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REPORTS & RESOURCES

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Confidence in digital marketing is gradually improving across the Asia-Pacific region, but metrics around these efforts are still a struggle for many marketers. Conducted in partnership with Adobe, this report highlights that while improvements are clearly being made when it comes to digital, APA...   Report Details

FREE REPORT
 

This is a momentous time in digital advertising—and advertising as a whole—as marketers shift to a more screen-agnostic approach to reaching, influencing and driving a desired action from their audience. Marketers have traditionally relied on direct response advertising for digital, b...   Report Details

FREE REPORT
 

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers...   Report Details

FREE REPORT
 

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers...   Report Details

FREE REPORT
 

BOOKS

BLOGS

Marketing Analytics: A Practical Guide to Real Marketing Science

Mike Grigsby provides business analysts and marketers with the marketing science… More

Rethinking Prestige Branding: Secrets of the Ueber-Brands

What makes someone do and pay anything to clinch a Kelly bag? Why are Cirque Du Soleil… More

Paid Attention: Innovative Advertising for a Digital World

Rapid changes in communication technologies shifted the media environment from one… More

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

As businesses continue to embrace digital tools and technologies to enhance customer… More

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
In an industry where rarity and exclusivity are keys to success, business growth can… More
Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

With so many customers taking to the web for information, every business needs to… More

The Mobile Consumer

The Mobile Consumer, a multimedia magazine style resource, is designed to help you… More

The Social CMO Blog

The Social CMO is an informal consortium of likeminded and dynamic individuals who have… More

Tenser's Tirades

In which James Tenser, opinionated and often contrarian retail marketing analyst and… More

The MarketingSherpa Blog
Written by MarketingSherpa's researchers and reporters, the Sherpa Blog offers practical… More

CMO Council Contact
Donovan Neale-May
Executive Director
408-677-5300 x5333
donovan@cmocouncil.org

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