PAST CMO COUNCIL EVENTS

2009

World Brand Congress 2009
November 4 - 5, 2009 | Mumbai
http://www.worldbrandcongress.com/

Brand Korea: Shaping Perceptions Through Global Business Behavior
Presentation by Donovan Neale-May, Executive Director Chief Marketing Officer (CMO) Council
Global Management of Technology Conference — Seoul, September 25, 2008
View Presentation »
Read Korea Times article »

ad:tech Tokyo 2009
September 2 - 3, 2009 | Tokyo
http://www.ad-tech.com/tokyo/

CommunicAsia 2009
June 16 - 19, 2009 | Singapore
http://www.communicasia.com/

ad:tech Singapore 2009
June 9 - 10, 2009 | Singapore
http://www.ad-tech.com/Singapore/

Business Gain From How You Retain Dinner Dialogue
January 27, 2009
The CMO Council invited leaders in data, Customer Relationship Management, and customer loyalty management to provide insights and best practices critical to boosting retention, activating loyalty and streamlining operations. Guests had the opportunity to hear from two pioneers in the advent of CRM 2.0 that binds the best of on demand customer data management and hyper-collaborative Web 2.0 technologies.
View the agenda and highlights »

2008

2008 CMO Summit
December 10-11, 2008
The 2008 CMO Summit, held December 10-11, was a tremendous success. An elite group of 115 senior marketing exectuives gathered in seaside Monterey, California to explore roads to revenue growth and network with peers. Attendees left with a host of new ideas and inspirations around how to gain greater market share, improve margins and increase customer lifetime values.
Access presentation summaries, slides and other content »
Access on-demand webcast »

Business Gain From How You Retain Webcast: Adding Dimension to Customer Retention
July 16, 2008
Following the release of the CMO Council’s Business Gain From How You Retain report, the Adding Dimension to Customer Retention webcast addressed how optimized data analytics can lead to better customer retention. It will explore some of the common challenges enterprises need to overcome in order to achieve the benefits of customer data analytics.
View archived webcast »

CLOSE INVENTION SESSION #6 – EMEA (France)
Marriott Paris Rive Gauche Hotel, Paris, France
May 27, 2008
The CLOSE Team Invention Sessions explored the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
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CLOSE INVENTION SESSION #5 – NORTH AMERICA (West Coast)
May 12, 2008
Stanford University, Palo Alto, CA
The CLOSE Team Invention Sessions explored the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
Download content »
View webcast »

CLOSE INVENTION SESSION #4 – LATIN AMERICA (Brazil)
Sao Paulo, Brazil
The CLOSE Team Invention Sessions explored the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
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CLOSE INVENTION SESSION #3 – APAC (Australia)
April 16, 2008
Macquarie Graduate School of Management (MGSM), Sydney, Australia
The CLOSE Team Invention Sessions explored the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
Download content »
View webcast »

CMO SUMMIT
Date: March 21, 2008
Location: Tokyo, Japan
Masami Takahasi, Executive Director of Walt Disney Studios Home Entertainment, and Miki Tsusaka, Global Director of Boston Consulting Group, will represent the CMO Council at the Summit. Read more »

CLOSE INVENTION SESSION #2 – EMEA (United Kingdom)
February 12, 2008
The Chartered Institute of Marketing, Cookham, Berkshire, UK
The CLOSE Team Invention Sessions explored the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
Download content »
View webcast »

CLOSE INVENTION SESSION #1 – NORTH AMERICA (East Coast)
January 22, 2008
Columbia University, Columbia Business School , New York
The CLOSE Team Invention Sessions explored the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise.
Download content »
View webcast »

2007

2007 CMO COUNCIL SUMMIT
Date: December 12-13, 2007
Location: The Lodge at Sonoma. Sonoma, California
The Elite Retreat. Less Burn: More Return
Headline Sponsor: Oracle Corporation
Download 2007 CMO Annual Report presented at the summit »

WEBINAR: EXPERTS OFFER ADVICE ON SELLING TO MARKETING PROFESSIONALS
Date: December 5, 2007
Time: 2:00pm - 3:00pm EST
WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar conducted in partnership with NAPL. Talking to the Marketing Professional: A How-To Guide, will be led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends. She will be joined by Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, who will provide a “big picture” view of the needs of marketing executives.

