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FACTS & STATS

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FACTS & STATS
  • Region Economic Statistics
    GDP (purchasing power parity): $14.51 trillion (2009)
    GDP (official exchange rate): $16.18 trillion (2009)
    GDP growth rate: -4 % (2009)
    GDP – per capita: $32,600 (2009)

    More Facts

  • Population Statistics
    There are a total of 47 countries in Europe
    Europe has a total estimated population of about 830.4 million, which constitutes for about 11% of the world population
    Total Listed domestic companies in Europe (2008): 13247

    More Facts

  • Trade and Commerce Statistics
    EU is one of the most outward-oriented economies in the world.
    European trade in goods and services accounts for 15% of EU GDP.
    The EU is the first exporter of goods and services and the first investor abroad.

    More Facts

  • Top 10 in Europe
    Biggest Cities:
    1. Moscow, Russia - 10,468,743
    2. London, United Kingdom – 7,619,014
    3. Saint Petersburg, Russia - 5,285,799
    4. Rhein-Main, Germany - 3,712,066
    5. Berlin, Germany - 3,327,070
    6. Madrid, Spain - 5,103,072…

    More Facts

  • Mobile Facts in Europe
    Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly;
    Direct employment of 610,000 Europeans and induced employment of 2.9 million more.

    More Facts

Basic Economic Statistics:
  • GDP (purchasing power parity): $ 14.51 trillion (2009)
  • GDP (official exchange rate): $16.18 trillion (2009)
  • GDP growth rate: -4 % (2009)
  • GDP –per capita: $32,600 (2009)
  • Labor Force: 225 million (2009)
  • Unemployment rate: 8.9% (2009)
  • Exports: US $8.753 trillion, Growth Rate: 1.27 % (2008)
  • Imports: US $8.474 trillion, Growth Rate : 2.8% (2008)
  • Foreign Direct Investment (FDI): $ 782.016 billion (2008-2009)
  • Europe Market Value: $25.133 trillion (2008-2009)
Population Statistics:
  • There are a total of 47 countries in Europe
  • Europe has a total estimated population of about 830.4 million, which onstitutes for about 11% of the world population
  • Total Listed domestic companies in Europe (2008): 13247
  • More than 5 million children born in the EU27 in 2009
  • The population of the EU grew by 1.4 million in 2009, an annual rate of 2.7 per 100 inhabitants, due to natural increase of 0.5 million (+1.0%) and net migration of 0.9 million (+1.7 %)
  • The population of the EU grew by 1.4 million in 2009, an annual rate of 2.7 per 100 inhabitants, due to natural increase of 0.5 million (+1.0%) and net migration of 0.9 million (+1.7 %).
  • Total Listed domestic companies in Europe (2008): 13247
Trade and Commerce Statistics:
  • EU is one of the most outward-oriented economies in the world.
  • European trade in goods and services accounts for 15% of EU GDP.
  • The EU is the first exporter of goods and services and the first investor abroad.
  • An open and fair international trading system is one of the foundations of Europe's competitiveness.
  • As the world's leading exporter, the EU is often the subject of trade defense investigations initiated by non-EU countries, whose measures unfortunately not always conform with WTO rules
Top 10 in Europe:
  • Biggest Cities:
  1. Moscow, Russia - 10,468,743
  2. London, United Kingdom – 7,619,014
  3. Saint Petersburg, Russia - 5,285,799
  4. Rhein-Main, Germany - 3,712,066
  5. Berlin, Germany - 3,327,070
  6. Madrid, Spain - 5,103,072
  7. Kiev, Ukraine - 2,724,000
  8. Rome, Italy - 2,664,649
  9. Paris, France – 2,13,8551
  10. Bucuresti, Romania - 2,088,500
  • Biggest Companies (based on revenues):
  1. Royal Dutch Shell – Netherlands
  2. BP – Britain
  3. ING Group – Netherlands
  4. Total – France
  5. Volkswagen – Germany
  6. BNP – France
  7. Assicurazioni Generali - Italy
  8. Allianz – Germany
  9. Carrefour – France
  10. ENI – Italy
  • Top Business Schools:
  1. HEC Paris – Paris, France
  2. London Business School - London, United Kingdom
  3. Insead – Fountainbleau, France
  4. IMD – Luasanne, Switzerland
  5. IE Business School – Madrid, Spain
  6. IESE – Barcelona, Spain
  7. Roterdam School of Management, Erasmus University – Roterdam, Netherlands
  8. EM Lyon Business School – Lyon, France
  9. Escade Business School – Madrid, Spain
  10. Vlerick Leuven Gent Management School – Ghent, Belgium
Mobile Facts in Africa:
  • Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
  • Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly;
  • Direct employment of 610,000 Europeans and induced employment of 2.9 million more.
  • The mobile industry also makes a very substantial contribution to the European economy, generating an estimated 3.5 million jobs for Europeans. Key contributions include:
    1. Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    2. Contribution to public funding amounting to approx. €130 billion – of which €44 billion from mobile operators directly
    3. Direct employment of 610,000 Europeans and induced employment of 2.9 million more.
  • The mobile industry is expected to continue investing strongly in new technologies and services, creating around 25 million new jobs worldwide in the next five years. Productivity gains of mobile broadband could increase GDP by 3 to 4% worldwide.
  • In 2009, the European digital economy continued to grow in size and scope, with 60% of the EU population using the internet on a regular basis. Broadband is available to 94% of the EU population, and is accessed by 56% of households and 83% of enterprises.
  • 60% of the EU population (a similar rate to that in the US) now use the internet regularly (at least once a week) and most do so everyday.
  • About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type.
  • The IPhone is the leading smartphone in Europe. It accounts 78% of the market in Western Europe and 51% in Eastern Europe.
  • Mobile internet revenue growth could stabilize operators' revenues from late 2010 fuelled by accelerating smartphone and mobile broadband markets
Internet Connection in Africa:
  • Latest data show that there are 86,217,900 internet users in Africa, which represents 8.7% of Africa’s population and represents 4.8% of internet users in the world. 
  • From 2000 – 2009, internet users has increased 1,809.8%.
  • South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month.
  • January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year.
  • Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009.
  • Continued global development is able to sustain demand for oil, and other industrial raw materials will remain relatively high prices. Oil prices are expected to be stable at 60 U.S. dollars per barrel in 2007 and 2008, the report said.
  • It takes 14 days to start a business in the Central African Republic, and 233 days in Guinea Bissau. (IDA10).
  • In the 2006/7 Doing Business Indicators, Mauritius, South Africa, Namibia, and Botswana were ranked among the top third best countries to do business, but the average rank of African countries was 136 among 178 countries.
  • Access to finance, infrastructure, institutions, and skills are the constraints most often reported as "major" or "very severe" by entrepreneurs.
  • It takes 7% of GNI per capita to start a business in South Africa and 1195 per cent in Sierra Leone. (IDA 9)
  • The average CPIA score in 2006 was 3.2, from 2.8 in 1996, and 27 of 36 countries evaluated in both years improved their scores.
  • The lowest net primary enrolment ratio is found in Djibouti (33.3%); the highest is in Sao Tome and Principe (96.7 per cent). (MDG 2).
  • In Democratic Republic of Congo, Ethiopia and Niger 2 persons out of a thousand are Internet users; there are 249 in every thousand people in Seychelles, which also has 189 computers per 1000 people. (MDG 8)
  • The most important contributors to the economy include the mining sector, manufacturing and agriculture. Most economic activity takes place in Gauteng where most mining occurs. The country's financial and industrial infrastructure is well-developed with excellent growth potential.


INTERNET MARKETING
 MOBILE MARKETING
DIRECT MARKETING

An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date.

(April 2012) 1

When it comes to online ad spending in the UK, email comes in at the back of the pack. eMarketer estimated in November 2011 that email spending (embedded ads only) accounted for just 0.4% of total online spending in 2011, a figure that will remain consistent through 2015. However, email’s reach far outstrips its budget.

(April 2012) 2

According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey. And SkyIQ found that 66% of UK B2C marketers used email as of September 2011.

(April 2012) 3

On the other end, only 3% unsubscribed because they didn’t receive enough promotional email.

