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May 2016

Frederique Covington

Frederique Covington, the Singapore-based international marketing director of Twitter, is leaving the company to join Visa. She takes on the role of senior vice president, chief marketing officer, Asia for the credit card company and will be based in Singapore. The markets in her remit span the region, including India, China, Japan, Southeast Asia, New Zealand and Australia.

Linda Boff

Linda Boff, 54, has been promoted to vice president, Chief Marketing Officer, GE. Linda joined GE in 2003 and has held a series of leadership roles in GE and NBC Universal. She is a 2016 New York Women in Communications’ Matrix award winner, as well as one of FastCompany’s Most Creative People, and an Advertising Women of New York’s Changing the Game award winner. Previously, Linda worked for Citigroup as the director of marketing & communications. She holds a bachelor’s degree from Union College.

Jacqueline Parkes

Viacom’s MTV named Jacqueline Parkes, the former chief marketing officer for Major League Baseball,  as executive vice president of marketing and creative, and Eli Lehrer, formerly senior vice president and head of non-fiction programming at Lifetime, to oversee MTV2 as executive vice president, the network’s latest moves in its quest to turn around its TV ratings and become more relevant to a new and harder-to-reach generation of young viewers.

Adrianna Burrows

Stack Overflow, the popular online community and Q&A site for programmers, has hired Adrianna Burrows, a former Microsoft general manager, as its new chief marketing officer.

Jeff Weiser

Stock photography giant Shutterstock, Inc. has appointed Jeff Weiser to the role of chief marketing officer. Weiser arrives at the New York–based digital media company from fitness and exercise program developer Beachbody LLC, which he joined in 2010 as VP of strategic analysis and most recently served as senior VP of strategic analysis, database marketing and online acquisition. Prior to that, Weiser was a strategy and analytics VP at mobile game publisher Social Gaming Network, which was acquired in 2011 by MindJolt, the social game company led by MySpace co-founder Chris DeWolfe. Weiser was previously director of analytics at MySpace and a senior marketing analyst at Yahoo!

Carl Gish

Affirm today announced it has hired eBay Vice President Carl Gish to be its first Chief Marketing Officer (CMO). Gish will be responsible for enhancing and building Affirm’s global brand as the financial technology company begins expanding beyond point-of-sale payments.

 

Elaine Helihy

Elaine Helihy joins the merchant payments provider after more than four years working in various strategic marketing roles at Westpac Group, and was most recently head of Westpac marketing and brand. Prior to this, she worked across marketing for the BT Financial Group’s superannuation division, and was also previously head of marketing communications for Thomson Reuters in London.

Jenni Dill

McDonald’s has confirmed that Jenni Dill, former PepsiCo Australia top marketer, will take over as CMO of the fast food chain in Australia.

April 2016

David Rubin

The New York Times Co. said Thursday that it hired David Rubin as senior vice president and head of brand. Rubin, who most recently served as head of global brand marketing at Pinterest, joined The Times on Wednesday. He is responsible for leading enterprise-wide brand strategy, development and execution, and he reports to chief revenue officer Meredith Kopit Levien.

Rahul Pansare

Fiat Chrysler Automobiles (FCA) India had appointed Rahul Pansare as its head of marketing and Sushant Balsekar to head the company's PR and corporate communications.

Ashley Sargent Price

Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing. In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations.  She reports to Fran Horowitz, president & chief merchandising officer.

 

Freddy Rolon

ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes, the leading Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television, online, print, radio and mobile. He will report to Russell Wolff, executive vice president and managing director of ESPN International, who is responsible for all of ESPN’s international businesses and for ESPN’s U.S. Hispanic efforts.

Deepa Sridhar

Turner India has appointed Deepa Sridhar as head of Turner Corporate Communications and CNN marketing for South Asia effective from today, April 11, 2016. Prior to joining Turner India, Sridhar was director of Corporate Communications, South Asia, for J. Walter Thompson

Peter Giorgi

Advertising executive Peter Giorgi will be taking over as Celebrity Cruises’ chief marketing officer, the line announced Tuesday. Giorgi, who recently served as head of global advertising for home-sharing company Airbnb, will oversee the line’s global marketing strategies, including its new “Modern Luxury Lives Here” campaign. He will join the cruise line on April 15.

 

Monalisa Sahoo

Monalisa Sahoo, senior director – Marketing at Qualcomm India & South Asia has joined Vodafone Business Services as head, marketing. In Vodafone Business Services, Monalisa will focus on large enterprises, global accounts, government and SME customers. She will take care of PR & analyst engagement along with customer value management in areas like mobility, enterprise solutions, M2M (Machine to machine) and IoT (Internet of Things) solutions.

March 2016

Kendall Collins

AppDynamics, an application intelligence leader helping power enterprise digital transformation, today announced the expansion of its leadership teams with the appointment of Kendall Collins as Chief Marketing Officer. Collins joins AppDynamics from Salesforce.com where he spent 12 years serving in multiple senior-level roles across departments, including three years as global CMO and more recently, CEO of Salesforce Cloud.

Jolaine Boyd

Microsoft has named a new CMO for Asia, promoting former head of marketing of Microsoft mobile devices in APAC Jolaine Boyd to the role. According to the tech giant, she will lead the region in terms of telling its story to consumers across its marketing platforms in “immersive ways”. Based in Singapore, Boyd will also lead the region in developing tools and content for customers to use across digital platforms.

Sri Widowati

Facebook finally appointed a new country head for its Indonesia office – Sri Widowati. Widowati replaced previous country manager Anand Tilak, who had left the position sometime in 2015 for a different role at Facebook’s regional headquarters in Singapore. One of the issues Widowati will have to deal with is the tightening grip of the government on foreign internet companies in Indonesia. 

Andrew Malcolm

Evernote's SVP Marketing is Andrew Malcolm, who took over the role in November. He recently spent over two years Vice President Product Marketing Mobility at HP, and before that was in charge of marketing at Skype. 

Richard Brandon

Edgeware, a provider of TV delivery architecture for IP networks, has announced the expansion of its executive team with the addition of Richard Brandon as the chief marketing officer (CMO). Brandon will oversee global marketing strategies and further develop Edgeware’s industry expertise in its mission to “make TV amazing again."

 

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