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EVENTS

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Date: September 14, 2015
Time: 5:00 pm
Location: Johannesburg, South Africa

In a soon-to-be-released report from the Chief Marketing Officer (CMO) Council, conducted in partnership with IBM Digital Experience, only 19 percent said they are extremely good or very good at creating multi-channel, digital marketing campaigns that reach and resonate with diverse, micro-audiences worldwide.  To explore how marketers are evolving customer engagement strategies in the age of digital experience, the CMO Council, in partnership with IBM, will host an executive leadership roundtable that will ask marketing leaders and industry experts to share their insights into the best practices for realizing the maximum value from each customer interaction.


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Date: September 22, 2015 - November 4, 2015
Location: To Register Please See Below

Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.


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Date: September 24, 2015
Time: 10:00AM PT/1:00PM ET/5:00PM GMT
Location: To Register Please See Below

As digital engagements continue to evolve and customers advance their own paths through their customer journey, knowing and understanding behaviors, actions and real-time engagements have never been more critical. From anonymous visits to mobile searches, customers have more ways to connect, making the web of engagement more complex and much harder to track. But just as marketers have aggregated tools and technologies to amass a clear, singular view of the customer, have we also lost sight of what those customers are actually doing, risking our understanding of context as customers engage with content?


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For more information, contact Virginia Tran at vtran@cmocouncil.org.

 

To register, please click here: http://www.cmocouncil.org/webcast.php?id=70.


PARTNER EVENTS

INDUSTRY EVENTS

Date: September 16, 2015
Location: Boston, MA
Venue: The Westin Boston Waterfront

The CMO Council’s move to identify and promote marketing technology innovation will start at DEMO Traction Boston.


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Date: September 28, 2015 - September 29, 2015
Location: NYC, NY

The CMO Council is excited to be partnering with Advertising Week as a part of Advertising Week XII. One element of the week-long marketing experience is the Advertising Week Marketing Academy, which will take place on September 28-29. This will be a unique marketing education opportunity for senior marketing leaders to take a deep-dive into Advertising Week’s thought leadership programs, designed to drive the business forward and influence the global industry.

 

During the two-day marketing education session, Academy Candidates will go through a highly personalized and curated course of unique speakers, facilitated discussion sessions and peer-to-peer learning. Topics of discussion will include Big Data + The CMO: What’s Next, Inspiring Your Creative Team to Greater Heights, Technology You Should Chase (and Leave Alone), How to Be a Balanced Marketing Leader, Articulating the Numbers in the Board Room Better Than Ever, and Real-Time: How Dashboards Can Enhance Your Leadership and Message.

 

To learn more about the benefits of this marketing education opportunity, please visit the AW Academy Benefits page.

 

This strategic session will elevate personal marketing leadership skills and will be an opportunity to create an ongoing community of peers. The CMO Council is excited to offer its members 20 percent off admission to Advertising Week Marketing Academy. 

 

To reserve your place in the Academy, please apply here.


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Date: October 20, 2015 - October 23, 2015
Location: Boston, MA
Venue: The Westin Boston Waterfront

MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’ll be the place where the leaders, the innovators, the people who make things happen gather to learn about the latest in B2B marketing and share the secrets to their success.


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Date: November 26, 2015 - November 28, 2015
Location: Mumbai, India
Venue: Taj Lands End

The World Marketing Congress, home of the Master Brand Awards, will bring marketing leaders together to recognize those brands that stand out in a world of permanent, unrelenting change and explore a variety of important topics.


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Date: September 8, 2015 - September 10, 2015
Location: Shanghai, China

The definitive conference designed for marketing practitioners in China - ClickZ Live Shanghai - will be back for its 5th edition over 3 days 8-10 September 2015. Join the crème de la crème of over 250 marketing practitioners across China for a closed-door knowledge sharing and networking experience. Hear from 50+ expert speakers on delivering the latest innovative campaigns, providing key actionable takeaways to enhance your digital marketing strategies and return on investment (ROI). Interactive presentations and case studies will offer practical tips and tactics in programmatic buying, ecommerce, mcommerce, mobile marketing, search, social, omni-channel and more.

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Date: September 13, 2015 - September 16, 2015
Location: Dubai, UAE

Digitalising & customising Middle Eastern customer experience management to ensure you’re part of the 21st Century consumer ecosystem

 

The number one priority for Middle Eastern businesses is the Customer Experience.

 

With intense competition across all industries, companies are finding that the customer experience is the only true differentiator they can use to get ahead of the competition; while consumers continue to pursue companies which can deliver world-class customer experience standards that they now expect!

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Date: September 15, 2015 - September 17, 2015
Location: London
Venue: Capital Thistle Marble Arch

The world's most prestigious event focusing on mobile, innovation and high-tech market research is back in London on September 15-17, 2015. MRMW Europe will identify the key trends for market research, feature real-life case studies and help increase the impact of market research on businesses.

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Date: September 16, 2015 - September 17, 2015
Location: Dubai, UAE
Venue: Radisson Royal Hotel

This seminar has been designed to help you understand how to plan, budget and manage a comprehensive digital marketing strategy for your organisation. This two-day theoretical and practical digital marketing event, covers key aspects of digital marketing, showing you how to integrate digital marketing within the existing traditional marketing mix and use your digital marketing strategies to reach more customers, promote revenue growth, increase market share and measure ROI.

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Date: September 16, 2015
Location: India

Mobile has sparked a new world of media in which every object is a medium and every place an opportunity for a message. There is no other platform that is as personal, as pervasive and provides the opportunity for proximity to connect with consumers in the right place and time. MMA Forum will provide marketers the knowledge to effectively allocate resources and establish the right infrastructure to leverage mobile.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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