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Just under a third of companies (30%) carry out local search (up from 27% last year), but a further 21% are planning to do so. (May 2011) 1Companies are continuing to increase the proportion of their marketing investment on Search, with the clients surveyed reporting a spend of 22% of their total marketing budget in this area. (May 2011) 2Engagement is still regarded as the main objective for Social Media, rather than driving traffic. Clients are tending to keep their social media activity in-house and although they are looking to increase spend, only 8% of overall marketing budgets are being assigned to this. (May 2011) 3Almost two-thirds (63%) of companies say they expect their budgets for social media marketing to increase, compared to an equivalent figure of 59% for SEO and 53% for paid search. (May 2011) 4Online ad spending also shows strong gains. Spending on digital marketing in France will pass €2 billion ($2.66 billion) in 2011, and reach €2.6 billion ($3.46 billion) in 2014. (May 2011) 5In Europe, where most markets cautiously emerged from recession last year, Belgium, France, Sweden, Switzerland and UK posted approximately 10% increases. Advertising spend during 2010 peaked during Q2, with the World Cup driving the highest year-on-year increases of almost 13%. (April 2011) 6Two-thirds (67%) of companies say they are increasing their spending on digital marketing technology in 2011. (March 2011) 7Britain’s economy unexpectedly shrank 0.5 percent in the final three months of 2010. (January 2011) 8Event marketing specialists EMS' unique offer of mobile roadshow promotions campaigns is continuing to win big contracts - and buck the market trend, which is revealed in the latest IPA/BDO Bellwether report. The quarterly survey found that 22% of companies cut budgets in the last three months of 2010 - the biggest downgrade for a year. (January 2011) 9However, the study also found that overall marketing budgets were revised downwards during the last three-month period, as marketers responded to the uncertain economic climate. Some 22 per cent of companies revised their marketing budget down in quarter four, while 17 per cent increased their spend, leaving a net balance of -5.4. (January 2011) 10 |
Recently, a report by eMarketer suggested that creative social network ad spending in the UK will rise from £130 million last year to £275 million by 2012. (January 2011) 11The number of European consumers who indicated a lack of extra money was up in each of the top five countries, with the number of Italians up from 8% in 2009 to 21% this year and almost 28% of French (up from 17% last year). (December 2010) 12Third quarter 2010 value growth rose 2.3% across Europe, an encouraging sign after a dismal second quarter, which was negatively affected by the calendar: Easter came early this year, and the sales boost traditionally associated with the holiday were reflected in the first quarter. (December 2010) 13According to the DMA's first Value of DM report, UK companies spent £43.3 billion on direct marketing activities, while workers employed in the industry earned nearly £17 billion altogether. (August 2010) 14The initial impact of the government's freeze on marketing and advertising campaigns has been totted up by the Cabinet Office, in a report that estimates the savings at £6.5million. (August 2010) 15It comes as the government has announced cuts of £6.2 billion to pay off some of the country's deficit. (June 2010) 16The document states that any advertising costing more than £25,000 must be approved by the Efficiency and Reform Group, while ads below this will be frozen by the departmental directors of communication. (June 2010) 17Last week the government released a document illustrating its spending over the past two years and a letter by Peter Buchanan, deputy chief executive of the advertising body, the Central Office of Information, stated that £160 million would be saved from government marketing and communications this year. (June 2010) 18Twenty percent of Australian businesses continued to reduce their marketing and advertising spend over the last six months, according to the latest MYOB Business Monitor. (April 2010) 19The survey found only 14% of business owners nationally increased their advertising and marketing spend in the six months to March 2010, with 25% of business in Queensland dropping ad spend, followed by New South Wales and South Australia at 20% respectively (April 2010) 20 |
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