The 2007 New York Ten Awards
Date: November 5, 2007
Location: New York, NY
The "Academy Awards of New York Business," the New York Ten Awards is an annual selection of ten companies and individuals in the greater New York business community that display extraordinary leadership and innovation. The event is industry agnostic – past winners hail from Media, Telecom, Publishing, Travel, Retail, Private Equity and many other industries. The goal of the event was to act as an annual milestone highlighting the achievements of New York's business community and our city. After a nomination process and thorough screening from a panel of judges from the media, winners were announced at a special dinner gala at Cipriani Wall Street on Monday, November 5, 2007.

BPM FORUM DINNER DIALOGUE EVENTS
October 25, 2007. Austin, TX
September 27, 20007. Palo Alto, CA
Hosted by the BPM Forum and Deloitte Consulting LLP, the Dinner Dialogue events focused on the BPM Forum’s Competitive Strategy Roundtable’s recent initiative, the Competitive Readiness Review (CRR) Survey. Sponsored by the BPM Forum and Deloitte, CRR provided new insight into competitive challenges & industry preparedness. Senior marketing and strategy executives representing global technology firms discussed best practices for reducing competitive risk and improving competitive performance within their specific enterprise. Participants will also identify the challenges that organizations face in addressing market altering changes, effective methods to overcome these challenges, and strategies to navigate internal hurdles to improve competitiveness. This was an exclusive invitation-only event for select BPM Forum & CMO Council members.

CMO Council Asia Pacific Summit 2006
"East Meets West: Connecting Across Cultures"
October 24. Tokyo, Japan
Senior marketers from across the Asia Pacific region gathered in Tokyo on October 24 at the Tokyo American Club for the CMO Council Asia Pacific Virtual Summit, the Council’s first Asia event. The CMO Council launched its Asia Pacific chapter earlier this year and now counts over 100 members, representing Japan, Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, India, Australia and New Zealand.

TECHTARGET ONLINE ROI SUMMIT
September 20-21, 2007. San Francisco, CA
Website: http://techtargetsummit.techtarget.com/conference/html/index.html
Learned about the latest online marketing strategies and campaign tactics from experts and peers in the IT industry. TechTarget and CMO Council Research Findings presented on Thursday, September 20th from 10:00am to 10:30am.

VOICES IN BUSINESS
Donovan Neale-May, Executive Director of the CMO Council, spoke with B2B Marketing for their featured Podcast brought to you by Voices in Business.  To listen »

Technology Buying and Media Consumption Trends Webcast
August 21, 2007
Join Marilou Barsam and Donovan Neale-May as they discuss research findings from a series of quarterly technology marketing surveys to TechTarget’s IT Research Panel for the first and second quarters of 2007. The goal of these surveys was to establish a benchmark and trend analysis of buying priorities for technology solutions and media consumption trends. Also, Marilou and Donovan talk about how IT pros can align their business needs with their IT investments, favored content types and new media adoption.  View this on-demand webcast »

4TH ANNUAL INTERNET STRATEGY FORUM EXECUTIVE SUMMIT
A Secure the Trust of Your Brand Online Event
July 19-20, 2007. Governor Hotel, Portland, OR
CMO Council member Cammie Dunaway and other senior marketing & IT executives from FedEx, IBM, Intel, WebTrends, Adobe and One Economy Corp. shared their insights and ideas on how marketing & IT can work together better, and the real-world benefits of integrating the Internet into overall business strategies.

CALL CENTER EXPOSURE: LIMITING LEAKS & PEEKS
A Secure the Trust of Your Brand Online Event
June 7, 2007
Continuing the Secure the Trust of Your Brand initiative, the CMO Council, along with Envision Telephony, Inc. hosted an audio web conference dedicated to safeguarding customer contact center data. The webcast evaluated the risks and repercussions that marketers face within call centers and provide best practices on how to protect and secure brand identity in the face of potential breeches and threats. We brought together leading brand strategists and customer relationship officers for discussions on ways to mitigate the risks of brand compromise, identity theft and privacy breaches in contact center operations worldwide. Panelists representing retail, health care, financial services and travel explored best practices and solutions for safeguarding confidential data and recovering from security failures, compromises and internal leakage.

