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Date: October 13, 2015 - November 19, 2015
Time: 6:30 PM
Location: Please see below

Since the small and medium-size business (SMB) market is awash with opportunity, it is undeniable that making the case for creating a segmentation strategy to specifically address the small business owner is almost intoxicating. When the CMO Council asked what marketers felt their greatest challenge would be specific to addressing the SMB space, 35 percent pointed to verifying the lead and contact data of a quickly shifting SMB contact list while 30 percent felt their biggest challenge was gaining visibility into the buying and decision cycle of the SMB buyer. So the real question isn’t if the SMB market is rife with opportunity—it is how we can effectively reach and activate the market.

More information»

To request an invitation:


- For San Francisco, Atlanta, and Dallas: please contact Amy Friedhoff at or 408.677.5336


- For Seattle, New York, and Chicago: please contact Virginia Tran at or 408.677.5332

Date: October 20, 2015
Time: 10:00AM PT/1:00PM ET/5:00PM GMT
Location: To Register Please See Below

There is little doubt that marketers have made a commitment to customer experience, from developing roadmaps to an uncompromising customer journey to the development of data-rich personalized engagements. Yet far too often, the best customer experience strategies are derailed by unintentional disconnects or organizational data silos that have proven difficult to integrate. Without intentional and strategic digital transformation, customer experience strategies prove to be a more difficult task.

More information»

For more information, contact Amy Friedhoff at


To register, please click here:


Date: October 27, 2015
Time: 10:00AM PT/1:00PM ET/5:00PM GMT
Location: To Register Please See Below

The CMO Council, in partnership with Pegasystems, has been asking senior marketing leaders about which core aspects of their customer experience strategies have developed the most robust and profitable results with their customers. Early indicators point to some key areas of interest:

More information»

For more information, contact Amandine Aubin at


To register, please click here:



Date: October 20, 2015 - October 23, 2015
Location: Boston, MA
Venue: The Westin Boston Waterfront

MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’ll be the place where the leaders, the innovators, the people who make things happen gather to learn about the latest in B2B marketing and share the secrets to their success.

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Date: November 10, 2015 - November 12, 2015
Location: New Haven, CT
Venue: Yale School of Management

Since “mad men” took over Madison Avenue, marketing departments have spent billions to uncover consumer attitudes and influence them. Recent behavioral research has shown that the link between consumer attitudes and behavior is weak, while uncovering stronger drivers of choice and behavior.

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Date: November 17, 2015 - November 19, 2015
Location: Chicago, IL
Venue: Hyatt Regency Chicago

Join over 400 digital marketers on November 17-19 as ClickZ Live (formerly SES) returns to Chicago with the action-packed, educationally-focused agenda that will cover the latest digital marketing tips, tricks and tools that will make you rethink your strategy and provide actionable takeaways to revolutionize your marketing campaigns in 2016.

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Date: November 26, 2015 - November 28, 2015
Location: Mumbai, India
Venue: Taj Lands End

The World Marketing Congress, home of the Master Brand Awards, will bring marketing leaders together to recognize those brands that stand out in a world of permanent, unrelenting change and explore a variety of important topics.

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Date: October 13, 2015 - October 15, 2015
Location: Munich, Germany

Are you based in the DACH region and dealing with Customer Experience on a day-to-day basis? Do you want to learn more from the companies based near you and how they deliver experience for your shared customers?


Date: October 13, 2015 - October 14, 2015
Location: London
Venue: Olympia Exhibition Center

ad:tech London is where marketing and media players go for quality networking at scale and cutting-edge content delivered by the world’s leading brands, agencies and media owners.


Date: October 18, 2015 - October 22, 2015
Location: Dubai, UAE
Venue: Dubai World Trade Centre

Meet with over the region’s largest gathering of pre-qualified digital marketing professionals from key industry verticals


Benefit from GITEX TECHNOLOGY WEEK’s global marketing and PR campaign worth US$ 37 million


Educate decision makers about your products and services in a cutting edge conference


Get direct access to GITEX TECHNOLOGY WEEK’s ROI enhancing tools


Date: October 18, 2015 - October 19, 2015
Location: Doha, Qatar

Welcome to Qatar's biggest global marketing event!


What can you expect at this year's most anticipated marketing event in the region?


Real life case studies Learn best practices in creating tailor made content, increase the value of paid media and engage your key influencers

International and regional applicable best practices to maximize your social media presence

Interactive workshop on developing your brand purpose on Facebook and the various strategies of how to achieve business results on Facebook


Date: October 19, 2015 - October 20, 2015
Location: Copenhagen, Denmark
Venue: Falconer Hotel and Conference Hall

Native Advertising Days is where the international native advertising community meets to be inspired, to network and to learn. This is your chance to meet the world’s biggest experts and most talented practitioners and they are here to teach you how to succeed with native advertising.


CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333

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