EVENTS ARCHIVE
2008
Internal Branding Conference
Date: August 4 – 7, 2008
Location: Chicago, IL
eTail 2008: LEAVE NO BRAND BEHIND
Date: August 4 - 7, 2008
Location: Washington D.C.
ad:tech Chicago
Date: August 5 - 6, 2008
Location: Chicago, IL
AMA Summer Marketing Educators' Conference
Date: August 8 – 11, 2008
Location: San Diego, CA
The AlwaysOn & STVP Summit at Stanford
Date: July 22 - 24, 2008
Location: Palo Alto, CA
Website: http://stvp.stanford.edu/outreach/stanford-summit.html
9th Annual MARKETING WORLD 2008
Date: July 20 - 23, 2008
Location: Beaver Creek, CO
Website: http://www.frost.com/prod/servlet/summits-details.pag?eventid=102670215
Nonprofit Marketing Conference
Date: July 14 - 16, 2008
Location: Washington, D.C.
Website: www.marketingpower.com/Calendar/Pages/2008AMANonprofitMarketingConference.aspx
ARF's Audience Measurement 3.0
Date: June 24 - 25, 2008
Location: New York, NY
Website: www.thearf.org/assets/am-08
Luxury Interactive 2008
Date: June 17 - 19, 2008
Location: New York, NY
Website: www.wbresearch.com/luxuryinteractive/index.asp
The Green Event Summit
Date: June 12 - 13, 2008
Location: San Francisco, CA
Website: www.greeneventsummit.com
Social Media Summit
Date: June 9 - 12, 2008
Location: Chicago, IL
Website: www.aliconferences.com/conf/socialmedia_summit0608/
Branding Excellence 2008
Date: June 9 - 11, 2008
Location: Arlington, VA
Website: www.asmiweb.com/events/m126.html
VoIP World MENA 2008
Date: June 8 - 10, 2008
Location: Shangri-La Hotel, Dubai
Website: www.terrapinn.com/2008/voipme/
Cross-cultural Sales & Marketing
Date: June 7 - 9, 2008
Location: Crowne Plaza, Dubai
Website: www.regentfranchises.org/calendar.htm
9th Annual Customer Care & Services Forum
Date: June 9 - 11, 2008
Location: Las Vegas, NV
The 9th Annual Customer Care & Services Forum – CCSF - is the official “un-conference” dedicated to engaging, inspiring and creating loyal customers. The CCSF Retreat is designed to be the best peer-to-peer knowledge exchange event of the year. Learn how to activate customer feedback, develop new leadership strategies, leverage technological advances and foster employee loyalty. more »
Brandworks University 2008
Date: June 3 – 4, 2008
Location: Monona Terrace Convention Center, Madison, WI
This year's topic: Is it still possible to build a long-term brand in a "short-term" world? Network with other marketing executives and hear faculty insight on long-term branding. Read more »
Sustainable Brands Conference 2008
Date: June 2 - 5, 2008
Location: Hyatt Regency Monterey, CA
Join a vibrant mix of top brand leaders, leaders in product design and innovation, sustainability executives and the network of experts who support them, in the world-renowned setting of the Northern California Coast. Meet like-minded executives while examining the underlying issues, hard choices, and proven success stories of those at the forefront of creating profitable change for sustainability.
Read more »
SEARCH ENGINE STRATEGIES – MILAN
Date: May 27 - 28, 2008
Location: Milan, Italy
Don't be left behind as your fellow marketers and SES World-wide Alumni gather to learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area.
more »
2008 SAMRA Conference
Date: May 27 - 28, 2008
Location: Royal Swazi Spa, Swaziland
Website: http://www.samra.co.za/
"The focus for the 2008 conference is "New" research developments, research thinking, research technology and research methods" says Leonie Vorster, SAMRA Chairperson, "We would like to challenge suppliers and users to review the recent and forthcoming industry developments rather than rehash the past issues or debates."
THE 2ND MOBILE MARKETING & ADVERTISING SUMMIT 2008
May 27 - 28, 2008. M Hotel, Singapore
New & Proven Techniques & Strategies to Leverage on the Power of Mobile in the Asian Mobile Marketing Arena. more »
CLOSE Team Invention Session
Date: May 27, 2008
Time: 9 am - 5 pm CET
Location: Marriott Paris Rive Gauche Hotel, Paris, France
The CLOSE Team Invention Sessions will explore the strategic value derived from closer integration
and alignment with marketing, channel and customer service groups within the enterprise.
Read more »
Intelligent Planning & Buying of Interactive Media
Date: May 22 - 23, 2008
Location: Boston, MA
This course gives attendees an in-depth study of client expectations, media consumption habits, ad types, trends, metrics and measurement, industry standards and best practices. It is truly a comprehensive course that will bring you up-to-speed on interactive media, as well as give complete novices an equally useful level of expertise. Read more »
Intelligent Selling of Internet Advertising
Date: May 22 - 23, 2008
Location: Friars Club, NY
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Read more »
A Closer Look at Customer Loyalty: Knowing What's Best to Measure for Your Business
Date: Wednesday, May 21 from 2:00 to 3:00 EST
Location: Online Webinar
Is customer loyalty an attitude? A behavior? Both? Can customer loyalty be measured? If so, what is the best approach? And if customer survey ratings are to be used for measuring loyalty, which ratings provide the best information? And is loyalty the right construct for your business, or something else? Join D. Randall Brandt, Ph.D., Vice President, Customer Experience and Loyalty Research, Maritz Research, as he addresses these important questions and presents a blue-print organizations can follow for developing a customer loyalty measurement that provides a solid predictor of business growth and results. more »
SMX MADRID 2008 - SEARCH MARKETING EXPO
Date: May 20 - 21, 2008
Location: Madrid, Spain
Por primera vez en España, llega a Madrid el evento sobre search marketing más importante del mundo, con ediciones en Estados Unidos, Inglaterra, Suecia, España, Australia, Argentina y Chile.
