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MARKETING NEWS FLASH |

FACTS & STATS

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  • Region Economic Statistics
    GDP (purchasing power parity): $14.51 trillion
    GDP (official exchange rate): $16.18 trillion
    GDP growth rate: -4 %
    GDP – per capita: $32,600

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  • Population Statistics
    There are a total of 47 countries in Europe
    Europe has a total estimated population of about 830.4 million, which constitutes for about 11% of the world population
    Total Listed domestic companies in Europe: 13247

    More Facts

  • Trade and Commerce Statistics
    EU is one of the most outward-oriented economies in the world.
    European trade in goods and services accounts for 15% of EU GDP.
    The EU is the first exporter of goods and services and the first investor abroad.

    More Facts

  • Top 10 in Europe
    Biggest Cities:
    1. Moscow, Russia - 10,468,743
    2. London, United Kingdom – 7,619,014
    3. Saint Petersburg, Russia - 5,285,799
    4. Rhein-Main, Germany - 3,712,066
    5. Berlin, Germany - 3,327,070
    6. Madrid, Spain - 5,103,072…

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  • Mobile Facts in Europe
    Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly;
    Direct employment of 610,000 Europeans and induced employment of 2.9 million more.

    More Facts

Basic Economic Statistics:
  • GDP (purchasing power parity): $ 14.51 trillion
  • GDP (official exchange rate): $16.18 trillion
  • GDP growth rate: -4 %
  • GDP -per capita: $32,600
  • Labor Force: 225 million
  • Unemployment rate: 8.9%
  • Exports: US $8.753 trillion, Growth Rate: 1.27 %
  • Imports: US $8.474 trillion, Growth Rate : 2.8%
  • Foreign Direct Investment (FDI): $ 782.016 billion
  • Europe Market Value: $25.133 trillion
Population Statistics:
  • There are a total of 47 countries in Europe
  • Europe has a total estimated population of about 830.4 million, which onstitutes for about 11% of the world population
  • Total Listed domestic companies in Europe: 13247
  • More than 5 million children born in the EU27 in 2009
  • The population of the EU grew by 1.4 million in 2009, an annual rate of 2.7 per 100 inhabitants, due to natural increase of 0.5 million (+1.0%) and net migration of 0.9 million (+1.7 %)
  • The population of the EU grew by 1.4 million in 2009, an annual rate of 2.7 per 100 inhabitants, due to natural increase of 0.5 million (+1.0%) and net migration of 0.9 million (+1.7 %).
  • Total Listed domestic companies in Europe: 13247
Trade and Commerce Statistics:
  • EU is one of the most outward-oriented economies in the world.
  • European trade in goods and services accounts for 15% of EU GDP.
  • The EU is the first exporter of goods and services and the first investor abroad.
  • An open and fair international trading system is one of the foundations of Europe's competitiveness.
  • As the world's leading exporter, the EU is often the subject of trade defense investigations initiated by non-EU countries, whose measures unfortunately not always conform with WTO rules
Top 10 in Europe:
  • Biggest Cities:
  1. Moscow, Russia - 10,468,743
  2. London, United Kingdom – 7,619,014
  3. Saint Petersburg, Russia - 5,285,799
  4. Rhein-Main, Germany - 3,712,066
  5. Berlin, Germany - 3,327,070
  6. Madrid, Spain - 5,103,072
  7. Kiev, Ukraine - 2,724,000
  8. Rome, Italy - 2,664,649
  9. Paris, France – 2,13,8551
  10. Bucuresti, Romania - 2,088,500
  • Biggest Companies (based on revenues):
  1. Royal Dutch Shell – Netherlands
  2. BP – Britain
  3. ING Group – Netherlands
  4. Total – France
  5. Volkswagen – Germany
  6. BNP – France
  7. Assicurazioni Generali - Italy
  8. Allianz – Germany
  9. Carrefour – France
  10. ENI – Italy
  • Top Business Schools:
  1. HEC Paris – Paris, France
  2. London Business School - London, United Kingdom
  3. Insead – Fountainbleau, France
  4. IMD – Luasanne, Switzerland
  5. IE Business School – Madrid, Spain
  6. IESE – Barcelona, Spain
  7. Roterdam School of Management, Erasmus University – Roterdam, Netherlands
  8. EM Lyon Business School – Lyon, France
  9. Escade Business School – Madrid, Spain
  10. Vlerick Leuven Gent Management School – Ghent, Belgium
Mobile Facts in Africa:
  • Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
  • Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly;
  • Direct employment of 610,000 Europeans and induced employment of 2.9 million more.
  • The mobile industry also makes a very substantial contribution to the European economy, generating an estimated 3.5 million jobs for Europeans. Key contributions include:
    1. Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    2. Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly
    3. Direct employment of 610,000 Europeans and induced employment of 2.9 million more.
  • The mobile industry is expected to continue investing strongly in new technologies and services, creating around 25 million new jobs worldwide in the next five years. Productivity gains of mobile broadband could increase GDP by 3 to 4% worldwide.
  • In 2009, the European digital economy continued to grow in size and scope, with 60% of the EU population using the internet on a regular basis. Broadband is available to 94% of the EU population, and is accessed by 56% of households and 83% of enterprises.
  • 60% of the EU population (a similar rate to that in the US) now use the internet regularly (at least once a week) and most do so everyday.
  • About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type.
  • The IPhone is the leading smartphone in Europe. It accounts 78% of the market in Western Europe and 51% in Eastern Europe.
  • Mobile internet revenue growth could stabilize operators' revenues from late 2010 fuelled by accelerating smartphone and mobile broadband markets
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • From 2000 – 2009, internet users has increased 1,809.8%.
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
  • Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
  • Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

