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Date: July 21, 2015 - August 27, 2015
Time: 6:30 PM
Location: Please see below
Since the small and medium-size business (SMB) market is awash with opportunity, it is undeniable that making the case for creating a segmentation strategy to specifically address the small business owner is almost intoxicating. When the CMO Council asked what marketers felt their greatest challenge would be specific to addressing the SMB space, 35 percent pointed to verifying the lead and contact data of a quickly shifting SMB contact list while 30 percent felt their biggest challenge was gaining visibility into the buying and decision cycle of the SMB buyer. So the real question isn’t if the SMB market is rife with opportunity—it is how we can effectively reach and activate the market.
To request an invitation:
- For San Francisco & Chicago: please contact Allison Wong at email@example.com or 408.677.5262
- For Seattle: please contact Chris Martinez at firstname.lastname@example.org or 408.677.5322
- For Dallas, New York & Atlanta: please contact Amandine Aubin at email@example.com or 408.677.5264
Date: July 21, 2015
Time: 6:30 PM
Location: New York City, New York
For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. In response, many organizations have turned to data storage solutions to help keep track of these changes, but this often leads to customer data being dispersed across multiple systems. Organizations now need business agility to leverage these insights from disparate sources of information to optimize the customer experience and capitalize on new opportunities ahead of their competitors.
Be our guest on Tuesday, July 21, as the CMO Council hosts a gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at firstname.lastname@example.org or 408.677.5332.
Date: July 23, 2015
Time: 10:00AM PT/1:00PM ET/5:00PM GMT
Location: To Register Please See Below
In 2007, the CMO Council embarked on a study to track how senior marketers were embracing the customer in real-time, personalized engagements—were we realizing the goal of “right message, right time, right channel” in our communications? At that time, 47 percent of marketing respondents felt they did not have a full view into the profitability of a customer, including access to customer lifetime value insights. Some 60 percent indicated that they planned on looking at personalization as a key route to maximizing customer revenue, and when asked what could hold back their plans, the majority indicated they did not have the analytics, insights or predictive technologies needed to effectively leverage data to personalize experiences.
For more information, contact Amandine Aubin at email@example.com