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Date: June 1, 2015
Time: 6:30 PM
Location: Atlanta, GA
Digital content: marketer's best friend or worst enemy? With more and more digital content being published, syndicated, and distributed across numerous channels, content has to be configured and produced in multiple formats and delivery modes to attract the right attention, entice engagement, and acquire and grow relationships to encourage purchase and further word-of-mouth.
Be our guest on Monday, June 1st as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Virginia Tran at firstname.lastname@example.org or 408.677.5332.
Date: June 2, 2015
Time: 6:30 pm
Location: New York City, NY
Big data, automation and many other of today’s most buzzed about marketing concepts have led to solutions that are more hype than helpful. This disappointment not only reinforces the defensive mindset that many marketing execs feel, but also demonstrates the need for new, forward-moving strategies that track to real action and revenue— not just to simple potential for return.
Be our guest on Tuesday, June 2nd as the CMO Council hosts a true gathering of marketing peers and thought leaders. To request an invitation, please contact Amandine Aubin at email@example.com or 408.677.5264
Date: June 10, 2015
Time: 10:00AM PT/1:00 ET
Location: Webcast (Click 'more information' to Register)
It is easy for marketing executives to feel we have been pushed into a defensive position, being asked (nay, mandated) to prove return on every marketing dollar spent. Yet in today’s age of big data, automation, social and digital, the potential we see in new strategies and tools is often laced with more hype than reality. This letdown has only heightened this defensive posture and led to the need for new forward-moving strategies that track to real action and revenue, not just the potential for return.
For more information, contact Amandine Aubin at firstname.lastname@example.org