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REPORTS & RESOURCES

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Best Practices In Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities

This is the second white paper in a four-part best-practice series by the Chief Marketing Officer (CMO) Council, which will cover a range of marketing imperatives, such as capitalizing on big data, mobile relationship marketing, leaders in loyalty and CMO/CIO alignment. The white paper...   Report Details

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The Content Connection to Vendor Selection

The Content ROI Center and the Chief Marketing Officer (CMO) Council have partnered with NetLine on a new research study—entitled “The Content Connection to Vendor Selection”—aimed at determining content’s role in influencing B2B buyers in the purchase ...   Report Details

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Maximize How You Individualize: Map the Operational Gap in Customer Insight and Experience

Using traditional advertising to engage and activate an audience is rapidly being eclipsed by the pervasive nature of digital channels, social media networks and  mobile device dependency. As market pressures increase and margins erode, the commitment to operational excellence and back-end effic...   Report Details

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Turning Social Feeds Into Business Leads

Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of consumers say they will consult social media in making their ...   Report Details

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BOOKS
BLOGS
Reality Marketing Revolution: The Entrepreneur's Guide To Transforming Your Business By Building A Marketing Machine

A revolution occurs when a critical mass of people challenge a common belief they have… More

Stickier Marketing: How to Win Customers in a Digital Age

The internet has revolutionized the way brands interact with their customers. In order… More

The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement

With the enormous growth of the internet and social media sites, digital marketing is… More

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

In a fast changing environment where social media has a heavy impact on marketing and… More

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

A growing portion of internet traffic is coming from smartphones and tablets. Net… More

Neuromarketing in Action: How to Talk and Sell to the Brain

For a phenomenon that is less than 10 years old, neuromarketing is now recognized… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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