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EVENTS

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Date: March 22, 2016 - May 10, 2016
Time: 6:30pm
Location: Los Angeles, CA, San Francisco, CA, Chicago, IL, Atlanta, GA

Today’s customer is not content …they want to be part of a bigger relationship. They want to be a member…to be recognized and rewarded with frictionless experiences. This “Membership Economy” has produced a fundamental shift in the way consumers purchase products and services.


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For more information, contact Anibha Chopra at achopra@cmocouncil.org  or 408.677.5264.

Date: April 27, 2016 - May 25, 2016
Location: New York City, NY, Los Angeles, CA

Marketing, as a function and practice, has become more agile. Content creation is becoming more agile. Customer communications are becoming more agile. Marketing execution is becoming more agile. Yet according to a recent CMO Council study, marketers are struggling to tie marketing activities to business impact as some 30 percent of senior marketers admit that they are struggling or failing to effectively measure customer experience and marketing performance across the multitude of silos and platforms currently in use.


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For more information, contact Christine Chiang at cchiang@cmocouncil.org 

Date: May 4, 2016
Time: 10am PST/1pm EST

According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B marketers revealed that, on average, they are leveraging some 13 different content marketing tactics across six social media channels and an average of three paid media resources.


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For more information, contact Christine Chiang at cchiang@cmocouncil.org or 408-67705335


PARTNER EVENTS

INDUSTRY EVENTS

Date: May 4, 2016
Location: Sydney, Australia
Venue: Sydney Olympic Park

Digital Marketing 2016 will present an informed and knowledgeable discussion on digital marketing developments and strategies in the ever-evolving and fast-changing technology environment. You’ll have the chance to see what campaigns are being driven by Australia’s top businesses, while also gaining insights from some of the nation’s most innovative thinkers in the digital marketing space. 


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Date: May 15, 2016 - May 18, 2016
Location: Las Vegas, Nevada
Venue: Aria Hotel

With 2,000+ attendees, 300+ speakers and 200+ CEOs, Shoptalk is the first large-scale NextGen Commerce event.


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Date: September 19, 2016
Location: Dubai, UAE

Engage has been developed to bring you the very best global knowledge and tools to either get you off to a flying start or to accelerate your existing activities. With structured training workshops, take-home support material, case studies, inspirational speakers that challenge the status quo and four streams of content taking you over the entire marketing funnel and the strategic thinking behind it, this is one day you don’t want to miss.

It is more than just a conference. It’s the event that brings together innovative thought-leaders, real-world case studies, practical training sessions and technical solutions under a single roof to equip you with all the inbound marketing tools you need to drive change immediately.

With an intense, one-day agenda, Engage offers four distinct streams: executive, attract, engage and impact. Encompassing the entire inbound funnel, it offers delegates the opportunity to build their own agenda based on the topics of most relevance to their business strategies and challenges.

With more than 40 sessions in a single day, there’s so much included that you’ll struggle to choose where to invest your time, and when combined with the take-home training resources, its single-day format is perfect for a team that wants to develop its skill set.

Engage isn’t a conference. It’s a journey to the kind of marketing that puts the consumer at its core rather than the product.


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Date: May 6, 2016
Time: 10 AM - 15:00 BST
Location: United Kingdom
Venue: Birmingham City University

At this years Expo, Google will be delivering their initiative 'Digital Garage' a talk which most businesses certainly will not want to miss! The session will cover how businesses can reach new customers online, help you to make your business more visible so that customers can find you, provide better understanding of digital marketing and give you information about online marketing tools to reach your prospective customers. This talk will take place at the10.30am session in the theatre area. Spaces are limited, to avoid disappointment we recommend you book your place in advance.

Digital Expo 2016 will be hosted at Birmingham City University.Join us on Friday 6th May 2016 for an Expo to help connect you with the experts on increasing your online and offline sales and marketing strategies. Come and meet suppliers that can increase your brand and learn about the latest digital technology for business.

We have limited tickets access to the theatre area which includes a ‘Meet the Expert Panel Q & A Technology Debate.’

What to Expect:

  • Meet industry leading digital, sales, marketing, social media  practitioners.
  • Find new and learn innovative ways to market your business online.
  • Gain insight into the current powerful online marketing strategies to help grow your business.Meet some of the top industry thought leaders.
  • Meet like-minded individuals, building connections.
  • Through the panel debate, find out answers to burning questions you may have about anything to do with digital sales and online marketing. From social strategy, to content optimisation, platforms and social advertising.
  • Meet suppliers and try out the latest digital technology for business.
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Date: November 2, 2016
Time: 8 AM - 8 PM PST
Location: San Francisco, CA

Where successful senior marketers meet to discover what’s possible

VentureBeat is hosting a second Marketing.FWD for the West Coast! This summit is for marketing masters, who yearn for inspiration and continuous learning in today’s technology-driven world. 

This one day, invitation-only event offers a rare chance to learn and strategize with established marketing leaders who are driving change within their organizations using new marketing technology. We will cover four topics critical for senior marketers to deliver an exceptional customer experience and lead an organization through continuous change.

Who should attend?

This event is specifically designed for established senior marketing leaders looking to harness new analytics and insights, bridge the online-offline divide, capitalize on new marketing technology, and exchange ideas amongst peers.

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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