CMO COUNCIL™ EUROPE

PROGRAMMES


	CLOSE The mandate of CLOSE will be to champion best practices in sales empowerment, aggregate relevant knowledge and insight, and provide a peer-powered environment for networking and interaction among sales executives and professionals. In addition, CLOSE will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
	THE MIDDLE EAST AND NORTH AFRICA (MENA) SURVEY The Middle East and North Africa (MENA) region has become one of the world’s most thriving financial and commercial locales. Multinationals are rapidly establishing operations in MENA. What’s more, hundreds of other large and growing enterprises are now exploring ways to capitalize on the phenomenal growth occurring in the region. Is your company currently marketing in MENA? Does it have plans to do so in the coming months? The CMO Council would like to know would like to know.
	GLOBAL MOBILE MINDSET INITIATIVE The Global Mobile Mindset is an annual syndicated research program that will tap into the insights of 5.7 million consumers in over 200 countries. This research initiative will mark the most comprehensive cultivation of dynamic market feedback to deliver quantitative insights and perspectives on the mobile lifecycle experience. more »
	MPM FORUM Since 2003, the CMO Council has been the global leader in developing proprietary Marketing Performance Measurement (MPM) intellectual capital based on proprietary quantitative research and insights from CMOC members and other industry leaders. In 2005 the CMO Council led the way again by bringing MPM knowledge to its members through eight regional half-day conferences in the U.S. and major European cities. The CMOC also established the MPM Forum as the leading source of MPM knowledge. Several hundred MPM experts and practitioners contribute regularly to the extensive MPM Forum library. more » In 2006, the CMO Council introduced the first-ever Mastering MPM Certificate Program. Expanded in 2007, this online program assesses and certifies the MPM competencies of marketing practitioners from a wide range of industries. View MPM Forum Academic Director Bob Nelson's detailed overview of the Mastering MPM Certificate Program »
	FORUM TO ADVANCE THE MOBILE EXPERIENCE (FAME) The Forum to Advance the Mobile Experience™ (FAME™) is a new member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience. Formed by the CMO Council, FAME will promote the adoption of wireless applications in the best interests of industry players. FAME brings together influential senior marketing leaders from top mobile technology companies that will join in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications. For more information visit www.fameforusers.org.

CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com