more »
BtoB's NetMarketing Breakfast - Chicago
Date: May 20, 2008
Location: Chicago, IL
Learn how to optimize your interactive marketing strategies! Our panel of experts will reveal the best strategies for effective e-mail marketing, search, webcasting, online advertising and more. more »
MARKETING TO YOUTH
May 19 - 21, 2008. Hong Kong
May 14 - 16, 2008. Singapore
The two day ‘Marketing to Youth’ conference is power packed with fresh insights and case studies from the movers and shakers of Asia’s youth marketing space. These heavy-hitters will reveal tips, tricks and tactics on how you can strike a chord with this burgeoning group of young consumers. more »
25th Annual ACCM
Date: May 19 - 22, 2008
Location: Orlando, FL
ACCM is the only conference that provides education in all areas of successful multichannel marketing. Learn how toc onnect with multichannel customers anytime, anywhere, innovate to fight rising postage and paper costs, maximize revenue with breakthrough marketing solutions and grow your business in a multichannel world. more »
3RD ANNUAL EMARKETING SUMMIT
Date: May 15 - 16, 2008
Location: Zurich, Switzerland
Join the 2008 Summit and get fresh perspectives on how to revitalise your online campaigns by introducing better measurement, coordination and execution strategies into your Marketing Mix.
more »
BtoB's NetMarketing Breakfast - New York
Date: May 14, 2008
Location: New York
Learn how to optimize your interactive marketing strategies! Our panel of experts will reveal the best strategies for effective e-mail marketing, search, webcasting, online advertising and more. more »
Internal Branding Conference 2008
Date: May 12 - 15, 2008
Location: Washington, DC
Learn how some of your peers have evolved their internal branding
practices, revolutionizing the way their companies engage employees. Read more »
CLOSE Team Invention Session
Date: May 12, 2008
Time: 9 am - 5 pm PDT
Location: Stanford University, Stanford, California
The CLOSE Team Invention Sessions will explore the strategic value derived from closer integration
and alignment with marketing, channel and customer service groups within the enterprise.
Read more »
BtoB's NetMarketing Breakfast - San Francisco
Date: May 8, 2008
Location: San Francisco, CA
Learn how to optimize your interactive marketing strategies! Our panel of experts will reveal the best strategies for effective e-mail marketing, search, webcasting, online advertising and more. more »
Engage Summit 2008
Date: May 7 - 9, 2008
Location: The Chateaux Resort at Silver Lake, Deer Valley, Utah
Attend this exclusive event and discover why engagement is one of the most powerful emerging business concepts of the 21st century. Master the principles of customer and employee engagement. more »
Response Expo 2008
Date: May 6 - 8, 2008
Location: San Diego, CA
Response Expo 2008 brings together key decision-makers and industry leaders from the corporate marketing arena and direct response spectrum. Whether you use direct response marketing on television, on the radio, in print, online or even in the mobile/wireless world, Response Expo will deliver exclusive opportunities to meet with your peers. Response Expo, much like the DRMA, is designed to create networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and the television world. Read more »
Customer Complaint Management Summit
Date: April 28 - May 1, 2008
Location: Phoenix, AZ
Service is the single sustainable marketplace differentiator, and complaint handling is the core of that service. Building on the success of the first two events, the 3rd Annual Customer Complaint Management Summit returns with all new e-topics to help improve customer experience, and to maximize your bottom line. The Summit will provide its participants with continuous learning, advancement, and implementation experience for better customer complaint handling. Read more »
CLOSE Team Invention Session
Date: April 29, 2008
Time: 9 am - 5 pm GMT
Location: Renaissance Sao Paulo Hotel, Sao Paulo, Brazil
The CLOSE Team Invention Sessions will explore the strategic value derived from closer integration
and alignment with marketing, channel and customer service groups within the enterprise.
Read more »
Intelligent Planning & Buying of Interactive Media
Date: April 28 - 29, 2008
Location: Boston, MA
This course gives attendees an in-depth study of client expectations, media consumption habits, ad types, trends, metrics and measurement, industry standards and best practices. It is truly a comprehensive course that will bring you up-to-speed on interactive media, as well as give complete novices an equally useful level of expertise. Read more »
Intelligent Selling of Internet Advertising
Date: April 28 - 29, 2008
Location: Boston, MA
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Read more »
Kids and Youth Marketing Summit Middle East 2008
Date: April 27 – 30, 2008
Location: One & Only Royal Mirage, Dubai
Website: http://www.iqpcevents.com/ShowEvent.aspx?id=51488
EXPERIENCE MARKETING MASTERCLASS
April 23 - 24, 2008. Sheraton Towers, Singapore
Create Experience-Driven Marketing Programmes to Boost Sales and Increase Brand Awareness. more »
AFRICAN MOBILE MARKETING AND ADVERTISING SUMMIT
Date: April 24 - 25, 2008
Location: Eko Hotel, Lagos, Nigeria
Website: http://www.mobilemarketingafrica.com/
The African Mobile Marketing & Advertising Summit is the foremost event of the year dedicated to communication and loyalty on the mobile in the emerging markets. With the huge growth of mobile communications in Africa, this event will be bringing together advertisers, communication agencies, content developers, and mobile service providers.
