Online Advertising Performance Outlook

Optimizing the Value of Online Advertising Spend and Digital Media Channel Performance in Furthering Customer Acquisition   Program details »

Profitability from Subscriber Acuity

Embracing Behavior-Based Pricing Models    Program details »

Customer Attainment From Event Engagement

Aimed at benchmarking the business value of trade shows and events.

APAC Digital Marketing Performance Dashboard

Exploring the state of digital marketing across Asia in order to benchmark levels of adoption, traction, and success

State of Marketing 2012

The CMO Council's Sixth Annual WorldWide Assessment of Marketing Planning, Budget Allocation, Organizational Development, Group Operational Effectiveness, and Compensation   Program details »

Engage at Every Stage

Where and how mobile relationship marketing is being embraced across industries

Improve Every Marketing Move: Advancing Customer Intelligence Capabilities In APAC

How using high performance analytics yields more valuable customer engagement

Greater Gains From Digital Campaigns

Aiming to amplify engagement through streamlined digital deployment

What's Critical in the Vertical

   Program details »

Digital Marketing Performance Institute

DMPI is a dedicated research center focused on measuring and tracking the effectiveness, relevance and value of online marketing programs and spend. It will also examine and advocate the need for more unified and integrated approaches to managing and optimizing the fragmented interactive marketing discipline, especially across leading vertical markets.