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If it’s figures that’ll make you feel comfortable take heart; direct mail only contributes 2% of all household waste in the UK and our industry commitment to DEFRA to recycle 70% of all direct marketing material by 2013 is on target. |
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And the industry is clearly getting better as the DMA code of conduct promoting better targeting means the quantity of direct mail is 88% lower than 3 years ago |
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And no doubt I’d take the opportunity to mention that the DM industry accounts for 9% of total UK spending and contributes £43bn to the UK economy. |
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Direct marketing also saw its budget rise, by 116 percent. This year it has been allocated an additional $1.4 million, bringing the total to $2.7 million. |
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Sports marketing accounts for $1 million of the increase. |
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The Sales team has also seen its budget slashed 42 percent, it was allocated $1.4 million this year. |
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The advertising's budget jumped 71 percent and was allocated $14.56 million, up from $12.6 million. |
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Companies are increasingly linking their online direct marketing efforts with TV advertising, according to PricewaterhouseCoopers. |
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The comments came after recent research from Thinkbox revealed that online brands have increased their TV ad spend from £10 million in 2004 to £180 million in 2009 - an annual increase of 172 per cent. |
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New research published by the Internet Advertising Bureau (IAB) reveals that the click-through rate online was 150 per cent higher among people that been exposed to - and recalled - a given mobile advertisement. |
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cmo council europe
