Look for technology and marketing thought leadership every month from Marketing Magnified.
|Sign up for the Mailing List|
Campbell Soup Company has appointed Greg Shewchuk as its senior VP-chief marketing and commercial officer of the Americas Simple Meals and Beverages division, effective March 7.
Mr. Shewchuk, 50, was most recently global head of marketing and chief marketing officer at Mead Johnson Nutrition Company. Representatives from Mead Johnson were not immediately available to comment on Mr. Shewchuk's departure.
As Chief Marketing Officer Sharon Loeb will also serve on the Executive Team, reporting to Kevin Stone, Chief Sales and Marketing Officer. Sharon has nearly 20 of experience in the industry leading teams with a highly integrated, customer-centric and data-driven approach. Most recently she served as the head of McGraw-Hill's Higher Education Marketing group. Prior to that, Sharon was Senior Director of Strategic Marketing for McGraw-Hill Higher Education, where she led the marketing communications across several business units.
Twitter named Leslie Berland chief marketing officer as it undergoes a major overhaul of its top ranks in an effort to reboot growth.
Ms. Berland, 37, was previously senior VP-partnerships at American Express Co. where she spent the past four years on an ad campaign that included a heavy presence on Facebook,Twitter and Apple's iAd mobile platform. American Express ranked 25th in Interbrand's Best Global Brands 2015 report.
There's a new top marketer falling into the Gap. Craig Brommers, a marketing veteran from Abercrombie & Fitch and Speedo, was appointed senior VP and chief marketing officer for Gap brand.
Based in New York, Mr. Brommers will be responsible for Gap's global marketing strategies and its execution across the chain's 1,700 worldwide locations. His start date has yet to be determined.
Prior to joining IBM, Johnston-Pell held a number of senior executive positions in North America and corporate advisory roles to Fortune 500 companies.
Previously she also held senior positions at Telstra including Executive Director, Brands and Marketing Communications Group, and Executive Director Sales and Marketing at BigPond. Johnston-Pell, who will also be a member of IBM’s Australia and New Zealand board, brings more than 20 years’ experience working with Fortune 500 companies, cross-industry knowledge and entrepreneurial credentials to IBM.
The Boston-based daily fantasy site DraftKings has named longtime consultant Janet Holian as chief marketing officer, giving her oversight of a roster of duties that includes advertising and sponsorships, brand licensing and global marketing. Ms. Holian is the former CMO of Vistaprint (now known as Cimpress), where she worked alongside DraftKings co-founders Matt Kalish, Paul Liberman and Jason Robins. Ms. Holian most recently served as CEO of Gemvara, an online jewelry retailer.
Taco Bell has named Marisa Thalberg as its new chief marketing officer, the company said on Thursday. She assumes responsibilities that had been handled by Chris Brandt, who has resigned to pursue other opportunities, Taco Bell said.
Ms. Thalberg will now oversee all of Taco Bell's product and brand marketing and consumer engagement. She joined Taco Bell in 2015 as the chain's first chief brand engagement officer after years in cosmetics marketing.
Abercrombie & Fitch Co. announced that Fran Horowitz, President of its Hollister brand, has been promoted to President & Chief Merchandising Officer of the Company, effective immediately. In this newly created position, Horowitz will have responsibility for all of the Company's brands, reporting to Arthur C. Martinez, Executive Chairman.
Horowitz, 51, joined Abercrombie & Fitch as Hollister Brand President in October 2014 from Ann Taylor Loft, where she also held the role of Brand President. For nearly eight years, she worked at Express, Inc., rising to the position of Executive Vice President of Women's Merchandising and Design. Prior to Express, Horowitz spent 13 years at Bloomingdales in various merchandising roles, and prior to that she worked in buying positions at Bergdorf Goodman, Bonwit Teller and Saks Fifth Avenue. She is a graduate of Lafayette College and received her MBA from Fordham University.
