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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 9,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

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CMO RISING: RESHAPING THE ROLE

Activating the New American Mainstream

As the multicultural population continues to rise in the U.S., organizations are looking to more effectively engage with these customers in more targeted and culturally relevant ways, according to the latest white paper by the Chief Marketing Officer (CMO) Council, produced in… Report Details

Brand Attraction From Enriched Interaction

The CMO Council is teaming with IBM Digital Experience to evidence where and how digital content has become pivotal to the way companies and brands attract attention, entice engagement, acquire and grow relationships, encourage purchase and further word-of-mouth. This new authority… Report Details

Benoit Joly
Senior Vice President, Marketing
Technicolor

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  • Region Economic Statistics
    GDP (purchasing power parity): $14.51 trillion
    GDP (official exchange rate): $16.18 trillion
    GDP growth rate: -4 %
    GDP per capita: $32,600

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  • Population Statistics
    There are a total of 47 countries in Europe
    Europe has a total estimated population of about 830.4 million, which constitutes for about 11% of the world population
    Total Listed domestic companies in Europe : 13247

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  • Trade and Commerce Statistics
    EU is one of the most outward-oriented economies in the world.
    European trade in goods and services accounts for 15% of EU GDP.
    The EU is the first exporter of goods and services and the first investor abroad.

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  • Top 10 in Europe
    Biggest Cities:
    1. Moscow, Russia - 10,468,743
    2. London, United Kingdom 7,619,014
    3. Saint Petersburg, Russia - 5,285,799
    4. Rhein-Main, Germany - 3,712,066
    5. Berlin, Germany - 3,327,070
    6. Madrid, Spain - 5,103,072…

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  • Mobile Facts in Europe
    Mobile operator GDP of approx. €138 billion (1% of total EEA GDP)
    Contribution to public funding amounting to approx. €130 billion of which 44 billion from mobile operators directly;
    Direct employment of 610,000 Europeans and induced employment of 2.9 million more.

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World Marketing Congress 2015
November 26, 2015
Taj Lands End
Mumbai, India

MRMW Europe 2015: Breaking the Barriers - Impacting the Future
Date: September 15, 2015 - September 17, 2015
Location: London

Digital Marketing & Transformation Exchange
Date: September 21, 2015 - September 22, 2015
Location: London

REX Advertising, Marketing and Mass Media
Date: September 22, 2015 - September 24, 2015
Location: Kiev, Ukraine

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CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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