CMO COUNCIL DIALOGUE EVENTS
March 22, 2007. Tokyo
March 27, 2007. Hong Kong
March 29, 2007. Singapore
Hosted by the CMO Council, Symantec and Tektronix, the March Dialogue events focused on "Secure the Trust of Your Brand: How Security and IT Integrity Influence Corporate Brands," the CMO Council’s recent initiative implemented in collaboration with Symantec and Dow Jones/Factiva. The research initiative—representing the most comprehensive study to date on how security is impacting business value and performance, customer confidence and retention, and brand reputation and integrity—was conducted via major surveys of corporate executives, marketers, and customers, as well as in-depth discussions with 25 leading marketing executives from global companies. This was an invitation-only event for CMO Council members.

MASTERING MPM
March 5, 2007
In 2006, the CMO Council introduced the first-ever Mastering MPM Certificate Program. Expanded in 2007, this online program assesses and certifies the MPM competencies of marketing practitioners from a wide range of industries.

2006

CMO COUNCIL DINNER DIALOGUE
November 29, 2006.
New York City
Hosted by the CMO Council and AT&T, November’s Dinner Dialogue event, Marketing Innovation: Resonate How You Innovate, brought together a small group of cutting edge marketing minds from a cross section of industries in an informal, exclusive environment designed to elicit strategic thinking, best practices, and incisive thought leadership discourse around what companies are doing to renovate how they innovate. This invitation-only event for senior marketing decision-makers explored and examined the current realities as well as the internal transformations, new skills and realignments necessary to further the value, yield, and accountability of the marketing group.

CMO COUNCIL SUMMIT - EUROPE
Mixing, Merging & Multiplying. Managing Euro Market Dynamics
November 16, 2006. London, United Kingdom
Rain dampened the City streets and fog shrouded the venerable Tower of London just down the River Thames, but the weather did not dampen the spirit nor keep over 120 intrepid marketers from trekking to the newly minted Hilton London Tower Bridge for the second Annual CMO Council Summit Europe. From throughout the UK and across the Continent, senior marketing executives convened for "Mixing, Merging and Multiplying: Managing Euro Market Dynamics," the CMO Council's final Summit of the CMO Council season, following successful North America (San Francisco) and Asia Pacific (Tokyo) events. Closing out the year on a series of high notes, the CMO Council Europe recorded its 750th new member, the CMO Council welcomed over 350 senior marketers to its three Summits, with representatives coming from over 30 countries, and the Council closed in on 3,000 global members.
Download CMO Annual Report Presentation

CMO COUNCIL SUMMIT - JAPAN
East Meets West. Connecting Across Cultures
October 24-5, 2006. Tokyo, Japan
CMO Council Inaugural Asia Pacific Event Earns Rave Reviews.
Senior marketers from across the Asia Pacific region gathered in Tokyo on October 24 at the Tokyo American Club for the CMO Council Asia Pacific Virtual Summit, the Council’s first Asia event. The CMO Council launched its Asia Pacific chapter earlier this year and now counts over 100 members, representing Japan, Korea, Taiwan, China, Hong Kong, Singapore, Malaysia, India, Australia and New Zealand. The day began with a press conference at the Foreign Press Club. Executive Director Donovan Neale-May, CMO Council Asia Pacific Advisory Board chairman Jun Kamo of BearingPoint, Japan, and fellow Advisory Board member Charles Nikeil, senior director, regional marketing, Symantec, presented the assembled regional media with perspective on the CMO Council’s entry into the region and the business value proposition it offers to senior marketers and their organizations.

