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MARKETING NEWS FLASH |

FACTS & STATS

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  • Region Economic Statistics
    GDP (purchasing power parity): $14.51 trillion
    GDP (official exchange rate): $16.18 trillion
    GDP growth rate: -4 %
    GDP – per capita: $32,600

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  • Population Statistics
    There are a total of 47 countries in Europe
    Europe has a total estimated population of about 830.4 million, which constitutes for about 11% of the world population
    Total Listed domestic companies in Europe: 13247

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  • Trade and Commerce Statistics
    EU is one of the most outward-oriented economies in the world.
    European trade in goods and services accounts for 15% of EU GDP.
    The EU is the first exporter of goods and services and the first investor abroad.

    More Facts

  • Top 10 in Europe
    Biggest Cities:
    1. Moscow, Russia - 10,468,743
    2. London, United Kingdom – 7,619,014
    3. Saint Petersburg, Russia - 5,285,799
    4. Rhein-Main, Germany - 3,712,066
    5. Berlin, Germany - 3,327,070
    6. Madrid, Spain - 5,103,072…

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  • Mobile Facts in Europe
    Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly;
    Direct employment of 610,000 Europeans and induced employment of 2.9 million more.

    More Facts

Basic Economic Statistics:
  • GDP (purchasing power parity): $ 14.51 trillion
  • GDP (official exchange rate): $16.18 trillion
  • GDP growth rate: -4 %
  • GDP -per capita: $32,600
  • Labor Force: 225 million
  • Unemployment rate: 8.9%
  • Exports: US $8.753 trillion, Growth Rate: 1.27 %
  • Imports: US $8.474 trillion, Growth Rate : 2.8%
  • Foreign Direct Investment (FDI): $ 782.016 billion
  • Europe Market Value: $25.133 trillion
Population Statistics:
  • There are a total of 47 countries in Europe
  • Europe has a total estimated population of about 830.4 million, which onstitutes for about 11% of the world population
  • Total Listed domestic companies in Europe: 13247
  • More than 5 million children born in the EU27 in 2009
  • The population of the EU grew by 1.4 million in 2009, an annual rate of 2.7 per 100 inhabitants, due to natural increase of 0.5 million (+1.0%) and net migration of 0.9 million (+1.7 %)
  • The population of the EU grew by 1.4 million in 2009, an annual rate of 2.7 per 100 inhabitants, due to natural increase of 0.5 million (+1.0%) and net migration of 0.9 million (+1.7 %).
  • Total Listed domestic companies in Europe: 13247
Trade and Commerce Statistics:
  • EU is one of the most outward-oriented economies in the world.
  • European trade in goods and services accounts for 15% of EU GDP.
  • The EU is the first exporter of goods and services and the first investor abroad.
  • An open and fair international trading system is one of the foundations of Europe's competitiveness.
  • As the world's leading exporter, the EU is often the subject of trade defense investigations initiated by non-EU countries, whose measures unfortunately not always conform with WTO rules
Top 10 in Europe:
  • Biggest Cities:
  1. Moscow, Russia - 10,468,743
  2. London, United Kingdom – 7,619,014
  3. Saint Petersburg, Russia - 5,285,799
  4. Rhein-Main, Germany - 3,712,066
  5. Berlin, Germany - 3,327,070
  6. Madrid, Spain - 5,103,072
  7. Kiev, Ukraine - 2,724,000
  8. Rome, Italy - 2,664,649
  9. Paris, France – 2,13,8551
  10. Bucuresti, Romania - 2,088,500
  • Biggest Companies (based on revenues):
  1. Royal Dutch Shell – Netherlands
  2. BP – Britain
  3. ING Group – Netherlands
  4. Total – France
  5. Volkswagen – Germany
  6. BNP – France
  7. Assicurazioni Generali - Italy
  8. Allianz – Germany
  9. Carrefour – France
  10. ENI – Italy
  • Top Business Schools:
  1. HEC Paris – Paris, France
  2. London Business School - London, United Kingdom
  3. Insead – Fountainbleau, France
  4. IMD – Luasanne, Switzerland
  5. IE Business School – Madrid, Spain
  6. IESE – Barcelona, Spain
  7. Roterdam School of Management, Erasmus University – Roterdam, Netherlands
  8. EM Lyon Business School – Lyon, France
  9. Escade Business School – Madrid, Spain
  10. Vlerick Leuven Gent Management School – Ghent, Belgium
Mobile Facts in Africa:
  • Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
  • Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly;
  • Direct employment of 610,000 Europeans and induced employment of 2.9 million more.
  • The mobile industry also makes a very substantial contribution to the European economy, generating an estimated 3.5 million jobs for Europeans. Key contributions include:
    1. Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    2. Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly
    3. Direct employment of 610,000 Europeans and induced employment of 2.9 million more.
  • The mobile industry is expected to continue investing strongly in new technologies and services, creating around 25 million new jobs worldwide in the next five years. Productivity gains of mobile broadband could increase GDP by 3 to 4% worldwide.
  • In 2009, the European digital economy continued to grow in size and scope, with 60% of the EU population using the internet on a regular basis. Broadband is available to 94% of the EU population, and is accessed by 56% of households and 83% of enterprises.
  • 60% of the EU population (a similar rate to that in the US) now use the internet regularly (at least once a week) and most do so everyday.
  • About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type.
  • The IPhone is the leading smartphone in Europe. It accounts 78% of the market in Western Europe and 51% in Eastern Europe.
  • Mobile internet revenue growth could stabilize operators' revenues from late 2010 fuelled by accelerating smartphone and mobile broadband markets
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • From 2000 – 2009, internet users has increased 1,809.8%.
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
  • Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
  • Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING

