Time: 5:30pm - 8:00pm

Mobile marketing is one of the fastest growing categories in the marketing mix.  Marketers must define how mobile marketing should play into their overall marketing program and what level of priority and investment they should give mobile. In his presentation, Sybase's SVP of Corporate and Field Marketing will discuss why mobile is a critical marketing tactic, where it fits with other tactics in the a company’s marketing mix, examples of specific mobile marketing tactics and the quantitative and qualitative results they produced for Sybase, an SAP Company that delivers mission-critical enterprise software to manage, analyze and mobilize information.

The 2012 MMA Forum New York is the leading mobile marketing event that brings together professionals from across the ecosystem. Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth.

In this year's Forum, industry leaders will take the stage to share their insights around consumer-centric engagement, strategies and tactics. Register today and learn the mobile options available to you, including how to embrace mobile, integrate it into your daily business, effectively delight your customers and fiscally benefit your business. Don't miss out.

Who should attend:

- Brand marketers who want to walk away with tangible ways to successfully integrate mobile marketing into their mix

- Agencies who want to be experts for their clients

- Media companies, technology enablers, operators all constituents of the mobile ecosystem who need to hear what marketers want from the mobile industry

Do you sit on the board or report directly to the CEO? Then join The CMO Leadership Board, facilitated and attended by some of the world’s most exciting and controversial business minds. As one of just 20 CMOs, gain a unique and rare opportunity to spend time with your international counterparts, discussing and debating ‘preparing for the future of marketing’ alongside some of these already confirmed attendees:

• CMO, Microsoft UK
• CEO, Guardian Media Group Radio
• Managing Director, comparethemarket.com
• Global CMO, FanKiX
• SVP & CMO, VFA
• CMO UK, Zurich Financial Services
• SVP & CMO, Nets

Two carefully tailored panels have been designed to get you thinking outside the box, challenging the status quo and advancing your knowledge around ‘aligning marketing and business strategy,' and ‘future proofing marketing against what lies ahead.'