynote speakers are top executives of the biggest and most innovative companies worldwide.

 

Book your seat now and experience:

 

- action-provoking keynotes, backed by comprehensive case studies and know-how
- exciting panel discussions, as the audience and panelist explore together the challenges and possibilities ahead
- a unique chance to get an answer for your questions by the world's most recognized experts
- unparalleled networking opportunities with over 3000 Digital Marketing and Innovation Stage delegates


event website
June
ICCA Sector Destination Marketing European Client/Supplier Business Workshop
Date: June 27, 2013 - June 29, 2013
Location: Vienna, Austria

CMO Council Contact
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@cmocouncil.org

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