EIU researchers asked marketers which trends they thought would have the biggest impact on marketing by 2020. 66% of marketers in the UK, 51% in France and 41% in Germany cited the internet of things (IoT). 45% of Marketers in Germany said wearables would have a big effect on marketing within five years. In France and the UK, fewer than 30% of respondents thought wearables would have a big effect on marketing within five years.

(July 2015) 1

A 2014 study conducted by Ipsos MORI for the Royal Statistical Society indicated just how little trust older age groups place in digital. Internet users in Great Britain were asked to grade their trust levels in internet companies, rating these levels on a scale from 0 (do not trust at all) to 10 (complete trust). While no age group seemed particularly confident in internet companies—the highest rating was 4.47 among 16- to 24-year-olds—those ages 55 to 75 were far less trusting, giving a score of just 3.35. 

(June 2015) 2

A German court recently ruled in Adblock Plus’s favor following a legal challenge from German publishers Zeit Online and Handelsblatt. A news report stated that Adblock Plus’s parent company was being paid by the likes of Google, Amazon, and Microsoft to let some ads slip through its filters. 

(May 2015) 3

eMarketer estimates that 27.1 million people in France will visit social media sites at least once per month in 2015—the third-largest national population of social network users in Western Europe. 

(February 2015) 4

The European Union has reached a provisional deal to scrap mobile roaming charges across the 28 member states in mid-2017, in an attempt to boost growth and innovation across the region.

(June 2015) 5

This year, mobile will surpass desktop and laptop PCs in terms of the amount of time spent online by UK adults, having grown almost 500 per cent in the past four years.

(June 2015) 6

Purchases on [mobile devices] could account for nearly a fifth of all online transaction in the UK this year and some £7.9 billion in sales.

(January 2015) 7

One in five Europeans (20%) have used their mobile device to access a retail site in the previous 3 months.

(January 2015) 8

According to a May 2015 report from shopper research firm Shoppercentric, PCs and laptops were used by 90% of UK smartphone owners in their shopping journeys. However, physical stores remained the most popular touchpoint, with 95% of respondents saying they visited shops at some point in their decision-making process. 

(July 2015) 9

eMarketer estimates that digital video ad spending in the UK will reach £823 million ($1.36 billion) in 2015, representing an increase of 63.0% over 2014—the fastest growth of all digital ad formats tracked.

(May 2015) 10

North America remains by far the largest market for CRM systems, registering more than half of all sales. It was followed by Western Europe with a quarter of the market. The key reason for this lopsided geographical skew is that the cloud infrastructure for SaaS deployment is more mature in these regions. 

(May 2015) 11

58% of European marketers found their content to be much more effective with a strategy in place.

(January 2015) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

Our survey of 250 UK marketers reveals that 34% spend half their time working with technology, with 38% saying their role will depend more on it in the next five years. 70% say that over the next five years, more companies will be hiring CMTs. 35% of respondents feel the CMT will replace the traditional CMO role.

(July 2015) 13

Two thirds of consumers across every age group in the UK and Germany now like to receive individualized communications and more than half now claim to be happy to share personal information with brands.

(July 2015) 14

40% of companies have not attempted to integrate their marketing and sales teams, according to research from Randstad. 33% said their companies have no plans to implement any formal programs for unifying the two functions. Only 8% say they intend to integrate teams in the future.

(July 2015) 15

71% of European companies’ adoption of content marketing has been inconsistent or worse.

(January 2015) 16

52% of marketers in the UK said they worried about not having sufficient budgets, while 28% in France and 36% in Germany were seriously concerned about marketing budgets. 

(July 2015) 17

Research from Adform RTB Trend Report Europe found a 333% rise in spending for brand formats. Total ad spend jumped 119% year-on-year as advertisers push larger portions of their budgets to programmatic channels. 

(July 2015) 18

eMarketer reported that mobile ad spending in North America, Latin America, Europe and Asia Pacific would reach $67.1 billion this year.

(July 2015) 19

In all, advertisers in the country of Norway dedicated NOK4.6 billion to media ads in Q1, representing a decrease of 2.3% compared with the same period in 2014. This decline was less severe than those experienced in previous quarters, but it remains to be seen whether the slight improvement will continue during the rest of 2015. 

(May 2015) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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