Intelligent Search Engine Marketing
Date: April 25, 2008
Location: Friars Club, New York
Provides the in-depth basic and intermediate “how to” knowledge needed to create and execute successful search campaigns and maximize the performance and return of SEM, Paid inclusion, PPC and more. Read more »
Intelligent Planning & Buying of Interactive Media
Date: April 23 - 24, 2008
Location: Friars Club, New York
This course gives attendees an in-depth study of client expectations, media consumption habits, ad types, trends, metrics and measurement, industry standards and best practices. It is truly a comprehensive course that will bring you up-to-speed on interactive media, as well as give complete novices an equally useful level of expertise. Read more »
Intelligent Selling of Internet Advertising
Date: April 23 - 24, 2008
Location: Friars Club, New York
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Read more »
BtoB's NetMarketing Breakfast - Atlanta
Date: April 23, 2008
Location: Atlanta, Georgia
Learn how to optimize your interactive marketing strategies! Our panel of experts will reveal the best strategies for effective e-mail marketing, search, webcasting, online advertising and more. more »
SEARCH MARKETING EXPO - CHINA 2008
April 18 - 19, 2008. China @ Timev
Sessions focus on both Chinese and English-language markets, with an emphasis on the Simplified Chinese. SMX China teaches search engine marketing skills, tactics and best practices from top experts in the field, including sessions featuring representatives from the Chinese search engines. more »
CLOSE INVENTION SESSION #3 - Australia/APAC
Date: April 16, 2008
Location: Sydney, Australia
The CLOSE Workshops will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise. Read more »
MANAGING CHANNEL PARTNERS CONFERENCE
Date: April 14 - 15, 2008
Location: The Excelsior, Hong Kong
This 2-day practical and insightful conference will show manufacturers, wholesalers and marketers workable solutions and tips on how to align objectives and build commitment with channel partners for optimal sales result. Read more »
SLAM 2008: Sales, Licensing, Alliances & Marketing for Software Companies
Date: April 3 - 4, 2008
Location: San Francisco, CA
The SLAM 2008 Conference: Sales, Licensing, Alliances & Marketing for Executive and Managers of Software Companies focuses on successful business development models, sales strategies, licensing technologies, partnering, growth opportunities, and marketing issues facing software companies. Read more »
How to score with sports marketing
Date: March 27, 2008
Location: Online
AdweekMedia is hosting a one-day online conference and expo which features an educational forum on marketing strategies, targeting high-level marketing, advertising and media executives. Read more »
9th Search Engine Strategies New York Conference & Expo
Date: March 17 – 20, 2008
Location: NY
Search Engine Strategies returns to New York for its 9th year with a new focus on the interactive marketplace. The new content line-up includes key market makers from around the world, along with an educational outline designed to address the issues Marketers face each day. From universal and blended search considerations in natural search or SEO, to the latest tactics for managing sophisticated sponsored listing programs, SES has created a social, educational and networking environment for you. Read more »
CMO SUMMIT
Date: March 21, 2008
Location: Tokyo, Japan
Masami Takahasi, Executive Director of Walt Disney Studios Home Entertainment, and Miki Tsusaka, Global Director of Boston Consulting Group, will represent the CMO Council at the Summit. Read more »
4th Annual Forum for the Future of Tourism - Multicultural Tourism Marketing: Assets and Challenges
Date: March 12 - 14, 2008
Location: Washington, D.C.
This year’s forum will provide a platform to talk about ground-breaking trends in several areas including
human resource policies and product development. The forum will include topic driven workshops that will allow the
attendees to share their ideas and become a part of the solution. Read more »
3rd Annual Global Marketing Summit
Date: February 25 - 26, 2008
Location: Myrtle Beach, SC
This exceptional event features keynote sessions and case studies of the year’s most innovative marketing strategies
and will arm you with the information you need to turn customers into communities. Read more »
Positioning Pharmaceutical Brands for Maximum Value
Date: February 25 - 26, 2008
Location: Philadelphia, PA
This conference discusses the challenges and solutions to maximize the value of your brands in the pharmaceutical industry from start to finish. Learn the appropriate communication avenues to reach out to consumers. Read more »
CMO Forum at the GSMA Mobile World Congress
Date: February 11 – 14, 2008
Location: Barcelona, Spain
The GSMA will present the CMO Forum at the 2008 Mobile World Congress. Bringing together the leaders of the mobile marketing and advertising industry, this key event focuses on the challenges of increasing the use of the mobile "channel" for advertising and marketing purposes. The event includes keynote speeches, panel discussions, networking, and information exchange.
Online: http://www.mobileworldcongress.com/cmo.htm
Email: registration@mobileworldcongress.com
Call: +44 (0) 208 879 2422
Lean Marketing/Sales Workshop
Date: February 7, 2008
Location: San Francisco, CA
This innovative workshop is specifically designed to help you improve your marketing and sales results; it will help you identify the problems and waste keeping you from being efficient and will assist you in improving your existing processes. Lean Marketing teaches you a straightforward methodology which clearly identifies your barriers to success. Read more »
eTail 2008 Palm Desert
Date: February 11 – 14, 2008
Location: Palm Desert, CA
eTail was launched in 1999 as the premier multi-channel retail event dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. What worked last year, may not work today and definitely won’t work tomorrow - that is why eTail is critical to many Retailers’ successes.
More info»
2008 Annual XMPie Conference
Date: February 7 – 9, 2008
Location: Planet Hollywood, Las Vegas, NV
Read more »
The XMPie Users Group Conference is designed to help marketing customers develop effective marketing campaigns and provide technical information, future trend perspectives and peer-to-peer networking. Read more »
CLOSE Team Invention Session #2
Date: February 12, 2008
Location: The Chartered Institute of Marketing, Cookham, Berkshire, UK
The CLOSE Team Invention Sessions will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise. Read more »
The YPulse College Mashup 2008
Date: January 31 – February 1, 2008
Location: Santa Monica, CA
Brand marketers and their supporting agencies, media executives, non-profit professionals, and youth technology platform providers.
