CMO COUNCIL europe
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 9,000+ members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.
Senior Director of Marketing EMEA
to Global Marketing
Confidence in digital marketing is gradually improving across the Asia-Pacific region, but metrics around these efforts are still a struggle for many marketers. Conducted in partnership with Adobe, this report highlights that while improvements are clearly being made when it comes to… Report Details
This is a momentous time in digital advertising—and advertising as a whole—as marketers shift to a more screen-agnostic approach to reaching, influencing and driving a desired action from their audience. Marketers have traditionally relied on direct response advertising for… Report Details