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A new trend has emerged as boxes of curated goods have started piling up in front of doors across the country. From pet products like Bark Box, beauty products in Glossybox, organic products in BlissMoBox, to celebrity-curated goodies in Fancy Box, these monthly subscription, curated product packages seem to be all the rage. In reality, subscription services and recurring revenue billing structures are nothing new. From how consumers pay their phone bills to buy treats for their pets, today's time conscious consumer has made optimizing the customer experience from first purchase to payment to repurchase a necessity.
Join us for a one-hour interactive, online webcast in which The CMO Council and BPI Network will explore this conversation around the realities of recurring revenue models and how leading brands are advancing customer experience through customer revenue optimization models.
- Cynthia Ricciardi, Vice President of Customer Relationship Marketing at SIRIUS XM
- Jon Gettinger, Senior Vice President of Marketing at Aria Systems
New York, NY
The CMO Council will be hosting its second and final North America Advisory Board Meeting of the year on Thursday afternoon, December 5th at the Bloomberg offices in New York City. The members of our North America Advisory Board and other marketing leaders will come together to discuss key issues and challenges and exchange best practices.
Primary Discussion Points:
- Destination 2017: Preparing to Meet Tomorrow’s Customer Experience Expectations
- Know More to Grow More: Applying Timely, Targeted and Tailored Insight to Improve the Pipeline
Customers, across both BtoB and BtoC markets, do not see channel lines or boundaries. The lines of service and engagement expectations have blurred where regardless of market, industry or even geography, customers expect to have a relevant, personalized, seamless experience when, where and how they choose to initiate it. This requires a fundamental shift in mindset, shedding the old Business-to-Business or Business-to-Consumer mindsets, instead adopting a mindset that delivers a connected, personalized and relevant experience in a Customer-to-Business approach.Join the CMO Council as we invite industry leaders to share how their commerce-focused engagement strategies have transformed into Customer-to-Business led strategies that deliver highly relevant and seamless state-of-the-art interactions across the channel of their customer's choosing. Brand leaders will present their own experiences in developing these strategies while industry experts in eCommerce customer experience will share key trends and requirements shaping this new omni-channel mandate.
To register, click here.More information»
Join the CMO Council and senior members of our global advisory board as they discuss and debate the evolution of the CMO, looking into marketing in 2018.More information»
As marketers look to elevate thinking, engagements and ideals beyond catch phrases and buzz words, how can we tell where and how true innovation can be bubbled up from within our organizations. Join the CMO Council as we discuss Innovation and what it really means.More information»