(April 2012) 4

Smartphone users represent a relatively small percentage of mobile phone users in Russia, 11.8% in July 2011, according to GfK Group. As forecast elsewhere in the world, expect smartphone penetration in Russia to increase as prices for both devices and data services drop in the future.

(April 2012) 1

Of course, mobile ad spending is starting from a much lower base. According to a March 2012 report from the Mobile Marketing Association Spain (MMA Spain) and Accenture, mobile ad spending in Spain rose 67.4% in 2011 to €63.6 million ($88.3 million). Mobile spending will maintain that momentum and is forecast to break the €100 million ($138.8 million) barrier in 2012.

(April 2012) 2

Mobile ad spending rose 67% in 2011 and is forecast to maintain similar levels of growth through 2013 (Spain)

(April 2012) 3

In March 2012, eMarketer reported that online ad growth in Spain would rise 15.3% in 2012, mainly on the strength of banner and video ads associated with major sporting events. But even that robust online growth rate is dwarfed by the surge in mobile ad spending in the country.

(April 2012) 4

72% of US consumers prefer to receive promotional offers that reflect their likes and dislikes, a proportion that rises to 75% among UK consumers, according to [download page] a survey released in January 2012 by the UK Direct Marketing Association (DMA), sponsored by Velti. German (46%) and French (50%) consumers are less drawn to preference-driven offers, although these offers still rank as their first choice. Surprise offers from companies are most popular in Germany (32%), with France (28%) closely following, although they are preferred by only 24% of US consumers and 20% of UK consumers.

(January 2012) 1

The UK Consumer Confidence index has reached -32... The two previous years this happened (2008 and 1990) consumer confidence was entering periods of sustained weakness, and the UK economy was nearing recession.

(November 2011) 2
According to the DMA's first Value of DM report, UK companies spent £43.3 billion on direct marketing activities, while workers employed in the industry earned nearly £17 billion altogether. (August 2010) 3
The initial impact of the government's freeze on marketing and advertising campaigns has been totted up by the Cabinet Office, in a report that estimates the savings at £6.5million. (August 2010) 4

MARKETING OPERATIONS
 MARKETING SPEND
GLOBAL MARKET RESOURCES

The number of European consumers who indicated a lack of extra money was up in each of the top five countries, with the number of Italians up from 8% in 2009 to 21% this year and almost 28% of French (up from 17% last year).

(December 2010) 1

Social networking and blogs were more popular in the U.S. with 21.3% participating, followed by Japan at 17.0% and Europe at 14.7%.

(October 2010) 2
Northern marketers are now responsible for a significant £1bn worth of advertising investment.  The roots of this success remain with Retail, not only a growth category but one that accounted for 41% of all Northern advertising investment in 2009.  (April 2010) 3
The second largest sector, Mail Order, delivers a 13% share of investment.  For advertisers outside of our community, the range of marketing investment finds risk being spread across a greater array of sectors. Having said that, UK wide Retail not surprisingly is the largest category at 14% of total spends. (April 2010) 4

Branded social channels tops the list of anticipated owned media digital marketing efforts in the coming 1-2 years.

(February 2012) 1

Although traditional media still makes up the majority of marketers’ budgets, only 22% are forecasting increases in traditional media spending this year compared to 2011, while half expect to increase their paid digital media spend, and two-thirds their earned digital media spend.

(February 2012) 2

On the same note, 38% expect to decrease their investment in paid traditional media, compared to just 16% for paid digital media, and 9% for earned/owned media.

(February 2012) 3

Digital marketing spends are growing, albeit slowly. This year, one-third of respondents project digital channels to make up 60% or more of their marketing budgets, up slightly from 31% in 2011.

(February 2012) 4
BBC Country Profiles
Economist Country Briefings
Euromonitor World and Country Factfiles
Country Profiles from World Trade Press
Stratfor Geopolitical Intelligence
CIA World Factbook
Voyage Country profiles
Library of Congress Country Profiles
CountryReports.org
Kwintessential Country Profiles
Infoplease Country Profiles
Geohive Global Statistics
NationMaster.com

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donovan@cmocouncil.org

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