Look for technology and marketing thought leadership every month from Marketing Magnified.
|Sign up for the Mailing List|
May 13 - May 20
The CMO Council is hosting a dinner dialogue series across the Asia-Pacific, entitled "Digital X: Transforming Your Customers' Value Through True Omni-Channel Experiences." This executive event will feature an interactive dialogue focused on how leading-edge organizations are transforming their customers' value through true omni-channel experiences. An expert in marketing transformation, technology and data—Dermot McCutcheon, Regional Director, Customer Intelligence Centre of Excellence at SAS—will also join us as we discuss and debate where and how marketing must apply data, technology and processes to transform the business agenda.
The series will take place in the following cities:
Jakarta, Indonesia: Tuesday, May 13
Singapore: Thursday, May 15
Kuala Lumpur, Malaysia: Tuesday, May 20
For more information and to find out how you can reserve a seat, please contact Stephanie Rosenburg at firstname.lastname@example.org or +1-408-677-5323.More information»
Join the CMO Council as we bid farewell to the campaign-driven mindset of marketing of the past, and say hello to the new mandates and expectations for the connected customer experience. We will hear about new research from SDL, who surveyed millennials in the U.S. between the ages of 18 and 36 to gain insights into how customer experience expectations will place new demands on marketers hoping to connect with this customer of the future. Paige O'Neill from SDL will present “Five Truths for Future Marketers,” including compelling data that proves that “Campaigns Are Extinct.”
We will also be joined by two leading brand marketers, who will share their own insights and journeys through the customer experience evolution as they guide their own organizations through the shifting needs and requirements of both today’s and tomorrow’s customers.
- Paige O'Neill, CMO - SDL
- JC Quintana, WW Chief Innovation Executive, Customer Strategies - Hewlett-Packard
- Liz Miller, Senior Vice President, Marketing - CMO Council
Join the CMO Council as we explore the new requirements being placed on the modern marketer, and how these business imperatives have intrinsically shifted the customer experience strategy.
During this hour-long interactive webcast you'll gain real-world insights from experts in customer experience management as well as leading edge marketers making shifts in how they champion customer centricity in their own organizations. We'll take a look at the importance of actionable data, the new sentiments of both the btob and btoc mobile-dependent buyer, and how to architect a successful, comprehensive customer experience strategy.
- Jamie Anderson, Global Vice President of Product Marketing - SAP
- Scott Baker, Marketing Communication - Porsche North America
- Liz Miller, Senior Vice President of Marketing - CMO Council
- Andrew Sherrard, Senior Vice President of Brand Marketing - T-Mobile