CMO COUNCIL SUMMIT - NORTH AMERICA
The Power of Engagement. Gaining Customer Intimacy, Influence & Inspiration
October 4-5, 2006. San Francisco, California
The 2006 North America CMO Summit proved to be a tremendous success, with top marketers from around the world coming together in San Francisco to share, debate and discuss the challenges and rewards of engaging with their customers. Dynamic and engaging sessions and presentations were delivered by marketing executives such as Karen Durkin, SVP of Communications & Brand Strategy; Julie Robertson, SVP of Marketing for Feld Entertainment (including the Ringling Brothers and Disney on Ice franchises); Nam Vo, VP of Marketing, Cardinal Health; Jeff Hazylett, CMO of Eastman Kodak; Chris X. Moloney, CMO of Scottrade; and many more. Lively discussion and dynamic presentations continued throughout the day as marketers navigated the sometimes rocky terrain of customer engagement. The opening keynote address by Lenovo CMO, Deepak Advani, provided the key challenge for marketers at the 2006 Summit: Reach beyond the building of a brand and take challenges and risks to reach, engage and retain your customers in ways that might have once been thought to be too risky.

CMO COUNCIL EUROPE THOUGHT LEADERSHIP FORUM
B2B & B2C Marketing…there is a lot to share…
August 2, 2006. United Kingdom
The CMO Council Europe partnered with Microsoft to deliver a Masterclass session on B2B & B2C Marketing…There is a lot to share…in Reading, United Kingdom, on Wednesday 2nd August. This luncheon event examined the increasingly close relationship between traditional B2B and B2C marketing approaches and looked at how success and ROI can be measured in a world that is changing so rapidly. The debate was lead by CMO Council Europe Advisory Board member Nick Barley, Business & Marketing Officer, Microsoft, and featured participation from some of the leading lights in B2B and B2C marketing.

CMO COUNCIL DINNER DIALOG
May 24, 2006. San Francisco
Fifteen members of the CMO Council gathered Tuesday night at the venerable Carnelian Room high above the San Francisco skyline to discuss and debate the findings of our recent Select & Connect report, as well as the challenges and opportunities of marketing in BRIC (Brazil, Russia, India, China) markets. The dinner dialog, sponsored by CMP Technologies, was the latest in an on-going series of intimate gatherings among senior marketing executives in select cities around the world.

Our representatives Tuesday night included CMOs and senior marketing executives from Intel, Microsoft, Adobe, Sybase, Wyse Technologies, CMP, Novell, Tumbleweed, Ingenio, Marketo and Biz360. Our moderator, CMO Council Executive Director Donovan Neale-May, led an engaging and challenging dialog to explore key challenges and insights in marketing segmentation, messaging, global brand management, emerging market development, and internal communications strategies. Watch your email for an invitation to attend future CMO Council dinner dialogs, summits and other events in North America, Europe and Asia.

SELECT & CONNECT WEBINAR
Strategies for Targeted Customer Acquisition and Retention
April 26, 2006
Join Tarkan Maner, SVP of Worldwide Sales and Marketing at Wyse Technologies; Ellis Booker, Editor of BtoB Magazine, Werner Mansfield, President of NetLine Corporation; and Christopher Kenton, SVP of the CMO Council for an insightful hour of discussion on the opportunities and pitfalls of creating strategically targeted customer-centric programs.

BtoB Marketing to IT Series WEBCAST
January 24, 2006
"BtoB Magazine's" webcast, IT Pros are Different: Learn How to Reach Them Online and Offline, uncovered the best strategies and tactics for marketing to IT decision-makers at organizations of all sizes. Panelists included: Todd Forsythe, VP of world wide integrated marketing, Oracle Corp. Donovan Neale-May, executive director, CMO Council Scott Anderson, director, enterprise brand communications, HP Sponsored By Moderated by BtoB Magazine's Ellis Booker, IT Pros are Different: Learn How to Reach Them Online and Offline examined the ways in which successful technology marketers communicate to and influence their target audience. Download Donovan Neale-May's presentation for this informative webcast event. download

2005

RENOVATE TO INNOVATE WEBINAR
Building Performance-Driven Marketing Organizations
November 30, 2005
Word on the CMO Council’s latest “Renovate to Innovate” thought leadership initiative: it’s the clearest view yet of the challenges faced by today’s marketing organizations. The broadcast November 30th offered concrete solutions and suggestions, courtesy of case studies from such respected companies as Avaya and Oracle, along with insights from marketing veteran and current CMO Council Advisory Board Chairperson Jan Soderstrom.

