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Security software maker Symantec Corp (SYMC) announced that it has appointed Dan Rogers to Chief Marketing Officer. Rogers will oversee the company's marketing efforts, including brand awareness, digital marketing, demand generation and events. He will report directly to CEO Michael Brown.
General Electric Co. (GE) has appointed Linda Boff as chief marketing officer. In addition to her current brand marketing responsibilities, Boff will lead the company's digital industrial marketing strategy, intensify commercial and customer impact, and continue to accelerate GE's brand. Boff will report to Beth Comstock, GE vice chair.
Crocs, Inc. announced that Terence Reilly was promoted to senior vice president (SVP) and chief marketing officer (CMO). In this new role, Reilly will continue to lead the Global Marketing team in Niwot, Colorado, providing strategic direction and support to the company's regional and country marketing teams across the globe. Reilly will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.
Athenahealth announced several changes within the executive team's responsibilities to support the company's strategic goals and growth.Tim O'Brien will become Chief Marketing Officer, effective January 2016. In this role, he will lead all marketing and Epocrates initiatives, using his leadership experience in operations as athenahealth scales.
Renee McGowan has been promoted to the role of chief customer and marketing officer. She will be responsible for Mercer’s customer experience capability and leading the consolidated consumer and business marketing function. Ms McGowan will also retain responsibilities from her previous role as customer service and advice leader.
Imagine Communications has announced the promotion of Ramnik Kamo to the position of chief marketing officer. With 20 years of industry experience, Kamo will now be responsible for overseeing Imagine Communication's overall marketing strategy, business development, partnerships, and merger and acquisition activities.
Hyundai Motor America announced it has chosen a new vice president and chief marketing officer. Picked for the position is Dean Evans, the former chief marketing officer of Subaru of America and a veteran of such companies as LotLinx, Dealer.com and Dealix.com. Evans will now be responsible for all Hyundai marketing and advertising activities in the U.S., and will officially be joining the company on Aug. 17, 2015. The new marketing officer will report to Dave Zuchowski, president and chief executive officer of Hyundai Motor America.
The PayPal split is over and done, and life is going on at eBay with a high-profile new hire. The eCommerce firm has snagged Suzy Deering, former CEO of digital advertising agency Moxie, to fill the roll of marketing officer of North America.“EBay is redefining itself with a more aggressive focus on retailing,” the company said in a statement. “As CMO, Suzy will help connect eBay’s customers to the things they love and need, and she’ll bring innovation, a strategic marketing perspective and passionate voice to eBay’s online and offline marketing programs.”
On The Border Mexican Grill & Cantina®, the world's largest casual dining Mexican concept, announced the appointment of Ashley Zickefoose to the position of Chief Marketing Officer, effective September 8, 2015. Ms. Zickefoose, most recently principal of brand strategy agency BES Consulting Group, whose client list includes YUM Brands emerging concept, the Banh Shop, has extensive marketing experience in executive roles with foodservice and restaurant companies, including Kraft Foods and Pizza Hut/YUM Brands. She was also the SVP of Marketing for Dallas-based retailer Sleep Experts.
Cars.com, the Chicago-based online research site for car shoppers and owners, announced that Colette LaForce has been named chief marketing officer, effective immediately. In her new role, LaForce will be responsible for all aspects of the site's brand marketing, advertising, pricing, analytics, communications and creative services. LaForce will report directly to Cars.com CEO and President Alex Vetter. LaForce will be based in the company's Chicago headquarters.
It didn't take long for Angela Courtin to find a new CMO job after she resigned from Relativity Media. She is joining Fox Broadcasting as evp and CMO, the network announced. In what is a new role for the network, she'll oversee Fox's brand strategy and manage promotion, marketing and social media. Courtin will report to Joe Earley, Fox Television Group COO—who had previously been overseeing marketing—as well as Dana Walden and Gary Newman, Fox Television Group's co-chairmen and CEOs.
Imagine Communications, a global player in video and advertising solutions serving the media and entertainment markets, has announced the promotion of Ramnik Kamo to the position of Chief Marketing Officer. In addition to overseeing Imagine Communications’ overall marketing strategy, Kamo will be responsible for business development, partnerships and merger and acquisition activities.
Royal Caribbean International, the world's largest global cruise line, has named Jim Berra Chief Marketing Officer. Jim will be responsible for all aspects of the cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. He will report to Michael Bayley, Royal Caribbean International President and CEO.
On July 29, 2015, leading inbound marketing and sales software company, HubSpot, announced the appointment of Kipp Bodnar as the company’s Chief Marketing Officer (CMO). As CMO, Bodnar sets the company’s inbound marketing strategy to increase awareness and drive demand for inbound marketing globally. This role, effective immediately, will continue reporting to HubSpot’s President and Chief Operating Officer (COO), JD Sherman.
American Express Global Business Travel (“GBT”) today announced the appointment of Cindy Allen as Chief Marketing Officer. In this role, Ms. Allen will oversee the Company’s brand positioning, marketing, product marketing and corporate communications and industry relations functions on a global level. Ms. Allen will report to GBT’s Chief Strategy Officer, Steve Curts.
Wendy Walker, the former chief growth officer at Mindshare Asia Pacific, has landed the top marketing role at Manulife Singapore as the insurer looks to raise its profile in Asia.
The Australian, who moved to Singapore from Perth where she was chief marketing officer for internet service provider iiNet two years ago, takes on the new role of CMO for Manulife Singapore.
Ruby Tuesday, Inc. announced the appointment of David Skena as Chief Marketing Officer. Skena is a seasoned and accomplished senior marketing executive with over twenty years of marketing and consulting experience in the consumer packaged goods and retail sectors with particular expertise in brand-building, campaign management, marketing and business strategy development, product innovation and promotions, and advertising and creative development, including digital and social media.
The Hershey Company announced that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27.
Diageo has announced the appointment of James Thompson as chief marketing and innovation Officer for North America, effective August 1. Currently managing director of global reserve for Diageo, he will report to the Diageo North America president and will be a member of the North America executive team. Thompson’s appointment comes as Peter McDonough, currently chief marketing and innovation officer, has decided to leave Diageo after almost nine years with the business.
Kansas City Southern has hired a new chief marketing officer. The Kansas City-based railway company announced that it appointed Brian Hancock as its executive vice president and chief marketing officer. Hancock, who has led supply-chain operations for a number of companies, will fill the role vacated by Pat Ottensmeyer in February. Ottensmeyer is now the company’s president.