NEWS COVERAGE
26 October 2008 
Financial turmoil catches up with online advertising
The reversal has been particularly striking in Britain, the world's most advanced market for online advertising. About 20 percent of British ad spending goes to the Internet, the highest percentage of any large country and more than double the worldwide average. Online ad revenue in Britain is nearly as high as in Germany, France and Italy combined.
10 July 2008
Business Intelligence: Other markets follow European trend of turning to mobile TV for new revenue
Mature mobile markets like Europe and parts of the Gulf are saturated with over 100% of the population owning mobiles. Revenue growth strategies rooted in acquiring new customers are rendered ineffective. As a result, providers scrambled for state of the art services and applications for mobile devices. Headed by Italy, Europe found success with this infotainment solution. By late 2007, 2.6 million Europeans were already using mobile TV.
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PRESS RELEASES
11th June 2007
CMO Council to Strengthen Presence in Europe. Influential Peer-Powered Global Network of Senior Marketers Announces New Partnership to Support Fast Growth in Europe.
17th November 2006
2006 CMO Council European Summit. Rain dampened the City streets and fog shrouded the venerable Tower of London just down the River Thames, but the weather did not dampen the spirit nor keep over 120 intrepid marketers from trekking to the newly minted Hilton London Tower Bridge for the second Annual CMO Council Summit Europe...
9th October 2006
Global Business Leadership Authority and Author David Taylor to Debut Definitive Blueprint for Successful Organisations at CMO Council Summit. Keynote Address Will Provide Senior Marketers With Specific Actions for Driving Growth and Brand Awareness in the 21st Century. |
cmo council europe