CMO COUNCIL EUROPEAN SUMMIT 2005
Perfecting the Art, Advancing the Science
November 17-18, 2005. London, UK
A virtual Who’s Who of top marketers from name-brand technology companies converged in London for the first annual CMO Council Summit Europe. Over 100 high-level marketers heard a distinguished group of presenters expound on the conference theme, Perfecting the Art; Advancing the Science, stimulating informed discussion and interactive debates on the new challenges, trends and dynamics in global technology marketing. Cisco CMO James Richardson and Unisys Global VP of Marketing Ian Ryder opened the Summit with dynamic presentations. Richardson offered insights into Cisco’s marketing model, which blends methodology, measurement and customer intelligence (the science), with successful creative campaigns, most recently for network security (the art). In his four years as Cisco’s CMO, Richardson has moved the marketing needle on the side of science, with the goal of demonstrating marketing ROI. Ryder shared his considerable experience on the complex topic of “Managing a Global Brand,” examining the relevance, importance and pitfalls of global brand management. In addition, other presenters and panelists from Dell, IBM, Akamai, Symantec, Avaya, Visa, MCI, Microsoft, Intel, Oracle, Philips Semiconductors, Deloitte, and Siebel covered a wide range of though-provoking topics and issues challenging global marketers today.

CMO SUMMIT 2005
DELIVERING ON DEMAND™
October 27-28, 2005. Monterey, California
A top-notch group of marketers from brand-name companies presented pain points as well as best practices in the adoption of critical On-Demand marketing systems at the CMO Summit 2005 in beautiful Monterey, Calif. On-Demand marketing is a strategic imperative for companies seeking to more effectively compete in today's high-velocity, ultra-competitive global markets. Real-time access to business intelligence, marketing performance analytics, and predictive event scenarios will determine the winners and losers in the race to more efficiently manage, allocate and utilize strategic assets and resources. Jan Soderstrom, CMO Council Advisory Board chairperson, set the tone for the conference with a strong call to action: Marketers must analyze, readjust and even rebuild their groups from the ground up, employing operational, organizational and technological best practices while adopting an analytical, numbers-oriented mindset. Former Visa USA CEO Carl Pascarella then delivered the opening keynote that effectively detailed the blending of brand building with technology that successful enabled Visa to grow to $1.045 trillion in sales in 2004. Summit attendees benefited from the event’s highly interactive format, which combined pulse-point polls during keynote presentations and post-presentation group invention discussions.

2005 MPM FORUMS
September 7, 2005. New York
Over 70 marketers gathered in New York City to hear speakers and panelists from blue chip companies, make the case for and show the value of Marketing Performance Measurement. The importance of tight alignment of sales and marketing, a strong metrics-driven internal culture and small, incremental MPM implementation were major topics for discussion. Geoff Ramsey, CEO and co-founder of eMarketer, kicked off the half-day event at host Thomson Financial's downtown headquarters with a compelling and informative presentation on Internet marketing trends. He was followed by keynote presenter James Lenskold, president of the Lenskold Group, a marketing consulting firm. Then, top marketers from Avaya, Eastman Kodak, IBM and Thomson Financial led an interactive discussion on Making the Case for MPM. A second group of panelists from Factiva, Cognos, Konica Minolta and webMethods then showed the value of MPM. A third panel of marketers from IBM, SAS, Sterling Commerce and Technology Leaders then offered real-world examples of MPM in action. After a lunch break, CEOs from Live Technology Holdings, Responsys and Travelzoo relayed their expectations of marketing.