For more information: Website: http://www.ypulse.com/
onMedia NYC 2008
Date: January 28 – 30, 2008
Location: Mandarin Oriental Hotel, New York, NY
CMO Council is pleased to be supporting AlwaysOn’s OnMedia NYC where the hottest technology CEOs from the back streets of Silicon Valley to NYC come to mix it up on stage with the global advertising and media establishment. OnMedia NYC will feature high-level debates from industry leaders on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
more »
14th Annual Marketing to U.S. Hispanics & Latin America Conference
Date: January 27 - 29, 2008
Location: Coral Gables, FL
The 14th Annual Marketing to U.S. Hispanics & Latin America Conference has grown tremendously over recent years
and has become a mini-reunion for industry experts who keep coming back year after year. This long-running event
brings you the best in the industry to discuss the topics that matter most. Come hear an all-star speaking faculty
comprised of innovators from major national brands, Hispanic marketing thought leaders and segment marketing experts
discuss what marketing tactics are most successful, Hispanic buying power and trends in consumer behavior, and tools
and techniques to allocate resources and measure return on marketing investment. Read more »
2008 Digital Media Measurement & Pricing Summit
Date: January 22 – 23, 2008
Location: Bridgewaters, NY
Define Metrics, Maximize Reach, Optimize Ad Spend, Improve ROI & Justify Pricing
THE KIDS MARKETING MEGA EVENT
Date: January 21 – 23, 2008
Kids are in control! Never before have real kids under the age of 12 had so much spending power and influence over decisions that are made within the family: what to eat, where to go on vacation, what to play with, how to spend their time and more. You need to target them in the right way. This is the event that is 100% kids for marketers who focus on them 100% – designed to get you in the know. More information
»
CLOSE Team Invention Session
Date: January 22, 2008
Time: 9 am - 5 pm EST
Location: Columbia University, NY
The CLOSE Team Invention Sessions will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise. Read more »
2007
2007 CMO COUNCIL SUMMIT
Date: December 12-13, 2007
Location: The Lodge at Sonoma. Sonoma, California
The Elite Retreat. Less Burn: More Return
Headline Sponsor: Oracle Corporation
Download 2007 CMO Annual Report presented at the summit »
9th Search Engine Strategies Chicago Conference & Expo
Date: December 3-7, 2007
Location: Chicago, Il
Search Engine Strategies returns to Chicago for its 9th year with a new format, fresh new sessions, and workshops. Content will focus on the latest trends in search including optimizing for universal and blended search, maximizing analytics and usability, and several sessions specifically designed for the Chicago event focusing on search in the online commerce world. As the industry converges for a week of networking, spirited discussion and high-level learning...
WEBINAR: EXPERTS OFFER ADVICE ON SELLING TO MARKETING PROFESSIONALS
Date: December 5, 2007
Time: 2:00pm - 3:00pm EST
WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar conducted in partnership with NAPL. Talking to the Marketing Professional: A How-To Guide, will be led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends. She will be joined by Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, who will provide a “big picture” view of the needs of marketing executives.
The 2007 New York Ten Awards
Date: November 5, 2007
Location: New York, NY
The "Academy Awards of New York Business," the New York Ten Awards is an annual selection of ten companies and individuals in the greater New York business community that display extraordinary leadership and innovation. The event is industry agnostic – past winners hail from Media, Telecom, Publishing, Travel, Retail, Private Equity and many other industries. The goal of the event was to act as an annual milestone highlighting the achievements of New York's business community and our city. After a nomination process and thorough screening from a panel of judges from the media, winners were announced at a special dinner gala at Cipriani Wall Street on Monday, November 5, 2007.
BPM FORUM DINNER DIALOGUE EVENTS
October 25, 2007. Austin, TX
September 27, 20007. Palo Alto, CA
Hosted by the BPM Forum and Deloitte Consulting LLP, the Dinner Dialogue events focused on the BPM Forum’s Competitive Strategy Roundtable’s recent initiative, the Competitive Readiness Review (CRR) Survey. Sponsored by the BPM Forum and Deloitte, CRR provided new insight into competitive challenges & industry preparedness. Senior marketing and strategy executives representing global technology firms discussed best practices for reducing competitive risk and improving competitive performance within their specific enterprise. Participants will also identify the challenges that organizations face in addressing market altering changes, effective methods to overcome these challenges, and strategies to navigate internal hurdles to improve competitiveness. This was an exclusive invitation-only event for select BPM Forum & CMO Council members.
CMO Council Asia Pacific Summit 2006
"East Meets West: Connecting Across Cultures"
October 24. Tokyo, Japan
Senior marketers from across the Asia Pacific region gathered in Tokyo on October 24 at the Tokyo American Club for the CMO Council Asia Pacific Virtual Summit, the Council’s first Asia event. The CMO Council launched its Asia Pacific chapter earlier this year and now counts over 100 members, representing Japan, Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, India, Australia and New Zealand.
read more »
WIMAX WORLD USA CONFERENCE AND EXPO
September 25-27 2007.
Location: Chicago, Il
Website: http://usa.wimaxworld.com
Our global WiMAX World series included the industry's largest and most influential wireless and mobile broadband events covering the WiMAX market in the USA, EMEA and Asia. In the past few years WiMAX World USA has grown tenfold from 15 exhibitors in 2004 to more than 150 exhibitors and 7,000+ people this year. In 2007, the WiMAX World series collectively drew over 10,000 visitors, over 250 exhibitors and was endorsed by more than 350 corporate, media, analyst and association sponsors from all around the globe.
TECHTARGET ONLINE ROI SUMMIT
September 20-21, 2007. San Francisco, CA
Website: http://techtargetsummit.techtarget.com/conference/html/index.html
Learned about the latest online marketing strategies and campaign tactics from experts and peers in the IT industry. TechTarget and CMO Council Research Findings presented on Thursday, September 20th from 10:00am to 10:30am.
VOICES IN BUSINESS
Donovan Neale-May, Executive Director of the CMO Council, spoke with B2B Marketing for their featured Podcast brought to you by Voices in Business. To listen »
BRAND FINANCE FORUM 2007
September 3-4, 2007.
