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REPORTS & RESOURCES

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Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal, and marketing is responding to customer behaviors and desires by ramping up the creative machine to generate more content. Accord...   Report Details

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Each year in the CMO Council’s State of Marketing research, senior marketing leaders around the world agree that digital investment, strategy and technology are advancing at a rapid pace. From investments across digital media channels to the automation solutions that power them, digital has...   Report Details

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Generating demand and ensuring the consistent flow of high-quality, actionable leads is paramount to the success of today’s business-to-business marketer. Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing practices ...   Report Details

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Organizations have long struggled to instill shared values, behaviors and ethics that embody and validate brand platforms, personalities and promises. A tighter linkage between the CMO and the CHRO should be strongly centered on organizational branding and creating cultures that radiate and reinf...   Report Details

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BOOKS

BLOGS

Asian Brand Strategy

A thoroughly updated second edition of the bestselling book Asian Brand… More

Marketing Analytics: A Practical Guide to Real Marketing Science

Mike Grigsby provides business analysts and marketers with the marketing science… More

Rethinking Prestige Branding: Secrets of the Ueber-Brands

What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil… More

Paid Attention: Innovative Advertising for a Digital World

Rapid changes in communication technologies shifted the media environment from one… More

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

As businesses continue to embrace digital tools and technologies to enhance customer… More

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
In an industry where rarity and exclusivity are keys to success, business growth can… More
The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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