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CMO COUNCIL™ EUROPE
PROGRAMMES |
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UNIFY TO MULTIPLY 
Unify to Multiply Marketing Ecosystem Effectiveness will be a series of four interactive discussion groups produced and moderated by the CMO Council in Chicago, New York, Paris and London during the first two months 2010, to gain feedback on the specifications and requirements for a robust, flexible, and adaptable digital marketing platform that can drive marketing ecosystem effectiveness. |
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COLLABORATE TO INNOVATE
Collaborate to Innovate is a new thought leadership initiative to evaluate the degree to which companies are optimizing and transforming their Business Collaboration Networks to improve customer experience and business performance. Conducted with major underwriting from Sterling Commerce and additional sponsorship from AT&T, RightNow, and a supply side partner, this new initiative will drive advocacy and insight around the need for companies to embrace internet-enabled, collaborative, multi-enterprise innovation, information exchange, decision-making and business processes – with increasing connectivity to the customer – as the new way of doing businesses in the 21st Century. |
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DOING AWAY WITH FOUL PLAY IN SPORTS MARKETING
Aimed at helping to sensitize and alert brand sponsors and sports franchises to trademark trespassing, property rights violations and online scams, frauds and infringements, Doing Away With Foul Play In Sports Marketing is a CMO Council global thought leadership initiative leading up to the 2010 FIFA World Cup South Africa – which features sponsors like Adidas, Coca-Cola, Emirates Airlines, Sony, Visa, MTN, McDonalds, Castrol and Budweiser. This program will be sponsored by MarkMonitor, a world authority on enterprise brand protection and consultant to more than half of the Fortune 100. |
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GEOBRANDING CENTER
The Chief Marketing Officer (CMO) is furthering thought leadership and peer-level discussion in the area of GeoBranding with a new global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. Subject matter experts and marketing leaders in the area of GeoBranding will be invited to join the conversation and contribute insights, content, opinions, case studies and best practices. A series of research initiatives will explore the impact, value and outcomes of GeoBranding campaigns using social media, digital marketing and traditional advertising channels and market interaction techniques on both a BtoB and BtoC level. |
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MARKETING OUTLOOK 2010 
The 2010 Marketing Outlook Survey, the largest independent assessment of global senior marketing executives today, is an annual global benchmarking initiative undertaken by the Chief Marketing Officer (CMO) Council. Given the economic challenges and market pressures worldwide, this year's review of '09 performance and '10 challenges and intentions is far deeper and wider than before. The results of this study will be extremely valuable to all participants seeking peer-level input and consensus on critical issues and priorities in the year ahead. |
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CLOSE 
The mandate of CLOSE will be to champion best practices in sales empowerment, aggregate relevant knowledge and insight, and provide a peer-powered environment for networking and interaction among sales executives and professionals. In addition, CLOSE will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise. |
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cmo council europe
