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Nearly Half of Chief Marketers Say They Are Not Being Fairly Compensated
Collaboration. Alignment. Synergy. Call it what you want, but creating and selling a brand story in the digital age has raised the relationship bar between marketing and sales departments. Embracing that new level of teamwork, particularly among B2B organizations, is a work in progress.
According to the experts, the amount per day spent on digital, social and mobile channels by consumers is driving the need for marketers to leverage technologies in new ways. In fact, companies like Sales Force, for example, are already ahead of this trend. They are able to sell directly to marketers and, in some instances, circumvent IT.
Toyota tries to boost its positioning as an innovative brand with a Vine campaign that showcases the artwork of children from around the globe addressing the topic of futuristic transportation.
How Apple's changing IT and marketing dynamic is a reflection of the evolving partnership between CMO and CIO
There is a contradiction at the heart of automotive marketing. As strange as it may seem, in an industry as embracing of technology as the car industry, many now accept that car makers have on the whole failed to adapt to the new social media environment as adeptly as other industries. Compared to other sectors the car industry is still miles behind when it comes to integrating sales processes into social media marketing strategies.
In this post, “Big Data, or Big Disappointment?,” you can learn:
Research from the Chief Marketing Officer (CMO) Council’s upcoming “State of Marketing” report reveals that most CMOs are building greater alignment with executives in finance, IT and sales, but only 15 percent are actively forging relationships with heads of procurement. As a result, marketers lack the strategic sourcing capabilities and insights needed to minimize risk and gain maximum value from their partnerships and investments.
The latest issue of PeerSphere is now available. Among the articles aimed at global marketing leaders:
Marketing Leaders Honored for Impact on the Industry
Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats about online shopping. The thing is, today's customer rarely walks into a store and makes a purchase without first researching, comparison-shopping, and/or looking at the store's website — and all of these things affect the way he or she shops. So to set you up with a greater understanding of your customers and how they are buying, here is a comprehensive list of some mobile behaviors every retailer needs to know.
There is no content "magic bullet" for B2B buyers, according to a new study released by the CMO Council.
New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions.
Everybody's a publisher. It's a phrase commonly uttered in digital circles, a mantra for the dawn of content marketing. But the truth is, that while everybody publishes stuff, everybody is not a publisher if you define the word as an entity puts out content that is both credible and that people actually want to consume.
Content consumption drives decisions, so marketers must leverage such material across the entire customer journey to build awareness, generate sales, and cultivate long-term relationships.
Omni-channel commerce, or uniting online and traditional brick-and-mortar channels and operations, finally became a reality for some retailers in 2013. Many retailers who currently do not have an omni-channel solution in place are looking to implement one in the coming years. With omni-channel still being one of the major buzzwords in the online retail industry, here are ten omni-channel trends to be on the lookout for in 2014…
Marketers across multiple industry segments discuss how their brands have overcome obstacles and achieved multi-geographical success in the latest issue of PeerSphere.
Research conducted by the CMO (Chief Marketing Officer) Council found that many B2B companies are starting to utilise content marketing, with the average budget allocation being around 25 per cent.
The Chief Marketing Officer (CMO) Council, the leading global community for strategic marketing decision makers, today announced an extended content syndication service powered by NetLine, the top BtoB multi-channel advertising network that includes more than 15,000 website properties, reaching a monthly audience of 75 million unique visitors.
According to the CMO Council’s sixth annual State of Marketing audit, CMOs are now overwhelmingly positive about their roles and functional areas, with more than 50 percent reporting budget increases and nearly half anticipating hiring new talent.