London Stock Exchange London, England
Website: www.brandfinanceforum.com
Technology Buying and Media Consumption Trends Webcast Now Available On Demand
August 21, 2007
Join Marilou Barsam and Donovan Neale-May as they discuss research findings from a series of quarterly technology marketing surveys to TechTarget’s IT Research Panel for the first and second quarters of 2007. The goal of these surveys was to establish a benchmark and trend analysis of buying priorities for technology solutions and media consumption trends. Also, Marilou and Donovan talk about how IT pros can align their business needs with their IT investments, favored content types and new media adoption. View this on-demand webcast »
INSIGHTS JAPAN 2007 Presented by Red Herring Japan
July 22-24, 2007. Kyoto, Japan
Join us for “Insights” Japan 2007, July 22-24, in beautiful Kyoto. This dynamic two day event will delve into Japan’s technology marketplace and celebrate its numerous—often underrepresented—innovators.
This invitation-only event will spotlight Japan’s top technology companies and their overseas counterparts. Participants will explore Japan’s vibrant - but often misunderstood and overlooked - innovation ecosystem. Editorial tracks will include Web 2.0, Entertainment, Wireless, Investment, Japanese Global Entrepreneurs and more. The overarching goal for the event is to deliver actionable insights from real business stories, strategy discussions and international comparisons. For additional information, visit: http://www.herringevents.com/japan07/overview.html
4TH ANNUAL INTERNET STRATEGY FORUM EXECUTIVE SUMMIT
A Secure the Trust of Your Brand Online Event
July 19-20, 2007. Governor Hotel, Portland, OR
CMO Council member Cammie Dunaway and other senior marketing & IT executives from FedEx, IBM, Intel, WebTrends, Adobe and One Economy Corp. shared their insights and ideas on how marketing & IT can work together better, and the real-world benefits of integrating the Internet into overall business strategies.
CALL CENTER EXPOSURE: LIMITING LEAKS & PEEKS
A Secure the Trust of Your Brand Online Event
June 7, 2007
Continuing the Secure the Trust of Your Brand initiative, the CMO Council, along with Envision Telephony, Inc. hosted an audio web conference dedicated to safeguarding customer contact center data. The webcast evaluated the risks and repercussions that marketers face within call centers and provide best practices on how to protect and secure brand identity in the face of potential breeches and threats. We brought together leading brand strategists and customer relationship officers for discussions on ways to mitigate the risks of brand compromise, identity theft and privacy breaches in contact center operations worldwide. Panelists representing retail, health care, financial services and travel explored best practices and solutions for safeguarding confidential data and recovering from security failures, compromises and internal leakage.
THE PNM MOBILE USER EXPERIENCE (MEX) SHOW
2nd/3rd May 2007. Wallacespace, London, UK.
INTERWOVEN VISIONARY SUMMIT
April 26, 2007.
The Palace Hotel. San Francisco, CA
On April 26 th, Interwoven gathered senior IT and marketing executives in a dynamic peer forum to discuss the challenges of acquiring, engaging and hanging on to customers in today's marketplace. Attendees shared insights and learned common goals, developed common solutions, and got a better understanding of the roles each can play to achieve success.
CLICKZ SPECIFICS ANALYTICS
April 26, 2007.
New York Hilton. New York, NY.
CMO COUNCIL DIALOGUE EVENTS
March 22, 2007. Tokyo
March 27, 2007. Hong Kong
March 29, 2007. Singapore
Hosted by the CMO Council, Symantec and Tektronix, the March Dialogue events focused on "Secure the Trust of Your Brand: How Security and IT Integrity Influence Corporate Brands," the CMO Council’s recent initiative implemented in collaboration with Symantec and Dow Jones/Factiva. The research initiative—representing the most comprehensive study to date on how security is impacting business value and performance, customer confidence and retention, and brand reputation and integrity—was conducted via major surveys of corporate executives, marketers, and customers, as well as in-depth discussions with 25 leading marketing executives from global companies. This was an invitation-only event for CMO Council members.
MAINTAINING TRUST IN PAYMENTS
March 7-8, 2007. Washington, DC
Visa and Harvard Business School Publishing hosted a payment card security summit titled "Maintaining Trust in Payments." that took place in Washington, D.C. on March 7-8, 2007. This invitation-only forum brought together top Visa member bank executives, merchant and government representatives as well as law enforcement to focus on how the industry can better address payment card fraud. Donovan Neale-May, Executive Director of the CMO Council spoke on Building Customer Trust and Empowering Customer Engagement.
WORLD CEO FORUM
March 6-8, 2007. Dubai & Abu Dhabi
The CMO Council officially announced and inaugurated the launch of CMO Council Middle East North Africa (MENA) at the World CEO Forum in Dubai.
MASTERING MPM
March 5, 2007
In 2006, the CMO Council introduced the first-ever Mastering MPM Certificate Program. Expanded in 2007, this online program assesses and certifies the MPM competencies of marketing practitioners from a wide range of industries.
CMO COUNCIL AT 3GSM
February 12-15, 2007. Barcelona, Spain
CEOs from the leading global companies in the mobile and related industries will speak in five keynote sessions spread across the three days of the conference. Other enhancements include a 'Strategies for Growth' stream reserved exclusively for board-level speakers and a new forum for Chief Marketing Officers.
2006
2006 ADVISORY BOARD MEETING
November 29, 2006.
New York City
The CMO Council Advisory Board will be gathering in New York City on November 29th for its annual year-end meeting.
Open to Advisory Board members only.
CMO COUNCIL DINNER DIALOGUE
November 29, 2006.
New York City
Hosted by the CMO Council and AT&T, November’s Dinner Dialogue event, Marketing Innovation: Resonate How You Innovate, brought together a small group of cutting edge marketing minds from a cross section of industries in an informal, exclusive environment designed to elicit strategic thinking, best practices, and incisive thought leadership discourse around what companies are doing to renovate how they innovate. This invitation-only event for senior marketing decision-makers explored and examined the current realities as well as the internal transformations, new skills and realignments necessary to further the value, yield, and accountability of the marketing group.
