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EVENTS

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Date: February 18, 2016
Time: 10:00 am PST/1:00 pm EST/5:00 pm GMT
Location: To Register Please See Below

According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value in 2016. In fact, according to the insights from more than 150 senior marketing decision makers, 58 percent will be adding more personalized experiences that are directly based on customer data. However, only 16 percent of marketers in the same study admitted they are delivering a customer-centric experience that fulfills brand promises and value at every step of the experience.


More information»

For more information, contact Amy Friedhoff at afriedhoff@cmocouncil.org

 

To register for the webcast, please click here: http://www.cmocouncil.org/webcast.php?id=80

Date: February 25, 2016
Time: 10:00 am PST/1:00 pm EST/5:00 pm GMT
Location: To Register Please See Below

In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward. Core to this is how organizations are getting smarter about opportunities to more strategically target the prospects that are most likely to yield profit and success. Marketers have embraced their role as the orchestrators of the customer experience, but there is still a real need to remain in the driver’s seat in steering bottom-line growth and enabling sales engagements.


More information»

For more information, contact Christine Chiang at cchiang@cmocouncil.org

 

To register for the webcast, please click here: http://www.cmocouncil.org/webcast.php?id=81

 


PARTNER EVENTS

INDUSTRY EVENTS

Reward the hard work of your own team or that of your professional colleagues by nominating them for a 2016 Thomas Edison Marketing Award! This is an annual competition honoring excellence in new product and service development, marketing, human-centered design, and innovation. The competition is open to organizations across the globe. Winners symbolize the persistence and excellence in innovation personified by Thomas Edison.

 

 The Benefits of an Edison Award nomination include:

 

  • Broad international recognition and market visibility
  • Use of the Edison Award Nominee Seal until May 1, 2016
  • A high-powered focus group review of your nomination by a network of industry experts, business executives and academics

 

Click here for a full description of the awards criteria and to download the 2016 Nomination Guide. As a partner of the Edison Awards, CMO Council members will receive a 20% discount off the nomination fee (use code: CMOC2016).

 

 

The Call for Nominations closes on December 4th and finalists will be announced in February, 2016.

 

Visit www.edisonawards.com for more information and to submit your entry

 

Event website 


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BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit, March 22, in New York, will examine the drivers of $61 billion in spending by brand marketers targeting local audiences. The program will offer a 360-degree examination of the trends, technologies and alliances required for brand-to-local success.

 

The summit will address key questions, such as: how does "local" add value to brands? What are the challenges and opportunities in data-driven marketing and data science to effectively measure, distinguish and deliver local brand messaging to drive consumer response? How are adtech and martech platforms and ad networks creating new successes for brands seeking to drive higher ROI with local investment and activations? Where is programmatic advertising headed and how does it drive targeting, efficiency, ROI? If you’re looking for answers to questions like these, attend BIA/Kelsey BRANDS and discover how you can take a giant leap forward with your local targeting efforts. 

 

Click here for more information on the summit. As a partner with BIA/Kelsey Brands, CMO Council members will save $100 on registration with promo code CMOCOUNCIL

 

Event website 


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Date: May 15, 2016 - May 18, 2016
Location: Las Vegas, Nevada
Venue: Aria Hotel

With 2,000+ attendees, 300+ speakers and 200+ CEOs, Shoptalk is the first large-scale NextGen Commerce event.


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Date: February 8, 2016 - February 9, 2016
Location: Phoenix, AZ
Venue: Phoenix Convention Center

Join Digital Summit Phoenix for leading-edge digital media and marketing content, mixed alongside top-flight networking with internet execs, online marketers, entrepreneurs and digtial strategists. 

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Date: February 9, 2016 - February 11, 2016
Location: San Francisco, CA
Venue: Nob Hill Masonic Center

Get Ready for More. We’re Taking it to the Next Level.

After the amazing turnout and enthusiasm of nearly 2,000 SaaS founders, execs and investors at the SaaStr Annual 2015, our goal is to be the #1 non-vendor SaaS confab in the world. In 2016, we’ll be hosting 5,000 attendees over three action-packed days of high-quality networking, learning from those who’ve done it, and of course, great food, generously-poured drinks, and plenty of fun.

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Date: February 13, 2016
Time: 8:30 - 17:30 GMT
Location: Curitiba, Brazil
Venue: TBD

FACEBOOK MARKETING COURSE IS ONLY ONE COURSE, IS AN IMMERSION IN PROFESSIONAL KNOWLEDGE

You will learn methods and techniques professionals to increase awareness of your brand on Facebook, create relevant content and develop campaigns that bring results through Facebook marketing tools.

All course content has been reviewed and validated by the Facebook Brazil team. The Digital Marketing School is one of the few companies who have gone through this process all over the country.

 

PROGRAM CONTENT

- How to strengthen your brand with stories that engage. 
- Creating a page of your company. 
- Using the Page Insights for engagement analysis. 
- Using Audience Insights for public analysis. 
- Making his first announcement by Manager Ads. 
- How to target audience segmentation. 
- How to bid for media buying. 
- Installing the pixel retargeting and conversion on your site. 
- How to speed up the handling of your campaigns with Power Editor. 
- How to use Business Manager to manage your pages and accounts.

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Date: February 22, 2016
Time: 8 AM - 8 PM EST
Location: New York, NY 10036
Venue: The Westin New York at Times Square

Where successful senior marketers meet to discover what’s possible

VentureBeat is hosting its second annual summit for marketing masters, who yearn for inspiration and continuous learning in today’s customer-driven world. This one day event will cover four critical themes for senior marketers that require savvy technology application to deliver the optimal customer experience and the ability to lead an organization through continuous change.

Who should attend?

This event is specifically designed for established senior marketing leaders looking to harness new analytics and insights to map the customer experience, bridge the online-offline divide, capitalize on new technology to better understand ROI, and exchange ideas amongst peers.

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Date: February 24, 2016
Time: 9:30 - 16:30 GMT
Location: London, United Kingdom
Venue: The Odeon

The only constant is change. It's time for a Refresh.

We know that a lot can change in just one month in the digital space - make that 12 months and you’ve got some serious differences from one Digital Marketing Show to the next.

With our digital world evolving at such rapid pace, marketers need to be prepared to rethink, reorganise and refresh.

The Digital Marketing Show Refresh is a one-day pop-up conference, designed specifically for marketing professionals, to make sense of the ever-changing digital landscape.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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