July 19, 2005. Munich, Germany
More than 50 CMO Council members from across Europe gathered at Oracle's offices in Munich on July 19 for the second Marketing Performance Measurement (MPM) Forum in the EMEA region. News highlights from the event included the release of findings from the European Measures & Metrics Audit, which follows a similar survey initiative in North America last year. The latest poll of more than 170 technology marketers accented their lack of formal measurement practices and a strong desire to better quantify the value of spend. Keynote presenter, Tim Ambler, senior fellow at the London Business School, pointed out the discrepancies between brand equity and ROI, which he considered to be a bad metric for marketing assessment. Leading brand names represented on panels and in the audience included SAP, SAS, Siebel, Oracle, HP, Avaya, Freescale, Novell, Google, Nortel Networks, Siemens, BT, Factiva and Cherry.

June 21, 2005. Boston, MA
More than 70 marketing executives gathered in Boston to hear distinguished panelists make the case for and show the value of Marketing Performance Measurement, at the CMO Council’s MPM Forum. Co-hosted by Zoom Information and Demantra and held at ZoomInfo’s new headquarters in Waltham, Mass., the Forum kicked off with a compelling keynote by marketing guru Bruce Clark, associate professor at Northeastern University, who stressed that MPM systems are only effective when aligned with a company’s overall business goals. Then, panelists from such brands as Akamai, BearingPoint, Cognos, Factiva and others offered real-world scenarios on creating and implementing effective MPM systems, with plenty of interaction with the audience. To wrap up the half-day event, CEOs from KnowledgeStorm, Zoom Information and Accela Communications offered keen insights into how marketing and measurement are viewed from the C-suite. The MPM Forum series heads to Europe with an event in Munich on July 19, followed by New York on Sept. 7, and Paris, date to be determined.

May 17, 2005. Chicago, IL
Nearly 60 marketers gathered at host CDW's Chicago headquarters to explore and convey real world examples of Marketing Performance Measurement (MPM). Jonathan Knowles, managing director of Brand Finance, kicked off the event with a compelling keynote on the importance of identifying brand equity and marketing assets within a company. “CMOs need to tell their marketing story in a language that finance executives can understand,” said Knowles, while warning, “But don't over-claim the role of your brand to upper management.” A distinguished group of panelists from companies including Compuware, KnowledgeStorm, MarketBridge, Cognos, Factiva, HP and Qwest Communications told their own stories of planning, implementing and maintaining MPM systems. After lunch, CEOs from Ciceron, ClearGauge and eMarketer gave the boardroom perspective of MPM and what types of measures and metrics they expect from their marketing departments. The MPM Forum series moves to Boston on June 21, with future dates set for Munich, Germany on July 19 and New York on Sept. 7.

May 3, 2005. Orange County, CA
More than 60 Southern California marketers gathered at the FileNet headquarters in Costa Mesa, CA on May 3 for the third of eight MPM Forums produced by the CMO Council in 2005. Headline presenter Laura Patterson, author of "Measure What Matters," set the stage with insightful insights on key business measures, metrics and MPM practices that most resonate with senior management. This was followed by highly interactive and revealing panel discussions involving executives from Ingram Micro, Iomega, Tektronix, Best Software, EFI, Intellisync, Cognos, FileNet, PacifiCare Health Systems, and Securify. Council members explored different aspects of how to access and use MPM data, gain key constituent participation, bridge the sales and marketing gap, focus on business outcomes not marketing activities, and improve operations and processes. The half-day program concluded with an enlightening CEO luncheon panel moderated by John Andrews, the West Coast correspondent for The Economist magazine. Frank and forthright views and opinions were expressed by CEOs from Road Runner Sports, AssetLink, iLoop Mobile, and LeadGenesys.

April 14, 2005. London, UK
The CMO Council’s Marketing Performance Measurement (MPM) Forum Series made its European debut in London at host T-Mobile’s headquarters in front of more than 50 senior marketers representing BT, Computer Associates, Computer Center, Cognos, Sungard, Veritas and a host of other notable technology brands. Professor Malcolm McDonald kicked off the program with a provocative keynote that set the stage for keen MPM insights of panelists from top EMEA brands like Microsoft, BEA Systems, Cybertrust, Computer Associates, Veritas and Business Objects U.K. After lunch, CEOs from Freeplay Energy Group, Mobileaware and Sasken provided compelling assessments of MPM’s value as viewed from the boardroom. Executive Director for the CMO Council, Donovan Neale-May shared preliminary findings of the Measures & Metrics survey, recently conducted in Europe, with more than 150 respondents.