CMO COUNCIL SUMMIT - EUROPE 
Mixing, Merging & Multiplying. Managing Euro Market Dynamics
November 16, 2006.
London, United Kingdom
Rain dampened the City streets and fog shrouded the venerable Tower of London just down the River Thames, but the weather did not dampen the spirit nor keep over 120 intrepid marketers from trekking to the newly minted Hilton London Tower Bridge for the second Annual CMO Council Summit Europe. From throughout the UK and across the Continent, senior marketing executives convened for "Mixing, Merging and Multiplying: Managing Euro Market Dynamics," the CMO Council's final Summit of the CMO Council season, following successful North America (San Francisco) and Asia Pacific (Tokyo) events. Closing out the year on a series of high notes, the CMO Council Europe recorded its 750th new member, the CMO Council welcomed over 350 senior marketers to its three Summits, with representatives coming from over 30 countries, and the Council closed in on 3,000 global members.
Download CMO Annual Report Presentation 
CMO COUNCIL SUMMIT - JAPAN
East Meets West.
Connecting Across Cultures
October 24-5, 2006.
Tokyo, Japan
CMO Council Inaugural Asia Pacific Event Earns Rave Reviews.
Senior marketers from across the Asia Pacific region gathered in Tokyo on October 24 at the Tokyo American Club for the CMO Council Asia Pacific Virtual Summit, the Council’s first Asia event. The CMO Council launched its Asia Pacific chapter earlier this year and now counts over 100 members, representing Japan, Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, India, Australia and New Zealand. The day began with a press conference at the Foreign Press Club. Executive Director Donovan Neale-May, CMO Council Asia Pacific Advisory Board chairman Jun Kamo of BearingPoint, Japan, and fellow Advisory Board member Charles Nikeil, senior director, regional marketing, Symantec, presented the assembled regional media with perspective on the CMO Council’s entry into the region and the business value proposition it offers to senior marketers and their organizations.
CMO COUNCIL SUMMIT - NORTH AMERICA
The Power of Engagement. Gaining Customer Intimacy, Influence & Inspiration
October 4-5, 2006.
San Francisco, California
The 2006 North America CMO Summit proved to be a tremendous success, with top marketers from around the world coming together in San Francisco to share, debate and discuss the challenges and rewards of engaging with their customers. Dynamic and engaging sessions and presentations were delivered by marketing executives such as Karen Durkin, SVP of Communications & Brand Strategy; Julie Robertson, SVP of Marketing for Feld Entertainment (including the Ringling Brothers and Disney on Ice franchises); Nam Vo, VP of Marketing, Cardinal Health; Jeff Hazylett, CMO of Eastman Kodak; Chris X. Moloney, CMO of Scottrade; and many more. Lively discussion and dynamic presentations continued throughout the day as marketers navigated the sometimes rocky terrain of customer engagement. The opening keynote address by Lenovo CMO, Deepak Advani, provided the key challenge for marketers at the 2006 Summit: Reach beyond the building of a brand and take challenges and risks to reach, engage and retain your customers in ways that might have once been thought to be too risky.
CMO COUNCIL EUROPE THOUGHT LEADERSHIP FORUM
B2B & B2C Marketing…there is a lot to share…
August 2, 2006.
United Kingdom
The CMO Council Europe partnered with Microsoft to deliver a Masterclass session on B2B & B2C Marketing…There is a lot to share…in Reading, United Kingdom, on Wednesday 2nd August. This luncheon event examined the increasingly close relationship between traditional B2B and B2C marketing approaches and looked at how success and ROI can be measured in a world that is changing so rapidly. The debate was lead by CMO Council Europe Advisory Board member Nick Barley, Business & Marketing Officer, Microsoft, and featured participation from some of the leading lights in B2B and B2C marketing.
CMO COUNCIL DINNER DIALOG
May 24, 2006.
San Francisco
Fifteen members of the CMO Council gathered Tuesday night at the venerable Carnelian Room high above the San Francisco skyline to discuss and debate the findings of our recent Select & Connect report, as well as the challenges and opportunities of marketing in BRIC (Brazil, Russia, India, China) markets. The dinner dialog, sponsored by CMP Technologies, was the latest in an on-going series of intimate gatherings among senior marketing executives in select cities around the world.
Our representatives Tuesday night included CMOs and senior marketing executives from Intel, Microsoft, Adobe, Sybase, Wyse Technologies, CMP, Novell, Tumbleweed, Ingenio, Marketo and Biz360. Our moderator, CMO Council Executive Director Donovan Neale-May, led an engaging and challenging dialog to explore key challenges and insights in marketing segmentation, messaging, global brand management, emerging market development, and internal communications strategies. Watch your email for an invitation to attend future CMO Council dinner dialogs, summits and other events in North America, Europe and Asia.
SELECT & CONNECT WEBINAR
Strategies for Targeted Customer Acquisition and Retention
April 26, 2006
Join Tarkan Maner, SVP of Worldwide Sales and Marketing at Wyse Technologies; Ellis Booker, Editor of BtoB Magazine, Werner Mansfield, President of NetLine Corporation; and Christopher Kenton, SVP of the CMO Council for an insightful hour of discussion on the opportunities and pitfalls of creating strategically targeted customer-centric programs.
