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FACTS & STATS

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FACTS & STATS
  • Region Economic Statistics
    GDP (purchasing power parity): $14.51 trillion (2009)
    GDP (official exchange rate): $16.18 trillion (2009)
    GDP growth rate: -4 % (2009)
    GDP – per capita: $32,600 (2009)

    More Facts

  • Population Statistics
    There are a total of 47 countries in Europe
    Europe has a total estimated population of about 830.4 million, which constitutes for about 11% of the world population
    Total Listed domestic companies in Europe (2008): 13247

    More Facts

  • Trade and Commerce Statistics
    EU is one of the most outward-oriented economies in the world.
    European trade in goods and services accounts for 15% of EU GDP.
    The EU is the first exporter of goods and services and the first investor abroad.

    More Facts

  • Top 10 in Europe
    Biggest Cities:
    1. Moscow, Russia - 10,468,743
    2. London, United Kingdom – 7,619,014
    3. Saint Petersburg, Russia - 5,285,799
    4. Rhein-Main, Germany - 3,712,066
    5. Berlin, Germany - 3,327,070
    6. Madrid, Spain - 5,103,072…

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  • Mobile Facts in Europe
    Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly;
    Direct employment of 610,000 Europeans and induced employment of 2.9 million more.

    More Facts

Basic Economic Statistics:
  • GDP (purchasing power parity): $ 14.51 trillion (2009)
  • GDP (official exchange rate): $16.18 trillion (2009)
  • GDP growth rate: -4 % (2009)
  • GDP –per capita: $32,600 (2009)
  • Labor Force: 225 million (2009)
  • Unemployment rate: 8.9% (2009)
  • Exports: US $8.753 trillion, Growth Rate: 1.27 % (2008)
  • Imports: US $8.474 trillion, Growth Rate : 2.8% (2008)
  • Foreign Direct Investment (FDI): $ 782.016 billion (2008-2009)
  • Europe Market Value: $25.133 trillion (2008-2009)
Population Statistics:
  • There are a total of 47 countries in Europe
  • Europe has a total estimated population of about 830.4 million, which onstitutes for about 11% of the world population
  • Total Listed domestic companies in Europe (2008): 13247
  • More than 5 million children born in the EU27 in 2009
  • The population of the EU grew by 1.4 million in 2009, an annual rate of 2.7 per 100 inhabitants, due to natural increase of 0.5 million (+1.0%) and net migration of 0.9 million (+1.7 %)
  • The population of the EU grew by 1.4 million in 2009, an annual rate of 2.7 per 100 inhabitants, due to natural increase of 0.5 million (+1.0%) and net migration of 0.9 million (+1.7 %).
  • Total Listed domestic companies in Europe (2008): 13247
Trade and Commerce Statistics:
  • EU is one of the most outward-oriented economies in the world.
  • European trade in goods and services accounts for 15% of EU GDP.
  • The EU is the first exporter of goods and services and the first investor abroad.
  • An open and fair international trading system is one of the foundations of Europe's competitiveness.
  • As the world's leading exporter, the EU is often the subject of trade defense investigations initiated by non-EU countries, whose measures unfortunately not always conform with WTO rules
Top 10 in Europe:
  • Biggest Cities:
  1. Moscow, Russia - 10,468,743
  2. London, United Kingdom – 7,619,014
  3. Saint Petersburg, Russia - 5,285,799
  4. Rhein-Main, Germany - 3,712,066
  5. Berlin, Germany - 3,327,070
  6. Madrid, Spain - 5,103,072
  7. Kiev, Ukraine - 2,724,000
  8. Rome, Italy - 2,664,649
  9. Paris, France – 2,13,8551
  10. Bucuresti, Romania - 2,088,500
  • Biggest Companies (based on revenues):
  1. Royal Dutch Shell – Netherlands
  2. BP – Britain
  3. ING Group – Netherlands
  4. Total – France
  5. Volkswagen – Germany
  6. BNP – France
  7. Assicurazioni Generali - Italy
  8. Allianz – Germany
  9. Carrefour – France
  10. ENI – Italy
  • Top Business Schools:
  1. HEC Paris – Paris, France
  2. London Business School - London, United Kingdom
  3. Insead – Fountainbleau, France
  4. IMD – Luasanne, Switzerland
  5. IE Business School – Madrid, Spain
  6. IESE – Barcelona, Spain
  7. Roterdam School of Management, Erasmus University – Roterdam, Netherlands
  8. EM Lyon Business School – Lyon, France
  9. Escade Business School – Madrid, Spain
  10. Vlerick Leuven Gent Management School – Ghent, Belgium
Mobile Facts in Africa:
  • Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
  • Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly;
  • Direct employment of 610,000 Europeans and induced employment of 2.9 million more.
  • The mobile industry also makes a very substantial contribution to the European economy, generating an estimated 3.5 million jobs for Europeans. Key contributions include:
    1. Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    2. Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly
    3. Direct employment of 610,000 Europeans and induced employment of 2.9 million more.
  • The mobile industry is expected to continue investing strongly in new technologies and services, creating around 25 million new jobs worldwide in the next five years. Productivity gains of mobile broadband could increase GDP by 3 to 4% worldwide.
  • In 2009, the European digital economy continued to grow in size and scope, with 60% of the EU population using the internet on a regular basis. Broadband is available to 94% of the EU population, and is accessed by 56% of households and 83% of enterprises.
  • 60% of the EU population (a similar rate to that in the US) now use the internet regularly (at least once a week) and most do so everyday.
  • About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type.
  • The IPhone is the leading smartphone in Europe. It accounts 78% of the market in Western Europe and 51% in Eastern Europe.
  • Mobile internet revenue growth could stabilize operators' revenues from late 2010 fuelled by accelerating smartphone and mobile broadband markets
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • From 2000 – 2009, internet users has increased 1,809.8%.
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
  • Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
  • Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING
 MOBILE MARKETING
DIRECT MARKETING