MOBILE MARKETING

DIRECT MARKETING

The top three sources for lead generation reported this year in Europe have been SEO (13%), social media (13%) and blogging (11%). In the US, email marketing replaces blogging in that list.

(November 2014) 1

Of European respondents, 41% said they either could not or did not calculate marketing ROI. However, "proving ROI" was listed as the top concern in a quarter of all marketers surveyed. This indicates that 25% of European companies want to calculate their marketing ROI, but don't know how.

(November 2014) 2

Business-to-consumer (B2C) ecommerce sales worldwide will rise nearly 20% to reach $1.471 trillion in 2014.

(July 2014) 3

Facebook news feed retargeting ads had a click-through rate (CTR) 49 times higher than FB right-hand side ads and 21 times higher than standard web retargeting.

(April 2014) 4

A fifth (22%) of UK adults now say they would miss their smartphone the most – while not directly comparable, this is more than double the proportion citing use of a mobile phone in 2005. Similarly, those citing going online via a computer (PC/ laptop/ netbook or tablet) has also doubled, from 8% in 2005 to 15% of UK adults in 2013.

(November 2014) 5

By 2017, mobile devices will make up 87 percent of the total sales of Internet-enabled technology.

(April 2014) 6

Globally, mobile ad spend jumped by 105% in 2013 and is predicted to climb another 75% this year for a total of $31.5 billion.

(April 2014) 7

Consumers are not going on desktop to share brand messages, rather they are going to mobile devices. Flurry’s most recent study shows 86% of mobile usage is within apps.

(April 2014) 8

Adoption of Inbound Marketing in Europe is almost on par with the US. Of European and US respondents, 58% and 59% respectively said they had implemented Inbound strategies.

(November 2014) 9

Search advertising (£3.5bn) remained the largest source of digital adspend in 2013 with over half of all digital revenues (55%), followed by display advertising (£1.9bn) and classified advertising (£887m).

(November 2014) 10

More than half (52%) of respondents in the US have no issue with brands using their information to benefit customer experience. This is compared to 37% in the UK, 28% in Germany, 23% in Norway and only 13% in the Netherlands

(May 2014) 11

Direct marketing grew by approximately by 8.6 per cent in 2013 in the UK

(April 2014) 12

MARKETING OPERATIONS

MARKETING SPEND

GLOBAL MARKET RESOURCES

There are 26 regions in the EU where at least 35 % of the population have never used a computer

(November 2014) 13

According to The Digital Marketing Insights Report 2014², commissioned by Teradata and Celebrus Technologies, organizations are struggling with data: data storage (36 percent), data quality (23 percent), and making the data actionable (15 percent) are the biggest challenges facing the marketing team.

(July 2014) 14

Personalisation in all its forms certainly dominates marketing strategy, with  research revealing that while only 21 percent of organizations have a single customer view today, a massive 57 percent expect to achieve this goal within two years.

(July 2014) 15

UK digital advertising expenditure grows 15.2% to Β£6.3bn in 2013

(April 2014) 16

In 2013, 47 % of individuals in the EU-28 reported that they had made online purchases (at least once within the 12 months prior to the survey date).

(November 2014) 17

AB InBev profit rise limited by World Cup marketing Spend. Revenue up 8.9 percent, marketing spend up 17 percent.Β 

(May 2014) 18

Mobile commerce spend in Europe accounted for 8% of the e-commerce market, driving Β£10.7 billion of the total Β£111.2 billion in online sales.

(April 2014) 19

By 2017, an estimated 36.5% of all digital ad spending in Spain will go to the mobile internet

(April 2014) 20

* Facts & Stats are curated by the CMO Council team. Attributions for each entry can be seen by hovering over each footnote.

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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