WEBCAST
BtoB Marketing to IT Series
January 24, 2006
"BtoB Magazine's" webcast, IT Pros are Different: Learn How to Reach Them Online and Offline, uncovered the best strategies and tactics for marketing to IT decision-makers at organizations of all sizes. Panelists included: Todd Forsythe, VP of world wide integrated marketing, Oracle Corp. Donovan Neale-May, executive director, CMO Council Scott Anderson, director, enterprise brand communications, HP Sponsored By Moderated by BtoB Magazine's Ellis Booker, IT Pros are Different: Learn How to Reach Them Online and Offline examined the ways in which successful technology marketers communicate to and influence their target audience. Download Donovan Neale-May's presentation for this informative webcast event. download |
2005
RENOVATE TO INNOVATE WEBINAR
Building Performance-Driven Marketing Organizations
November 30, 2005
Word on the CMO Council’s latest “Renovate to Innovate” thought leadership initiative: it’s the clearest view yet of the challenges faced by today’s marketing organizations. The broadcast November 30th offered concrete solutions and suggestions, courtesy of case studies from such respected companies as Avaya and Oracle, along with insights from marketing veteran and current CMO Council Advisory Board Chairperson Jan Soderstrom.
CMO COUNCIL EUROPEAN SUMMIT 2005
Perfecting the Art, Advancing the Science
November 17-18, 2005.
London, UK
A virtual Who’s Who of top marketers from name-brand technology companies converged in London for the first annual CMO Council Summit Europe. Over 100 high-level marketers heard a distinguished group of presenters expound on the conference theme, Perfecting the Art; Advancing the Science, stimulating informed discussion and interactive debates on the new challenges, trends and dynamics in global technology marketing. Cisco CMO James Richardson and Unisys Global VP of Marketing Ian Ryder opened the Summit with dynamic presentations. Richardson offered insights into Cisco’s marketing model, which blends methodology, measurement and customer intelligence (the science), with successful creative campaigns, most recently for network security (the art). In his four years as Cisco’s CMO, Richardson has moved the marketing needle on the side of science, with the goal of demonstrating marketing ROI. Ryder shared his considerable experience on the complex topic of “Managing a Global Brand,” examining the relevance, importance and pitfalls of global brand management. In addition, other presenters and panelists from Dell, IBM, Akamai, Symantec, Avaya, Visa, MCI, Microsoft, Intel, Oracle, Philips Semiconductors, Deloitte, and Siebel covered a wide range of though-provoking topics and issues challenging global marketers today.
CMO SUMMIT 2005
DELIVERING ON DEMAND™
October 27-28, 2005.
Monterey, California
A top-notch group of marketers from brand-name companies presented pain points as well as best practices in the adoption of critical On-Demand marketing systems at the CMO Summit 2005 in beautiful Monterey, Calif. On-Demand marketing is a strategic imperative for companies seeking to more effectively compete in today's high-velocity, ultra-competitive global markets. Real-time access to business intelligence, marketing performance analytics, and predictive event scenarios will determine the winners and losers in the race to more efficiently manage, allocate and utilize strategic assets and resources. Jan Soderstrom, CMO Council Advisory Board chairperson, set the tone for the conference with a strong call to action: Marketers must analyze, readjust and even rebuild their groups from the ground up, employing operational, organizational and technological best practices while adopting an analytical, numbers-oriented mindset. Former Visa USA CEO Carl Pascarella then delivered the opening keynote that effectively detailed the blending of brand building with technology that successful enabled Visa to grow to $1.045 trillion in sales in 2004. Summit attendees benefited from the event’s highly interactive format, which combined pulse-point polls during keynote presentations and post-presentation group invention discussions.
2005 MPM FORUMS
September 7, 2005.
New York
Over 70 marketers gathered in New York City to hear speakers and panelists from blue chip companies, make the case for and show the value of Marketing Performance Measurement. The importance of tight alignment of sales and marketing, a strong metrics-driven internal culture and small, incremental MPM implementation were major topics for discussion. Geoff Ramsey, CEO and co-founder of eMarketer, kicked off the half-day event at host Thomson Financial's downtown headquarters with a compelling and informative presentation on Internet marketing trends. He was followed by keynote presenter James Lenskold, president of the Lenskold Group, a marketing consulting firm. Then, top marketers from Avaya, Eastman Kodak, IBM and Thomson Financial led an interactive discussion on Making the Case for MPM. A second group of panelists from Factiva, Cognos, Konica Minolta and webMethods then showed the value of MPM. A third panel of marketers from IBM, SAS, Sterling Commerce and Technology Leaders then offered real-world examples of MPM in action. After a lunch break, CEOs from Live Technology Holdings, Responsys and Travelzoo relayed their expectations of marketing.
July 19, 2005.
Munich, Germany
More than 50 CMO Council members from across Europe gathered at Oracle's offices in Munich on July 19 for the second Marketing Performance Measurement (MPM) Forum in the EMEA region. News highlights from the event included the release of findings from the European Measures & Metrics Audit, which follows a similar survey initiative in North America last year. The latest poll of more than 170 technology marketers accented their lack of formal measurement practices and a strong desire to better quantify the value of spend. Keynote presenter, Tim Ambler, senior fellow at the London Business School, pointed out the discrepancies between brand equity and ROI, which he considered to be a bad metric for marketing assessment. Leading brand names represented on panels and in the audience included SAP, SAS, Siebel, Oracle, HP, Avaya, Freescale, Novell, Google, Nortel Networks, Siemens, BT, Factiva and Cherry.
June 21, 2005.
Boston, MA
More than 70 marketing executives gathered in Boston to hear distinguished panelists make the case for and show the value of Marketing Performance Measurement, at the CMO Council’s MPM Forum. Co-hosted by Zoom Information and Demantra and held at ZoomInfo’s new headquarters in Waltham, Mass., the Forum kicked off with a compelling keynote by marketing guru Bruce Clark, associate professor at Northeastern University, who stressed that MPM systems are only effective when aligned with a company’s overall business goals. Then, panelists from such brands as Akamai, BearingPoint, Cognos, Factiva and others offered real-world scenarios on creating and implementing effective MPM systems, with plenty of interaction with the audience. To wrap up the half-day event, CEOs from KnowledgeStorm, Zoom Information and Accela Communications offered keen insights into how marketing and measurement are viewed from the C-suite. The MPM Forum series heads to Europe with an event in Munich on July 19, followed by New York on Sept. 7, and Paris, date to be determined.
