Chief Marketing Officer
Council World Wide
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| Borrell Associates now forecasts that local mobile marketing spend will surpass the amount of local Web advertising in four years, reaching $14 billion. (July 2010) 48% of respondents dedicate a minimal amount (i.e. less than 25%) of their marketing spend to online activity; only 12% allocate more than half of their budget to online activity. (July 2010) Mobile marketing spend up to $ 11 billion by 2011 A recent report by telecom division of Informa Group said that advertisers are expected to carry out massive $ 11 billion on mobile marketing in 2011. (July 2010) According to a recent Association of National Advertisers survey, 71% of marketers expect to have their budgets cut this year--a twenty-point jump from eight months ago--and 77% say they plan to shrink their media budgets. (July 2010) Q2 2010, the Search Engine Marketing (SEM) industry posted solid year on year (YoY) growth of 24% and 9.7% quarter on quarter (QoQ) growth. (July 2010) In Q2 2010, the search marketing sector continued to bounce back, shrugging off a still uncertain economic environment. YoY spend was up 24%, with a 9.7% increase in spend QoQ, partly due to a recovery in Cost Per Click (CPC) prices which rose across all of the major search engines. Overall, return on investment (ROI) in search was up 4% YoY and was 10.6% higher than last quarter (Q1 2010). (July 2010) The retail sector leads the recovery with 38% growth in (marketing) spend YoY and 16% growth QoQ, a pace that far exceeds the typical modest quarterly rise in Q2. (July 2010) Retail CPCs continue to grow at 18% YoY and 17% QoQ, indicating a growing aggressiveness on the part of advertisers in this sector. (July 2010) Consumers are also playing their part in driving the recovery with impression volume up 65% YoY, signaling continued consumer interest in online shopping. (July 2010) The travel sector also enjoyed a recovery in this seasonally strong quarter with a 10% YoY increase in spend due to a 13% YoY increase in CPCs. (July 2010) | On average, SMEs spend $2,231 (£1,460) on search online marketing, which was up 1.4 per cent compared to the first quarter of the year, and a 159 per cent increase over Q2 last year. (July 2010) Subsequently, the net balance measuring revisions to total marketing budgets fell from +4.5 on Q1 to -4.6 in Q2. (July 2010) Ad spend in the auto industry is on the rise, showing 19 percent quarter-over-quarter growth at the end of Q1 2010, according to data from Nielsen. Marketers who want to capitalize on this rising trend to get their careers in the fast lane should take note that auto leaders will likely be looking to build mobile campaigns. (July 2010) According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. (July 2010) Nearly four in 10 (39%) companies said they plan to add marketing staff during the third quarter of 2010, 4% less than this year's second quarter, according to a survey from Bernhart Associates Executive Search. (July 2010) Twenty-three percent of respondents said their company is in a hiring freeze, up 3% from the previous quarter, while 6% of respondents said they are planning layoffs this quarter, twice the percentage of the spring survey. (July 2010) In Q1 2010, companies in Poland spent z?.371.5 million on internet advertising, a year-on-year increase of 17 percent, according to the Interactive Advertising Bureau Polska association. (July 2010) Nearly half of the amount, 46.1 percent, was spent on graphic advertisements, 27.7 percent on marketing in search engines, 16.6 percent on announcements and 7.6 on e-mail marketing. (July 2010) Spending on video advertisements, although still relatively small at 1.5 percent, increased threefold y/y. (July 2010) Companies from the financial sector spent the most on internet advertising in Q1 – 13 percent of the total value of the market, with telecommunication companies in second place (10 percent) and automotive companies close behind (nine percent). (July 2010) | |||
