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EVENTS

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Date: February 18, 2016
Time: 10:00 am PST/1:00 pm EST/5:00 pm GMT
Location: To Register Please See Below

According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value in 2016. In fact, according to the insights from more than 150 senior marketing decision makers, 58 percent will be adding more personalized experiences that are directly based on customer data. However, only 16 percent of marketers in the same study admitted they are delivering a customer-centric experience that fulfills brand promises and value at every step of the experience.


More information»

For more information, contact Amy Friedhoff at afriedhoff@cmocouncil.org

 

To register for the webcast, please click here: http://www.cmocouncil.org/webcast.php?id=80

Date: February 25, 2016
Time: 10:00 am PST/1:00 pm EST/5:00 pm GMT
Location: To Register Please See Below

In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward. Core to this is how organizations are getting smarter about opportunities to more strategically target the prospects that are most likely to yield profit and success. Marketers have embraced their role as the orchestrators of the customer experience, but there is still a real need to remain in the driver’s seat in steering bottom-line growth and enabling sales engagements.


More information»

For more information, contact Christine Chiang at cchiang@cmocouncil.org

 

To register for the webcast, please click here: http://www.cmocouncil.org/webcast.php?id=81

 

Date: March 9, 2016
Time: 10:00 am PST/1:00 pm EST/5:00 pm GMT
Location: To Register Please See Below

Adding context to an experience used to mean knowing “something” about the time or place a customer is in…be it in the moment or in the next best point of interaction. In the evolution of customer experience, context has been a key gating point, signaling the difference between knowing your customer is facing a blizzard versus a heat wave. But as the customer becomes more saavy about what experiences “should” exist, molding their expectations even more acutely and raising expectations, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign.


More information»

For more information, contact Amy Friedhoff at afriedhoff@cmocouncil.org

 

To register for the webcast, please click here: http://www.cmocouncil.org/webcast.php?id=82

 


PARTNER EVENTS

INDUSTRY EVENTS

BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit, March 22, in New York, will examine the drivers of $61 billion in spending by brand marketers targeting local audiences. The program will offer a 360-degree examination of the trends, technologies and alliances required for brand-to-local success.

 

The summit will address key questions, such as: how does "local" add value to brands? What are the challenges and opportunities in data-driven marketing and data science to effectively measure, distinguish and deliver local brand messaging to drive consumer response? How are adtech and martech platforms and ad networks creating new successes for brands seeking to drive higher ROI with local investment and activations? Where is programmatic advertising headed and how does it drive targeting, efficiency, ROI? If you’re looking for answers to questions like these, attend BIA/Kelsey BRANDS and discover how you can take a giant leap forward with your local targeting efforts. 

 

Click here for more information on the summit. As a partner with BIA/Kelsey Brands, CMO Council members will save $100 on registration with promo code CMOCOUNCIL

 

Event website 


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Date: May 15, 2016 - May 18, 2016
Location: Las Vegas, Nevada
Venue: Aria Hotel

With 2,000+ attendees, 300+ speakers and 200+ CEOs, Shoptalk is the first large-scale NextGen Commerce event.


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Date: February 22, 2016
Time: 8 AM - 8 PM EST
Location: New York, NY 10036
Venue: The Westin New York at Times Square

Where successful senior marketers meet to discover what’s possible

VentureBeat is hosting its second annual summit for marketing masters, who yearn for inspiration and continuous learning in today’s customer-driven world. This one day event will cover four critical themes for senior marketers that require savvy technology application to deliver the optimal customer experience and the ability to lead an organization through continuous change.

Who should attend?

This event is specifically designed for established senior marketing leaders looking to harness new analytics and insights to map the customer experience, bridge the online-offline divide, capitalize on new technology to better understand ROI, and exchange ideas amongst peers.

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Date: February 24, 2016
Time: 9:30 - 16:30 GMT
Location: London, United Kingdom
Venue: The Odeon

The only constant is change. It's time for a Refresh.

We know that a lot can change in just one month in the digital space - make that 12 months and you’ve got some serious differences from one Digital Marketing Show to the next.

With our digital world evolving at such rapid pace, marketers need to be prepared to rethink, reorganise and refresh.

The Digital Marketing Show Refresh is a one-day pop-up conference, designed specifically for marketing professionals, to make sense of the ever-changing digital landscape.

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Date: March 3, 2016 - March 4, 2016
Location: Gurgaon, India
Venue: Leela Ambience Hotel and Residences

The Event for Modern Marketing and Media

 

Experience ad:tech—The global conference and exhibition where modern marketers and media come together to share ideas and network to drive business forward in an ever-changing marketplace.

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Date: March 8, 2016 - March 9, 2016
Location: San Francisco, CA
Venue: City View at Metreon

The Marketing Code is Silicon Valley’s first conference devoted entirely to technology & B2B marketers.

Marketing has changed drastically over the last five to ten years. We call it The Marketing Code because marketers must approach their marketing efforts in the same way that product teams do with roadmaps or engineering teams with building features — using a mix of creativity, data-driven analysis, testing, and key performance tracking.

Join us for two days of hand-on learning and case studies from the world's leading brands, including Google, Twitter, Netflix, Docusign, Intercom, Basecamp & many more!

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Date: March 8, 2016 - March 9, 2016
Time: 8:00 - 17:30 GMT
Location: London, United Kingdom
Venue: Roundhouse

Youth Marketing Strategy is the BIGGEST festival of youth marketing in Europe. With over 1,000 attendees expected across 3 days, join the best minds, top brands and edgiest agencies involved in youth marketing. 

8TH  - 9TH MARCH: YOUTH MARKETING STRATEGY CONFERENCE

Join us for two jam packed days filled with the best content and speakers from the world of youth marketing.

  • Day one will focus on youth trends, uncovering the cultural, social and technological changes that are revolutionaising young people's future habits. 
  • Day two will showcase the best youth marketing campaigns, learn marketing secrets from the top youth brands. 
PLUS NEW MASTERCLASS DAY ON 7TH MARCH!
Join a series of masterclasses on topics that matter most to marketers. 
 
We look forward to seeing you there! 
 
Are you a charity, university or a start-up? Please get in touch to find out about our discounted rates. Want to bring the team? We also offer group rates upon enquiry.
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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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