May 17, 2005.
Chicago, IL
Nearly 60 marketers gathered at host CDW's Chicago headquarters to explore and convey real world examples of Marketing Performance Measurement (MPM). Jonathan Knowles, managing director of Brand Finance, kicked off the event with a compelling keynote on the importance of identifying brand equity and marketing assets within a company. “CMOs need to tell their marketing story in a language that finance executives can understand,” said Knowles, while warning, “But don't over-claim the role of your brand to upper management.” A distinguished group of panelists from companies including Compuware, KnowledgeStorm, MarketBridge, Cognos, Factiva, HP and Qwest Communications told their own stories of planning, implementing and maintaining MPM systems. After lunch, CEOs from Ciceron, ClearGauge and eMarketer gave the boardroom perspective of MPM and what types of measures and metrics they expect from their marketing departments. The MPM Forum series moves to Boston on June 21, with future dates set for Munich, Germany on July 19 and New York on Sept. 7.
May 3, 2005.
Orange County, CA
More than 60 Southern California marketers gathered at the FileNet headquarters in Costa Mesa, CA on May 3 for the third of eight MPM Forums produced by the CMO Council in 2005. Headline presenter Laura Patterson, author of "Measure What Matters," set the stage with insightful insights on key business measures, metrics and MPM practices that most resonate with senior management. This was followed by highly interactive and revealing panel discussions involving executives from Ingram Micro, Iomega, Tektronix, Best Software, EFI, Intellisync, Cognos, FileNet, PacifiCare Health Systems, and Securify. Council members explored different aspects of how to access and use MPM data, gain key constituent participation, bridge the sales and marketing gap, focus on business outcomes not marketing activities, and improve operations and processes. The half-day program concluded with an enlightening CEO luncheon panel moderated by John Andrews, the West Coast correspondent for The Economist magazine. Frank and forthright views and opinions were expressed by CEOs from Road Runner Sports, AssetLink, iLoop Mobile, and LeadGenesys.
April 14, 2005.
London, UK
The CMO Council’s Marketing Performance Measurement (MPM) Forum Series made its European debut in London at host T-Mobile’s headquarters in front of more than 50 senior marketers representing BT, Computer Associates, Computer Center, Cognos, Sungard, Veritas and a host of other notable technology brands. Professor Malcolm McDonald kicked off the program with a provocative keynote that set the stage for keen MPM insights of panelists from top EMEA brands like Microsoft, BEA Systems, Cybertrust, Computer Associates, Veritas and Business Objects U.K. After lunch, CEOs from Freeplay Energy Group, Mobileaware and Sasken provided compelling assessments of MPM’s value as viewed from the boardroom. Executive Director for the CMO Council, Donovan Neale-May shared preliminary findings of the Measures & Metrics survey, recently conducted in Europe, with more than 150 respondents.
March 23, 2005.
Silicon Valley, CA
More than 110 senior marketers gathered for an intensive half-day MPM Forum at Interwoven headquarters in Silicon Valley on March 23. A dynamic keynote by Marketing ROI guru Guy Powell set the stage for interactive audience engagements with three member panels drawn from companies like Oracle, TiVo, Genesys, IBM, Yahoo!, McAfee, Sana Security, Logitech, Check Point, Cognos, and Momentum Research. Lunch followed with CEOs from Borland and Leveraged Software providing attendees with a keen and penetrating insight into what matters most at the top when it comes to marketing deliverables.
SEATTLE DINNER DIALOG
Building Performance-Driven Marketing Organizations
June 15, 2005
The priorities and ground rules have changed for global marketing leaders. CEOs and boards are demanding greater accountability, performance analytics and tangible evidence of business value. This requires CMOs to develop a performance-driven, outcome-centered business mindset in their organizations, in addition to new disciplines, best practices and technology-enabled processes.Addressing the challenges, requirements and approaches for increasing yield, output and operational effectiveness were explored at the CMO Council's first Dinner Dialog for members based in the Pacific Northwest. Represented companies included Expedia, Tektronix, ARM Semiconductor, RealNetworks, I-Op, BSquare, GiftCertificates.com, Fluke Networks and CMP Media.
A.T. KEARNEY GLOBAL TECH + TELECOM COMPETITIVENESS SUMMIT
February 24, 2005
The high technology and telecommunications industries have entered a new era of intensified global competition, punctuated by the growing power of customers to influence your business. On February 24, 2005, A.T. Kearney in association with The Chief Marketing Officer (CMO) Council and The Business Performance Management (BPM) Forum, will sponsor an important conference to explore the forces and trends that are driving competitiveness worldwide. The Global Tech + Telecom Competitiveness Summit will bring together senior executives from leading companies around the world to address this timely and critical issue. How can your company better manage cost and simplify processes with an increasing proliferation of products? Which markets should you target and seek to dominate? How can your company evolve its business model, whether starting from a legacy position or as a new entrant? How can you build deeper customer intimacy and engagement with your business? These and other essential competitive issues will be explored by industry leaders in a highly interactive and informative conference at the Sofitel Hotel in Redwood Shores, California.
STAGING & GAUGING WEBINAR
February 16, 2005
With more than $150 billion spent annually on event hosting, participation and sponsorships, the dynamic field of “experiential marketing” is achieving new prominence and visibility.
Shelia Chapman, Director, Global Brand Management for BearingPoint, Jane Baird, VP of Marketing Communications, Cognos, Lisa Dardis Harrup, Sr. Manager, Global Marketing, Symantec, and Rosie Madison, Xerox, compared and contrasted their views during a panel discussion on the recently-published “Staging & Gauging: Do Events Pay Off” survey. Moderated by Scott Van Camp, managing editor, Marketing Magnified, and author of the report, this webinar provided a lively interchange on just were the money goes, and how events can be used more effectively. |