March 23, 2005. Silicon Valley, CA
More than 110 senior marketers gathered for an intensive half-day MPM Forum at Interwoven headquarters in Silicon Valley on March 23. A dynamic keynote by Marketing ROI guru Guy Powell set the stage for interactive audience engagements with three member panels drawn from companies like Oracle, TiVo, Genesys, IBM, Yahoo!, McAfee, Sana Security, Logitech, Check Point, Cognos, and Momentum Research. Lunch followed with CEOs from Borland and Leveraged Software providing attendees with a keen and penetrating insight into what matters most at the top when it comes to marketing deliverables.

SEATTLE DINNER DIALOG
Building Performance-Driven Marketing Organizations
June 15, 2005
The priorities and ground rules have changed for global marketing leaders. CEOs and boards are demanding greater accountability, performance analytics and tangible evidence of business value. This requires CMOs to develop a performance-driven, outcome-centered business mindset in their organizations, in addition to new disciplines, best practices and technology-enabled processes.Addressing the challenges, requirements and approaches for increasing yield, output and operational effectiveness were explored at the CMO Council's first Dinner Dialog for members based in the Pacific Northwest. Represented companies included Expedia, Tektronix, ARM Semiconductor, RealNetworks, I-Op, BSquare, GiftCertificates.com, Fluke Networks and CMP Media.

A.T. KEARNEY GLOBAL TECH + TELECOM COMPETITIVENESS SUMMIT
February 24, 2005
The high technology and telecommunications industries have entered a new era of intensified global competition, punctuated by the growing power of customers to influence your business. On February 24, 2005, A.T. Kearney in association with The Chief Marketing Officer (CMO) Council and The Business Performance Management (BPM) Forum, will sponsor an important conference to explore the forces and trends that are driving competitiveness worldwide. The Global Tech + Telecom Competitiveness Summit will bring together senior executives from leading companies around the world to address this timely and critical issue. How can your company better manage cost and simplify processes with an increasing proliferation of products? Which markets should you target and seek to dominate? How can your company evolve its business model, whether starting from a legacy position or as a new entrant? How can you build deeper customer intimacy and engagement with your business? These and other essential competitive issues will be explored by industry leaders in a highly interactive and informative conference at the Sofitel Hotel in Redwood Shores, California.

STAGING & GAUGING WEBINAR
February 16, 2005
With more than $150 billion spent annually on event hosting, participation and sponsorships, the dynamic field of “experiential marketing” is achieving new prominence and visibility. Shelia Chapman, Director, Global Brand Management for BearingPoint, Jane Baird, VP of Marketing Communications, Cognos, Lisa Dardis Harrup, Sr. Manager, Global Marketing, Symantec, and Rosie Madison, Xerox, compared and contrasted their views during a panel discussion on the recently-published “Staging & Gauging: Do Events Pay Off” survey. Moderated by Scott Van Camp, managing editor, Marketing Magnified, and author of the report, this webinar provided a lively interchange on just were the money goes, and how events can be used more effectively.

2004

CMO OF THE YEAR AWARD
December 8, 2004
The CMO Council recognized three of their peers at Google, HP and SAP during the CMO of the Year award reception at the Computer History Museum in Mountain View, California on December 8. Google’s VP of Marketing, Jonathan Rosenberg, was elected CMO of the Year in the category of Business Value, Growth, and Creation; SAP’s CMO, Martin Homlish, was elected in the Continual Momentum Building category, and HP’s SVP of Corporate Marketing, Allison Johnson, won in the Transformation and Uplift category. The new annual awards were presented by Geoff Dodge, BusinessWeek Publisher, and winners were elected based upon the market vision, strategy, leadership and creativity employed to build value, momentum and uplift for their organizations. BusinessWeek was the presenting sponsor of the awards and other key sponsors included Prophet and C3 Expo. In-kind sponsors included Restaurant O, Russo Winery and ProExhibits.