Walmart has named Tony Rogers to succeed Stephen Quinn as U.S. chief marketing officer, a move expected by people internally and close to the company since Mr. Quinn announced plans to retire. Mr. Rogers, a Frito-Lay veteran who's been with Walmart for 10 years, has been CMO for Walmart China the past two years, leading traditional, digital and social-media efforts there. In that role, he initially reported to Greg Foran, then CEO of Walmart China and now CEO of Walmart U.S., to whom Mr. Rogers will report in his new role starting the middle of January 2016.
Sprint Corp. recently promoted its first head of the Hispanic market to chief marketing officer— the second person appointed to the position within a year.
Roger Solé's rise to CMO re-emphasizes Sprint CEO Marcelo Claure's goal of reaching the tech-savvy Hispanic market — this time by bringing it straight to the top.
Unilever Australia and New Zealand has appointed John Broome as Chief Marketing Officer and Vice President, effective February 15, 2016. Broome joins the Anglo-Dutch FMCG giant from Kellogg, where he was Chief Marketing Officer, and boasts 25 years’ of experience in brand marketing, working across food, home and personal care and confectionery at Reckitt Benckiser and Nestle in Australia and internationally.
Vivendi announced the appointment of Lucien Boyer as Chief Marketing Officer of Vivendi Village. This new transversal function is created to accelerate the development of integrated marketing offers within the Group. In cooperation with Vivendi’s different businesses, Lucien Boyer is responsible for identifying partners willing to associate their brands to the Group’s activities in the fields of talent, live events, merchandising, as well as in content production, broadcast and distribution.
Subway named former Coca-Cola executive Joseph Tripodi as its Chief Marketing Officer, the first major marketing move for the sandwich chain since former pitchman Jared Fogle became ensnared in a child pornography scandal. Tripodi replaces Tony Pace, who announced over the summer that after about three years in the position, he'd be stepping down Sept. 30 to start his own marketing consultancy.
Check Point® Software Technologies Ltd. (NASDAQ: CHKP), the largest pure-play security vendor globally, announced the appointment of Julie Parrish as Chief Marketing Officer (CMO). In this role, Parrish will lead the company's global marketing team, overseeing strategic initiatives to drive awareness and demand for Check Point's expanding portfolio of industry-leading security solutions.
Prior to joining Check Point Parrish was the CMO at NetApp, where she had also served as senior vice president of worldwide channel sales.
NBCUniversal's Content Innovation Agency (CIA) appointed industry-leading marketing and advertising executive John Harrobin as Chief Marketing Officer. Harrobin will oversee the strategy, development and implementation of all marketing and creative content activities for the company's Advertising Sales division. He will report to Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal.
CTG (NASDAQ:CTG), an information technology (IT) solutions and services company, announced the appointment of Amanda LeBlanc as Vice President and Chief Marketing Officer. In her new position, LeBlanc will oversee CTG’s marketing program to support revenue growth initiatives across all business lines in both North America and Europe. LeBlanc will participate as part of the executive leadership team and report directly to the CEO. She will have responsibility for CTG’s global marketing budgets, branding initiatives, and message development. LeBlanc will also manage digital media and analytics, public relations, sales support, customer engagement, event management, market research, graphic design, and copywriting.
Yum! Brands has named one of its veteran executives to fill Pizza Hut's vacant U.S. chief marketing officer slot. David Timm will move from KFC to fill the post. Timm served as CMO of the U.K. and Ireland operation of Yum's KFC restaurant chain.
Microsoft Malaysia has appointed Michal Golebiewski as its new chief marketing and operations officer (CM&OO). In his role as CM&OO, Golebiewski will lead the entire span of the marketing and operations functions of the subsidiary. This is an area that he is well acquainted with, after having led various divisions within the marketing and operations team over the last 19 years in Microsoft Poland and Romania.
Dickey's Barbecue Restaurants, Inc. is pleased to announce Diana LaRocca has been appointed to the role of Chief Marketing Officer. LaRocca previously served as the Vice President of Marketing for Dickey's. Originally from San Antonio, LaRocca is a seasoned marketing, communications and sales professional with nearly 30 years of experience. In her new role, Diana will lead the national barbecue chain's marketing team, driving the overarching brand and marketing strategy to support the quickly growing franchise, now at more than 520 locations in 43 states.