Three-quarters of UK households now have access to at least one Internet connection, including smartphones. Fixed broadband-only remains most popular (59 percent). 

(September 2012) 1

Among U.K. consumers, 70 percent of email messages are opened within the first 16 hours.

(August 2012) 2

Sixty-one percent of online consumers use the web for grocery shopping research.

(August 2012) 3

Messages scheduled for Sunday have higher open and click rates than those scheduled for midnight.

(August 2012) 4

While overall mobile ownership in the U.K. remains stable (91 percent), there has been an upward trend in take-up of mobiles among older consumers. (2011 report)

(September 2012) 1

European smartphone users scanning QR codes via their devices grew by 96 percent in the past year to 17.4 million users. Germany—at 18.6 percent—had the highest QR code penetration. 

(September 2012) 2

In May, Germany posted the second-greatest growth in retail site visits via smartphones in the EU-5, at 118 percent, and the second-highest percentage of smartphone users visiting mobile retail sites, just half a percentage point below the U.K.

(September 2012) 3

More than nine in 10 German Internet users will shop online this year, and nearly eight in 10 will make a purchase—higher proportions than in the U.S. 

(September 2012) 4

UK companies on average attribute 23% of their total sales to direct marketing, with this rising to 32% for the travel and leisure sector, 30% for the retail and wholesale sectors and 28% for the financial services sector.

(February 2013) 1

In the UK, 23% of telecoms and utilities, 15% of business and professional services and 12% of financial services companies are expect to add extra DM personnel over the next 12 months.

(February 2013) 2

Royal Mail said revenues for the six months to 23 September rose 3.3% to £4.4bn, due to the huge volume of business from direct mail, but that still letter volumes fell 9% to 6.8bn.

(November 2012) 3

Direct marketing provided a $12.18 (GBP7.57) return on every $1 spent in 2011, over 700 percent greater than the .69c (.43p) reported by GFK Group for return on TV advertising.

(October 2012) 4

MARKETING OPERATIONS
 MARKETING SPEND
GLOBAL MARKET RESOURCES

Social networking and blogs were more popular in the U.S. with 21.3% participating, followed by Japan at 17.0% and Europe at 14.7%.

(October 2010) 1
Northern marketers are now responsible for a significant £1bn worth of advertising investment.  The roots of this success remain with Retail, not only a growth category but one that accounted for 41% of all Northern advertising investment in 2009.  (April 2010) 2
The second largest sector, Mail Order, delivers a 13% share of investment.  For advertisers outside of our community, the range of marketing investment finds risk being spread across a greater array of sectors. Having said that, UK wide Retail not surprisingly is the largest category at 14% of total spends. (April 2010) 3
The total actual marketing spend of the top Northern marketers is realistically well above £2bn.   (April 2010) 4

As of 2011, on average 20 percent of all advertising budgets in Europe were dedicated to online.

(September 2012) 1

In 2011, media buyers invested 21 billion Euros online in Europe.

(September 2012) 2

Total UK adspend is predicted to reach 16.8 billion Euros this year, rising to 17.4 billion Euros in 2013. 

(July 2012) 3

Radio spend increased 6.9 per cent and cinema 9.5 percent, press fell 10 percent, according to Advertising Association and Warc's Expenditure report in the first quarter of 2012.

(July 2012) 4
BBC Country Profiles
Economist Country Briefings
Euromonitor World and Country Factfiles
Country Profiles from World Trade Press
Stratfor Geopolitical Intelligence
CIA World Factbook
Voyage Country profiles
Library of Congress Country Profiles
CountryReports.org
Kwintessential Country Profiles
Infoplease Country Profiles
Geohive Global Statistics
NationMaster.com

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Executive Director
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donovan@cmocouncil.org

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