CMO SUMMIT 2004
Setting the Agenda
October 7-8, 2004
The CMO Council's annual summit, which took place October 7-8 at the scenic Monterey Plaza Hotel & Spa, was an unqualified success.  Many of the over 200 technology CMO's and marketing VP's that attended commented on the fact that this was the only event where they met their peers in an environment designed to stimulate engaging conversations, laying the groundwork for business partnerships and alliances that significantly affected their organizations far beyond the two day event. Attendees gathered and participated in m ore than 9 breakaway invention sessions to generate intellectual capital beginning with interactive panel discussions led by top marketing executives from companies like Adobe, Alcatel, Ameritrade, BearingPoint, Biz360, Checkpoint, Cognos, Documentum, Doubleclick, EDS, EMC, Google, Hitachi , HP, Interwoven, Juniper Networks, Logitech, Oracle, Qualcomm, Seagate, Symantec, Tektronix, Unica, WebTrends, Wyse, and Yahoo!, among others. Keynote presentations from such luminaries as Intuit Chairman Bill Campbell, Handspring Founder Donna Dubinsky, Netscape Veteran Mike Homer, Google VP Jonathan Rosenberg, Marketing Guru David Aaker, Samsung VP Peter Weedfald, Trendsetter Founder Michael Tchong and McKinsey Partner Girish Nair challenged summit attendees to come up with strategic innovations to participate more in setting the agenda within their organizations.

MPM FORUM
June 9, 2004
The findings of the CMO Council's milestone Marketing Measures+Metrics Audit were be presented to council members, media and analysts during a half-day program on June 9 at BusinessWeek's offices in New York City.

CMO COUNCIL MEMBER GATHERING & ONLINE INTERACTIVE EVENT
Take Marketing to the Max. How to Scale, Skill & Score With the Web
April 28, 2004
CMO Council Member Gathering & Online Interactive Event at Akamai, Cambridge, MA. The digital version of this event will be available soon.

PANEL PRESENTATION & DISCUSSION
Marketing at the Epicenter: Defining Product Directions
February 24, 2004
Panel Presentation & Discussion with top marketing executives from Adobe, Hitachi and Borland at the CMO Council gathering hosted by Adobe in San Jose. The video recording of this event is available per request.

DIGITAL MARKETING DIALOG
January 27, 2004
Brand marketers from Blue Shield of California, Cendant Hotel Group, Responsys and salesforce.com explored digital marketing practices and campaign management issues around a recently completed online survey of frontline digital marketing practitioners.

2003

PANEL PRESENTATION & DISCUSSION
Branding From Inside Out. The Yahoo! Experience.
December 3, 2003
Panel Presentation and Discussion with Yahoo! Senior Executives & Co-founder David Filo.

CMO SUMMIT 2003
Performance Multiplied
September 18, 2003
The second annual CMO Summit took place on September 18, 2003 aboard a luxury 150-foot Signature Yacht in San Francisco Bay. The weather couldn’t have been more beautiful providing crystal clear skies and sparkling waters as the backdrop for speakers and invention sessions that educated, inspired, entertained and motivated attendees. Attendees raved about the interactive invention sessions, collaborative "best practice" exercises, knowledge sharing activities, strategic partner dialogues, and professional relationship building in an informal, stimulating environment.

CMO DIALOG SERIES
April 8, 2003. New York

CMO DIALOG SERIES
February 26, 2003. Boston

2002

BRAND RECOVERY SUMMIT
February 28, 2002
The Brand Recovery Summit 2002 was a huge success! On February 28, 2002, over 100 senior brand marketing executives met at the Ritz-Carlton in Half Moon Bay to discuss the challenges being faced by technology brands and to map strategies for success in the future. The participants gathered in intimate round table discussions lead by nine of the highest ranking brand builders from the world’s top technology companies, and addressed specific and relevant topics, arriving at a set of insightful conclusions from morning and afternoon sessions.