CMO COUNCIL™ EUROPE

CMO COUNCIL EUROPE

Marketers Encouraged to Embrace the Transparent: How to Let Go and Embrace Enterprise 2.0 Today's Web 2.0 environment is stripping companies of the shields that once hid challenges in messaging, customer engagement and communication. According to Dr. Willms Buhse, companies must let go, communicate more openly and understand the new dictates of a transparent web 2.0 environment. Dr. Buhse served as the keynote address speaker at the third annual CMO Council Europe Networking Dinner, help in Munich on October 21, 2008. Hosted by Dr. Annegret Haffa of Haffa and Partners, a GlobalFluency Germany partner, the discussion focused on "Marketing Between Control and Faith" tapping into the expertise of Dr. Buhse, author of "Enterprise 2.0 - die Kunst, loszulassen" (Enterprise 2.0 - how to let go). More »

ARTICLES

5 May 2009
Travelzoo's European Managing Director Receives 'Young Entrepreneur of the Year' Award
hris Loughlin, the managing director of Travelzoo in Europe, was named the “2009 Young Entrepreneur of the Year”, by The British Travel & Hospitality Industry Hall of Fame. The award recognises one individual aged 35 or under, whose passion and drive has lead to a significant entrepreneurial success within the British travel industry.

24 April 2009
Do marketers in the UK and US share a common language?
For two countries with a common language, marketing priorities and approaches can differ notably between the United Kingdom and the United States. The Chief Marketing Officer (CMO) Council recently asked its European Advisory Board to share their perspectives on how and why marketing practices tend to differ 'across the pond' and gathered some intriguing commentary.

PRESS RELEASES

11th June 2007
CMO Council to Strengthen Presence in Europe. Influential Peer-Powered Global Network of Senior Marketers Announces New Partnership to Support Fast Growth in Europe.

17th November 2006
2006 CMO Council European Summit. Rain dampened the City streets and fog shrouded the venerable Tower of London just down the River Thames, but the weather did not dampen the spirit nor keep over 120 intrepid marketers from trekking to the newly minted Hilton London Tower Bridge for the second Annual CMO Council Summit Europe...

9th October 2006
Global Business Leadership Authority and Author David Taylor to Debut Definitive Blueprint for Successful Organisations at CMO Council Summit. Keynote Address Will Provide Senior Marketers With Specific Actions for Driving Growth and Brand Awareness in the 21st Century.